Graphic Design 101: Fundamentals and Techniques

Welcome, graphic designers, to the world of design! Here we are, the best digital marketing agency in Indore, we believe that everyone has the potential to become a master of visual communication. We’ll delve into the core principles of design, explore industry-standard software, and unveil practical techniques to transform your ideas into stunning visual creations.

So put down the blank canvas and pick up your imagination! your reliable digital partner, and we will help you at every turn. Prepare to include your innovative aspect, become a professional in visual communication, and increase your. The purpose of this direction is to offer you foundational information on the fundamental principles and capabilities of picture design so you can create visually compelling messages.

So put down the blank canvas and pick up your imagination! your reliable digital partner and we will help you at every turn. Prepare to embrace your creative side, become an expert in visual communication, and advance your career—one eye-catching design at a time—by becoming the top digital marketing agency!


Module 1: Graphic Design Overview


  • The art and practice of producing visual content to convey ideas is known as graphic design. It includes a broad range of fields, including illustration, motion graphics, photography, and typography.

The significant turning moments in graphic design history are listed below:

  • The twentieth-century development of digital design tools
  • Graphic design’s function in communication

Graphic design is essential to communication because it enables us to:

  • Make defensible decision
  • Comprehend complex information
  • Experience feelings
  • Act now

A range of visual components and methods are employed by graphic designers to produce compelling communication. These components may consist of:

  • Pictures
  • Forms
  • Vibrant
  • Typefaces
  • Text The process of design

The design process is an organized method for producing visual designs. The following actions are usually involved:

  • Describe the issue or goal.
  • Make an investigation
  • Develop concepts
  • Make rough sketches.
  • Improve the layout
  • Display the completed design.

Module 2: Design Principles and Elements


Structure and composition

The arrangement of visual components to convey a sense of importance and order is known as hierarchy. The general layout of visual components on a page or screen is called composition.

Symmetry and equilibrium

The sense of visual equilibrium in a design is known as balance. The repetition of visual elements in mirror images is known as symmetry.

Emphasis and contrast

The distinction between two visual components is called contrast. The use of contrast to highlight a specific element is called emphasis.

Psychology and color theory

The study of how you can use colors to produce visual effects is known as color theory. The study of how colors influence & affect our feelings and actions is known as color psychology.

legibility and typography

The art and practice of arranging types is called typography. The ease with which a text can be read is known as legibility.


Module 3: Software Savvy – Your Digital Toolbox


Now that we’ve grasped the middle standards, let’s explore the gear that conveys your innovative visions to life. In this module, we will end up familiar with the industry-fashionable software program utilized by expert photograph designers:

  • Adobe Photoshop: The undisputed king of image modification, Photoshop allows you to control snapshots, create illustrations, and build stunning visible compositions. From retouching pix to crafting surreal landscapes, Photoshop’s remarkable toolset unlocks countless possibilities.
  • Adobe Illustrator: For vector pictures that scale infinitely, Illustrator reigns superbly. Create logos, icons, infographics, and problematic typography designs with razor-sharp precision. Explore the energy of Bézier curves, layer blending, and route outcomes to unharness your internal vector artist.
  • Adobe InDesign: This web page layout powerhouse is your cross-to for crafting brochures, magazines, reports, and any other multi-page record you may consider. Master grid structures, paragraph styling, and image placement to lay out fascinating layouts that inform and encourage.
  • Adobe XD: Prototyping and user interface layout take center stage with XD. Build interactive mockups of websites and cellular apps, take a look at user flows, and collaborate with developers to convey your virtual ideas to life.
  • Remember, gaining knowledge of those tools is a non-stop journey. Don’t be afraid to test, play, and observe online tutorials to increase your software program competencies. The extra comfortable you turn out to be with your virtual toolbox, the more effects your creative ideas will be.

Module 4: Typography – The Art of Storytelling with Text


Words are effective, but, inside the palms of an expert dressmaker, they end up visible magic. Typography is an arranging type to create visually engaging and readable communications. Let’s delve into the important elements of typographic mastery:

  • Font selection: Choose fonts that complement your design’s traditional subject matter and tone. Understand the distinction between serif and sans-serif fonts, test with formidable and italic variations, and discover the world of ornamental typefaces.
  • Hierarchy and comparison: Use notable font sizes, weights, and spacing to create a visual hierarchy that courses the reader’s eye via your message. Play with contrasting patterns to emphasize key points and upload the seen hobby.
  • Kerning and tracking: Adjust the distance between individual letters and words to make certain premier readability and visible concord. Don’t underestimate the energy of micro-adjustments in crafting an advanced typographic masterpiece.
  • Color and texture: Don’t restrict yourself to black and white! Explore the effect of coloration, gradient overlays, and diffused textures on your typographic designs. Experiment with surprising combinations to create a super and noteworthy visible style.

Module 5: Mastering the Design Process – From Pixels to Perfection


Now that you’ve geared up yourself with the fundamentals and tools, it’s time to dive into the actual global application of your know-how. The layout manner is a structured yet bendy approach that allows you to translate your ideas into polished visuals.

  • Define the brief: Every layout project begins with a clear knowledge of the hassle you’re trying to clear up. What is the message you need to deliver? Who is your target audience? What are the specific dreams and constraints of the venture?
  • Research and brainstorm: Explore present designs, collect notions, and behavioral consumer studies to inform your innovative route. Sketch out difficult thoughts, test with special procedures, and do not be afraid to discard ideas that do not resonate.
  • Refine and iterate: The beauty of design lies in its iterative nature. Once you have got a promising idea, begin building your virtual masterpiece. Use feedback loops, and behavior test runs, and do not hesitate to refine and alter your layout until it achieves its complete ability.
  • Presentation and delivery: The final step is showcasing your work! Prepare polished mockups, present your design with confidence, and be prepared to answer questions and justify your design choices. Remember, communication is key in making your design ideas come to life.

Module 6: Design in the Digital Age – Web and Social Media Mastery


The graphic layout panorama extends far past print. In cutting-edge virtual global, gaining knowledge of internet and social media design is critical for any aspiring designer. Let’s explore important skills in this realm:

  • Responsive layout: Adapt your designs to exceptional display screen sizes and devices, ensuring a continuing experience for cellular users in addition to computing device audiences.
  • Social media pix: Capture attention inside the fast-paced international of social media. Design attractive banners, infographics, and posts that resonate with your target market and stand proud of the crowd.
  • Video modifying and animation: Bring your designs to life with motion photos and short video clips. Explore structures like Adobe After Effects and Premiere Pro to add a dynamic measurement to your visual storytelling.

