Technology in recent times has taken huge strides towards development, everyone these days has access to mobile phones, people all across the globe can now stay connected with the help of a smartphone, mobile phones do not only allow you to communicate with another person, but also provides you ample information on the palm of your hands. One of the key reasons why the usage of mobile has increased in recent times is due to the benefits provided by the mobile application, everything is at our fingertips nowadays,  schedule a doctor’s appointment, Book a cab, Order food or groceries, and so much more, everything can be done on a mobile application, it is no surprise that most of the businesses need a mobile application to provide their customers with good services as well as compete in the market. To compete in the current market it has become essential for the business to hire a mobile development company, it is important that the mobile development company should be experienced and adept in creating applications that seamlessly work across all the devices and platforms. Rather than saving money, it would be advisable for businesses to hire a professional mobile app development company so that they can provide their customers with the best mobile applications and make a greater profit. Indian app developers are adept at making world-class applications for businesses.

What is the need for a mobile app for a business?

Let us take a look at some of the reasons why mobile applications are essential for businesses-

To build an audience

Mobile applications have a tremendous usage, almost everyone is using a mobile phone these days, businesses can use mobile applications to gain an audience, and increase their customer base, mobile applications enable you to interact with your customers, which further helps in building an audience, audience building is one of the most important factors why mobile applications are important, especially for the small businesses, as it is a great strategy to build customers with the help of a mobile application.

Mobile applications help in increasing brand awareness

Mobile applications provide the customers to have access to all the relevant information regarding your brand, further, you can also showcase your products and services through mobile applications, as they are the one-stop point where customers can get an overview of your brand. The new products can be showcased on the application and they can be promoted through the ads, this leads to an increment in the sale of the product meanwhile keeping the cost of promotion minimum. 

Business strategy analytics

By using mobile applications, businesses have the access to track important analytics, such as how many visitors they have, what product is the most viewed, how much time is spent on each section of the mobile application, and a lot more, analytics ensures that the target audience is right hence, it is crucial for marketing and advertising.

Mobile applications help the business to have a competitive advantage

In the market, there are many businesses that do not have a mobile application yet, and some who do not use the mobile application to its full potential, by having a good mobile application and using it to its full potential would help you in having an upper hand over your competitors.

Mobile applications help the small businesses

Mobile applications can be used as a tool for growth, it is also extremely cheap, making it one of the best tools for small businesses to grow without spending a lot, most businesses think that creating a mobile application would be expensive, however, this is not true, on the contrary when the mobile application is developed, it can yield a lot of profit.

Easy and quick payment

Some industries such as eCommerce, travel, etc, often require online payments, in order to sell their products online. One of the most important reasons why your business requires a mobile application is due to the feature of secure payment, secure payment is both an easy and trustable way to buy products or services online.

The growth of sales and business

The primary focus of the industry is upon the exploration of the newer avenues within the marketplace, to implement strategies for mobile application development for their campaigns. The user requirements must be satisfied meanwhile there would be an increase in the sales as the number of mobile users increases. To ensure that a lot of progress is made in a short amount of time, mobile applications are very effective.

Mobile applications help your business gain and retain loyal customers

You can provide your customers with very good customer support that helps you make a very good connection with them, you can send them discount offers, personalized notifications, and news of attractive offers. By using a mobile application you can send messages to your customers and provide them some valuable customer support whenever they want, due to this, you can build trust upon your customers and retain as well as gain loyal customers.

Mobile applications can help you deliver powerful messages to your customers

With the help of mobile applications you can deliver powerful messages to your customers at a very low price, this helps you in saving the cost as well as convert the potential visitors into confirmed clients, a powerful way to establish a better relationship with the customers is by push notification, it ensures that the business is promoted effectively.

Benefits of hiring a mobile app development company to make a mobile application for your business

As mentioned earlier, mobile applications are necessary for every business in order to succeed, you have some options for getting your mobile application developed, you can hire an in-house IT- developer, hire a freelance developer or choose a mobile app development company, which is the best option.

A mobile application development company includes a team of professionals, who work to provide you with the best mobile applications.

Let us take a look at why it is beneficial for you to hire a mobile app development company-

Hiring a mobile app development company is beneficial for startups and big projects

One of the biggest advantages of hiring a mobile app development company to get a mobile application developed is that it provides you a wide range of professional services, that ranges from business consulting to business analysis, and from the evaluation of ideas to services even after the application is developed, an app development company would offer you professional services that are trustworthy, whereas a freelancer is a jack of all trade who might not offer you professional services, freelancers are not trustworthy and it is a risk to invest in a freelancer in order to get your mobile application developed. App developers in India do not cost much and are exceptional for startups

Hiring a mobile app development companies is Budget-friendly

Contrary to hiring a freelancer or an in-house IT developer, hiring a mobile app development is beneficial for your business as it is budget-friendly while outsourcing a mobile app development company you would be charged according to the work that would be delivered to you, their billing could be one-time fixed or they charge you on an hourly basis, the billing would also be done according to the terms and conditions of the agreement you have done with the development company, which further helps in bringing down your overhead cost and allows your operational and business expenditure to be more affordable and cost-effective.

