App Store Optimization optimizes your mobile app usage by ranking it higher in the app store. The main objective of ASO is to drive more traffic to the application so that many users will get to know about the app and download it. The app’s traffic can be increased by making your mobile app more visible to the users and that is precisely the reason why ASO is crucial for your business.

It is necessary to develop a mobile application for your business. The same amount of attention must be given to making your business app visible to users. This is where ASO comes into play. Most of the applications are discovered and downloaded by searching them in the app store. S, it is necessary to top your app in the search list. Certain App Store Optimization strategies can be followed to make sure your app gets a better rank. To create a positive impact on your app engagement and business improvement, spending time to enhance your ASO is the best way.

 

Here is a list of factors you need to consider when optimizing your app.

 

ASO Factors to Pay Attention to For Fruitful Outcomes:

#1 App name

The app name or the title must consist of the keyword having the heaviest traffic. Don’t keep on changing the title when you find better keywords. Research well on the high-engaging keywords and add the one that is most relevant to common searches.

 

#2 Keywords

These help you increase your ranking in searches. As for app name, research keywords that are relevant to your application that is most often used by app store users. Compare your traffic every week and analyze how far your keywords are playing a vital role in the same.

 

#3 Description

As soon as you decide to go about mobile app development for your business, you will arrive at the main objective of that application. Along with that include the extensive features and benefits of your application and your app description is ready! Keep it catchy, short, and impressive enough to download your app at that very instant.

 

#4 Subtitle

This is the small intro about your application that comes below the app name in search results. Use more descriptive keywords in the subtitle and make sure you stick to the character lil=mit as well.

 

#5 Downloads

All the app store optimization strategies you are following are to make people download your app. To encourage them in addition to all other aspects, add app screenshots, small tutorial videos, and similar other things to give a clear view of your application. App previews are the keystones of app downloads. Ensure to do the best with it.

 

#6 Reviews and ratings

Users who aren’t familiar with the app brand eventually go to the review section. For a good review and rating, quality is all that matters. Remember, reviews and ratings affect conversions and hence you must design and develop your app in such an impressive and usable way.

 

Reasons Justifying Why App Store Optimization is Essential

The advent of new advancements is forcing businesses to come with innovative app ideas. Even though that could be made possible, to reach the audiences, tell them your app exists, and increase the chances of success for your business becomes tedious. Here are the top 3 reasons why App Store Optimization is essential for your business to handle such issues.

1. They are the largest discovery channels
   Nearly 40% of smartphone users are opting to search their desired applications in the app store. So, it is evident that the app search is the primary source. And it can be easily handled in a way that strides your business success rate if you hold the best ASO strategy. It serves as a solution for less overhead and increased returns.
2. Less user acquisition costs
   When the App Store Optimization strategies are significant enough to take care of your app’s triumph, the downloads will increase over time and it costs nothing. Once your strategy is implemented, it starts showing productive results and drives your business revenue to reach new numbers.
3. Serves as a long-term fix
   Marketing strategies such as content, email, and paid ads serve as promotion aspects but not for a long term. ASO gives you lucrative merits with a one-time investment with the installation of your application proliferating regularly.

 

Benefits of Using App Store Optimization Which Makes it Crucial for Businesses

App store optimization strategies can serve super beneficial to grow your business by getting your business application widespread among the masses. Keyword ranking and app installation numbers will have a strong and positive impact on your business growth and ASO is effective enough for these parameters since they provide the swallowing leverages.

• Increases App Visibility
  Makes your application easily notable and assembles your app in a standard position.
• Increases App Downloads
  Boosts your application installation numbers and gives long-term outcomes.
• Increases Conversion Rates
  The more the conversion rates, the more the app downloads will be. And it is very well taken care of by app store optimization.
• Gets Global-level App Users
  With multilingual options and localization strategies, your application will be made available for all the years around the globe.