By adding case studies and examples relevant to our work as an Indore-based digital marketing agency, this course can be specifically customized for them.

Here are a few methods for achieving this:

  • Utilize the color scheme and branding in all of the course materials.
  • Display case studies of effective graphic design work that we have completed for customers.
  • Talk about design issues and fixes that are pertinent to the field of digital marketing.
  • Invite guest speakers to share their knowledge and perspectives.
  • You can make sure that the course material is pertinent to our intended audience and advances its position as a frontrunner in the Indore digital marketing market by utilizing these keywords frequently.


Starting Now, Take Your Graphic Design Journey from Pixels to Powerhouses

Best wishes! Graphic Design 101: Foundations and Techniques has come to an end. Keep in mind that graphic design is a process rather than a final goal.The top digital marketing agency in Indore, invites you to continue learning, practicing, and improving your abilities.

Never stop exploring new ideas, never stop learning, and never undervalue the impact of a well-designed image. You can turn your ideas into engrossing stories that connect with your audience and make an impression with commitment and passion.

Now go forth and rule the graphic design industry! Never forget that the top Indore digital marketing company is always available to help you along your creative path. We have faith in your abilities and can’t wait to see the incredible things you will produce!

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Sanju February 7, 2024 0 Comments

10 Innovative Graphic Design Tips For Better Social Media Engagement

Over 3.6 billion people, or 49% of the human population, use social media worldwide, and this number only continues to grow.

With this trend, social media has become a vital and almost indispensable part of marketing.

Advancement in technology and the internet has led social media to become a powerful platform used by businesses to reach their audiences and promote their brand, products, and services. If you’re not adequately tapping into the potential market composed of billions of people scrolling through social media apps for countless hours, then you might be doing something wrong.

Nowadays, having a successful business depends on a robust online presence and customer engagement. But it’s not all that easy to build a reputation online. With 81% of small and medium-sized businesses using social media today, you need to get creative in capturing people’s attention.

So how do you get your target audience’s attention on social media? Simple…give them something nice to look at.


Why is Graphics Important When Starting a Social Media Campaign?

“A picture is worth a thousand words” – this old idiom dates back to the early 20th century, but it still holds, especially now in the age of the internet and social media.

People are highly visual creatures – our brains are hardwired to absorb visual information faster and more efficiently than plain text. It’s no surprise that the trend towards visual social media continues to go up.

Every effective social marketing campaign requires good graphics. Having visuals on social media not only increases brand awareness but also encourages user engagement. Posting an image along with your captions can increase the number of clicks, shares, comments, retweets, or reposts up to 3 times – this is why picking the right graphic is essential.

When you create a brand, it is crucial to stand out. Graphic design alone does not build a brand, but it will make you recognizable.

Social media graphic design is not merely a nice image with sprinkles of text on the sides. It is more complicated than that. Your design must be reflective of the information you want to convey. To do that, you must use certain font styles, color palettes, or layouts; otherwise, your design might not get the attention it deserves.

So how do you create social media graphic designs that will ensure better engagement? We’ve got ten tips to help make your designs stand out and leave lasting impressions.

10 Innovative Graphic Design Tips For Better Social Media Engagement

There are a few things to consider when creating impactful and striking graphic designs. Here, we give you ten innovative graphic design tips to help you make better, more engaging visuals for your social media posts.

Let’s begin!


1. Set your goal and work towards it

Before you even select your canvas, pick your colors, or compose your caption, the first thing you need to do is to set your goal.

Goal setting is the most critical step in the entire design process. It is where you envision where you want to be and how you want your audience to perceive your content.

Consider your goal as your north star – the basis for creating all your designs for your content. All ideas you might have and their execution must always reflect your goal.

Having a goal will aid your design process and allow you to deliver your message more effectively.

So how do you determine your goal? Start by answering the following questions:

  • Whose attention do I want to capture?
    • – What social media platforms are they using?
    • – What devices do they usually use?
  • What message do I want to communicate to my audience through my social media graphic?
  • What is my purpose for posting content?
  • What do I want users to do after seeing my graphic?
  • Do I want more user engagement?
  • Do I want to increase my sales?

Basically, answering the who, what, where, when, how questions before jumping the gun will give your creative process organization and structure.

Remember to keep your goal narrow rather than overbroad. Having too many goals can impact your design negatively as it can lead to an overwhelming graphic.

Now that we have the first tip out of the way, let’s move on to visuals!


2. Simplicity is the ultimate sophistication

In the world of graphic design, less is more. This is why you must always try to keep your graphics as simple as possible.

Social media graphics require you to work with a relatively smaller canvas. With such limited space, overcrowding can quickly be a problem.

Image Source: Example of Simplicity in Design from – illustration creator tool.

To avoid overpopulating your canvas with elements, remember to use large, scroll-stopping illustrations, minimal texts, pleasing yet straightforward fonts, and fewer but contrasting colors to keep the visuals cohesive. Focus on the aesthetic appeal of the design and the message you want to convey to your audience.

Do not be afraid to leave white spaces in your canvas. It might seem daunting, but if done right, this technique can enhance the design and pull your viewers’ attention to the exact message you’re trying to flaunt.

Place every element with careful intent. Your hard work will only go to waste if you fail to make your message clear to the audience.


3. Respect the Hierarchy

People are naturally drawn to BIG, BOLD FONTS. So if you want to draw attention within milliseconds, create a visual hierarchy.

Visual hierarchy is the use of color, typography, type size, and strategic positioning to emphasize more important information on a page.

To effectively highlight significant messages in your post, texts of higher importance must be made dramatically bigger while other information can be added in smaller fonts.

Compel your audience to take action by keeping their focus on what’s important. Think you can do that? Then START NOW.


4. No beauty without color

Around 92.6% of people believe that color/design is the number one factor influencing their decision to purchase something. This is the reason why color is a vital element in graphic design.

Color has the effect of evoking certain emotions, feelings, senses, and even memories. Social media engagement is almost guaranteed once you’ve learned how to integrate the psychology behind color into your graphic effectively.

