Search engine optimization is the backbone of good content writing. So, what’s the best advice for writers in 2022?

Since search engines are solely responsible for 68% of all internet activity, writers need to keep that in mind in order to make an impact. However, knowing and doing are two different things. That’s why writers need assistance in order to make their content stand out in SERP.

Since Google considers over 200 factors before ranking a page, what do you need in your content to be counted among those 200 factors? Let’s dive in and find out:

 

What Are SEO Tactics?

SEO or search engine optimization is the practice of increasing content’s quality. This is a necessary tactic to increase the chances of content’s likeability to stand out on the SERP or search engine results page. Two of the most important type of SEO tactics include:

– On-Page SEO

On-Page SEO tactics involve optimizing a singular page’s content or page prowess in a domain. These tactics include using interlinks and ensuring content integrity and quality.

– Off-Page SEO

Off-Page SEO or Off-site SEO is the tactic in which the optimization takes outside your domain. This includes guest posting, backlinking your website on other domains, etc.

 

Defining SERP: Three Important Aspects

Before talking about content tips for SERP performance, let’s first understand SERP itself. This is the first page you see on Google whenever you search for a query. So, the three major things you will see are as follow:

– Knowledge Panel

The knowledge panel describes the primary information regarding your query and helps you understand key aspects of it.

This critical information that you see on the right-hand side of your page is the knowledge panel. It’s an advanced level of SERP optimization, which helps marketers portray key information to the masses.

– Featured Snippets

Featured snippets are a result of proper metadata/on-page SEO tactics, which allow you to convey important information to the searcher.

As demonstrated here, this featured snippet provides vital information before you even click the page. As mentioned above, this is the result of proper metadata, i.e., meta description.

– Google Ads

Google ads are the direct results of SEM or search engine marketing. These SERP results stand out among organic by-products, such as follow:

As you can see here, the ads are separate from the typical/organic results. This is yet another primary part of SERP. However, instead of SEO, it relies on SEM.

 

Read also: Guest Post Sites List

 

Top 10 Content Writing Tips To Rank High In SERPs

Writing words that stick is imperative to create content that ranks higher in SERP. In other words, this text shouldn’t only compel your target audience, but search engines should also recognize them as the ideal results for a query.

So, how do you get there?

• By focusing on originality
• By leading with examples
• By providing informative value
• By ensuring powerful SEO methods

So, how do you tend to all these requirements? To help it make it easier for you, we have devised a list of top 10 content writing tips for high SERP ranks. So, let’s begin:

 

1. Write A Powerful Headline: Raise A Question Or Make A Promise

Writing a powerful headline needs to be one of your top priorities. Why is that? Because 36% of SEO experts hail the headline as the most important SEO element. Think about it, what’s the first thing you notice when you see results in SERP?

It’s not the featured snippets, and it’s certainly not the contents within the page. The headline and how much it compels you will drive you to click any article. So, pose an important question or grant a promise of information in your headline.

 

2. Fix Content Tone: Use A Paraphrasing Tool

If your content’s tone is not up to standards, then it will not make the impact that you wish it would. That’s why you need to paraphrase online. How will that help your cause? Here’s how:

As you can see here, the content initially wasn’t bad either. However, after paraphrasing it, we have made it 10x better than the original. In other words, the paraphrased content is more likely to be featured on SERP.

 

3. Writing Meta Descriptions

The meta description is the glimpse that search engine crawlers require before indexing content. This HTML-based data requires the writer to provide the key snippets of content within a few characters. This is the writing that you see in featured snippets on Google.

So, how do you go about writing this? You can use a summarizer to achieve this or ensure that you write the keyword or query’s answer in this. This way, search engine crawlers will understand your content’s intent better.

 

4. Meta Title, Slug & Alt Title

Much like meta description, Meta Title, Slug, and Alt Title serve the same purpose. These essential metadata elements require you to focus on the key information present within an article. Therefore, they need to:

• The meta title should consist of primary keywords
• The slug should use keywords as the URL
• Alt title or alt label of your images should also use keywords

Therefore, it’s imperative to tend to these elements to stand out in SERP.

 

5. Use Proper Keywords: Try AnswerThePublic

Using proper keywords is yet another thing you need to tend to if you wish to stand out in SERP. So, how do you pick the right keywords for your content? Try using AnswerThePublic.

It’s a remarkable tool that can help you gather all the questions related to your keyword on the internet. You can properly create content that stands out in SERP using these keywords.

 

6. Ensure Readability: Avoid Fluff & Keyword Stuffing

Content readability is yet another thing you need to tend to. If your content is not readable features keyword stuffing and fluff words, search engine crawlers will deem it unsuitable for SERP.

That’s why you need to focus on writing concise content. Be descriptive, but try to avoid stretching out something longer than it should be. Moreover, use keywords only 2-3% of the time during your entire content.

 

7. Remove Plagiarism: Check For Plagiarism

Plagiarism can cause your website or blog to be penalized by search engines. So, not only will it annul your chances of being in SERP, but it will also ruin your online reputation. Therefore, you do not want to see this:

So, you need to sscheck for plagiarism, and if you see this image, then you need to remove this content or paraphrase it. Until it becomes this:

As you can see, the plagiarism checker now shows this content as 100% unique. In other words, it’s ready for SERP and online ranks.

 

8. Use Inbound & Outbound Links

An inbound link is vital to bringing more traffic to your website from outside your domain. You need to use them thoroughly in your guest posts.

On the other hand, you also need viable outbound links. This way, search engine crawlers will recognize your domain as a legitimate one and rank it higher in SERP.

 

9. Focus On Informative Value: Try Using Stats, Facts & Examples

The informative value of your content will also determine how well it performs in SERP. That’s why you need to make sure you increase your content’s informative value by using stats, facts, and examples.

 

10. Structure Your Blog Properly: Use Subheadings

A blog’s structure will be key in it ranking higher in SERP. So, if the information is well-spread throughout your content, then it will ensure that your content ranks among the top results in SERP.

 

Conclusion

These are the essential tips for SEO content writing. Therefore, you need to ensure that your content is integral, original, and outstanding but that it also features all the necessary aspects of SEO.

When something goes viral in TikTok, it goes worldwide. With over 1 billion active users soon to surpass the likes of Instagram, TikTok is a powerhouse from which brands can expand their reach. It is no longer the ‘teen app’ too, with several mega brands now posting regularly through the app. In the starting period, most of the brand moments here were accidental. However, marketers have the habit of generating success from trends and now there is a wide possibility for any business to share their brand message through this hot smartphone app.

 

TikTok marketing is great if your target audience overlaps with the user demographics here. Creating great content is a sure-shot way of gaining followers here. However, the luck factor also plays a major role as seen before. You can get viral overnight and be a household name in no time. Tiktok marketing tips given here delve into both these boats and give you a firm knowledge base to plan your strategy in 2022.

 

Why is TikTok Marketing Important for Your Brand?

Tiktok Marketing can work through different means, all of which can be beneficial to your brand. Here are some reasons you should use this app to help your business grow.

• – Increases brand awareness with its massive regular active user numbers.
• – It helps to build engaged communities.
• – You can get effective feedback from both customers and audiences.
• – You can sell your products and services with attractive visual content
• – It helps to reach your target audience with specific content types.
• – TikTok also boasts one the best ROI and conversion on your marketing efforts.

Some Success Stories of TikTok Brand Marketing Done Right

There are some amazing brand moments that led to their growth or even change public perspectives in this app. One of the most popular content types in TikTok is tutorials. The brand Fenty Beauty capitalized on this format of makeup tutorials to grow its market value by 67% in a single year.

Similarly, the popular fast-food chain Dunkin’ partnered with TikTok influencer Charli D’Amelio to see a 57% spike in their app downloads in the fourth quarter of 2020. Other success stories include Clearly from Canada and Pathe a Dutch company. Both these brands started from TikTok to now being worth multimillion dollars and are known in countries throughout the world.

 

7 Fantastic TikTok Marketing Tactics for 2022

1. Hashtag challenges
A hashtag is the primary way of TikTok identifying the video categories. Having said that, hashtag challenges is what this social media app is most known for. At any time in TikTok, you can expect to see a lot of challenges being created and shared. A brand can start the challenge with even giveaways being linked with these. For example, the #HomeMakeUpchallenge saw a sale growth of 8% in L’Oreal eyeliners even during the lockdown period across the USA. There has been some abysmal growth in brand awareness with TikTok and the hashtag challenges have been the primary suspect in their success.

 

2. Takeover Ads
The takeover ad in TikTok allows you to create three to five-second clips/gifs highlighting your brand. It is shown when the user first opens the app. Although only started in 2019 it is considered as one of the best values for your budget for brand marketing. The metrics you will be provided after selecting the TikTok ads will be clicks, impressions, and unique reach. You can gain more success by making TikTok exclusive offers and incorporating hashtags challenges on your takeover ads.

 

3. Create viral content with innovative ideas
TikTok has every kind of content. It means you have plenty of options to create attractive, interesting, and shareable content here. You can plan your content here to go viral and carry your brand message in a single go. It might be something informative or sometimes completely out of the ordinary to stand out among users. With an average daily using time of over 32 minutes per account, your content is likely to be before your targeted audience one way or another.