 

App Store Optimization Strategies – Tips to Succeed in Your Business

#1 Understand Your Target Users

Most of the applications are not reaching the target audience because of infinite reasons. To avoid these issues, tailor your strategies in an efficient way. Dig deep and research your audiences. Learn why people need your application and how they are willing to use it. By exploring the varying interests of your target audience, your app ASO can flow and evolve with the market.

 

#2 Strategize to Improve Discoverability

Undoubtedly, improving app discoverability is the basis of improving app engagement and thereby rising app revenue and business success. The main aspect of this is keyword optimization. The conversion rate and the tap-through rate can be highly increased if your keyword matches the searching ranks to the fullest. This proves that for a strong App Store Optimization strategy, it is important to focus on app discoverability, keyword optimization, and conversion rates.

 

#3 Hypothesis-driven Optimization

This is basically intricate research that you have to perform on your competitive applications. Use ASO Tool Box to assess your competitor’s assets and ideas. Lay down the good factors and parameters to be improved in your app by going through the reviews. Identify the features that the users are engaged with most of the time and pay attention to details in them. Cover your app functionality impressively and effectively and draw your target audiences to use your application.

 

#4 Follow the ASO Cycle Promptly

This cycle is the combination of steps involved in strategizing your ASO.

1. Perform research
2. Develop high-level hypothesis
3. Test your hypothesis
4. Analyze the obtained outcomes

A successful App Store Optimization is more than just inserting keywords. Your strategy must involve every grain related to your application since the market and competitors are evolving with the evolving tech trends.

 

Wrapping Up

From the aforementioned facts, you will now be aware that App Store Optimization requires constant monitoring and evolution. Hence it is important to keep on repeating the ASO cycle aligning with the tweaks and trends happening with technology and the app store.

In case you are looking for an App Store Optimization company or other potential service providers in the industry, then make sure the company satisfies your ASO needs and has top-class App Store Optimization Strategies. Make the best use of the available marketing and ASO strategies, stand unique in the mobile app market, and garner the rewards offered by App Store Optimization!

As time passes by, the online advertising horizon becomes more competitive. With ad campaigns and paid tasks, organic traffic drives impact. As 75% of users never look beyond the first page, it’s essential to have a set of SEO practices in place. A Digital Marketing introduces you to the top SEO practices of 2022.

 

Value for Voice-Enabled SEO Increases More Than Ever.

It is not shocking to find that 40% of individuals in the US use voice commands. The advent of Alexa, Siri, and Google scaled up the volume of voice-supported searches. Apart from location-specific searches, long-tail keywords, it’s essential to have a voice-optimized site.

 

Demonstrating Your Brand to be Trustworthy and Authentic

EAT principle ensures the long-term success of your SEO marketing efforts. Regardless of changing algorithm, put in place a solid branding strategy.

EAT stands for experience, authority, and trust. Google prefers authorized, reputable, and established sites higher than unknown ones. You may wonder- How do I outrank my competitors. It is more when your industry is more saturated. There is no harm in taking a small and steady step. A SEO service provider helps you improve your brand’s trustworthiness. It allows you to establish brand authority and reputation. Following are the ways that get it done.

• Ask customers to leave a positive review as they get contented with service quality.
• Earn high-grade links for your site.

It is the way to improve your brand image while establishing it as a trustworthy site. Even if you get feedback, learn responding it with professionalism.

 

Focus on User Experience

A digital marketing firm employs tactics that enhance user experience. It is the power of Google and other search engines. In 2022, SEO will become more user-centric than ever. The focus on core web vitals revolves around user experience. Google takes into account bounce rate, CTR percentage, and page loading rate.

The goal is to have a click at your result. Invest time in clicking on many web pages and spend a least three minutes on your site.

Internet marketing considers the following factors when measuring user experience.

• Does your site have a mobile-first web page?
• Is it easy for users to navigate from one web page to another?
• Do you have features that let users interact with your web content?

Prevalence of Backlinks

There is no denying that backlinks lie at the heart of SEO. You can’t have a solid marketing plan without having quality backlinks for your site. Backlinks are a critical way to establish a brand image. As mentioned earlier, authority, expertise, and reality will be the backbone of branding.