Social media is a busy place, with millions of people competing for a split-second of attention. One way to get a slice of the pie is to have a good color theme.

Finding the most suitable color scheme is crucial to the success of a graphic design. To make a captivating design, you must pull your audience’s attention through color alone. But how do you do that?


Image Source: Nazmul Sarker Siyam

Make sure that your colors reflect the goal you’ve initially set and will create the reaction you want to get from your audience. Your color palette needs to be consistent with your niche and the message you want to deliver.

Be mindful of contrast, balance, and hues and how their pairings can influence viewer perception. Once you’ve picked out your color scheme, take note of the hex codes. This will help you in ensuring consistency in your subsequent posts. Keep in mind that consistency establishes your brand’s identity in the long run.

Keep abreast of the latest color trends. Ride with the competition by knowing what’s “in” in the industry. This will help you select colors that will best resonate with your target audience.

Finally, choose colors that you are comfortable with but don’t be afraid to bend the rules. Once you’re familiar with the rules – color wheel, contrast, balance, etc., go ahead and play around! There is no room for playing it safe when it comes to social media graphics. Sometimes the best way to get engagement is to go out of the box.


5. TXT

When creating social media graphic designs, you want to limit your text to avoid overcrowding.

While text plays an essential role in communicating your brand’s message, too much text can make your design look busy – this is not good as it might overwhelm your audience.

A good rule of thumb for social media is to limit text to one to two liners. Keeping your text short and sweet while finding the right font size and color will improve readability and increase the chances of your content being consumed on mobile phones.

Pairing a light-colored font with a dark background and vice versa is an ideal strategy.


6. Make it legible

A cardinal tip for graphic designing is to make sure that your text and content are readable.

No person would want to squint their eyes or decipher cryptic codes to get your message. While fancy typefaces are pretty to look at, sometimes it is unnecessary and might only lessen legibility.

If you want user engagement, make sure that your text is easy to read. Please don’t overdo it. You want your audience to read your message through easily. You can do this by ensuring you have a good background, decent colors, classy fonts, and a carefully thought-out typeface and overall texture.

Play around with brightness and contrast so your message is easier to read without exerting too much effort.


7. Typography

Typography is an art in itself. Choosing the perfect set of fonts that best reflect your brand’s personality can bring your social media image to life.

Like color, typography sets mood, tone, and ambiance. When choosing the right font/s, think about the desired tone you want to depict through your graphic.

Image Source: Focus Lab


Usually, the font/s you use can either make or break your design. Make sure that you maintain the readability and appeal of your design by limiting the number of typefaces to a maximum of three,  selecting the appropriate font size to match your canvas, and carefully aligning fonts with your images. The fonts you choose must tie up seamlessly with the overall aesthetic of your design.

Know which fonts match the type of industry you’re designing for. Don’t shy away from newer fonts; just like with color, take the opportunity to experiment with different fonts.


8. Crank up the contrast

Give your design the extra “pop” it needs by cranking up the contrast.

Contrasting provides a clear line between elements, making one emerge above others. Using contrast effectively is an excellent way to make your social media graphic design stand out.

Note, however, that you need to find the right balance as too much or too little contrast can leave your design looking either too “flat” or too “cluttered.”

One of the ways to effectively implement contrast into your design is through the use of colors; use light-colored background while adding text in the darker color spectrum and vice versa.

Another way is through the use of shapes. Symmetrical shapes tend to stand out when placed alongside asymmetrical figures.

Lastly, add contrast with sizes. Make certain aspects of your design larger and bolder, whole mixing in smaller and more subtle elements.

Contrasting elements add a little “oomph” to your design and will help your brand stand out. Just be careful not to overdo it!


9. Consistency is key

Consistency is the fundamental building block of social media graphic design as it helps establish and strengthen your brand.

Lock in your desired elements such as fonts, colors, typeface, and illustrations, and use them repetitively in your designs to maintain consistency. Remember that everything must coincide and produce a distinctive and immediately recognizable look.

If your graphics look and feel related, it will help your audience form a clear association of your brand in their minds.


10. Keep innovating

The world of social media moves at a swift pace, so be sure your graphic designs can keep up with the changing times.

Always study the market, identify user behaviors,  and look at the latest trends.  What may get people’s attention now might not work in a month.

Image Source: Soft Crafts


An exceptional strategy to find your latest graphic inspiration is to take time to browse through social media accounts of the big players in your industry, such as successful businesses or up-and-coming social media influencers. Adopt elements you like or innovate from there.

Don’t be afraid to do the research. Venture onto new platforms and keep on evolving.

Speaking of innovations, revamp your graphic designing experience by integrating text-to-image API in your app or software.

Text-to-image API uses AI technology to create images based on your caption or text description. Looking for the best images that fit your aesthetic, niche, and design goal cannot get any easier with this revolutionary image-generation tool.


It’s your time to shine!

Now that you’re equipped with our ten tips and tricks to make more engaging social media graphics, get ready to make scroll-stopping, awe-inspiring, and share-worthy content!

Remember to always strive to come up with new and exciting design ideas tailored to your target audience. At the end of the day, authentic designs that show personality are always appreciated!

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Sanju November 14, 2021 0 Comments

How Simple Design Principles Can Assist You in Creating Amazing Graphics?

“It is true that beauty lies in the eyes of the beholder,” it is the famous phrase that says whether the design is perfect or not needs to be judged by onlookers, not by the person who has made it.

This is the digital world as it is supported by the internet, upon which graphic design is one of the crucial success factors for almost every business. In other words, graphic design is a highly sought after skill as most people offer great importance to how they look. That’s why it becomes mandatory for businesses to create and produce high-quality designs like websites, logos, web content, and advertisements.

Even though the content is the king, various search engine optimization experts recommend high-quality infographics on the website for high growth. According to the latest studies, it is proved that most people retain 65% of the information from the visuals even after 3-4 days.

So, if you are budding the best infographic designers for your business, you will know how simple design principles can help them create incredible graphics.


Find a focus

This is one of the crucial traits of graphic design. If you want your website graphics to be excellent, it needs a strong focal point as it will help the designer create an astounding image that will roll over the design elements. Overall, you can say your design must communicate what you are conveying to the site’s visitors.