Mobile app development company possess resources and technical expertise

The availability of resources and technical resources is another reason why it is important that you hire a mobile app development company, mobile app development has all the tools that are up to date, licenses, certificates, and software that are essential for developing a mobile application for your business. The mobile app development companies are up to date with the latest trends in development strategies hence they can provide you with the best modern state of art mobile applications for your business niche.App developers in India are tremendously talented and skilled.

The workflow of a mobile development company is tuned.

You can reap the benefit from a tuned workflow if you are hiring a mobile app development company, you can get up to date reports on the development of the project through the project managers which would allow you to make changes and adjustments, in order to meet the guidelines and complete the project on a specific deadline, a tuned workflow is important.

The mobile app development company provides you round the clock support

You have the access to a 24/7 support team if you hire a mobile app development company to get a mobile application for your business development. If you hire a freelancer, it is not possible for them to provide you continuous and regular support due to their unavailability because of personal reasons, but a mobile application development company has a team that is assigned to provide you the best support whenever and for whatever query you have.

Mobile app development company serves you with fewer legal issues

A highly reputed mobile app development company is well versed with the legal formalities and helps you eliminate the chances of having a legal issue, you can rest assured that the responsibility of development of your businesses mobile application is in safe hands, the reputed mobile app development companies are very much concerned about their image and hence they avoid any legal difficulties.

The mobile app development ensures that they provide you a good product

In order to hire a reputed Indian app developer, it is really important that they maintain a really good portfolio and maintain a solid relationship with their customers so that they get good reviews from the customers, they have a reputation and in order to maintain that reputation they do all they can, and hence strive to provide the customers with the best possible services, so that they get positive reviews from the customers. Hiring a reputed mobile app development company makes sure that they provide you the best possible mobile applications so that they can showcase it as an achievement in their portfolio. Unlike freelancers, a company cannot just relocate itself in a quick time, hence they can be trusted for the development of really good quality state of art mobile applications. The mobile app development companies also maintain high security for the client’s application, which is not so certain if you hire a freelancer for the development of the mobile application for your business.

The mobile app development companies are good for long term relationships

The mobile app development company is inclined towards making long-term clients, hence they produce mobile applications that are satisfactory to their customers so that they can trust them again and get their applications developed by the mobile development company. Since Indian app developers are amongst the most efficient and talented developers, you can expect long-term relationships.

Some tips that would help you in choosing the App developers, India–

• The mobile app development company should have a good amount of experience under their belt, in order to get the best app you need to make sure that the mobile app development company has faced a similar challenge before.
• The mobile app development company should have a good portfolio, they must have some credibility to their name, you must ask the mobile app development company for their portfolio to make sure they have a good reputation in the market
• You must make sure that the coding standards of the mobile app development company are high, and they can develop mobile applications for all the platforms.
• Enquire by taking feedback from the customers with whom the mobile app development company has worked prior.
• Ensure that the mobile app development provides you the copyright so that there are no further legal difficulties.
• Ask for the pricing beforehand, so that you have an overview of all the costs, and ensure that there are no further additional costs involved in the development of the mobile application for your business.

CONCLUSION

As technology has developed rapidly in recent times, the use of mobile phones has also increased, almost everyone these days has access to mobile phones. One of the main reasons why mobile phones are so popular these days is due to the mobile application. In order to provide the customers with the best features and experience, every business needs to have a mobile application, to get a good mobile application developed for your business, it is essential that you hire a good and reputed mobile app development company.

Shopify marketplace apps are no novelty anymore. They are everywhere and have been around since 2006 as part of Shopify, an instrumental eCommerce platform for retail point-of-sale systems and online stores.

Shopify is a feature-rich, future-ready digital ecosystem for online sellers since it provides a user-friendly interface together with an exquisite range of tools to set up your online store. You can hire certified Shopify experts to get a full-featured online store that meets your expectations and unique needs.

With Shopify’s self-hosting services, you can push your store live right after a quick and easy initial configuration.

Though Shopify has covered a lot of good ground ever since its phenomenal inception, it still doesn’t provide the multi-vendor marketplace setup support as provided by the likes of eBay and Amazon.

It may be quite a spoilsport for Shopify lovers who want to capitalize on this dependable and versatile platform to launch a multi-vendor marketplace, but that’s the way it is.

Does it mean you can’t host a Shopify multi-vendor marketplace? Fortunately, no. With custom application development services, you can certainly build a multi-seller Shopify marketplace app and achieve your business objectives.

What is Shopify app development?

While most of us understand the concept of a multi-vendor app, let’s catch up. A multi-vendor marketplace app is an application that serves as a digital distribution platform or bridge to facilitate transactions between buyers and sellers.

For instance, eBay and Amazon are multi-seller apps wherein the sellers can upload their products and the visitors can purchase them. A multi-vendor application owner charges a predefined commission to the seller for each sale or on a subscription basis.