 

4. Keep a keen eye on online trends
Trends run the internet. With a large enough following, you could be the one setting the trends. However, for new businesses looking to grow their brand identity you could follow the wave to reach far and wide. You can find the trending hashtags on TikTok and analyse the content to make your own variant. For example, during the White Night festival in Australia, TikTok marketing in Melbourne focuses more on that area. Professional marketing agencies around Melbourne will also provide the same tips for you.

 

5. Reach further with influencer marketing
Influencer marketing is one of the most fruitful of the modern marketing methods making the best use of different social media platforms. TikTok has some of the most interactive influencer marketing networks. One of the best reasons to do influencer marketing in Tiktok is the format used here. 15 to 60-second videos are perfect for the influencers to highlight your brand, product, and marketing. Hence, you can expect a greater conversion while comparing to the influencers on other platforms.

 

6. Make key changes with TikTok Marketing Analytics Data
Data analytics has now been an inseparable part of any digital marketing campaign. TikTok marketing can also benefit from some unique insights. The pro account on this app with little cost allows you access to the overall data from your account. You can even add third-party software to better track your performance and data from different mediums on TikTok. Analysed data provide you with key information for any future marketing changes.

 

7. Push the user-generated contents involving your brand
User-generated contents are the best way to show user participation in your business and subsequently add credibility to your products and services. You could even introduce an option for your clients to make reviews and honest option posts to be shared from your account. One prime example of a big brand benefitting from user-generated content is the Chinese restaurant chain Haidilao. It allowed customers to submit their homemade dishes to their TikTok account. More than 2000 videos were shared in the first month only gaining Haidilao over 45 million followers.

 

TikTok is Always Growing, Get your Brand a Piece of the TikTok Hype in 2022

You can look at TikTok as a fun app for passing some time or make use of its amazing user volume for your marketing needs. Digital Marketing agencies have recognized the prospect of this app a long ago and you can be a part of it too. Post regularly and track your progress to decide whether it’s worth your effort. Be ready to upgrade with the trends and changes and we’re sure you will succeed in marketing your brands on TikTok in 2021 as Seo Agency in Melbourne.

Are you looking for Guest post Sites list? If yes then you are at the right place where you can get one of the best guest posting sites list with updated DA (Domain Authority) and spam score.

Digital Marketing Guest Posts – In these list some blogs are related to Digital Marking niche, you can check and submit guest post request to publish your content on following websites/blogs.

SEO Write for us – Now a days guest articles is the best way to get good quality links and some traffic too.  You can check some SEO related guest posts sites below:

 

Benefits of Guest Blogging in SEO

Guest blogging in SEO, which is also known as guest posting, is a content marketing strategy which involves writing articles for third-party websites. These websites would further do a quality check, accept them and publish on their blogs. A few individuals undertake guest blogging to upload their high-quality content to use those blog posts as a reference for their clients. On the other hand, SEO experts use guest-blogging to get backlinks for their web-pages.

Guest blogging may not involve monetary gains all the time. For example, a user might receive compensation for their guest blogging efforts depending on a particular publication. However, that may not be the case generally.

Some publications will extend non-monetary rewards for the post in the form of a link back to the personal website or social media accounts.

 

Guest Posting: What makes it essential and Benefits

In a way, guest posting remains essential since it can contribute significantly to a user’s search engine results in a positive manner. Guest posting could assist a user in getting more valuable do follow backlinks for the site. In fact, this remains the only recommended process to gain links from other authority sites related to the niche.

Search engines often provide more authority and recognition to the site that gets backlinks through the guest posting method.

An individual can consider guest posting strategy as part of their SEO plan for following reasons:

• It expands brand awareness through the mode of online posting on various authority sites
• SEO score can be increased in a short span of time
• It helps in giving a push to products and services on the internet
• More value in terms of brand is gained
• A profile as an industry expert or thought leader could be created
• Gain social followers, subscribers while reaching to a wider audience
• Build a synergy through new partnerships thus giving a digital push to a business
• Push referral traffic
• Generate brand awareness

Guest blogging involves a step-by-step process and success could be reaped over time by adhering to a few of the ideas discussed here. This way, an individual can look forward to emerging as a successful guest blogger for various prominent web publications.

 

Here are some statistics related to guest blogging that prove its relevance in current time:

• 56% of guest bloggers write for multiple sites, while 7% write for a single site.
• 34 percent of guest bloggers are employees of the company, while 8% work as freelancers.
• A majority of guest bloggers (84%) conduct outreach themselves and 87% develop article topic ideas on their own.
• The average blogger writes 1-5 guest posts each month.

Reaping Success in Guest Posting Domain

First and foremost, the most important idea is to get started by writing guest posts for websites. And over time, success is bound to knock at the door. The bottom line is to remain consistent in terms of approach. In addition, a professional approach in terms of communication with the blogger or editor is required to be adopted.

At the initial stage, drafting an email for the third-party blogger for guest posting remains the first step. Try to and remain concise and to the point in this particular email. Try to use the medium of email to connect with third-party bloggers for guest posting. 

It is essential to first introspect a bit about the topic to be chosen for guest blogging.

• Try and understand the niche subject before zeroing in on a particular website for the guest post
• A concise and clear message needs to be despatched while asking for a guest post
• Be patient and await a suitable response from the recipient
• Don’t display any anxiety or remain hyper at this stage
• Gain insight on the commercial aspect beforehand, whether a remuneration would be paid or not

 

How to Get Success in Guest Posting: Making your Mark through Impactful Guest Posting

The guest post is most likely to get a nod for publishing provided it remains unique and adheres to the requirement of a particular website or as per the conditions put forward by the editor. The topic of your blog post must be one that is likely to have an impact on a larger audience. It is definitely important to think big at this point.

Ideally, the guest post should be anywhere between 750 to up to 2,000 words. Also, try and break the written topic with appropriate subheadings. Remember, quality in terms of language remains essential. Ensure that details with regard to grammar and spellings are well taken care of. A focussed mind about the topic and a long-term goal that is required to be achieved through this writing exercise remains significantly important.

Try and take small steps in terms term of the overall guest blogging process by setting goals that remain attainable and quantifiable.

Whether the aim is to gain more clients for a particular business or improve the overall website on the search engine and referral traffic, this definitely needs to be clear before an individual kickstarts guest blogging.

Once this aspect is clear, and then the rest of the things related to choosing a topic, websites on which to publish the blog, the frequency of the posts, among others, become quite clear. The core idea remains to think long-term.

For someone who is taking a first dip, a few of the measurable goals could be:

• Generate growth in terms of increase in referral traffic or draw more referral visits from guests. It also means gain in terms of more business lead generation from referral traffic through writing the guest post
• Drive numbers in terms of clients by penning the guest post on a consistent basis
• Be counted among the top webpage on the SEO
• Receive high-quality backlinks through the content created from the guest posts

Essentially, try and aim to set the goals related to referral visits, SEO traffic, and backlinks. For any business, clients and leads remain quite important, no doubt, guest blogging can have tremendous impact in this regard.

In addition, keyword research has an important role in terms of the overall content creation process.

So, take into account the topics that will impact the long-term business goals. Quite often, guest bloggers are not able to make an impact as they remain focused on the publications instead of the content. While the write-up may get published but the goal related to business may be missed.

 

Guest Blogging: Taking things to the next level

As stated earlier, consistency in terms of posting guest blogs remains the key. However, it will be realized that after athe few initial posts, writing would involve putting in a lot of time in terms of ideating, followed by drafting and creating a quality content.

The core idea is to generate high-quality, shareable, long-form guest blog posts. There is a need to create linkable content that goes viral. Statistics, infographics and suitable images add value to a guest post and tend to generate passive backlinks.

In addition, a guest blogger needs to take into account formatting rules, sharing options, and link strategies to maximize the effectiveness per post.

Further, add links strategically. Typically, when penning a draft, add 1-2 links to the website within the content.

If possible, try to and add links to influencers to the guest post. Another benefit of guest blogging on high domain authority (DA) sites is that users can leverage this DA to provide value to influencers.

This helps in establishing credibility as well as establishes the guest blogger as an authority on a particular topic.

 

Ending Note

The point is, it isn’t about having the best blog, having the most creative content, or having the most articles out there anymore. Today, keeping your blog relevant means staying on top of the blogging statistics, maintaining an aggressive content marketing campaign, and having a strong link-building strategy in place.

All in all, it is important to make that first start, somewhere.

 

List of 250+ Guest posting sites for 2022 (With DA & Spam Score).