Next in our list is alignment, which is a vital fundamental of design. It will help the best infographic designers produce a strong and ordered appearance by ensuring every element has a compelling connection with each other. Apart from that, aligning the objects in a proper way helps in cleaning a design by eliminating sloppiness or messiness.

For doing this, there are a number of apps like Spark Post which help designers to make an attractive image.



This is the method that basically combines two fundamental aspects that is dominance and priority, as it delivers some extra weight to some of the elements of a design over other designs. However, this basic principle helps various brands to convey an actual message to their target audience. Thus, hierarchy can only be achieved by: –

  • If you highlight the main title with the help of large or bold fonts
  • By applying colorful and detailed visuals
  • By placing the primary message on top of other elements
  • If you add shapes actually to frame the focal view



Repetition is another basic graphic design principle as it helps to strengthen the overall look of the graphics. Apart from that, it also helps to tie various design elements so that they remain organized and consistent. Thus, repetition and consistency are essential elements of branding as every business wants its look to be recognizable.



Next comes proximity that keeps decluttering the overall design by forming relationships among the different elements. However, it helps create some type of visual connection among various other design factors like font, size, colour, etc., to ensure the layout is well-defined and balanced to build a perfect design.

Moreover, with the help of proximity, the target audience can get a pleasant view of what they need by which they will get a positive user experience.


Colour and space

Colour is also a significant part of the design, which must be considered with due care every time you start a new design. That’s why selecting the perfect shade for the graphic will define the overall tone of the design. For the excellent result, the best infographic designers always choose the colour combinations for both the background and text layout in such a way that the expecting customers are looking for.

Moreover, space is the area around or in between the different elements of the design. It helps the designer to generate shapes and also highlight the essential aspects of design. However, the best infographic designers take the help of a color palette to select the fantastic shades that will create astonishing contrast and work with various other elements.



Rhythm is another factor that brings together various design elements so that an organized and consistent look can be created. Rhythm is classified into two different types that are fluid and progressive. Both of them play an equal role in making the design attractive and impressive.


Balance the various elements in design

No matter what type of image you are watching, make sure you balance them according to the customer’s interest. Now the question arises how to strike the perfect balance between the images? So, according to the best infographic designers, there are two successful ways to deliver balance in the design.

The first one is symmetrical balance, which keeps the image in the symmetrical design. In order to create a perfect balance in the design from top to bottom or left to right can be done via reflecting the design elements. Well, this type of balance is not very common among designers.

The second is an asymmetrical balance that balances the design using asymmetrical elements. This balance is prevalent among designers as it helps the design look unique and no doubt exciting to watch.


The bottom line

These are some of the primary and simple design principles which help the best infographic designers to create incredible designs for the business. However, in this regard, it is not fake to say that there are many things that designers need to consider when producing an excellent design. So, no matter whether you are a beginner or expert, the above basic design principles will help you become successful in the design industry. I hope you liked this article on creating amazing graphics!

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Sanju October 14, 2021 0 Comments

Graphic Design’s Significance in Digital Marketing

Realistic planning is all over — it’s utilized in conventional showcasing endeavors like announcements and flyers, and more imperatively, it’s utilized in about each single computerized showcasing activity from web plan to social media marketing. If you’re a trader that’s working with a computerized promoting office for any number of promoting campaigns (particularly web plan), it’s vital to get essential realistic plan terms.


In case you think a realistic plan spins around pictures and drawings, you’re mixed up and so you need to hire professional graphic design agency services. It includes visuals that are capable of basic problem-solving through the utilization of symbolism. It is broadly concurred upon by most advanced wonders as one of the fundamental components within the advanced promoting circle since it helps the marketers to create brand mindfulness and impact the decision-making process of their customers. On the full, it speaks to images, typography, colors, and pictures that contribute to the general aesthetic of the message being passed on. It takes after certain standards, patterns, and ideas inferred from considering a target audience’s psychology.


In arranging for an organization to execute your plan dreams legitimately, it’s a colossal offer of assistance once you can speak their dialect. Not as it were will they appreciate it, but it’ll make things simpler for everyone included — and the ultimate item will better coordinate your vision. Let’s have a conversation around a few of the foremost imperative realistic plan wording and what they mean.


1. Lorem ipsum copy

Lorem ipsum is basically placeholder content that permits designers to urge a feel for where content will be, how much space it’ll take up, and how it’ll work with the rest of the plan. Lorem ipsum has been utilized since the 1960s, and perhaps indeed prior. It’s moreover known as “dummy text.”


2. Margins

Margins allude to the sum of space around the edge of a page — whether on paper or in a computerized plan. Bigger edges permit for more white space which can inspire a calming impact, whereas little edges can make a sense of panic.


3. White space

Every designer’s dream, white space is pivotal to any plan. It permits for the numerous components of a plan to breathe and keeps clients from feeling caught. It’s also known as “negative space.”


4. Grid

The lattice is something that originators work with in order to keep their plans equally dispersed. It’s exactly what it sounds like: a lattice of intersecting lines that serves as a planning system. When originators utilize a framework, it permits them to form reliable, organized designs.


5. Wireframe

A wire outline is something that a creator makes to assist them arrange a proposed plan. It’s too utilized to send to clients to pick up endorsement for a particular plan sometime recently.


6. Scale

When you alter the estimate of a question while keeping it scaled, which means you’ll be able develop or shrivel the component without changing its extents. For case, on the off chance that you want to shrink this leaf whereas keeping it scaled, it would seem fair because it does within the illustration. On the off chance that you contracted the realistic without keeping it to scale, it would see much skinnier and skewed.


7. Texture

Texture on paper alludes to the real see and feel of a plan. For illustration, in the event that a wedding welcome is printed on paper with surface, it might have an undulated or disintegrated feel. On an advanced plan, surface basically implies that the plan inspires a surface that might happen in genuine materials.


8. Stock photo

Instead of enlisting a proficient picture taker, oftentimes architects will take stock photographs. Stock photographs are proficient pictures that are sold online. Ordinarily, you’ll buy a permit to download proficient stock pictures, but a few websites offer them for free.


9. Saturation

Saturation alludes to the concentration of a color. Once you increment the immersion of a plan component, it shows up more distinctive, but after you lower the immersion, it can show up faded.