Keep reading to learn about what you should and shouldn’t do when building backlinks. Here is a quick guide on how to improve marketing efforts through link creations.

• The domain authority of your link is more valuable than the counts of the link on the site.
• Use community forums to share your content. It helps you cover more and convince people to link back to your site.
• Discover unlinked mentions on the site to convert them to links.
• Apart from link building, digital marketing SEO service providers place value on guest blogging.

Images on Website

Over 25% of searches happen on Google and other web indexes. SEO best practices in 2022 include image optimization on search engines. Be sure that the images you use are of high quality and relevant to your content.

Don’t forget to compress your images before uploading them to the website. 21% of the loading speed of a web page relies on image optimization. It means that a large image can slow down your site.

Update Content and Internal Links

You’re likely to stay involved in composing content. But, it needs you to update your existing content as well. If you indulge more in curating new blog posts, your existing content will look outdated. No doubt that you invested in a lot of resources to write blogs. It is better not to miss out on opportunities to update content.

Search Engine Optimization Provider finds it valuable to update internal links. Go back to old content and embed links to your block posts. It helps search engines index your web page faster. It is how you can rank your posts for relevant keywords.

Why is it Essential to Update Links?

When you have a site, you’d know that not all web pages can engage users in the same way. The fact is that users leave web pages on finding that it doesn’t meet the requirements. Through online marketing you can finds out web pages and removes them. It is how it improves user engagement and drives leads.

Whether it’s content writing or SEO, digital marketing firms in NZ get your back. For related queries, contact us today.

The cyclical PPC vs SEO debate seems to get more tangled with different emerging trends each year. Both these methods generate leads for your business. Investing in one doesn’t necessarily mean ignoring the other. Therefore, marketing leads of global brands constantly seek the synergy between their PPC and SEO strategies to deliver them the best returns.

Every business owner would love to attain and hold the #1 rank on the SERP. However, fellow rival sites won’t make it easy for you. It is the pinnacle of brand visibility and an irreplaceable source of web traffic to your website. Let’s look closer at the intricates of both SEO & PPC here and focus on what matters the most for your business.

 

What is the difference between PPC and SEO?

SEO is a gradual technical process to improve the credibility of your website to search engines. It makes your site rank higher and gets organic traffic by appearing earliest in search engine result pages. PPC is a method of running search engine ads using a certain amount of money. It is a way of paying for leads without the reliance on SE algorithms. Digital marketing companies melbourne often have dedicated specialists for both these promotion practices.

 

Benefits of Using Search Engine Optimization

SEO is a continuous process and its benefits are less quantifiable. However, it has been the go-to choose for marketers for a sustainable approach to promoting websites. Here are the pros of a good SEO to your business website: –

• It provides long-term returns to your business and brand.
• For big websites, it can be highly scalable to deliver compounded results.
• Search engines work 24*7, your SEO doesn’t need dayparting.
• It is highly lucrative when done correctly.

Benefits of Using Pay-Per-Click

PPC is the modern way of handling advertisements. You can get the exact insights into how your money is spent on boosting the presence of your business. Here are the immediate advantages of competing for a PPC campaign to your business website: –

• For highly data-driven brands, PPC campaigns provide clearer ROI.
• Your site can get specific targeted audiences with on-the-mark leads.
• The results with PPC are swift and fairly straightforward.
• Time-sensitive campaigns have no better method of succeeding other than PPC.

 

Google Ranking Factors

There is no guaranteed formula for you to improve the site rankings on Google. With new algorithm updates, experts must upgrade their optimization approach too. Here are the ten most recognizable factors that count for a website appearing in high ranks of the SERP: –

1. Site and Page speed
2. Mobile-Friendly Usability (for mobile-first indexing)
3. Internal Links
4. Targeted Keywords
5. Meta Description
6. Header and Title Tags
7. Alt-texts (for Image search optimization)
8. URL structure
9. Backlinks
10. Information Quality

Keep one thing in mind that improving on all these takes time. SEO melbourne aims at a steady increase on that ladder towards the first of SERPs. For the time being, PPC will improve your web traffic but it doesn’t directly affect your site rankings.

