YouTube SEO: How to Rank YouTube Videos in 2023
YouTube is the second largest search engine in the world, and if you want to get your videos seen by people searching on YouTube, then you need to do YouTube SEO. YouTube SEO is not that different from regular SEO practices that you would use on a website.
The goal is still to rank high in the search engines so that your video gets seen by as many people as possible, but there are some specific things you need to do to rank your videos on YouTube, and that’s what we’re going to be talking about today.
Before we get into YouTube SEO though, let’s first talk about why YouTube is such a powerful. YouTube has over 1 billion active users who spend an average of 40 minutes per day watching videos. As I mention above YouTube is also the second largest search engine in the world, after Google.
So if you can get your videos to rank high in You tube’s search results, you’ll get a lot of views, and that can lead to more customers and sales for your business or your sponsored business.
Note: If you want to get more views on your YouTube videos, then you need to make sure they’re properly optimized for SEO. Here are a list of few YouTube SEO tips which work in 2022.
- Pick Your Keywords Sensibly:
- Your Title Should Be Optimized:
- The Description Should Be Optimized:
- Include The Right Tags:
- Create An Engaging Script:
- Use Creative Thumbnail Images:
- Make Longer Videos:
- Keep People Watching Your Videos:
- You Should Engage Your Audience:
- Set Up Playlists:
- Create Backlinks Of Your Youtube Video:
- Get Social:
- Collaborate With Other Youtubers
- Use End Screens:
- Use Video Hashtags To Drive Youtube Search Results
- Add Closed Caption.
1. Pick Your Keywords Sensibly:
Keywords are the most important factors in ranking your YouTube video. So it’s important to choose them carefully! Here are a few tips:
- Use keyword research tools like Google Ad Words Keyword Planner and Youtube Keyword Tool to find popular keywords that relate to your video topic.
- Choose keywords that are relevant to your video content and that have a good amount of monthly searches.
- Use both broad and long-tail keywords in your title and description to make sure your video is found by viewers who are searching for both specific and general information.
- Use natural language and avoid keyword stuffing. This will not only help you rank better, but it will also make your video more watchable and enjoyable for viewers, which is ultimately what you want!
2. Your Title Should Be Optimized:
The title is the first thing that audiences will see when they come across your video, so it’s important to make sure that it’s attention-grabbing and relevant to your content. professional seo services company can help you with this.
Additionally, including keywords in your title can also help your video rank higher in search results. So, if you’re looking to optimize your videos for Youtube SEO, be sure to include relevant keywords in your titles, As a general rule of thumb, your title should be around 60 characters long, so that it’s not cut off in search results. Your title should also be reflective of the content in your video.
This way, viewers will know what to expect and will be more likely to watch your video through to the end. Including a call-to-action (CTA) in your title can also be effective in driving viewers to take action after watching your video, such as subscribing to your channel or visiting your website. So, if you want to improve your Youtube SEO, make sure to craft compelling and keyword-rich titles for your videos.
3. The Description Should Be Optimized:
The description is another important Youtube SEO element. This is where you can include a more detailed summary of your video’s content, as well as any relevant keywords or links.
Be sure to include relevant keywords in your description, but don’t stuff it with too many keywords, as this can actually hurt your ranking. A good rule of thumb is to keep your description under 300 words.
You should also make sure that your description is engaging and informative, as this will encourage viewers to watch your video.
4. Include The Right Tags:
The tags that you include in your videos are also make major impact on on Youtube SEO. These are essentially keywords that describe your video’s content, and they can help your video show up in relevant search results.
When choosing tags for your videos, be sure to select ones that are relevant to the topic of your video, as well as those that have a high search volume. You can use a tool like Google Keyword Planner to research popular keywords related to your video’s topic.
Including a mix of both broad and specific keywords in your tags is usually a good idea, as it will help you reach a wider audience while still ranking for relevant terms.
It’s also important not to stuff your tags with too many keywords, as this can actually hurt your video’s ranking. Instead, focus on quality over quantity.
5. Create An Engaging Script:
Transcripts are a great way to improve the SEO of your Youtube videos. By including transcripts, you can help Youtube understand the content of your videos and rank them higher in search results.
To create transcripts for your videos, you can use a tool like Otter.ai or Rev.com. Once you have your transcript, you can upload it to Youtube and add it to your video description.
6. Use Creative Thumbnail Images:
The thumbnail is the image that represents your video in search results and on your channel page. This is one of the first things that viewers will see, so it’s important to make sure that it’s attention-grabbing and relevant to your video.
When choosing a thumbnail for your video, be sure to select an image that is high-quality and resolution. Additionally, including text in your thumbnail can also be effective in grabbing viewers’ attention, as well as in including relevant keywords.
7. Make Longer Videos:
A lot of people think that they need to make videos that are only a couple of minutes long, but that is not the case anymore. The average length of a YouTube video is now around 4 minutes and 30 seconds,
So start making longer videos! Make sure your videos are high quality, and offer something unique that people will want to watch, and your views will start to increase.