10. Contrast

Contrast alludes to various plan components. Differentiating regularly implies the sum of contrast between two diverse things. For illustration, the contrasting color of dark is white. Highlights like unpleasant and smooth are differentiating components, as well as light and dim. Within the plan world, differentiate can allude to any of these elements.


Importance of Graphic Design in Digital Marketing Strategy

Each line, design, shape, color, or format contributes to shaping specific sentiments or feelings inside the gathering of people. You’ll counsel the administrations of a branding organization or get a social media promoting company on board. These specialists will permit you to pick up a few points of view on how your organization can put out an alluring combo of visuals and content. Here are many more compelling reasons why realistic plan is crucial for advanced marketing:


1. Communicates Your Brand Perspective

Graphic plans play a basic part in passing on the fundamental message of your item or benefit. Keep in mind that your concern isn’t simply profit-making. Instep, your target is to set up a trustworthy position for your brand within the showcase. Your thought process is to highlight the energy, history, and drive behind the thought.


2. Move forward Sales

An amazing realistic plan can put cash in your stash by centering on visual offer. For occurrence, in case you discover your site smashing in spite of consistent updates, a realistic originator can come along as your knight in sparkling armor. Graphic architects work to form a smooth plan with versatile compatibility to improve your deals. Through quality plans, individuals are more persuaded that your company will convey high-quality items or administrations.

It is basic to reach out to the plan organizations that are mindful of your showcase trends. Your best shot is to urge a nearby plan office on board in case you’re a nearby wander. For illustration, a symbol plan company may likely create more pertinent visuals and taglines than an universal plan organization with restricted data approximately neighborhood dynamics.


3. Surpasses Language

No matter their essential dialect, everybody who comes over a web site can rapidly get a handle on the visuals. As the Web breaks down topographical obstructions, it is pivotal to acknowledge the visual etymology. It is the primary component on your page that gets consideration. In conjunction with the words, it puts out an effective message for the group of onlookers.


4. Installing of brand recall

When making a plan technique, the choice of colors, symbols, and typography can make gobs of distinction in your brand recognition.

Once you are conveying your corporate branding rule, you’re ingraining a specific picture upon your group of onlookers. Consider a few of the important promoting pictures you’ve seen so far. There’s a Domestic Terminal that continuously employs an orange color in its logos and signs.



Having a realistic plan organization up your sleeve could seem superfluous and unessential. In any case, the advantages characterized over may fairly be sufficient to alter your point of view in this respect. Bear in intellect, when done right, the potential of a realistic plan is perpetual. Beyond any doubt it transfers good faith and a firm outlook!

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Sanju October 1, 2021 0 Comments

It’s More Than Just A Logo: The Correct Way To Create Event Graphics

The increasing digital advances and intense market competition, together, has made the visual experiences for the audience highly important. Earlier, the exhibition of graphics was not really paid attention to. It was only with time that entrepreneurs and businesses realized the power of a cohesive graphic design for better branding.

In the present world, designing backdrops, flyers, or banners for event graphics helps create a holistic and unforgettable experience for the audience. Whatever the event might be, it is a wise decision to hire a creative event graphic designer or custom the design by self in order to conceptualize the event graphic display.

Graphic production is one of the most attractive ways to leave a promising impression with your viewers and clients. It is a very effective method of integrated marketing and advertisement.

Before getting into the basic ideas for a good event graphics banner and venue designing, let us look into the benefits of adorning your event with an eye-catching graphic print solution.


Whether it is an award ceremony, a grand opening or a music event, the effectiveness of event graphics for promotional purposes for both, personal and business, purposes is innumerable. A creative event graphic designer exhibit can complement your brand image in some of the most significant ways. Let us see how.

  • Branding the Space

Event graphics offers you different ways to personalize and be creative with your brand identity. Exhibits of event graphic solutions can be used to highlight the primary characteristics and traits of your business personality. Get colors, signage and a lot more infused with your event banner.

  • Attract People to the Event

Branded gatherings and events can help increase attendance. For events like seminars and trade shows, the importance of a good number or participants is immense. Marketing tactics are becoming more flashy and stylish to capture the attention of viewers and guarantee them an impactful atmosphere at the event venue.

  • Energetic Atmosphere

Well-crafted event graphics have a direct impact on the vibe of the ambience and the consequent energy levels of the guests. In addition to a good quality service, thoughtful graphics and positive colors in the event visuals can make the audience feel happier. This subconsciously makes the guests connect their well-being with the brand and identity of your business. All of it leads to a wholesome and satisfactory experience for the visitors and the success of the organized event.

  • Fulfil Goals

Every business arranging for an event, have a specific purpose and objective in mind. The aims can range from instilling engagement and interaction with a large audience or the launch of a service or product. The events graphics visual can be personalized with messages that effectively make the guests feel welcome, boost brand personality, help reach specific goals and reflect professionalism.

Now that we have outlined the basic effectiveness of an event graphics solution, let us review the points that businesses and event organizers need to keep in mind while designing an attractive and effective event graphic visual experience.


A basic procedure needs to be followed putting up a graphic design for your event that looks appealing as well as professional. From planning to distribution, the event graphic signage needs to fit your budget and boost your business.

  • Complete Vision

Before starting to plan out the graphical presentation for the event, decide upon the vision, mood and atmosphere that you would like the event graphics to create.

  • Venue

The event venue is a very pertinent factor that needs to be considered before designing the event graphics. Expert design recommendations must be taken into account along with the budget plan to come up with a creative event graphic designer plan that complements the venue and the objective of the event.

  • Decide on the Display

Based on whether it is an indoor or outdoor event, the parameters for event graphics banner and signs must be decided upon. For instance, it has to be decided whether the graphical representation will be put up against walls and windows or propped up with the help of retractable stands. Based on such possibilities, businesses can choose from a variety of event graphic options including stage backdrops, tabletop displays, luminosity graphics and boulevard banners.

  • Design the Look

At this stage, start planning on the visual design in accordance to the objective of the event. Consider your target audience and let your imagination run searching for ideas to create event graphics that leaves an impact on the mind of the visitors.

Remember to keep the design simple and not overwhelming for the guests. The event graphic should complement both the purpose of the event and the venue. Try and avoid visual cluttering with too many texts. Optimize the design to male it leave an impact and create awareness. In such cases, it is most advisable to hire a professional event graphics designer who can implement the ideas with perfection to maximize your promotional and marketing agenda.