S.No.	Website	DA	Spam Score	Submission URL
1	ZeeClick.com	54	0%	Submit
2	WOAHTECH	59	1%	Submit
3	The Load Guru	26	2%	Submit
4	Feed Beater	54	3%	Submit
5	85Ideas	45	1%	Submit
6	Pace Business	55	2%	Submit
7	Tuts+	91	1%	Submit
8	Digital Branding Institute	45	0%	Submit
9	Business 2 Community	89	0%	Submit
10	Christopher S. Penn	52	0%	Submit
11	ProjectCubicle	74	2%	Submit
12	60 Second Marketer	53	46%	Submit
13	Business Insider	89	1%	Submit
14	Red Branch Media	49	1%	Submit
15	Freshdesk	84	1%	Submit
16	WebEngage	48	1%	Submit
17	Search Engine Watch	85	1%	Submit
18	Practical Wanderlust	51	1%	Submit
19	GetResponse	85	1%	Submit
20	DeskTime	60	1%	Submit
21	TechPrevue	78	2%	Submit
22	Agorapulse	67	3%	Submit
23	The Diplomat	81	1%	Submit
24	WPKube	49	2%	Submit
25	Social Media Examiner	80	1%	Submit
26	Novus Light	43	12%	Submit
27	ThemeGrill	66	3%	Submit
28	MoneyMiniBlog	46	2%	Submit
29	Social Media News	80	1%	Submit
30	Zapier	79	15%	Submit
31	MamaBear App	51	1%	Submit
32	I amsterdam	72	2%	Submit
33	SEOblog	41	1%	Submit
34	Marketing Profs	78	1%	Submit
35	Adobe Press	50	12%	Submit
36	Copyblogger	82	1%	Submit
37	MyVenturePad.com	46	11%	Submit
38	Convince & Convert	79	2%	Submit
39	AcquireConvert	41	1%	Submit
40	Inspirationfeed	75	9%	Submit
41	Attorney at Work	49	1%	Submit
42	Campaign Monitor	72	2%	Submit
43	Technology News & Trends	52	2%	Submit
44	Creately	75	3%	Submit
45	networkafterwork.com	43	1%	Submit
46	wpbeginner.com	83	34%	Submit
47	mondovo.com/blog	43	1%	Submit
48	moneycrashers.com	72	1%	Submit
49	small-bizsense.com	43	2%	Submit
50	artofliving.org	71	63%	Submit
51	mainstreetroi.com	45	1%	Submit
52	webflow.com	78	1%	Submit
53	blog.appvirality.com	42	2%	Submit
54	financesonline.com	71	3%	Submit
55	bitlylink.com	37	7%	Submit
56	foodtank.com	71	1%	Submit
57	todaytechhelp.com	40	2%	Submit
58	smartbrief.com	77	1%	Submit
59	userlane.com/blog	46	1%	Submit
60	coschedule.com	71	1%	Submit
61	rankingbyseo.com/blog	41	1%	Submit
62	Mention	65	0%	Submit
63	Boostability	46	1%	Submit
64	Heimdal Security	69	1%	Submit
65	The Next Scoop	45	2%	Submit
66	Just Security	73	0%	Submit
67	GoodFirms	51	1%	Submit
68	Swarajya	70	1%	Submit
69	Pole Position Marketing	46	2%	Submit
70	Toast POS	66	11%	Submit
71	Honey Web Solutions	61	1%	Submit
72	Sustainable Brands	71	1%	Submit
73	Telecoms Tech News	52	1%	Submit
74	Invesp	66	1%	Submit
75	The Marketing Scoop	39	2%	Submit
76	Business of Apps	68	1%	Submit
77	Dealer Marketing Magazine	40	13%	Submit
78	Mailer Lite	68	1%	Submit
79	Hacker Combat	39	3%	Submit
80	The Health Care Blog	65	1%	Submit
81	Enterprise CIO News	39	1%	Submit
82	Analytics Vidhya	65	1%	Submit
83	Big Frame	45	1%	Submit
84	Communication Arts	65	2%	Submit
85	mpmsu	53	0%	Submit
86	CEOWORLD Magazine	70	1%	Submit
87	Micro Startups	32	1%	Submit
88	The Digital Folks	65	3%	Submit
89	Women on Business	50	0%	Submit
90	Addicted 2 Success	62	0%	Submit
91	DSIM	48	1%	Submit
92	Law Society Gazette	62	1%	Submit
93	Nonprofits Source	45	3%	Submit
94	Business Magazine	56	3%	Submit
95	Digital Exits	45	0%	Submit
96	TechPocket	66	7%	Submit
97	Street Food India	55	12%	Submit
98	Vandelay Design	59	5%	Submit
99	Awario	47	5%	Submit
100	Cloudways	66	1%	Submit
101	ResellerClub	45	1%	Submit
102	Techolac	67	3%	Submit
103	Cool Marketing Stuff	32	2%	Submit
104	IncomeDiary	57	1%	Submit
105	V3B	42	3%	Submit
106	Blue and Green Tomorrow	58	1%	Submit
107	GetGist	42	6%	Submit
108	Booker	79	2%	Submit
109	ProWritingAid	59	6%	Submit
110	Creative Guerrilla Marketing	57	4%	Submit
111	Marketing Tech News	55	1%	Submit
112	Techdee	68	1%	Submit
113	Chatter Buzz Media	42	1%	Submit
114	Best Company	55	7%	Submit
115	TechWalls	58	2%	Submit
116	Designhill	58	1%	Submit
117	appypie	81	1%	Submit
118	The Travel Manuel	45	1%	Submit
119	Hypergrid Business	57	1%	Submit
120	SmallBiz Technology	67	8%	Submit
121	TechWyse	52	1%	Submit
122	Brand24	52	2%	Submit
123	SocialPilot	57	2%	Submit
124	ForTech	61	7%	Submit
125	Iblogsandyou.com	59	7%	Submit
126	AppInstitute	54	2%	Submit
127	Stackify	56	3%	Submit
128	Pepipost	39	1%	Submit
129	Write to Done	54	3%	Submit
130	Digiperform	37	1%	Submit
131	IFSEC Global	57	1%	Submit
132	The Ken	55	1%	Submit
133	binPress	53	16%	Submit
134	Shane Barker	54	1%	Submit
135	Nine Peaks Media	35	1%	Submit
136	Cloud Computing News	56	2%	Submit
137	Succeed As Your Own Boss	51	0%	Submit
138	The Manifest	56	3%	Submit
139	CyberChimps	53	3%	Submit
140	Referral Rock	54	1%	Submit
141	Bigfoot Digital	40	1%	Submit
142	Tribulant Software	40	1%	Submit
143	MotivationGrid	51	3%	Submit
144	Godot Media	44	1%	Submit
145	CodeinWP	54	2%	Submit
146	Sebring Design Build	52	1%	Submit
147	Off Grid World	57	2%	Submit
148	425 Business	49	4%	Submit
149	Flexible Business Finance	51	1%	Submit
150	RankPay	44	2%	Submit
151	Nulab	52	2%	Submit
152	Australian Lawyers Alliance	44	3%	Submit
153	SocialMedia.biz	50	6%	Submit
154	WittySparks	52	1%	Submit
155	HubShout	47	8%	Submit
156	Super Monitoring	51	1%	Submit
157	Dyer News	41	1%	Submit
158	Digital Connect Mag	51	2%	Submit
159	Convert	51	0%	Submit
160	Anadea	45	5%	Submit
161	Insurance Thought Leadership	53	1%	Submit
162	Jolt	37	1%	Submit
163	Mirasee	49	6%	Submit
164	Computer Tech Reviews	61	1%	Submit
165	SmartyAds	55	1%	Submit
166	Ethane Web Technologies	31	15%	Submit
167	SEO Hacker	51	1%	Submit
168	REVE Chat	40	1%	Submit
169	TheHopeLine	51	1%	Submit
170	Thailand Business News	51	4%	Submit
171	LongTailPro	48	2%	Submit
172	Commun.it	47	1%	Submit
173	Small Business Bonfire	48	2%	Submit
174	InvoiceBerry	50	1%	Submit
175	Eduonix	50	1%	Submit
176	The Hoth	50	1%	Submit
177	Trainingsadda	58	1%	Submit
178	WPHUB	43	9%	Submit
179	Market Domination Media	49	1%	Submit
180	RankWatch	48	6%	Submit
181	Analytics Insight	59	3%	Submit
182	Live Blog Spot	37	1%	Submit
183	Self Publishing School	51	1%	Submit
184	Advisera.com	50	1%	Submit
185	InfoBeat	41	5%	Submit
186	StartupStash	48	2%	Submit
187	We Help Bloggers	36	1%	Submit
188	Reportgarden	48	0%	Submit
189	Corporate Eye	45	3%	Submit
190	99ignals	45	1%	Submit
191	Omnistar Affiliate Software	46	1%	Submit
192	Ready Tricks	49	10%	Submit
193	Linkody	43	1%	Submit
194	Tech India Today	51	1%	Submit
195	Tech Today Info	51	1%	Submit
196	Printwand	46	4%	Submit
197	Inbound Now	45	0%	Submit
198	ABCMoney	67	1%	Submit
199	Craft Your Content	42	1%	Submit
200	Smartsave	41	1%	Submit
201	AdvertiseMint	45	1%	Submit
202	Mailigen	45	5%	Submit
203	DataCaptive	36	1%	Submit
204	Honeybadger.io	46	3%	Submit
205	SmallBizClub	45	1%	Submit
206	Tech Cults	60	4%	Submit
207	Blue Mail Media	36	1%	Submit
208	Independent Retailer	47	1%	Submit
209	Yocale	42	3%	Submit
210	The Abundant Artist	46	1%	Submit
211	Sideqik	39	1%	Submit
212	SEO Trench	68	1%	Submit
213	TwinzTech	40	0%	Submit
214	ThemeKraft	38	1%	Submit
215	Fincyte	38	1%	Submit
216	Career Launcher	43	1%	Submit
217	Screw The Nine To Five Podcast	41	3%	Submit
218	Seomator	36	4%	Submit
219	Technewsinfo	57	2%	Submit
220	Sustainable Business Toolkit	42	1%	Submit
221	Church.org	40	12%	Submit
222	ThemeXpert	44	2%	Submit
223	Social Able	42	6%	Submit
224	SalesHandy	47	3%	Submit
225	SEOReseller	37	7%	Submit
226	MoEngage	44	4%	Submit
227	AeroLeads	44	6%	Submit
228	Online Income Teacher	40	0%	Submit
229	RtoR.org	47	0%	Submit
230	New Startups	40	7%	Submit
231	Website Promoter	39	0%	Submit
232	WebAlive	37	1%	Submit
233	Netvantage Marketing	37	1%	Submit
234	Tech Splashers	56	2%	Submit
235	TechWebSpace	38	5%	Submit
236	Einstein Marketer	37	1%	Submit
237	Smart Business Trends	39	1%	Submit
238	Invoicebus	37	1%	Submit
239	TechMSD	62	11%	Submit
240	Unfinished Success	32	1%	Submit
241	Vegan Business Media	38	1%	Submit
242	Bitcatcha	42	1%	Submit
243	Digital Health Today	36	0%	Submit
244	CollegiateParent	43	10%	Submit
245	Magnet4Blogging	36	1%	Submit
246	Sylvia Browder’s	31	1%	Submit
247	Mangools	43	1%	Submit
248	Lead Liaison	39	1%	Submit
249	SurveySparrow	48	1%	Submit
250	Prepare For Canada	40	1%	Submit
251	Living with Lindsay	41	1%	Submit
252	Teens Mean Business	33	7%	Submit
253	Best4Businesses.com	60	1%	Submit
254	BforBlogging	31	2%	Submit
255	Blogging Fusion	36	1%	Submit
256	CallHippo	43	1%	Submit
257	The Home Dweller	37	6%	Submit
258	BusinessFirstFamily	38	5%	Submit
259	Thomson Reuters New Zealand	41	5%	Submit
260	WisdmLabs	37	1%	Submit
261	Social Champ	39	3%	Submit
262	Tricky Enough	38	1%	Submit
263	Idea Girl Media	33	1%	Submit
264	Business Blogger	65	1%	Submit
265	HR C-Suite	36	0%	Submit
266	Satori Studio	39	1%	Submit
267	AgentDrive	32	1%	Submit
268	Insights for Professionals	37	1%	Submit
269	Understanding eCommerce	34	1%	Submit
270	Techsmashable	54	1%	Submit
271	Her Magazine	32	1%	Submit
272	Inet Solutions	36	1%	Submit
273	Jose Angelo Studios	25	0%	Submit