Such platforms are cherished by online vendors for the basic reason that they offer high benefits in terms of improved sales, user experience, efficiency, and convenience.

As of today, physical strategy businesses are not progressing as they should. Over 50% of the populace today surfs the web and invests their time in online locales instead of visiting physical stores to make a purchase.

Therefore, the clients these days are more willing to go online with a multi-seller web-based business that they can operate from just about anywhere as they will receive an assortment of merchandise from different vendors at a single stop.

These online stores provide better returns on your time, money, and energy as compared to opening a brick-and-mortar store that shoppers seldom visit these days.

Though several technologies can help you build a multi-seller app, Shopify is the most preferred option due to the wide range of features and merits it has on offer.

What can Shopify multi-vendor marketplace apps do?

Shopify multi-vendor marketplace apps provide your website with rich functionalities to offer vendors an easy way to access your website’s backend, with no admin controls. From the backend, vendors can quickly add, categorize, edit, and remove their product listings from your website.

Besides, the app helps you set up commissions that the vendors will pay for using the online store either monthly, annually, or on a per-sale basis.

Why is a Shopify multi-vendor marketplace app so important?

With customers increasingly counting on online shopping, ecommerce is opening new possibilities for countless entrepreneurs. Nasdaq predicts that around 95% of purchases will be done online by 2040 and, therefore, entrepreneurs have a serious reason to try their hands at eCommerce. And when we talk about eCommerce, multi-seller platforms are the new norm.

Due to the phenomenal surge that the eCommerce multi-vendor marketplace has witnessed over the last decade or so, having a multi-vendor architecture has almost become a necessity.

Gone are the days when a single business owner used to set up an online store, showcase his line of products, and drive sales almost single-handedly. The multi-vendor approach is the next fascination.

Due to the formidable business competition that the eCommerce niche has at present, just building an online store or eCommerce app is not enough for merchants to survive or thrive. In this always-online age, profits and sales are driven by user interactions and communities. Therefore, the need to have a multi-vendor mindset was never more urgent.

How does a custom multi-vendor Shopify marketplace work?

You can get started with this smarter, better eCommerce marketplace in three simple steps:

1. Create a custom Shopify multi-vendor app to transform your online store into a marketplace that is 360-degree functional.
2. Once you push the store live, invite other businesses to collaborate with your Shopify marketplace app to display their merchandise digitally in an organized manner to ensure customers can search, browse, and purchase their products.
3. Keep a track of all sales and set a commission for each sale to earn from your local as well as global sellers.

Merchants can also use these multi-vendor online marketplaces as a launchpad to create and enhance their online presence. This helps them earn recurring sales and loyal customers.

Shopify’s app library flaunts quite a few marketplace apps to help you convert your online store into a full-spectrum digital marketplace; however, there’s a catch.

If you have a unique product niche, plan to add some out-of-the-ordinary products at some stage moving forward, or have potential sellers from a diverse business genre, going with a strict, predefined architecture may not be a good pick.

Such solutions may not provide you the factor of flexibility in terms of adding customizations as required by you or the vendors selling their merchandise on your platform. It’s like you’ll be handcuffed with a restricted reach, and that’s surely the last thing you’d ask for.

Case study of a custom multi-vendor marketplace app development

Our Shopify app development, The Brihaspati Infotech, recently helped a client achieve his dream of hosting a revolutionary online store that can fit in his budget, entice the audience, perform seamlessly, and cater to the rapidly-changing expectations of his vendors.

Our Shopify app development team delivered a multi-vendor marketplace on time and within budget.

Here’s the case study:

Client requirements

The client had an online liquor-based multi-vendor Shopify marketplace app.

The client had the following requirements:

• Enable other liquor vendors to sell their products through his app
• Properly categorize all store products
• Integrate 24×7 live chat on the store

While the requirements were pretty straightforward, implementing the solution on an active Shopify store with a quick turnaround time wasn’t anybody’s game.

Therefore, the client decided to hire Shopify developers from us.

The solution

Our development team divided the whole project into two parts, namely:

1. Interface for the store owner
2. Interface for vendors

Doing this on an open-source platform like Magento would have been easier. However, in Shopify, we had no scope for intervening with the base code. Therefore, we created separate interfaces and used them as embedded apps at the back-end panel with iframes to build the marketplace app.

With Shopify APIs and webhooks, we can POST and GET data “TO and FROM” the Shopify website to the custom-built interface.

We used Yii/LAMP technology stack to build the interfaces. The store owner interface was hosted as a Shopify app on the client server and linked to the Shopify website using the client’s Shopify partner account.

The vendor interface was hosted on a sub-domain of the store owner’s website and vendors were able to access it by logging in with their vendor accounts in the multi-vendor marketplace Shopify app.

Features for Shopify App Development Solution

Working agile, our Shopify app development team came up with a secure, easy-to-use, and fully functional multi-vendor Shopify app. The solution was tested vigorously for functionality, performance, and user experience.