  • Make it Appealing

Make the event graphic presentation bold and attractive. Choose images and texts that optimally convey the core message of the event to everyone including the clients, sponsors and other participants. Having done the most important steps, it is now time to focus on the details to try to bring live the kind of graphic design you envisioned for your business or personal event.

  • Use of Advanced Technology

Last but not the least that your event graphic designer uses the latest design technologies to curate and conceptualize the event graphical experience. UV printers and color accuracy are just few examples to point out the need for good quality event graphics to attract passer-by.


Visual communication and impression is very important in the current competitive global economy where technology and imagination knows no bounds. For any event, it is of utmost necessity that you commit to the graphical representation of your event banners, signs, and other visual elements for implementing an effective marketing and promotional strategy.

The benefits of a creative event graphic designer cannot be stressed enough. The location, the color, the images, the text- all of it must be attended to with special focus to improve the brand visibility, attract business sales, provide adequate information, increase audience engagement and a lot more.

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Sanju June 14, 2021 0 Comments

Creating The Best User Interface By Integrating Website And Graphic Design

The visual interface configuration is the way toward planning the actual portrayal of your interface as your clients would see it on the screen of their electronic gadget. The goal of visual interface configuration is to convey meaning, which is finished by making fitting visuals that best address what the application does and how it very well may be worked.

Making the look and feel of an item isn’t the essential point of a visual interface plan, simply a segment. The essential point is the correspondence: imparting conduct to assist your clients with seeing how your application functions. You can get more info here.

Various center components make up the visual interface plan. Choosing suitable sorts, aligning every component, and afterward consolidating them all in a significant manner let us pass on the importance for every one of the various capacities and highlights of our UI.

Here are the primary structure squares of the visual interface plan for a web and graphic design company:

Format the positioning

The format of a web and graphic design company gives design to every one of the visual components in your interface. It likewise characterizes progression and connections through the dispersing between components. Uniting components demonstrates a connection between them; for instance, marks under symbols. Situating can improve stream, as well. For instance, situating names in structures above text fields, instead of to one side, permits us to drop our eyes down them effectively, as opposed to need to continue to look left to check which mark applies to which field.

Shape And Size

The shape can be utilized to separate components; for instance, by fluctuating the outlines of symbols to make them simpler and speedier to perceive. Size can be utilized to show significance, greater components being more critical. Size can likewise make interactive controls more usable; Fitt’s law discloses to us that the greater an interactive region is, the faster clients can move their mouse cursor over it. Making the most oftentimes utilized controls greater will make it simpler for your clients to tap on them, and along these lines improve the effectiveness of the interface. You can get more info here.

Differentiation and surface

How light or dull something is according to the components around it will affect the convenience of an interface. The key here is contrast. Dark content on a white foundation has a higher differentiation, and is simpler to spot and peruse, than dim content on a white foundation. Tuning down the difference of specific components permits you to blur them out of the spotlight, allowing the client to separate between more significant and less significant components. You should also utilize the white spaces in between.

Adjust the corners

Adjusted corners are regularly used to improve the look and feel of graphical components. They look pleasant and add that additional piece of visual clean to your interface, yet that is not everything they can be utilized for. Adjusted corners characterize the limits of articles. At the point when you see an adjusted corner, you realize it is the finish of the compartment. On the off chance that the corner is straight, it very well may be joined to another holder, so the limit isn’t as clear. Adjusted corners, or some other visual corner treatment besides, would thus be able to build up the limits of holders.

Shadows and dark backgrounds

Another extraordinary method to zero in client consideration on a space is to utilize shadows and obscured foundations. Shadows can be utilized around spring-up menus and modular windows and go about as covers that square out visual clamor around the window. Shadows decline the differentiation of components that lie under them, which thus expands the difference of the things they’re utilized for. Modular windows can likewise have a more obscure (or lighter) cloudy layer under, which additionally diminishes the visual clamor of the substance it covers thus concentrates on the modular window itself. A web and graphic design company are there to help you.

Underline core action

Numerous applications have screens that highlight essential and auxiliary activities. For instance, in case you’re making an undertaking in a task the board application, the primary structure will likely have fields for the name of the venture, the cutoff time, the need level, etc. At the base, you may see a “Make” button. Frequently, you’ll likewise see a “Drop” catch or connection close to it. The drop activity is less significant because your clients normally will not need it, so you can diminish its visual “weight”. For instance, you could “Make” a catch and “Drop” a straightforward hyperlink with no visual improvement. This moves the concentration to the primary activity and assists the client with finding it all the more immediately when they complete the process of rounding out the structure.


Individuals regularly adjust their perspective in the wake of erasing something, so it’s astute to execute some extra defensive estimates when managing the more significant pieces of information in your application; for instance, project documents in a task the board application. At the point when a client erases a venture, you could, rather than erasing it immediately, document it for a specific measure of time. If they alter their perspective and choose they need the undertaking records back, you will want to reestablish them without any problem. A couple of additional megabytes of utilized space merits the compromise for making your clients truly glad when they find that everything isn’t lost.


While permitting ruinous activities in your application, like the erasure of things, it is a smart thought to give an affirmation exchange to guarantee that the client truly needs to proceed with his activity. This is more significant if the erase button is found near different controls; if clients accidentally click it, they ought to have the option to drop the activity before it occurs. Be mindful so as not to abuse this element, however, because it will present interface contact by making activities longer and more drawn-out to perform than needed.


There is a Japanese way of thinking called Kaizen, which centers around consistent improvement through little, slow advances. UI plan, particularly in present-day Web applications, doesn’t need to be in a completed state since you can generally continue developing and improving it. Consider it like Kaizen. You can get more info here about the same.

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Sanju May 19, 2021 0 Comments

Best 10 Tips for Graphic Designers In The Digital Marketing Industry

The main job for the graphic designers is to create visuals that seem to be aesthetic to the users of the application and the companies hire graphic designer to do so. It is also done to create visual appeals in the software that they work on through their unique designs. check here for some tips that might come in handy for the graphic designer who wants to create designs for digital marketing.

1. Be decisive when it comes to the designs you create.

Quite a lot of graphic designers are confused when it comes to the creation of a graphic design. No company wants to hire graphic designer who is confused about the visuals he needs to put out. Therefore, no matter what, make sure that as a graphic designer, you have an idea about the designs you are creating. This includes whether the marketing strategy deserves a simple and minimalistic design or a complex one.