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Free Instant Approval Guest Posts Websites List 2022-23
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300+ Free Guest Posting Sites List 2023 [High DA] – ZeeClick
250+ USA Guest Posting Sites That Accept Write for us
15+ Free Guest Posting Sites You Should Try For Strong Backlink
100+ List of Free Guest Posting Sites to Submit Guest Posts
TOP 100 Niche Sites to Submit a Guest Post for Free in 2023
100+ Guest Posting Sites List 2023 Updated
Instant Approval Guest Posting Sites List 2023
The 200+ Best Free Guest Posting Sites 2023 [Top DA] List of 200+ Free High DA Instant Approval Guest Posting Sites
High Authority Guest Blogging Sites
Free Guest Post Websites – Tech Business News
Free Guest Posting websites to Submit Guest Posts in 2023

Blogging
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SEO Tips
Technology
Cloud Technology
CMS platform
WordPress
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Computer App
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Information Technology

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SEO news “submit an article”
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Bitcoin “submit an article”
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Bitcoin “contributor guidelines”
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Bitcoin “submit content”
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Bitcoin “want to write for”
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Digital Currency “submit blog post”
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Bitcoin “submit blog post”
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Digital Currency “contribute to our site”
Bitcoin “contribute to our site”
Cryptography “contribute to our site”
Cryptocurrency “contribute to our site”
Cryptocurrency “submit guest post”
Cryptography “submit guest post”
Bitcoin “submit guest post”
Digital Currency “submit guest post”
Cryptocurrency “submit news”
Cryptography “submit news”
Digital Currency “submit news”
Bitcoin “submit news”
Digital Currency “submit press release”
Cryptocurrency “submit press release”
Cryptography “submit press release”
Bitcoin “submit press release”
Bitcoin “become a guest blogger”
Cryptography “become a guest blogger”
Cryptocurrency “become a guest blogger”
Digital Currency “become a guest blogger”
Digital Currency “guest blogger”
Bitcoin “guest blogger”
Cryptocurrency “guest blogger”
Cryptography “guest blogger”
Digital Currency “accepting guest posts”
Cryptocurrency “accepting guest posts”
Cryptography “accepting guest posts”
Bitcoin “accepting guest posts”
Digital Currency “submit an article”
Bitcoin “submit an article”
Cryptocurrency “submit an article”
Cryptography “submit an article”
Cryptography “submit article”
Bitcoin “submit article”
Cryptocurrency “submit article”
Digital Currency “submit article”
Cryptography “send a tip”
Bitcoin “send a tip”
Cryptocurrency “send a tip”
Digital Currency “send a tip”
Bitcoin inurl: “guest blogger”
Bitcoin inurl: “guest post”
Bitcoin “looking for guest posts”
Bitcoin “become an author”
Bitcoin “become guest writer”
Bitcoin “become a contributor”
Bitcoin “submit guest post”

Many marketers believe that SEO and content marketing are completely separate tactics; yet, SEO and content marketing are inextricably linked and complement one another.You must commit to the grind of continuously developing optimized content if you want organic search visibility, rankings, and traffic.

You won’t be able to reap the full benefits of Search Engine Optimization unless you have high-quality content – relevant and useful information on your website encourages users to remain longer, which can improve your search ranks.

 

1. Helps You Acquire High-Quality Links

Quality has a keen sense of what is good. Authoritative sites and individuals will be more likely to connect to your content if it is actually good, valuable, and relevant. Thus,

• A website with intriguing content draws more visitors and gets their attention.
• Creating high-quality content based on extensive keyword research might help your content rank higher for specific keyword phrases.
• You optimize your content to rank for the most valuable terms by investigating what terms users use when searching for your products, services, or blog topics.

Your content establishes the first impression of your company. Your services should be presented in a way that makes them appear valuable. Make it more accurate and provide the visitor with useful information. If you include unnecessary details in your writing, the quality of your content will suffer. Just like an expert essay writer pays attention to not let the reader’s interest vanish by adding useful information. It enhances the quality and significance of the content.

 

2. Enhances Generation of Backlinks

The reader should benefit from your content. If you want your article to be published on multiple websites, it needs to be purposeful. It should not only serve as a source of relevant information but also as a representation of your brand’s quality. One of the finest SEO techniques is obtaining high-quality backlinks from high-authority websites. High-quality backlinks imply trustworthiness to Google. The more high-quality backlinks you have, the higher your Google ranking will be.

– Support from Various Sources

Some websites allow you to publish your content free of cost and make your brand visible to their audience. It brings excellent support from various channels, and you get new ideas for promotion.

– Effective Promotion of Your Brand

When your brand is promoted through other websites and social media channels, it paves the way for tremendous growth and visibility. You get more search engine results that keep you motivated to improve your performance.

– Brings More Valuable Insights

When a diverse range of people from different age groups and regions visit your website, you can analyze insights in detail. It helps you bring custom offers, keeping in mind the service or product that is getting more engagements or views.

 

3. Provides a Great User Experience

If your crucial content is formatted correctly such that it’s divided down into little sections, it will be helpful for the reader. Readers on the internet have extremely short attention spans. And they’re not going to remain around if your content consists of only one massive paragraph. Here is how you enhance the user experience:

– How to Enhance the User Experience with the Help of Content?

Check out the useful tips for enabling a good user experience.

– Use Subheadings to Categorize Your Content

The readability score improves when you use subheadings in your material. Many readers do not have time to read each line and prefer a summary of the essential topics. The reader will not find your paragraph worth reading if it is filled with repetitive words or imprecise information.

– Bring Clarity and Accuracy by Using Easy-To-Understand Language

The language you use should be easy and precise. Avoid long phrases and irrelevant data. It makes the reader bored and non-interested. Instead, include some stats and factual data to provide evidential support.

– Do Not Include Vague/Unnecessary Ideas

If your content is full of assumptions or unclear ideas, it will not be of any use. Make it a valuable piece for reading but writing precisely what needs to be written. If the visitor reads it in a hurry, he should have access to the highlighted main points for better understanding.

– Maintaina Consistent Tone of Voice in Your Writing

Your writing tone is equally important as any other parameter needed to make the content valuable. Maintain a flow and connect ideas in a sequence. Use an active voice and comprehensively present your point of view.

 

4. Increases the Traffic and Shareability

Good quality content increases the traffic coming to your blog/website. Use appealing visuals and infographics to keep the user engaged. These pictorial representations help save a lot of time and bring the most accurate data to attention.