It all Comes to Selection Between Investing on a Quick Fix and Long-Term Plans

Both SEO and PPC marketing tends to fit different scenarios. For example, an eCommerce SEO could be done all year round. Your digital marketing agency could choose the festive periods to focus on PCC campaigns. However, for a higher ranking on SERP naturally, SEO is your method of choice.

 

Conclusion

Which One of These Has the Better ROI?

At the end of the day, better ROI is important for successful marketing campaigns. The click-through rate is higher for SEO with a comparatively lower cost per acquisition (CPA). on the other hand, PPC provides immediate results and for the pro-tem funnels concentrated traffic to your website. Both these go hand-in-hand in a planned marketing strategy. A seasoned campaigner incorporates both SEO and PPC wisely for a smashing IT support marketing outcome.

IPs are the addresses that every device connected to the internet has. The addresses are the ones through which most of the devices are back-tracked. In internet marketing there is a myth usually the webmasters are the strong believer in this myth. The myth goes like this “Every link must be made on a unique IP otherwise search engine penalizes”

 

After thorough research and going through the views of John Mueller it is confirmed that IPs have little to no effect on the SEO of your website. Be it the link building or moving to the new server. Below is the aftermath of the changing IP.

 

Effect Of IP On SEO After Switching To New Server:

Every website has a unique IP address. This IP address is assigned by the server they are stored on. If a webmaster switches the server the IP address changes. But in this scenario, the SEO optimization of the website remains the same. The links referring to your website remain the same. Due to which nothing affects the SEO strategy of your website.

 

Yes! One should be concerned about the business but even the best digital marketing agency in Oshawa confirms that there was no effect of the switching. They switched several websites from one server to another or the hosting of the website. All the websites performed better due to a better server response time. But none of them suffered a loss in ranking or traffic.

 

Effect Of Dedicated IP Addresses for eCommerce SEO:

Most eCommerce websites prefer a dedicated IP or server for their website. Having a dedicated hosting server for your eCommerce website is expensive but serves amazingly. As the SSL certificate protects your customers when they approach the shopping cart page.

 

Also, you won’t have to worry about your website being laggy. There is one server that is just hosting your website. The traffic landing on your website won’t feel any delays. The eCommerce websites mostly choose such services due to the huge chunk of images and bulky content.

 

Things To Make Sure Before Switching IP Of Website:

Always make sure that your websites’ all files are working properly on the new server. Have all the website’s files tested and prepared before switching to the new server. Also, do not change any URLs, this will affect the SEO and will make the search engine re-index the page and its content. That means you would need to restart all your SEO work from zero.

 

Some servers are case sensitive, this means that the links being referred to your web pages might not work if the server is case sensitive. This is not a common scenario and most servers don’t mind the upper case of lower case letters. But it’s always better to play safe than sorry. So make sure that you check all the links using any link checker. Spend some time and if you find the case-sensitive scenario use the 301 redirects to navigate better.

 

Sometimes the search engines take time to update their cache. Now the time for the search engine’s cache updation varies from search engine to search engine. Some experts recommend a day and some recommend a month. To prevent a de-ranking you must keep the files accessible on the old server for some time. This will ensure smooth server switching.

 

How To Secure Your Website IP From Hackers?

Let’s be honest here, no matter where you are in the world or how secure you might think you are, you are still vulnerable to hackers. Even the tiny piece of information can be useful to the hackers to harm your website. Most people don’t take it seriously as it is nothing more than a tiny piece of numbers but it does need to be protected properly.

 

One thing that needs to be done foremost is that you must obtain unique passwords. By unique passwords, it’s meant that you need hexadecimal passwords. Not just your birthdate or telephone number you need to give those hackers a tough time.

 

Also, add layers of security to your website do not leave it open. Any vulnerable gateways can be accessed by hackers easily. Also, the hackers use the age-old SQL-Injection method to access the database of your website. Nowadays there are several reliable solutions that are very affordable that webmasters can use to secure their websites.