2. Try to be quick in the process of creating the designs.

As the companies may be anticipating the release of an application they may hire graphic designer with a deadline in sight. For this reason, the designer needs to do everything they can to complete the given project before the deadline. Therefore, the one way to complete the designs in a quicker manner is to learn the shortcuts of certain basic functions. This may eventually result in the designer saving a lot of time that they can dedicate to complex issues.

3. Experiment with different colors in your design.

When the users look at your design in the digital marketing mediums of the company, they would firstly not focus on content. The whole purpose of designs are to attract the users through different and unique visuals and for this, colors are an essential element. Therefore, when creating the designs, the graphic designer needs to settle on a color combination with the use of color wheel. This is also known as the color palette for the brand and can either include complementary color or contrasting ones, according to the requirements of the brand.

4. Use infographics to your advantage in the graphic design.

When it comes to digital marketing, the design has to be rendered in a way as does not tale up a lot of time of time for the users. This is because the users online do not want to waste their time decoding messages from brand. Therefore in this case, the use of infographics can be beneficial as the text and images can relay the message in a very simple and quick manner. This is because the infographics usually increase the attractiveness of the content and therefore enhance the readability of the brand marketing.

5. Customize the designs in both an attractive and professional way.

When the companies hire graphic designer, they usually let them take over the project for the graphic designs and only explain to them the brand identity and requirements. Therefore, it is necessary that the designers understand the explanations and instructions provided. This is done so that the designers do not go ahead and focus on just one aspect of the graphic design. The designers need to keep in mind that the designs should be engaging as well as professional and basic.

6. Go for a pattern instead of an individual design.

The companies hire graphic designer for social media posts too as it is an important part of digital marketing. The designers therefore, while working on these social media posts, should always strive towards creating a pattern or string of around three posts. This keeps the users in anticipation as to the next upload and provides leverage to the posts. When the designers create individual posts, usually these get attention but do not create the anticipation that the series of posts create. This is also beneficial for the designer because they might have an idea to start off with and then continue it, creating sub-parts for it.

7. Alter your color preferences in accordance with the brand.

It so happens that over the course of time, as a graphic designer you might have to work for brands which promote different products and messages. The brands might very well have requirements that are completely contrary to each other. For this reason, the graphic designers may have to adjust and change their color palettes for different brands as the ones with a basic product might go for a subtle color theme. On the other hand, the brands which promote energetic products might have loud colors with vigor like red and orange.

8. Be prepared with updates for the clients.

This is also a way to plan out and outline the whole project along with the designs you would like to create. When the first prints of the designs are handed over to the client companies or individuals, they would expect to be regularly updated about the progress the designer makes. This would constitute the designer drawing up mock plans and designs for the clients to peruse and suggest improvements, This is also a major help to the designers when they are working on the actual and final design.

9. Encourage the customers to purchase the product.

When the graphic designers work for a company and designs ads to promote products, they must make it a point to add a call to action button in the site. This is so that the customers after finding the marketing medium are motivated to get in touch with the brand and try to purchase the product.

10. White spaces should not be considered as wasted.

Many designers want to include various elements so that all users find something to their liking in the design. However, this might result in the design looking chaotic and decrease its readability. To avoid this, the designers should incorporate some white space which serves as a break for the eyes and separate certain content, placing them apart and therefore, emphasizing their importance further.

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Sanju April 16, 2021 0 Comments

7 Graphic Design Trends That Will Influence 2021

Every year there is something new in the graphic designing industry. Designers create something new that makes a big impact in the industry. If you want to grow your business you have to keep your visual design up to the mark. We see changes in fashion design, web design, and so on. Graphic design is something that influences the world into something new. It attracts more customers to your business. Graphic design has some elements that you need to follow. Your design should be catchy and appealing. A bad design could make you lose your customers. There are many creative graphic design firm all around the world that can help you with designing your website and adding new designs and features to your website. You must have seen designers using various elements into their design to keep it attractive. Even the logos that are created by the designers is an example of graphic design. Your logo is the symbol of your brand and should be designed to promote your business. There are lots of new trends in the graphic design market that will influence in 2021. 

3D Design

The 3D design is not something new but surely, its popularity is growing day by day. Designs are putting the various 3D design on web pages to attract their customers. 3D is something this is not going to get any older as they look cool and also improve the visual design of a webpage. 3D animations are a great way to keep your audience engage in your webpage. 3D designs may look simple but it’s not so simple at all Designers are putting 3D images and animations and combining them with animation to create something new. You will see more 3D designs on webpages in 2021 as the trend is growing every year.

Geometric Design

Most people might think of geometric design as an old-school design but it’s not. You see geometric designs everywhere and this trend is not going anywhere any sooner. 3D geometric design or even simple geometric shapes could make a lot of changes in your design. You might look at them as a solid shape but it’s more than that. Geometric designs are in designing companies for a long time. You can create your brand logo just by using few geometric shapes. You can do a bunch of things using 3D shapes. Adding some color components and letter can make it look even more different so using geometrical shapes are still in trend and will stay for a long time. There are 3D shapes and 2D shapes, you can use any shape or size to create something new. Experiment with all the geometric designs and create something innovative. 

Black & White Design

Do you think black and white designs are old? Black & white design gives a classic feeling to your design. A simple black background with a white design on it will give classic look to your design. Moreover, it won’t hurt your eyes while looking at a black and white design for a long time. Black and white design will also take less space and will increase your website performance. A there are not many details on your website just simple black & white so the chances of performance improvement are higher on your website. B&W even triggers the mind to think about something new. So, your audience will try to imagine something new from your design.

3D Typography

Most people are familiar with typography but 3D typography is in trend these days. It is simple typing font but in 3D design. You must have seen moving fonts that look so realistic. 3D typography is everywhere now you can see designers using 3D typography in their designs to create something innovative. 3D typography is growing and it gives a realistic feeling to what you read. You can feel like you can touch those letters and words. You can choose different colors for all your letters and words and be creative with your design. The 3D typography trend is going and will be dominating in the graphic design industry for the next coming years.