– Quality Content Increases the Shareability of the Data

When your content is of good quality, many people find it helpful to relate and share. Google is very smart at analyzing your content and penalizes your website if it does not meet the standards.

– Quality of Content Affects Website Ranking

The low quality of content increases the bounce rate, thus affecting your brand’s reputation and ranking. If your website is stuffed with lots of content that does not add value to the reader, Google will not consider it, and your effort may get wasted.

– Enhances the Views on Your Website

The more people share, the more views your website gets and helps your business grow. When you keep the target audience in mind, it enables you to set the goals with accuracy. In addition, you can modify your service as per the changing demands and preferences of the customers.

– Quantity Invites More Visitors

If you post articles consistently daily, it keeps your audience engaged and active. Your website may get low in ranking if you do not keep it updated. Retain customers’ loyalty by introducing exciting offers and an abundance of information to describe what distinguishes your brand from other brands.

 

5. Improves Readability for Greater Reach

When you conduct an SEO analysis of your content, it will point you in the direction of making it more readable and digestible. Your content will be useless if it looks to the reader to be overly complicated. These tactics will help you make your text more readable:

• Use brief phrases and words.
• Avoid using long sentences.
• Use user-friendly fonts and avoid using too many modifiers like adverbs or adjectives unless absolutely necessary.
• Pay closer attention to grammar and spelling.

You must understand the power of a piece of literature that connects with you or makes you feel relatable. If the content is presented in an appealing manner, the reader will feel more connected. Customers are more likely to purchase your service if you express it in terms of their needs. It creates a trusting and mutually beneficial relationship. When your company effectively meets the needs of its clients, it becomes popular.

 

Conclusion

Website content needs to be of great quality for generating more traffic and facilitating the growth of your business. When you keep all the aforementioned points in mind, it helps you rank your website better and cater to the needs of customers through useful content.

Have you done everything you could to improve the ranking of your website on the SERP but are still unsatisfied with the results?

Well, you are not alone!

 

People around the world have tried to master and apply a variety of SEO techniques to make their brand rise above the rest on the internet. However, many critical components of a web page need to be optimized simultaneously for your strategy to work: Photos are one of those!

In many cases, neglecting your site’s visuals and leaving them unoptimized prevents it from appearing at the top of a search engine result page.

According to studies, visual graphics provide a better understanding and engagement with the content you plan to upload. Almost 20% of people use Google Image Search to find a particular product or service.

In a nutshell: Marketers who don’t optimize the images on their websites are missing a golden opportunity to land potential customers.

Whether you are unaware of high-quality image SEO optimization techniques or want to improve your current skills, these tips will maximize your findability and ranking on SERPs.

 

1.  Pick Images That Are Relevant

The pictures you use on your webpage must be relevant to the content. This will help people understand what the text is all about. When you design or capture your own photos, the relevancy will ensure a personalized narrative of your product/services.

Unfortunately, not many people have the skill or resources to use original and custom images. In that case, they opt for stock images. Millions of affordable stock photos are available in almost every category on the internet. They boast excellent quality and are suitable for different projects. Check out Creative Fabrica to obtain incredible png images!

Whichever image medium you decide to go for, it is essential to ensure its relevance with the topic at hand. However, you must remember that they may often be common or generic if you use stock photos. For example, you may see a random picture like below on almost every other cooking blog.

To avoid this issue, make sure to search comprehensively and find pictures that don’t appear cliche. It is also recommended to edit the stock photos before using to give them a unique and personalized touch – according to your brand’s layout.

 

2.  Choose Proper Image Format

Understanding different image formats can be a bit confusing. However, you must choose the file type that perfectly suits your website’s optimization requirements. PNG and JPEG are the most commonly used formats of all time.

PNG

PNG is one of the most high-quality formats to produce images. You can resize or compress them as needed because they won’t lose quality after doing so. It is an ideal extension for photos and vectors. But due to their lossless format, the size of a PNG picture tends to become quite large.

JPEG

JPEG is a moderately-sized image format that can easily be converted from larger to smaller-sized photos. Although photographs might look similar when you resize a JPEG, they might lose image quality and pixelate when it comes to text. However, it is an ideal format when you need a small file.

 

3.  Compress Your Images to a Suitable Size

When users click on your website from any possible link, they expect fast loading and highly-responsive pages. Marketing and SEO experts have emphasized the short attention span of visitors in the 6-second rule. According to them, a marketer has only 6-seconds to capture the attention of the audience.

By compressing the images, you can improve the website’s loading time and ensure that visitors stay there longer.

Once you have decided which format you are going to use, it is essential to compress your images. You must do this without disrupting their original quality.

There are several high-end image compression tools available online. Most of them do not come with a price tag, allowing you to complete the compression process conveniently.

 

4.  Name Your Photos Appropriately

Recent changes in the Google algorithm for SEO have focused mainly on naming your image files with appropriate titles before uploading. To help increase your website’s ranking, make sure to create image file names that briefly describe what the picture is about rather than a random combination of words and numbers.

Furthermore, if your keyword doesn’t describe the image you are about to name, never use it for that particular image. This attempt to rank your web page does not guarantee that you will achieve your SEO optimization goals.

Naming your picture with a title that describes it well allows your content to appear in search results when the user searches for a similar query. It is essential to choose simple words without unnecessary complications.

For example, consider this image of a lion.

Suitable Name: Lion, Lion Head

Unsuitable Name: Image of a lion with a black background, King of the Jungle, IMG0000123JPEG, abcdef, Folder1 Image

 

If you notice, the proper name describes the picture in a couple of words. On the other hand, unsuitable options are overly complicated and do not fully represent or describe your chosen picture.

 

5.  Focus on Adding ALT Text

Also known as Alt description, these tags are designed to define the image you have uploaded. They help the search engine crawlers to analyze the image, determine its connection with the title, and rank accordingly.

Another advantage of Alt tags is that they are identifiable by a screen reader. This feature helps people with visual impairment or disabilities gain an understanding of the visuals through screen readers.

When crafting your Alt tags, make sure to describe your image in just a couple of words.

Here is an image, for example:

Good Alt Tag: Female beauty model laughing with makeup brushes in front of a pink background

Bad Alt Tag: Woman, a woman with brushes, woman laughing

You see, with just a couple of words, the image becomes more apparent and understandable.

 

6.  Complement Images With Captions

Captions are words that can be seen directly beneath an image. They describe what the image is about or is trying to portray.

While using proper file names and alt text to optimize images is a great way to improve SEO, these elements are hidden, so they do not directly impact viewers. On the other hand, image captions appear on the display screen and have the ability to draw attention to the correlated pictures. They invoke the desired emotions and improve the user experience.

By keeping visitors engaged for more extended periods of time, image captions naturally decrease bounce rates. In turn, this improves website credibility with search engines.

Here’s an example of an image with a caption:

Figure 1: Brave firefighter saves boy from blazing fire caused by an unattended gas heater at a residence in WA.

 

Final Thoughts

Image optimization is an essential part of your SEO journey. Simply adding images to your content cannot help you achieve your goal of getting online success. By following the simple image optimization steps outlined in this article, you can significantly improve the ranking of your website on search engines.

To sum it up, make sure to use relevant images that are named appropriately, compressed, and sized correctly, accompanied by proper alt tags. Don’t forget to include captions beneath each image on your web page to guarantee engagement and user satisfaction!

If you want to rank higher in search engines, you need to provide high-quality, useful content, but this isn’t a guarantee that searchers will actually click on your organic results. As evidenced by CTR (click-through rate) metrics, online success can be elusive. This ratio signifies the number of clicks on a given web page’s advertisements. Web developers’ skills with CMS platforms and SEO can create search engine-friendly web pages. We’re going to reveal some tried-and-true WordPress SEO methods in this post, so you can simply increase your organic CTRs and traffic to your WordPress site.

 

There are several ways to measure your ads’ effectiveness, but the most important metric is the CTR (click-through rate).

Your website’s CTR (click-through rate) is affected by a number of things, including meta titles and descriptions. There are events when the time and money in these projects does not equate to their success or ad income. Ranking higher in search engine results should mean more organic traffic, but what if the clicks on the websites for which you rank well on Google are insufficient?

Despite the fact that web design is all about providing high-quality online content, the harsh reality of the digital world tells a different story. Your organic click-through rates (CTRs) won’t skyrocket just by altering your WordPress site’s page titles and descriptions.

Increasing your organic click-through rates is simple because you have full control over all essential variables.

 

Let’s Understand What Organic CTR Is.

It is defined as the ratio of visitors that click on an organic search result compared to the total number of visitors who search for those particular impressions.

A result’s title tag, URL, description, and rich snippets are all factors that contribute to organic CTR.

The organic click-through rate measures how many visitors from a search engine result page click on a link after seeing it on the search results page.

 

1. Get Listed With Google Local Business

Moreover, 1,000 searches are performed each month for local businesses. A company’s marketing plan would be insufficient without a strong focus on local SEO and Google search. When it comes to this, Google My Business comes in quite handy. The Google My Business dashboard ensures that all of your business’s information is prominently shown in your business’s local search results. These searches provide accurate and relevant results for both mobile and desktop users.