The Shopify app development solution we delivered had the following salient features:

Comprehensive, easy-to-use seller dashboard

We delivered a crisp, clear, and clean interface for the dashboard landing pages. The dashboard helps the client get a real-time overview of the number of products, orders, buyers, and messages received by the seller.

Also, the dashboard flaunts an overview in the form of a bar graph powered by HighCharts for dynamic chart implementation.

Several powerful functionalities and features were provided for the seller, including options to add new products, review buyer and order history, view purchase orders, and interact with buyers through instant messaging.

Immersive, easy-to-use admin interface

Our Shopify app development company used an embedded app module to help admins access their admin interfaces through the default Shopify admin dashboard.

Our Shopify app development company deployed Shopify APIs to sync the customer data, orders, and products efficiently with the default Shopify database.

The store admins can simply launch the Shopify multi-vendor app within their Shopify dashboard to manage seller accounts, submitted products, and a lot more.

Major challenges and roadblocks during the development process

Though we’ve successfully developed quite a few multi-vendor Shopify apps, each project has new challenges based on the client’s unique requirements, budget, time, technology, existing architecture, etc.

This project had its share of challenges such as:

1.   Custom nested product filters

We created nested filters such that selecting one filter affects the option of others in the Shopify app development plugin. However, doing this with the default filters available in the Shopify backend was not possible.

We resolved the conundrum with separate product creation forms, providing a unique form for each collection. Furthermore, we created product tags to be used as filters.

Based on predefined product categories, tags were created for each product type

Predefined product categories were used to create tags for each product type based on which the filters showed relevant data. The tags were added automatically and were visible to store admins.

As we used Yii under the MVC architecture to create the forms, they were easy to enhance and modify as per the client’s business needs. The plugin also remains adaptable to changing business requirements.

    2. Creating a live chat

The client wanted live chat functionality for real-time user interaction on the multi-vendor Shopify app development module. Furthermore, the client wanted all chats to be saved on the backend to help the buyer pick up a conversation from where they dropped it earlier.

The seller can keep a track of new, ongoing, and past chats under the Messages section.

For this, we used Chat ID as a unique identifier for each conversation. The Chat ID helped identify who has sent a message and then display it under the corresponding User ID.

Using this approach, not only were we able to implement real-time one-to-one chat, but we were also able to save and access the chat record between buyer and merchant in the database.

      3. Real-time sync of Shopify and seller database

As the multi-vendor marketplace, the Shopify app had the seller dashboard as a separate interface developed in Yii and hosted on a separate server, the solution had to make sure that whenever a seller creates a new product, it is simultaneously created in Shopify as well.

For this, we used the Shopify console runner to work in the background and call the Product API each time someone adds a new product. It helped us implement a real-time data synchronization between the Shopify and seller dashboard.

Case study summary and result

The Brihaspati Infotech delivered a stable and dynamic Shopify marketplace app to the client on time and within budget. The solution helped the client regulate and manage their business on various levels, improve efficiency, and save time on repetitive tasks.

As we have successfully delivered several similar solutions such as a Shopify Payment Gateway Integration, the turnaround time for this Shopify multi-vendor marketplace app was quick and all the client requirements were completely addressed.

We delivered a feature-rich solution with various high-end functionalities, such as:

• The ability for sellers to define custom shipping methods and tracking IDs
• Integration with Hubspot
• The ability for admins to define a commission rate
• Scalable and customized dashboard
• Real-time data sync between the Shopify and seller dashboard

The project met our criteria of 100% client satisfaction with seamless communication, project transparency, regular updates, stringent testing, and after-sales support.

Few words about us

The Brihaspati Infotech is a 360-degree Shopify app development services provider to startups, SMBs, and enterprises. Our solutions are tailored for your unique business needs and aimed to accentuate practically every square inch of your business and ultimately help you max out your ROI.

Technology has finally made its way into the real estate market, changing models across the industry. This changes the way real estate app developers and investment communities work. The development of technology does not affect real estate in any way. Technology shocks have provided new tools and environments for companies and create business opportunities. Technology helps overcome stereotypes about usage, location, and level of space requirements, thus eliminating the need for efficient physical space.

Attribute data is getting more complex every day. Data not only inform everyone, but also creates value for customers based on real market information about specific industries, companies, and employees. In addition, the number of devices that generate data from different sources is increasing dramatically. Thanks to the continuous analysis of mobile phone technology, the real estate sector continue to the real estate app developer.

It is important to add data from structured and unstructured sources. This provides practical information that can aid in predictive analysis. The main benefit of owning real estate is the ability to track real estate and real estate. This allows property operators to focus on core activities such as operational lease management and tenant management.

Technology can change the management of property managers. The use of “mobility technology” makes travel easier and makes use of data management technology. In the existing real estate sector, a number of people have collected a wealth of information about tenants and buildings. The need to use technology effectively to manage large amounts of data is drastically reduced. The use of data analytics is expected to increase dramatically.