8. Keep People Watching Your Videos:
People are more likely to watch a video if it’s interesting, entertaining, or informative. If you can keep them watching, they’re more likely to take notice of your brand and what you have to offer.
To keep people engaged, try to:
- Make your videos creative and unique
- Use keyword-rich titles and descriptions
- Optimize your thumbnails and tags
- Provide valuable content that educates or entertains your audience
If you can do all of these things, you’ll be well on your way to ranking higher in YouTube search results. And, as a result, you’ll get more views, subscribers, and engagement on your channel.
9. You Should Engage Your Audience:
Interacting with your viewers is a great way to build relationships and keep people coming back. Try to:
- Respond to comments
- Host live chats
- Collaborate with other YouTubers
Engaging with your audience will not only make them happy, but it will also help you build a strong community around your channel. And a strong community can go a long way in helping you succeed on YouTube.
By engaging with your audience, you’ll not only build a loyal following, but you’ll also be more likely to get more views and subscribers.
10. Set Up Playlists:
A well-organized, comprehensive playlist will keep viewers engaged with your content for a longer period of time. By creating playlists around specific topics, you make it easier for viewers to find the content they’re looking for—which means they’re more likely to stick around and watch multiple videos.
Playlists can help improve your video rankings in YouTube search results. This is because each playlist creates a new URL, which gives you another opportunity to include keywords that you want to rank for. In addition, playlists help YouTube understand the relationship between your videos, which can also lead to improved rankings.
When creating a playlist, there are a few things to keep in mind:
- Relevance: Make sure your playlist is focused on a specific topic, and that all of the videos included are relevant to that topic.
- Organization: Videos should be organized in a way that makes sense—generally from most important or popular to least important or least popular.
- Length: A good playlist is typically at least 10 videos long, but can be much longer.
- Title and description: Include keywords in both the title and description of your playlist to help improve its ranking in YouTube search results.
Creating playlists can be a great way to improve the watch time of your YouTube channel and engage viewers with your content. Keep these tips in mind when creating your own playlists to get the most out of them.
11. Create Backlinks Of Your Youtube Video:
The main aim of Youtube SEO is to bring your video at the top of Youtube’s search engine. Professional seo services agency will help you to do this by optimizing your video title, description, and tags.
However, Youtube also looks at the number of backlinks that are pointing to your video. Creating backlinks is a process where you get other websites to link back to your website or in this case, your Youtube video.
There are a few ways you can create backlinks:
- Reach out to bloggers and ask them to mention your video in their blog post
- Embed your video on high traffic websites
- Create a strong social media presence for your video
Getting high-quality backlinks will not only help you rank higher on Youtube’s search engine but will also drive traffic to your video.
12. Get Social:
One of the best ways to get more views on your Youtube videos is to promote them on social media. By sharing your videos on platforms like Facebook, Twitter, and Instagram, you can reach a wider audience and get more people to watch your videos. When promoting your videos on social media, be sure to include a compelling description and thumbnail. Additionally, you can also use hashtags to reach a larger audience, as well as to promote your brand and videos.
13. Collaborate With Other Youtubers:
it is a great way to get more views on your Youtube videos. By featuring other YouTubers in your videos, you can tap into their audience and get more people to watch your videos.
When collaborating with other YouTubers, be sure to choose ones that are relevant to your niche or topic. Additionally, you should also agree on a promotion plan so that you can both promote each other’s videos and reach a larger audience.
By following these Youtube SEO tips, you can help ensure that your videos are ranking high in search results and getting more views. So, start implementing these tips today and see the difference it makes for your channel.
14. Use End Screens:
End screens are small images that appear at the end of your video and can be used to promote other videos, channels, or websites. They are a great way to keep viewers engaged with your channel and to encourage them to watch more of your videos.
When using end screens, be sure to include relevant and engaging images and text. Additionally, make sure that the videos, channels, or websites that you are promoting are relevant to your audience.
15. Use Video Hashtags to Drive YouTube Search Results:
Hashtags are a powerful way to ensure that your content is being discovered by the right people on YouTube. By including relevant hashtags in your video titles and descriptions, you can reach a wider audience and get more views. To find the best hashtags for your videos, start by thinking about what keywords you would like to rank for.
16. Add Closed Captions:
Closed captions are text versions of the spoken parts in your videos. They’re important for making your content accessible to a wider audience, including people who are deaf or hard of hearing, or those who speak languages other than the one your video is in. You can add Closed Captions to your videos using Youtube’s automatic captioning feature, or by providing your own captions file.
One way to improve the ranking of your Youtube videos is to make sure they are properly captioned. Youtube’s automatic captioning feature is a great way to ensure that your videos are accessible to a wider audience. However, if you want to maximize the reach of your videos, you should consider providing your own captions file. This will help ensure that your videos are seen by as many people as possible.
So there you have it – sixteen ways to rank your YouTube videos in 2022. It’s important to note that these are not the only things that you can do, but they are definitely a great place to start if you want to make sure that your videos get seen by as many people as possible. Of course, if you need help putting any of this into action or would like us to take care of all the SEO for you, we’re here to help. Just give our team a call and we’ll get started on helping you reach your video marketing goals!