Don’t forget to claim your company listing on Google, which is completely free, if you want to fascinate more local customers. A Google Local Listing dramatically increases your search click-through rate and makes your WordPress-based business easily discoverable and reachable in your local area. To get the most out of Google My Business, you need to keep your profile updated.

 

2. Secure Your WordPress Site With HTTPS:

The security of a website can be improved by taking simple steps that everyone can perform, such as upgrading WordPress and deleting old themes. Increasing the security of WordPress does not necessarily require a deep understanding of the platform or a risky investment. There is no guarantee that applying a few WordPress safety measures will keep your website safe.

By reassuring website owners to use HTTPS instead of HTTP, Google hopes to improve the safety of the web as a whole. Your website’s security will never be 100 percent even if you take mandatory proactive measures. That is why a website backup is essential. A website’s security will continue to be breached as hackers continue to find and exploit flaws in the system.

 

3. Create a Title that is SEO-Friendly

Actually, it’s a good idea to have a variety of titles. Using Yoast or any other SEO plugin doesn’t necessitate that the WordPress title be the same as the SEO title defined in the plugin. Many marketers are aware of the fundamentals, such as optimizing for a certain keyword, including a meta description, and creating a compelling headline.

In order to achieve high rankings in search engine results pages (SERPs), you must put in a lot of work to make your web pages SEO-friendly. The post’s title is displayed at the top of the page on WordPress. Unlike your SEO title, this title can be a little longer and more detailed than your URL.

 

4. Install The Google AMP Plugin in your browser

If the Accelerated Mobile Pages (AMP) indicator is displayed next to the page description, it encourages searchers to click, which improves your website’s overall click-through rate (CTR). AMP is simple to implement as an extension of existing frameworks and platforms. Speedy, swiftly-scrolling, and stripped-down app versions of your website are now possible with Google Accelerated Mobile Pages (AMP), as a free, open-source library-based platform.

 

5. Improve Your Website’s Performance

In addition to boosting your CTR rate, improving your website’s page speed can significantly impact your search engine rankings. Your web pages will look better, and your information will be more interesting if you include images. One of the easiest ways to speed up your web page loading is to compress files, and activating compression with gzip is now considered best practice.

On the other hand, large photos can slow down the loading process. Your pages will load faster if your files are smaller. Page speed optimization can increase both the volume of search traffic to your site and the likelihood that traffic will be converted into customers.

 

6. Tag Your Images with Relevant Keywords

Always stuff your keyword into the image captions; it is ideal for increasing website visibility. Including a caption is the only way to enhance the user experience without any detraction. Many people overlook this most important aspect while optimizing their websites for search engines. If an image is unable to load for any reason, ALT tags help viewers figure out what the image is about by providing a succinct description.

 

7. Dates Should Be Revised

Consider doing this practice once a year, or maybe twice at least. The publication date is critical when it comes to time-sensitive questions, such as news and stories.

You can do many things to improve the content of an older post that has been performing well in search results. Google wants to see changes, not just republish the same content. When you edit your post’s “updated date” will appear in Google search results.

An excellent idea for classic content is to use this method. To retain postdates, update them frequently and display the changed time rather than the original posting date. On the basis of these two factors, Google calculates which web pages are most relevant to a given query.

 

Conclusion

This improves the website’s position in the search results. It will help you identify the sites and keywords that have gotten better and should be more seriously considered. Improved click-through rates can have a significant impact on your company. The end result is that search engines begin to view your site in a more favourable light. Before making any changes, you can use the report to compare your click-through rate. Use the tactics listed above to boost your website’s click-through rate. Since higher organic CTR indicates that a user’s question has been answered, it’s a good indicator.

ATTENTION!

Are you looking for ways to improve your WordPress website’s search engine rankings?

WordPress is one of the most popular content management systems in the world. It powers over 43% of all websites on the internet according to this study.

If you want your WordPress site to be successful, it needs to rank well on Google and other search engines. This article will give you 23 tips and best practices that can help with that process.

You’ll learn how to make sure your posts are optimized for SEO, how to use keywords effectively, what plugins are necessary for better optimization, and more!

According to Vikas Solanki, a Digital Strategist at SeoServicesBangalore.in, WordPress has become very important for digital marketers:

“WordPress is now an integral part of SEO. When it comes to making a website, everything depends on the CMS that you are using. If one uses WordPress, then that becomes the first step towards achieving optimized performance since it’s SEO friendly by name and nature.”

So let’s get started by talking about why having good SEO is important in the first place.

 

Importance of SEO in Today’s Hyper-Competitive Markets

Before the internet, it was very hard to start a business.

You had to advertise in newspapers, TV, or billboards and you were paying for that space for as long as you stayed in business.

People barely changed companies, so if your ad was successful, you’d have a very captive audience.

That model worked well… until it didn’t.

Then along came the internet and everything changed.

Instead of having to advertise on a limited number of channels, SEO has opened up a virtually unlimited amount of channels.

This is why Google says the average person has the attention span of a goldfish because there’s so much competition to get your attention today.

The rules of the game have changed because the internet gives everyone a voice. This is why SEO and online marketing is so much more important today than it was several years ago.

You basically need to make sure people can find your content easily and you’ll need to engage and impress them quickly or they’ll be off to the next website in milliseconds.

This is why having good SEO is so important today.

 

WordPress and SEO – Why You Need to Take it Seriously

Like I said earlier, WordPress powers over 40% of the websites in the world today.

That means that if you’re running a website on WordPress, you are in competition with these websites for ranking well on Google.

WordPress is great because it makes things easier for people like me and you who want to build websites and start a business online.

WordPress is free and very easy to use (that’s why they have so many users). They give you everything you need in one place, from the ability to add pages/posts, shopping carts, forms for subscribers, etc.

 

But there’s a downside to using WordPress.

There are lots of low-quality sites out there that are competing against you to rank well for your desired keywords.

This is a big problem and a big reason why you should take SEO very seriously if you want your WordPress site to succeed.

Having good SEO can make or break the success of your website depending on the current conditions, so it’s absolutely necessary that you know what makes for good optimization and implementation from the start.

WordPress is the CMS of choice for many bloggers and webmasters, including myself.

If you have a lot of content on your site or if you want to have a large community, then it’s important that search engines can quickly find all your pages and posts.

 

In this article, I’d like to give 23 tips and the best practices for search engine optimization with WordPress.

 

WordPress SEO: 25 Tips and Best Practices

 

1. Install a WordPress SEO Plugin – RankMath

This is the most important tip I can give you for on-page SEO.

A WordPress plugin like RankMath helps you optimize every part of your page’s code.

You can also use Yoast SEO and All in One SEO Pack, both are great, but I’ve had the best results with RankMath.

RankMath shows you how your page looks to Google and where you should optimize more.

Everyone knows that writing good content is important, but having a plugin like RankMath can help you achieve that.

I’ve tried to optimize my website without a plugin like RankMath and it was impossible to find out what I did wrong.

 

2. Use Keywords in Your Page Titles

Make sure you use keywords in your page titles so that search engines know what topics are covered in each of your posts.

Use keywords at the beginning of your title if possible.

Try to use the target keyword as early as possible in the title, in a natural way.

 

3. Use Keywords in Your URL Slug

Your URL slug is the last part of your web address (after the forward-slash), like this: /my-page/.

1. Go to Dashboard>Pages/Posts
2. Edit the URL from the respective Permalink setting

Using keywords here helps search engines find your page easier since they read these parts of your web address too when crawling pages on your site.

 

4. Images Can Be Good for SEO – But Don’t Overdo It!

You can also use images to help improve SEO, but don’t go crazy with them.

Not only do you need to optimize them correctly so that search engines know what each one depicts, but Google displays images from websites near the top as well as thumbnails where appropriate.

So don’t clutter your page with useless images just for the sake of improving SEO. It isn’t likely to help much, so keep it reasonable.

Don’t forget to add captions and alt-texts to all your images.

5. Optimize Your First Paragraph

This may not sound like much – after all, no one reads the first paragraph of a web page!

Well, actually that’s not true anymore because Google takes into account how many times each word appears on a page when it calculates its results.

That means that if your first paragraph contains your target keyword or other related words, then you could get more traffic from that term alone.

 

6. Use Short and Focused Content Where Possible

Search engine spiders crawl websites to find content and build an index of pages so users can find what they’re looking for when they type in a search term.

When we write web pages we often overwrite them or add unnecessary details that don’t really help the user find what they’re looking for.

Try to be concise and provide focused content that clearly answers whatever question your website visitor may have – and use keywords naturally in the process!

 

7 . Use Your Keywords Naturally – Don’t Overuse Them

If you stuff your web pages with words or phrases from your SEO title tags, meta description tag, image file names, page headings, and other related terms, Google will take notice and give you less traffic because it’s obvious you’re trying to fool it.

It won’t encourage users to visit your website, either.

 

8. Set Preferred Domain Name

Google looks at example.com and www.example.com as two separate domain names, instead of seeing them as one and the same.

You should set one as a preferred domain name so that Google understands that those two addresses are exactly the same.

This means that Google will treat example.com and www.example.com as the same website, which is better for your SEO ranking.

 

9 . Choose Your Keywords Wisely

I’m using a keyword tool called UberSuggest for this example.

Choose keywords with low to medium competition and high search volumes (at least 2k searches a month).