Industrial challenges

To get the most out of mobile phone business software solutions, the real estate industry must address the challenges of a range of mobile phone applications. Countering the use of technology remains a major challenge.

Privacy issues: Real estate companies handle sensitive data, such as sensitive information about a tenant, supplier, and employee. Companies must protect information and block access to tenants and connected delivery systems.

Cost and budget: One of the main challenges real estate faces in transforming their business into smarter skills is the cost of developing the right skills.

Towards the Mireniar Generation: The arrival of the Mireniar Generation prompts buyers and tenants to force property managers to rethink their technology strategy. The traditional reliance on lists of photos and personal views has become a secondary concern, and it is time for live walks and pre-recorded videos. Changing demographics and advancements in technology are also affecting real estate.

Real estate services and opportunities in mobile applications

Local program: instructs the user to open the house and cottage. The real estate program may collect data and recommend advertisements. Your phone’s GPS recognizes your exact location and gives you access to square images or introductory text.

Real Estate Management: A technical solution that helps owners and management companies easily track and monitor commercial real estate.

Online Personal Search and Referral Service: A business reporting service that is technically supported to change the least effective relationship model. Search is an important criterion for effective property management and allows users to find, select and achieve the desired result on the internet.

Cloud: By storing data in a cloud-based application, agents can keep track of documents such as customers, invoices, contracts, and disclosures.

Collaboration Tools: A platform that helps buyers, suppliers, sellers, and agents communicate seamlessly and manage end-to-end real estate.

Features to be included in the real estate mobile app

Advanced Search

The advanced search function is required for integration into advanced mobile phone applications and makes searching easier. However, users can easily find features by various parameters (location, zip code, price, etc.). This feature should work quickly, smoothly, and give accurate results.

Social media integration

Social media platforms like Facebook, Twitter, LinkedIn, and others help build your brand and build relationships with new and potential customers. In addition, agents helping to cross geographic boundaries can connect with customers around the world.

Photo Library

Integration with the excellent Gallery Property mobile app helps you create a great look for your gallery. Many functions of mobile applications contain only 10-15 functions, but this is limited. It contains a huge library based on 3D graphics and animation, including attractive rooms and other essential pieces to engage users. Adjust them and make sure you see the properties in the best possible way.

Integrated Maps

Map integration such as Google Maps is becoming an important part of applications in the real estate sector. Integration with GPS makes it easy for users to reach their goals. However, by embedding it in the Maps Real Estate app, you can provide an immersive experience and get more information about your infrastructure. You can also easily get information about nearby areas such as schools and hospitals. In addition, users can find their target.

Favorite list

All properties must choose to include the preferred function in the program. This allows you to filter user attributes. By adding filters and other appropriate attributes to the list, users can quickly see these attributes. It also saves your clients time as you don’t have to repeat the entire listing process multiple times.

Call directly or leave a message

The integration of direct calling and messaging functions makes buying and selling real estate easier and faster. This will take the user to the next purchase level. The integration of phone calls and direct messages allows platform users to connect without any problem. Several options can be integrated, including withdrawal options, webchat, booking advisor, and more.

Property valuation

For real estate app developers, property assessment should be integrated into the application. Users can easily get information about the properties and opinions of other customers, facilitating decision-making.

The real estate sector is growing rapidly and is just beginning to lay the foundations for technological innovation. The commercial exploitation of real estate liquidity opens up new opportunities for commercial acquisitions.

As the world changes (the mobile phone has become the new standard), moving is no longer commonplace.

If you are looking to upgrade your property, it is important to partner with a reliable mobile phone development company that can provide a variety of design and development services in functions such as brokerage, franchise, research, appraisal, mortgage, property management. , and much more.

It is important to check it out your investment portfolio and methodology before working with a software company. Ultimately, your real estate app development partner is the key to transforming your property.

People invest in apps a lot. Just for a reference, people spent more than $85 million on apps in 2017, and this number keeps on rising. By looking at these amazing numbers, you can quickly tell that creating a mobile app and monetizing it could be a great way of earning huge revenue. There are several minimum viable product examples out there that have reached their maximum potential just by focusing on data analytics.

If you’re thinking about developing a paid app, then don’t expect to earn a lot as there are hundreds of free substitutes to almost every paid app, and people would go for them instead of yours.

So what other options can you consider for your app monetization? We have the answer. Data Monetization!
With the humungous amount of data being processed daily, developers and business owners have realized this non-traditional and yet innovative strategy for measurable economic advantage.

In this article, we’ll talk about innovative ways of data monetization for your app. But before we dig deep into that, here’s a brief overview of data monetization and how it can benefit you.

What Is Data Monetization

In simpler words, Data monetization can be referred to as leveraging data for a company’s economic advantage. Let me elaborate on it further for you.

Data monetization involves trading or selling direct access of user data to third parties to increase revenues or cut down expenses. It is especially helpful to marketers, telecommunication companies, advertisers, and research companies. They use these insights to gather solid stats and provide the right ads to the right audience.