Animated Gifs

You must have seen animated gifs whenever you visit a webpage. Animated gifs are like small videos that keep the viewers engage whenever they are scrolling down the website. You can put various visual contents in your webpage using animated gifs. Animated gifs are not new but they are not going to get old either. If you are a graphic designer you will know the importance of adding animated gifs. You can be creative with your gifs and your viewers will enjoy watching those gifs.

Monochromatic Color 

Monochromatic colors are only single color but using different shades and tint of that one color. There are various shades of color and you can use that single color in your design. You don’t need to add multiple colors to your design to make it look cooler and attractive even monochromatic color can make your design look better. You can use different shades of color for your design to make it look creative. Monochromatic colors give an artistic look to your design. 


Icons are a great way for visual communication. A designer using a simple icon to design their ideas for the audience. You can tell what an icon is trying to say by just looking at it. Icons are great for graphic design. You can use icons for an app or even your business. Icons can help you to explain what you are trying to show to your viewers. Icons are common in social media and apps. Designs have designed a special icon to give meaning to their app or designs. You can design an icon of your choice and can even add different color and size to it. You can create amazing graphic designs just using icons.

These trends are not new but are in trending in 2021 as designers want to be creative with their designs and want to share their ideas with people. The visual design makes it easy to communicate and understand. If you want to design something you can start it right away. A graphic design firm provides lots of graphic designers whom you can hire for your company. Graphic designers have different sets of skills and knowledge. If you want a professional designer for your company who can understand your ideas and design something for you then there are lots of graphic designers in the market. Try experimenting with different graphic designs that are best suited for you. 

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Sanju February 8, 2021 0 Comments

Explaining the Significant Differences Between Graphic Design and Illustration

Visual media has transformed how we operate and function dramatically. It has become a source of income and capital for many businesses and entrepreneurs. Many unlimited design services excel in their graphic designing abilities to create aesthetically-pleasing visuals that enthrall audiences across the board. The ordinary viewer consumers visual entities daily in the form of websites, apps, and magazines. But it is the digital aspect of the media that they are the most receptive to. The drive of visual media is to captivate the attention of the onlookers with their entrancing infrastructure. The content is as relevant as the appearance in this aspect.

Both graphic design and illustrations are components of digital media. However, they are often used interchangeably. This begs the question, are they similar or distinct from one another. We will decipher this in detail in this article.


An illustration is mostly associated with imagery meant to help convey a story pertaining to the image or explain the linked content. Its purpose is to give context to any visual material, be it their characters or concepts. An outlook is necessary for the illustration to establish a connection with; otherwise, its purpose will become worthless.

Graphic Design

Graphic design as an entity comprises both text and imagery concerning visuals. However, it places more attention on the layout and composition of the imagery and texts. The purpose of a graphic designer is to be as striking as possible enough to capture a viewer’s attention. A graphic design that does not evoke emotions or interest in the viewer at first glance is an ineffective design. Often, a graphic design emanates a sense of urgency for the viewer to emotionally or psychologically compel them to purchase the offered product or service.

Differences Between Illustration and Graphic Design

While the two concepts tend to be mixed together, they are, in fact, quite different from one another. We will elaborate on the areas which differentiate the two and outline their individual purposes.



An illustration can be made by hand, but it can also be created in digital software mediums. Drawings have historically been produced by stationaries and instruments such as pen, charcoal, pencil, and other types of paintings. Modern-day illustrations have asserted themselves within the digital community, expanding their reach online. This makes illustration a conforming entity instead of graphic design, which is only limited to digital support.

Graphic Design

Graphic design is limited to the digital hemisphere; hence its tools are mostly dependent on software and other forms of digital tools. They require formats, texts, colors, styles, and different elements to draw the viewer’s attention.



The intent of the illustration is to convey the message of the text or material it represents. It provides viewers and readers a more vital message and the idea of the content they expose themselves to.

Graphic Design

The primary purpose of a graphic designer is to direct viewers or guide them to a specific action. Illustrations are restricted to drawings; however, graphic designs include many visual components that emanate different emotions from their viewers. Usually, these emotions involve excitement, enthusiasm, or urgency that convince the viewers to buy the product or service the graphic design represents.



Illustrations are widely used in the physical world and elements such as books, newspapers, and magazines. But they can also be incorporated into the digital world as blog posts and other articles online. Illustrations are commonly used in book covers and children’s books.

Graphic Design

The marketing and branding sector mostly uses graphic design to its advantage. They incorporate their graphic design in their website, logos, posters, advertisements, and billboards. Many businesses have opted to hire dedicated graphic designers to work on their behalf and shape their brand’s visual appearances.

Differences Between a Graphic Designer and Illustrator



Illustrators utilize paper and pencils as their toolkit equipment. Their digital equipment can either be through an iPad or Wacom tablet.

Graphic Designer

The entire work and skills of a graphic designer are invested in their computers. The majority of their programs consist of Adobe Photoshop, through which they craft their remarkable designing masterpiece.



Illustrators usually create objects and things that surround them or are present in their fantasies. They can paint objects, people, backgrounds, wildlife, lakes, and many other visually constructible elements. Their skills revolve around sketching, painting, or using other methods to create their artistry in the physical world or digital world.

Graphic Designer

Graphic designers have to take on different elements when they are either designing a website, logo, or flyers. They have to consider the fonts, icons, colors, and pictures that work cohesively to enable their designs to function effectively. They contemplate different colors that evoke other emotions in people, like decoding the fact that red emanates a sense of urgency. They also ponder whether they should select a classical font over an unconventional one to convey their message better. This is a time-consuming prospect for a graphic designer as opposed to the time invested by an illustrator. Designers have to embellish their designs with elements that will reflect correctly with the company’s brand.

Both the responsibilities of an illustrator and graphic designers are essential, but the reality is that the visual design process requires more effort, time, and resources as opposed to illustration. Every aspect of the graphic design needs to be accurate and precise. If you make a mistake in a picture, you can rectify it with minimal damage; however, in the case of a graphic design, one shortcoming of an element can wreck the entire structure. You can always opt for support from a credible graphic design platform such as Designer that will provide you with designers who construct their artwork flawlessly. The differences between an illustration and graphic design could not be more apparent. It should be noted that illustrations are also considered a part of graphic design. A graphic designer assimilates many images incorporated digitally to assist them in explaining their content. You can consider illustration as one of the graphic design elements but never use the two as similar terms.

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Sanju January 28, 2021 0 Comments