Using more popular keywords with less than 2k of monthly searches will get you nowhere.

 

10. Set up The Permalinks of Your Posts and Pages

You might have noticed that your permalinks on WordPress.com use a format like this: http://www.example.com/2014/01/sample-post/

or even something like: http://www.example.com/category/2014/01/sample-post/

This is fine, except that you should set the permalink structure of your blog to something more meaningful and keyword-rich like: /sample-post/

Go to Dashboard>Settings>Permalinks

 

11. Set Comments to Manual Approval

This means that when someone leaves a comment on one of your posts or pages, you’ll have to manually approve them before they appear publicly.

You can do this in Settings>Discussions>Comments must be manually approved

This is the best way to stop spammy content from appearing on your website because spammers tend to include lots of keywords in their comments which are then indexed by Google and other search engines.

Spammy blog comments are unlikely to result in penalties or other major SEO issues because they’re generally nofollowed.

However, Google claims that it can still create some SEO concerns for a few reasons.

 

12. Install an SEO-Friendly WordPress Theme

An SEO-friendly WordPress theme uses best practices that help to speed up load times and reduce errors, as well as provide features that are good for your SEO.

These include:

Responsive design, which means it’s optimized to look great on both mobile devices and computers.

Site speed – this is a very important factor for SEO as Google prefers fast-loading web pages.

I used this Google speed test tool for this example.

Built-in canonical tags, which tell search engines whether a page is an original version or a duplicate of other pages on your site.

Robots meta tag, which lets you provide further information to robots crawling your website so they can better understand it and give you greater visibility.

Noindex, nofollow option for blog comments and other third-party widgets. This stops the public from finding your website pages through search engines – Google recommends that you use this setting on all your sidebar links to stop duplicate content issues.

If the theme is bloated with unnecessary code and features, it’ll slow your website down. And that’s not good, given that page speed has been a Google ranking factor for over a decade.

If your site is bogged down with unnecessarily clunky features and code, it will slow down your website. Given that page speed has been a Google ranking factor for over a decade, this is not good.

 

13. Don’t forget to generate the XML Sitemap

This is an XML file that contains the locations of all your posts and pages on your site.

It’s important because it notifies search engines where they can find new content.

You can generate the sitemap from within WordPress by going to Dashboard>Rank Math>SitemapSettings

 

14. Write click-worthy post titles

Don’t be afraid to write click-worthy headlines like:

3 Amazing Ways To [Your Desired Action]

101 [Your Targeted Keyword Phrase] Tips and Tricks

Ultimate Guide To [Achievement You Want to Achieve]

These types of titles attract more clicks and social shares than generic post titles, and they’re likely to rank higher in Google.

Or take an example of this very post’s title:

WordPress SEO – 23 Ultimate Tips and Best Practices

 

15. Use headers to create hierarchy

H1, H2 and H3 headers are the most important headings on a web page.

They’re used to provide structure around your content and help search engines understand what it’s all about.

16. Link to internal pages from within posts and pages

This tells search engines that your content is relevant to a specific topic.

Some topics might have more than one page of related information so it’s good to link out to them too.

This way you give readers more options on the same subject.

 

17. Link to authority sites from within posts

For example, you can link out to a blog post or a web page on a third-party website that has more information related to the one you’re writing about.

You can increase your search rankings by building relationships with other industry authorities.

Links from these industry leaders will pass link authority to you, which gives you a better chance of ranking higher in Google’s search results.

 

18. Minify website code

When your content is loaded onto a web page, it’s processed by the browser, which interprets HTML, CSS, and other code.

All of this processing takes time, resources, and storage space.

You can improve performance by removing any unnecessary code (like the formatting tags) with a process called “minification”.

Minifying files speeds up your website by reducing load times and helping Google find your content faster.

 

19. Use Google Search Console

Google Search Console is a free service from Google that you can use to monitor and maintain your website’s search performance in major search engines.

You can use it to see your site’s rankings across multiple search engines, read indexed pages and perform a full crawl of your website’s pages.

It also gives you a lot of insights into your Website Architecture.

 

20. Install Monster Insights plugin

Monster Insights is a free plugin developed by the team at KISSmetrics.

It will help you see how many people are visiting your website, what they’re looking at, and where they’re coming from.

See information on your site’s visitors including location, language, devices, and pages they’ve viewed.

 

21. Display social sharing buttons on your posts

You can use a plugin like Shareaholic or Jetpack to add social sharing buttons for Facebook, Twitter, LinkedIn and other platforms.

These buttons provide shareable links back to your site so readers can easily pass on valuable content to their network.

Google considers tweets, likes, and shares as votes of confidence in your content.

 

22. Use Instant Indexing

Use this link to download the “Instant Index” plugin.

It allows them to access your content instantly so they know what you’re all about.

This helps Google find and index new pages on your site faster than usual, which will help you get your fresh content indexed quickly.

 

23. Create an FAQ page to answer your industry-specific questions

Not only do FAQ pages provide answers to frequently asked questions in your industry but they also give you the chance to submit high-quality, informative content back to Google.

The FAQ page is a great opportunity to use your knowledge and expertise to provide answers to all the “what, where, when, and why” questions in your industry.

You can use this guide from MOZ that explains how to create a useful and well-optimized FAQ page.

 

Final thoughts

WordPress is a flexible, user-friendly platform that serves as a solid foundation for SEO. However, it can only take you so far because it is simply a CMS.

Learning how to use WordPress and SEO basics will get you started and give you a solid foundation in search engine optimization.

Now that WordPress is powering almost 50% of the internet, it’s important to understand how to use your website as an effective marketing tool.

 

Got questions about WordPress SEO?

Leave a comment below and I would love to answer them.

I hope this article was helpful to you. If you got value out of it, please feel free to share it.

Thanks!

App Store Optimization optimizes your mobile app usage by ranking it higher in the app store. The main objective of ASO is to drive more traffic to the application so that many users will get to know about the app and download it. The app’s traffic can be increased by making your mobile app more visible to the users and that is precisely the reason why ASO is crucial for your business.

It is necessary to develop a mobile application for your business. The same amount of attention must be given to making your business app visible to users. This is where ASO comes into play. Most of the applications are discovered and downloaded by searching them in the app store. S, it is necessary to top your app in the search list. Certain App Store Optimization strategies can be followed to make sure your app gets a better rank. To create a positive impact on your app engagement and business improvement, spending time to enhance your ASO is the best way.

 

Here is a list of factors you need to consider when optimizing your app.

 

ASO Factors to Pay Attention to For Fruitful Outcomes:

#1 App name

The app name or the title must consist of the keyword having the heaviest traffic. Don’t keep on changing the title when you find better keywords. Research well on the high-engaging keywords and add the one that is most relevant to common searches.

 

#2 Keywords

These help you increase your ranking in searches. As for app name, research keywords that are relevant to your application that is most often used by app store users. Compare your traffic every week and analyze how far your keywords are playing a vital role in the same.

 

#3 Description

As soon as you decide to go about mobile app development for your business, you will arrive at the main objective of that application. Along with that include the extensive features and benefits of your application and your app description is ready! Keep it catchy, short, and impressive enough to download your app at that very instant.

 

#4 Subtitle

This is the small intro about your application that comes below the app name in search results. Use more descriptive keywords in the subtitle and make sure you stick to the character lil=mit as well.

 

#5 Downloads

All the app store optimization strategies you are following are to make people download your app. To encourage them in addition to all other aspects, add app screenshots, small tutorial videos, and similar other things to give a clear view of your application. App previews are the keystones of app downloads. Ensure to do the best with it.

 

#6 Reviews and ratings

Users who aren’t familiar with the app brand eventually go to the review section. For a good review and rating, quality is all that matters. Remember, reviews and ratings affect conversions and hence you must design and develop your app in such an impressive and usable way.

 

Reasons Justifying Why App Store Optimization is Essential

The advent of new advancements is forcing businesses to come with innovative app ideas. Even though that could be made possible, to reach the audiences, tell them your app exists, and increase the chances of success for your business becomes tedious. Here are the top 3 reasons why App Store Optimization is essential for your business to handle such issues.

1. They are the largest discovery channels
   Nearly 40% of smartphone users are opting to search their desired applications in the app store. So, it is evident that the app search is the primary source. And it can be easily handled in a way that strides your business success rate if you hold the best ASO strategy. It serves as a solution for less overhead and increased returns.
2. Less user acquisition costs
   When the App Store Optimization strategies are significant enough to take care of your app’s triumph, the downloads will increase over time and it costs nothing. Once your strategy is implemented, it starts showing productive results and drives your business revenue to reach new numbers.
3. Serves as a long-term fix
   Marketing strategies such as content, email, and paid ads serve as promotion aspects but not for a long term. ASO gives you lucrative merits with a one-time investment with the installation of your application proliferating regularly.

 

Benefits of Using App Store Optimization Which Makes it Crucial for Businesses

App store optimization strategies can serve super beneficial to grow your business by getting your business application widespread among the masses. Keyword ranking and app installation numbers will have a strong and positive impact on your business growth and ASO is effective enough for these parameters since they provide the swallowing leverages.