Now for those who’re wondering if their data is being sold to third-parties for benefits, that’s not the case. Your personal information like name, age, address, interests, income, etc., are anonymous and secured. The kind of data that is being monetized usually includes

• Your device
• Devise Version
• Your mobile operator
• Your network type
• The screen size of your device
• CPU Core metrics
• Your device’s storage
• Country

How Can Data Monetization Benefit You

• It is a scalable and safe model of revenue.
• Unlike in-app advertisement, the data collection takes place in the background, so there is no effect on the user experience.
• You’ll get paid monthly for every user’s data who have agreed with data collection. The higher your DAU is, the greater revenue you can earn.
• Data monetization doesn’t affect your existing monetization models.

Now you have a strong understanding of what data monetization is, so here are some great methods of executing it.

Data Monetization Methods

Data As A Service

This is quite a straightforward approach for data monetization as the data is sold directly to the consumers. The data that is being shared is raw or anonymized, and the buyers could mine it for creating insights. Buyers cannot benefit from this data directly as they create these insights from themselves and use it further to reach the right audience for their business.

Insights As A Service

Now this one quite similar other than the fact that instead of raw data, insights are sold that are created by combining external and internal data. Either these insights are directly sold or provided in formats such as analytics-enabled apps to provide updated data. The insights are limited to specific sets of data or contexts that the buyer has purchased.

Embedded Analytics

This is perhaps the most progressive form of data monetization and provides the most value to those who purchase it. In this method, features associated with BI software are added, for example, dashboard reporting, data visualization, and analytics tools – to existing applications

Leveraging these integrations, product teams can build and scale custom actionable analytic apps and integrate them into other applications, opening new income streams and providing a powerful competitive lead over the others.

For embedded analytics techniques, you can use the Sisense platform as it is built to provide performance and agility with scale. Moreover, it lowers the TCO and offers fully customized embedded analytics solutions for specific needs.

Analytics-enabled platform as a service

Now, this is quite a flexible approach towards data monetization and provides notable value to the customers. In this method, analytics and BI platforms are leveraged to provide customers with highly-scalable insights and data analytics in real-time. They’re available both on-premises and on the cloud and are compatible with all cloud-based warehouses. In simpler words, the data can be used from any source and in any format. However, to get maximum benefits from cloud-based sources, you’ll need an expert setup and support.

Conclusion

Today, there are tons of methods for monetizing your app and earn revenues. However, using data monetization strategies have made this job much easier than ever. Since you understand how beneficial data monetization is for you, you can leverage these methods above to reap maximum benefits out of it.

The popularity of smartphones and laptops is on the crest due to the emergence of WFH culture and online education. Smartphones nowadays have become a necessity rather than a luxury due to the increased reliance on employment and education. The multimedia facilities and versatility of smartphones to achieve what was thought impossible a few years ago have encouraged techpreneurs to come up with new innovative mobile app ideas. The world has recovered from the deadly pandemic and ready to do and experience new things. This is an opportune time for launching new mobile apps. The startups are never short of ideas and they never miss an opportunity to take leverage of the situation. This blog post exhibits the key application development trends for startups to introduce in 2021.  

Chat with Bots via Chatbots

Have you heard about Alexa or Siri? These are the virtual assistants offered by smartphone companies to make the interaction between humans and machines easy. The virtual assistants or chatbots are digital apps that mimic the human way of communication to help users meet their needs.

For different reasons, chatbots are among the top trends in the growth of mobile apps in 2020. The immersive conversational environment they offer is one explanation. The other may be an undeniable truth that is becoming increasingly evident to worldwide UI/UX designers and chatbot developers-the usual app interfaces are no longer enough! Mobile apps from Chatbot offer a revolutionary use-case as an application interface that enables users to communicate with companies even in the absence of humans in a seamless, human-like manner. 

5G is here

Another way to understand the mobile world’s development is to understand the diversification and increase in the range of mobile connectivity across the globe. Today, 5G has become a benchmark for assessing the speed of the internet, total throughput, traffic capacity, the efficiency of the network, and quality of the spectrum. The expansion of 5G is going to impact application development positively. The 5G cellular connectivity would empower the multiplayer gaming, Data Security, and Augmented Reality fields.

Futuristic IoT enabled Apps

One can materialize a typical science fiction movie plot, where a small gadget controls everything, through an IoT enabled app powered smartphone. IoT is bringing friction into fruition at a rapid pace. IoT is disrupting not just large industries, but it is into smart home solutions as well. This technology enables the smartphone to control the operations of a device, to exchange data between devices, all through a mobile app that controls an interconnected network of things. For example, one can switch off the electronic devices like AC or cameras from a remote location or even adjust their settings. Imagine the amount of convenience one would achieve when he doesn’t have to visit a difficult terrain, or brave stormy weather to turn on an electronic device.    