 

Always install security plugins to the website. There are plenty of them and all of them are serving multiple functions for the security of your website. Webmasters can also use the free ones if the budget is tight for them. But all of the plugins are great to have an extra layer of security for your website.

 

Using HTTPS For The Website:

HTTPS is the guard that holds all the financial information of the website user secure. The information remains between the user and the server of the website. It uses an SSL certificate for the protection of the user’s information. Also, if you are waiting for the traffic to land on your website, which is the primary goal of SEO optimization. Not having an SSL certificate will immediately bounce back the traffic due to updated security protocols.

 

Some of the SEOs have experienced a great deal of loss in traffic due to not having an SSL certificate. Not having an SSL certificate can even further drop down the rankings of your website in the SERPs washing down all the SEO work in the gutters. Also, many webmasters don’t take it seriously but the updation of the website also matters a lot for the good SEO of your website.

 

Final Words:

Having a secure website and hosting it on a secure server should be the primary goal of webmasters. If they want to rank their website and want the traffic to land on their website in a smooth elevated graph. Also, the traffic may bounce back if you won’t give them a safe environment to surf in. Making sure that your IP is safe and strong can help you a lot in your web rankings making the monetized income increase.

Introduction

You may have an online store up and running, but are you getting enough conversion or sales? It’s essential to ensure that every person visiting your online store completes the purchase process. Therefore, to maintain your desired conversion rate, you need to optimize your eCommerce website.

Nowadays, simple tweaks can reflect a massive difference in your conversion rate. However,  there are various aspects in an eCommerce store where you can apply your strategies. As a result, you must choose which tactics are appropriate in particular circumstances or facets. Otherwise, your customer conversion and sales results may suffer dramatically.

We’ve outlined some excellent methods to minimize your effort in improving the conversion rate of your webshop. With these strategies, you can gradually optimize your eCommerce website to a new height. Consequently, you will get new customers, retain more customers, and generate additional sales.

 

What is the eCommerce Conversion rate?

Let’s define conversion rate before we get to the main topic – Strategies to Optimize Your eCommerce Website. The number of visitors who purchase from your online store in a certain period is considered an eCommerce conversion rate. However, By dividing sales transactions by visits, Google Analytics provides a unified reference for conversion rates.

 

Google’s definition of eCommerce conversion rate is given below: 

 

“Ecommerce Conversion Rate is the ratio of transactions to sessions, expressed as a percentage.“

To indicate the conversion ratio, counting the ratio of the transaction to the session isn’t the only key point. There are other aspects to measure eCommerce conversions which include the following activities: 

• When a customer adds a product to his shopping cart 
• Adding products to a wishlist to buy it later
• Registering or Signing Up an account with an email address 
• Sharing your store’s info (Product, service, content ) on social media 

 

The conversion rate is a statistic that you can use to assess the efficiency and competitiveness of your eCommerce website. Based on this information, you can evaluate the changes that you require to Optimize your eCommerce website.

To find out your own eCommerce conversion rate, you can use Google Analytics. You can set a complete goal after getting all the data from Google Analytics. Now, we’ll show you how to use some outstanding optimization approaches to help you achieve your business objectives.

 

Strategies to Optimize Your eCommerce Website For Better Conversions

Enhance your Product page

First of all, make sure your product page is convincing your site visitors to make a purchase. Let’s learn how to achieve success by improving the product page with a few tactics.

 

Using Breadcrumbs

Make it simple for customers to find new products no matter where they are on your website. Customers can easily find out their products if you make proper use of breadcrumbs. The breadcrumbs allow users to discover a product according to hierarchy and history. The following example indicates a proper usage of breadcrumbs on Ketnipz’s eCommerce website. 

Title Optimization 

To enhance your product page, you can also include eye-catching and  SEO-optimized titles for your products. Consequently, it will help the pages rank higher in search results, making it easier for customers to locate what they’re looking for.