• Increases App Visibility
  Makes your application easily notable and assembles your app in a standard position.
• Increases App Downloads
  Boosts your application installation numbers and gives long-term outcomes.
• Increases Conversion Rates
  The more the conversion rates, the more the app downloads will be. And it is very well taken care of by app store optimization.
• Gets Global-level App Users
  With multilingual options and localization strategies, your application will be made available for all the years around the globe.

 

App Store Optimization Strategies – Tips to Succeed in Your Business

#1 Understand Your Target Users

Most of the applications are not reaching the target audience because of infinite reasons. To avoid these issues, tailor your strategies in an efficient way. Dig deep and research your audiences. Learn why people need your application and how they are willing to use it. By exploring the varying interests of your target audience, your app ASO can flow and evolve with the market.

 

#2 Strategize to Improve Discoverability

Undoubtedly, improving app discoverability is the basis of improving app engagement and thereby rising app revenue and business success. The main aspect of this is keyword optimization. The conversion rate and the tap-through rate can be highly increased if your keyword matches the searching ranks to the fullest. This proves that for a strong App Store Optimization strategy, it is important to focus on app discoverability, keyword optimization, and conversion rates.

 

#3 Hypothesis-driven Optimization

This is basically intricate research that you have to perform on your competitive applications. Use ASO Tool Box to assess your competitor’s assets and ideas. Lay down the good factors and parameters to be improved in your app by going through the reviews. Identify the features that the users are engaged with most of the time and pay attention to details in them. Cover your app functionality impressively and effectively and draw your target audiences to use your application.

 

#4 Follow the ASO Cycle Promptly

This cycle is the combination of steps involved in strategizing your ASO.

1. Perform research
2. Develop high-level hypothesis
3. Test your hypothesis
4. Analyze the obtained outcomes

A successful App Store Optimization is more than just inserting keywords. Your strategy must involve every grain related to your application since the market and competitors are evolving with the evolving tech trends.

 

Wrapping Up

From the aforementioned facts, you will now be aware that App Store Optimization requires constant monitoring and evolution. Hence it is important to keep on repeating the ASO cycle aligning with the tweaks and trends happening with technology and the app store.

In case you are looking for an App Store Optimization company or other potential service providers in the industry, then make sure the company satisfies your ASO needs and has top-class App Store Optimization Strategies. Make the best use of the available marketing and ASO strategies, stand unique in the mobile app market, and garner the rewards offered by App Store Optimization!

As time passes by, the online advertising horizon becomes more competitive. With ad campaigns and paid tasks, organic traffic drives impact. As 75% of users never look beyond the first page, it’s essential to have a set of SEO practices in place. A Digital Marketing introduces you to the top SEO practices of 2022.

 

Value for Voice-Enabled SEO Increases More Than Ever.

It is not shocking to find that 40% of individuals in the US use voice commands. The advent of Alexa, Siri, and Google scaled up the volume of voice-supported searches. Apart from location-specific searches, long-tail keywords, it’s essential to have a voice-optimized site.

 

Demonstrating Your Brand to be Trustworthy and Authentic

EAT principle ensures the long-term success of your SEO marketing efforts. Regardless of changing algorithm, put in place a solid branding strategy.

EAT stands for experience, authority, and trust. Google prefers authorized, reputable, and established sites higher than unknown ones. You may wonder- How do I outrank my competitors. It is more when your industry is more saturated. There is no harm in taking a small and steady step. A SEO service provider helps you improve your brand’s trustworthiness. It allows you to establish brand authority and reputation. Following are the ways that get it done.

• Ask customers to leave a positive review as they get contented with service quality.
• Earn high-grade links for your site.

It is the way to improve your brand image while establishing it as a trustworthy site. Even if you get feedback, learn responding it with professionalism.

 

Focus on User Experience

A digital marketing firm employs tactics that enhance user experience. It is the power of Google and other search engines. In 2022, SEO will become more user-centric than ever. The focus on core web vitals revolves around user experience. Google takes into account bounce rate, CTR percentage, and page loading rate.

The goal is to have a click at your result. Invest time in clicking on many web pages and spend a least three minutes on your site.

Internet marketing considers the following factors when measuring user experience.

• Does your site have a mobile-first web page?
• Is it easy for users to navigate from one web page to another?
• Do you have features that let users interact with your web content?

Prevalence of Backlinks

There is no denying that backlinks lie at the heart of SEO. You can’t have a solid marketing plan without having quality backlinks for your site. Backlinks are a critical way to establish a brand image. As mentioned earlier, authority, expertise, and reality will be the backbone of branding.

Keep reading to learn about what you should and shouldn’t do when building backlinks. Here is a quick guide on how to improve marketing efforts through link creations.

• The domain authority of your link is more valuable than the counts of the link on the site.
• Use community forums to share your content. It helps you cover more and convince people to link back to your site.
• Discover unlinked mentions on the site to convert them to links.
• Apart from link building, digital marketing SEO service providers place value on guest blogging.

Images on Website

Over 25% of searches happen on Google and other web indexes. SEO best practices in 2022 include image optimization on search engines. Be sure that the images you use are of high quality and relevant to your content.

Don’t forget to compress your images before uploading them to the website. 21% of the loading speed of a web page relies on image optimization. It means that a large image can slow down your site.

Update Content and Internal Links

You’re likely to stay involved in composing content. But, it needs you to update your existing content as well. If you indulge more in curating new blog posts, your existing content will look outdated. No doubt that you invested in a lot of resources to write blogs. It is better not to miss out on opportunities to update content.

Search Engine Optimization Provider finds it valuable to update internal links. Go back to old content and embed links to your block posts. It helps search engines index your web page faster. It is how you can rank your posts for relevant keywords.

Why is it Essential to Update Links?

When you have a site, you’d know that not all web pages can engage users in the same way. The fact is that users leave web pages on finding that it doesn’t meet the requirements. Through online marketing you can finds out web pages and removes them. It is how it improves user engagement and drives leads.

Whether it’s content writing or SEO, digital marketing firms in NZ get your back. For related queries, contact us today.

The cyclical PPC vs SEO debate seems to get more tangled with different emerging trends each year. Both these methods generate leads for your business. Investing in one doesn’t necessarily mean ignoring the other. Therefore, marketing leads of global brands constantly seek the synergy between their PPC and SEO strategies to deliver them the best returns.

Every business owner would love to attain and hold the #1 rank on the SERP. However, fellow rival sites won’t make it easy for you. It is the pinnacle of brand visibility and an irreplaceable source of web traffic to your website. Let’s look closer at the intricates of both SEO & PPC here and focus on what matters the most for your business.

 

What is the difference between PPC and SEO?

SEO is a gradual technical process to improve the credibility of your website to search engines. It makes your site rank higher and gets organic traffic by appearing earliest in search engine result pages. PPC is a method of running search engine ads using a certain amount of money. It is a way of paying for leads without the reliance on SE algorithms. Digital marketing companies melbourne often have dedicated specialists for both these promotion practices.

 

Benefits of Using Search Engine Optimization

SEO is a continuous process and its benefits are less quantifiable. However, it has been the go-to choose for marketers for a sustainable approach to promoting websites. Here are the pros of a good SEO to your business website: –

• It provides long-term returns to your business and brand.
• For big websites, it can be highly scalable to deliver compounded results.
• Search engines work 24*7, your SEO doesn’t need dayparting.
• It is highly lucrative when done correctly.

Benefits of Using Pay-Per-Click

PPC is the modern way of handling advertisements. You can get the exact insights into how your money is spent on boosting the presence of your business. Here are the immediate advantages of competing for a PPC campaign to your business website: –

• For highly data-driven brands, PPC campaigns provide clearer ROI.
• Your site can get specific targeted audiences with on-the-mark leads.
• The results with PPC are swift and fairly straightforward.
• Time-sensitive campaigns have no better method of succeeding other than PPC.

 

Google Ranking Factors

There is no guaranteed formula for you to improve the site rankings on Google. With new algorithm updates, experts must upgrade their optimization approach too. Here are the ten most recognizable factors that count for a website appearing in high ranks of the SERP: –

1. Site and Page speed
2. Mobile-Friendly Usability (for mobile-first indexing)
3. Internal Links
4. Targeted Keywords
5. Meta Description
6. Header and Title Tags
7. Alt-texts (for Image search optimization)
8. URL structure
9. Backlinks
10. Information Quality

Keep one thing in mind that improving on all these takes time. SEO melbourne aims at a steady increase on that ladder towards the first of SERPs. For the time being, PPC will improve your web traffic but it doesn’t directly affect your site rankings.

It all Comes to Selection Between Investing on a Quick Fix and Long-Term Plans

Both SEO and PPC marketing tends to fit different scenarios. For example, an eCommerce SEO could be done all year round. Your digital marketing agency could choose the festive periods to focus on PCC campaigns. However, for a higher ranking on SERP naturally, SEO is your method of choice.

 

Conclusion

Which One of These Has the Better ROI?

At the end of the day, better ROI is important for successful marketing campaigns. The click-through rate is higher for SEO with a comparatively lower cost per acquisition (CPA). on the other hand, PPC provides immediate results and for the pro-tem funnels concentrated traffic to your website. Both these go hand-in-hand in a planned marketing strategy. A seasoned campaigner incorporates both SEO and PPC wisely for a smashing IT support marketing outcome.