In-App Digital Payment Wallets

Mobile payment is the latest norm nowadays due to the fear of infection by touching physical currency. This has opened up new avenues for startups wherein they can launch digital payment apps to compete with the current players. Several E-commerce apps are integrating their personalized digital wallets within the app itself. The integrated wallet makes the process of refund, and cash backs smoother. The tedious process to revert the failed payment transaction to the source is replaced by simply adding money to the integrated wallet. Another advantage of using an in-app digital wallet is that one can have the option of converting loyalty points into a digital currency that can be used to avail discounts in future purchases. These in-app wallets can also be used to apply customized promotional offers via discount coupons.     

Digital Learning

If there is one industry that has evolved in the times of pandemic, that is online education. The educational institutions have tried to bridge the learning gap by switching to an online mode of teaching via various online platforms. However, there is a huge scope for improvement in the available platforms. Most of these platforms focus on content sharing and video conferencing features. Digital learning needs a makeover through full-fledged mobile apps with an assessment module as well as Virtual Reality (VR) support to enhance the engagement level of students.

These futuristic apps with the help of Artificial Intelligence algorithms can judge the grasping capacity of the students and accordingly material is made available. The sale can be extended further by providing gamification features wherein the teacher can create small games and animations to clarify a complicated concept. The demand for such revolutionary mobile apps is going to increase manifold in the coming years. This is evident from the report of Global Market Insights that predicts the growth of the e-learning market to the tune of $375 billion by the year 2026.

There is also a huge market for E-learning apps like Udemy for self-learning, assessment, and certifications. One can develop a platform wherein subject matter experts can prepare their modules, along with online assessment criteria and certifications. This can generate a huge amount of revenue for the platform as well as the experts who have uploaded their modules. 

Final Words

The trends strongly indicate that the world is not for novice entrepreneurs. Smart startups should come up with innovative ideas to transform the way an average smartphone learns, lives, pay bills, or browse the web for information. These pandemic times have brought hope for several techpreneurs willing to back their pioneering ideas. The startups willing to collaborate with the right mobile app development companies will succeed. One would suggest a technology partner like Nevina infotech – mobile app development company that culminates the startup idea perfectly. A trustworthy and competent app developer wins half the battle. 

If you are running a company then there are maximum chances that you must be outsourcing many of your business operations. In the modern era, outsourcing has become a new normal, especially for small and medium-sized businesses that can’t keep all their business operations in-house. You should know that there are many small and medium-sized businesses in the world and they are contributing to a very large scale to the GDP of developing countries. With the rise of small and medium-sized businesses, the popularity of outsourcing has also increased.

You should know that firms are outsourcing their many key operations and solutions like QuickBooks Enterprise hosting in order to harness the benefits of an expert without hiring one. One of the main reasons why companies are turning to outsourcing is it is proving to be cost-effective and that too without compromising on the quality of work. Hiring experts in the modern era is not only difficult but a costly affair for small and medium-sized business. And the same trend of outsourcing is being followed when it comes to app development as well.

With the rise of digital platforms, the use of apps has increased a lot and you will be surprised to know that most of the users spend their maximum time on apps while browsing the internet through their mobile phones. If you are really interested in targeting your users on the mobile platform then you will have to start using apps. But for that, you will have to choose an app development company just like you choose cloud based QuickBooks hosting provider for QB hosting. But do you really know what are the key features of an ideal app development company? Let’s find out through this blog post.

User-focused procedure

All the apps that you see in the mobile are basically user-facing platforms and this is the one thing that is common in all the apps out there. This is one of the main reasons why most of the small and medium-sized businesses always choose a company that is totally dependent upon user-focused designers. If you will succeed in choosing such an app development company then you can be sure that your app will be totally user-friendly and thus its chances of success will increase by many folds.

If you are running a small or medium-sized business then it becomes really important for you to make sure the app development company that you have chosen cares deeply about their consumers and will always prioritize their experience. If you will move on with such an approach while choosing an app development company then your chances of choosing the right company will increase.

Unparalleled tech skills

If you are choosing an app development company that doesn’t have a tech skilled workforce then it will become very difficult for you to get palpable results from your efforts. In such a case, you will not be able to make your app successful even after putting lots of effort, money, and time. The designers working in the app development company must be engrossed in the technical world and they must stay updated about the changes in the world of technology and apps. Such a workforce will allow you to make the most of the current situation and give you an impeccable app.

A good team of designers will also be using the latest tools and they must also take care of the responsiveness and overall design feature of the app in order to make it big hit on the mobile platform. So the next time you filter the available options of app development companies, make sure to go through the technical skills of the workforce in a detailed manner.

Simplicity

Yes, simplicity is the key to success when it comes to app development and the same approach should be followed by your app development company. If the app development company will try to make the app look cool by incorporating many additional features and funky colors then the result will be a far cry from your expectations. A good app development company will always try to make the UI as simple as possible because no one will be interested in browsing through a funky looking UI that is difficult to navigate.

If your app will have a very simple UI then it will succeed in making people succumb to use it. Check the past projects of the app development company and analyze where they have succeeded in maintaining simplicity or not.