 

Eye-catching Images 

Another key element of an eCommerce website is the product image that must be optimized. Customers cannot verify the products before purchasing them from your online store. Therefore, you must include images that are clearly visible from different angles. Moreover, the images 

should represent different features of your product.

For example, Puravida represented their product images with different angles of usage of the product. Customers can rely on the images to purchase the product because they are lucrative and clearly visible.

Product Videos

Another great way of representing products on your website is using video. It helps shoppers to view the products with more details. Moreover, they can also get a real-life example of the product. 

Exceptional Product Description 

Product description informs shoppers about the importance of a particular product in their life. Additionally, it also describes how the product will look when an actual human uses it. Remove the manufacturer’s usual product description and replace it with something unique.

 

To enhance the product pages, you can always apply more optimization techniques such as: 

• Add critical product details to make it more explorable 
• Include customer reviews, likes, views with product details. 
• Display proper pricing and comparison to attract your customers (Our next Point)

Apply Price Optimization 

If you aren’t properly utilizing the pricing of the products, you will miss out on many customers. There are numerous tactics that you can apply to generate more revenue. Here are a few which you can apply to witness greater impacts on your store.

 

Product Comparison

Customers are always looking for products with lower price ranges. Therefore, try to display two or several products side by side with a product comparison. In this situation, you have a better chance of increasing sales for the lower-priced product.

 

In idealo, when you click on a product, the website will redirect you to the product page. On the product page, you will get all the product details. In addition, you can compare the same product with different prices from different retailers. Customers are more likely to get the product with a lower price tag. However, by applying these price comparison tactics to your online store, you’ll surely get more sales.

 

Use a Proper Call-to-action (CTA)

To convince shoppers to buy your products, you have to lead them to complete the purchase process. Therefore, it’s essential to include a proper call to action ( CTA ) on your eCommerce website.

 

Ideal CTAs should meet the following requirements: 

• Action words that lead customers to take an action 
• Inform shoppers about their next step (“Add to Cart,” Add to Wishlist,” “Buy Now”)

 

Make your CTA visible so that the customer is ready to press right after viewing the product details. 

Reduce Confusion 

Make your pricing strategy short and concise so that customers are not overwhelmed. This is because too many pricing options can confuse your customers. Therefore, you need to apply eCommerce optimization to your pricing. 

 

The following example represents the pricing plan of BigCommerce which indicates three different pricing plans. In addition, they have emphasized the best option by highlighting it with the tag “Most Popular.” As a result, customers won’t get confused and quickly purchase the best plan. 

Apply Charm Pricing 

Apply charm pricing to influence your customers psychologically because it works. Odd numbers – nine and five – are the core of charm pricing. A charm pricing strategy is very effective and can sometimes double the conversion rate. Try out a few different product and pricing pages to see which one works best in terms of increasing sales volume.

 

Live Chat Option 

Apart from improving the customer support of a website, you can also use the live chat option to improve the pricing option. Customers may want to connect with a real person and inquire about the pricing options. Moreover, they may also ask pre-sales questions that increase the conversion significantly.

Display Personalized Data

Displaying personalized data such as offers and content to the relevant customers is very effective. You have to collect analytical data on your customers from websites, analytics tools, and social media to do this. As a result, you will be able to understand customers’ preferences and display related content on your site.

 

Present Relevant information

First and foremost, the finest personalization is smart and precise. Shoppers are always eager to buy when they find what they are looking for. Therefore, provide only relevant content on your eCommerce website. Always try to make your product information accurate and optimized for customers’ search queries. 

 

Display Related Products 

If you are looking for an easy path to generate more sales, display related or recommended products.

For example, Pura Vida displays customer reviews on its product page with two categories of recommendations. This form of personalization (recommendation or related product) brought a large rise in clicks, conversion rate, and revenue.

Improve Your Site’s Navigation 

Make your website as user-friendly as possible for every type of customer and their interests. The site should be easy to explore, and it should redirect customers to the right page. Moreover, your website’s checkout process should be flexible so that customers can quickly finish the purchase process. 