Effective at what it does

This is surely going to be one of the most important characteristics that you will need to look for while choosing an app development company. The reason behind this is simple; a good company will always be very effective at what it does. Your app development company should have all the tools and platforms necessary to build a good app and they should also have many years of experience at app building. These are the few things that you will need to go through while checking the effectiveness of the app.

If you are choosing an app development company then making the right decision will be very much necessary. You will never wish to end up choosing the wrong app development company that will waste all your resources and you will sit barehanded without any app on the different mobile platforms.

Mobile phones have become an essential part of our daily life. However, without apps, a smartphone is nothing but a communication device. Mobile apps have brought a drastic change in the tech industry. We rely on apps on mobile apps for several things; mobile apps are available for all the sectors. 

The mobile app industry is a multi-billion dollar industry. It is also one of the most competitive sectors in the industry. The app industry is continuously growing, so companies now have to put extra effort into app development to stay in the competition. Innovative ideas and quality work are much needed. Social media integration is one such creative idea that can help you create relevancy in the respective sector.  

Importance of Social Media Integration in App development

Social media integration plays a vital role in business growth; it connects you to potential users which will result in more app downloads. Social media covers several prospects like creating engagement, creating awareness and most importantly building customer relationships. 

As a marketer, you should not miss out on social media integration on your app, whether you are a freelance developer or app development agency it is best for all. If you are still not convinced, look into the details on the benefits of social media in mobile app development.

Connectivity

The primary reason you need social media in your app is to connect with as many users as possible. Social media sites like Facebook, Twitter, Instagram, and Snapchat have millions of active users daily. So when you link to these sites, you have the chance to reach out to and a massive audience. Furthermore, social media removes the location barrier and lets you reach out to users all around the world. 

Social media integration provides giant exposure, so all you have to do is utilize the platform well for advertising. You can find new users for your apps through social media. To do so think of creative ways and use it for inviting people for app download. The more audience you connect to, the more will be the chance of app download. 

Brand Awareness

No matter how much your work for developing your apps, if your app doesn’t reach the right audience, all your efforts are of no good. The mobile app market is intensely competitive. Your brand is your app that requires significant downloads to succeed. That’s possible when you reach to create awareness about your app to the potential audiences.

Social media is the best platform to create brand awareness as it helps you reach millions of people around the globe. Give recognition to your app, convince the audience that your app is genuine and useful. The more people love your app; the more app downloads will be. 

Customer Satisfaction

One of the significant roles of Social media sites is to offer communication and networking. Thus you can utilize it for voicing about your app. This is required for humanizing your app and reaching a large audience. Customer satisfaction can be achieved by amazing your app according to your audience. This will improve the download ratio. 

Improves Functionality

When you use social media integration, you improvise your app functionality. For example, Instagram has an integrated Facebook app you can log in to Instagram through your Facebook account. So if you don’t want to spend time on creating a new account. Also, you can post Instagram images on Facebook directly from the app with just a click. 

Social media integration not only improves app efficiency through numerous features like recommendations, wish lists, favorites, and more. It also tells you about your friends who have been using the same app and services. Overall social media offers credibility to the app.

Higher Conversion Rate

You can achieve a better conversation rate for your apps by increasing app visibility. With social media on the app, you can create a mailing list for engagement. Also include social media feeds, in your app can generate more engagement. Users can find their friends who can encourage them to use the app and make a purchase. 

Cost-efficient

Implementing social media for app development is not only efficient but also cost-effective. Many app development strategies come with a big price tag, while social media strategy overs big results with a suitable price tag. At times you hardly have to pay anything, you can generate high ROI without disturbing your budget.

 Allows you to collect accurate and genuine data

To make your app succeed, you will have to make your app more user-friendly. For that, you need to find out the needs and social behavior of your audience. This is where social media comes handy. 

Social media helps you fetch essential data that will help you offer better solutions to your users. You can utilize the data for collecting customer details, market search, find target groups, and more.

How to Maximize Social Media for Mobile App Development?

Maximizing social media will lead to improved performance in mobile app development. Here are a few things to follow for optimizing social media;

1. Include social media shares in your post.
2. Curate blogging content promoting your app features and usages.
3. Encourage your audience for feedbacks
4. Incorporate audios and videos in social media communication.

How to Integrate Social Media Sites to Apps?

Knowing all the benefits of social media integration in mobile app development, you might now wish to integrate it into our app. Here are some steps you should follow when incorporating social media.

While adding the Click to add the social media button on your app, make sure that it’s evident and visible. So that users and easily sync their accounts and share posts directly from the sites. 

Allow your users to login in your through their social media accounts. So they don’t have to go to a lengthy process of sign-ups. 

Conclusion

To avoid any app glitches, you will have to integrate social media correctly. So it’s better to hire a top mobile app development agency. You can let them handle the technical part while you focus on creating the best content for your users.

The use of social media apps is immensely growing. Every industry these days are incorporating social media sites. You know it’s important, to make your app succeed integrating social media is very much required.