 

Email Marketing based on Customer Behavior 

Customers may abandon your website, but you shouldn’t miss the opportunity to retarget them. Some of the Top eCommerce websites use this tactic which is popular at the moment. When a customer is looking for a product or clicked one, send them an email about related products. Moreover, you can also send them discounts or offers via email. As a result, customers will stick with your store to get some additional benefits from your store. 

 

Offer Discounts with Pop-ups 

You can optimize your eCommerce website by offering discounted advertising via pop-ups. Display your offers on particular pages where your site visitors are visiting the most. This tactic helps you get more sales because it emphasizes the offer by blurring the background. As a result, customers are more focused on the offers rather than navigating other options.

Some additional ways of website personalization include: 

• Representing data based-on user’s location 
• Display Homepage banners and ads to convince your customers
• Optimize the search option of your website to display accurate onsite search results. 

 

Optimize for other Devices

Nowadays device optimized eCommerce websites have become essential to get more conversion. That’s because traffic generation of the mobile device is 54.25% which is greater than desktop (42.9%). As a result, you should focus on optimizing your eCommerce website and its services for mobile devices. Let’s discuss some tactics that you can apply to your website for device optimization. 

Accelerate your Website’s Speed 

To cope up with the patience of the mobile users, you must accelerate your site’s speed. Your website should not take more than 3 seconds to load; otherwise, a potential customer will leave. That is why you have to minimize the render start time (RST) of your website.

To optimize the speed of your site, you apply the following techniques:

• Create your site using a responsive theme
• Use plugins or third-party services to boost your site speed
• Load contents quickly with the help of a caching plugin

 

Engage Customers with Videos

Video marketing is booming, and it’s a popular medium to engage customers to purchase your products. Most of the consumers ( 94%) watch a video to understand a product before buying it. Moreover, 84% of consumers have completed the purchase process after watching video content. Hence, you can make good use of video content on your site to gain more conversions. 

 

SEO Optimization for Mobile

When it comes to converting visitors into customers, mobile SEO is a must. If you want your content to be found by mobile users, you can’t ignore Google’s mobile-first index. Here’s how:

• The title and description of every single page of your website should be optimized. It will put your site in the top position of the search engine result pages. 
• Research the search terms and Integrate those on your website contents. As a result, your website will be easily discoverable. 
• Utilize the voice search option because 58% of mobile users use this feature to find businesses. 

 

 

Launch Campaigns for Mobile Marketing 

Want to grab more conversion ratio via mobile users? Apply mobile marketing strategy and start your campaigns for mobile without delay.  

 

Implement Upselling Techniques 

You can implement upselling techniques to boost the conversion rate of your eCommerce website. You can persuade a potential customer to spend more money on a product that they prefer. All you need to do is:

• Display related products and product recommendations on the product page 
• Show more related products or recommendations during checkout 
• After the checkout, display more products or categories of related products

 

Your existing customers are reliant on your store. Therefore, you can easily sell more products to them. Sales will rise by 20% and profits by 30% if you apply upselling appropriately on your website. This indicates that your conversion and revenue will gradually increase.

• Let your customers know why your upselling is beneficial 
• Your pricing techniques should be accurate. Recommended product prices should be lower than the products on the cart. 
• Provide social proof to validate the authenticity of a product

 

Reduce Cart Abandonment 

Cart abandonment is a common but alarming issue for every eCommerce retailer. According to stats, the average ratio of cart abandonment is 69%. To gain more conversions for your online store, you must lower down this volume. As a result, you must optimize your eCommerce website. Here are some viable techniques that you can apply to reduce cart abandonment: 

 

Hold Customers using Exit-Intent 

You should have an effective exit-intent strategy to prevent cart abandonment on your website. With this technique, you can stop customers who want to exit your website without making any purchases. Display relevant pop-ups to capture your customers’ attention, including special offers that will entice them to stay.

 

Remove Additional Costs 

Shoppers will become demotivated to buy from your store if they get surprises, especially when it’s related to additional costs. Most of the customers abandon carts because of additional costs, hidden costs, and shipping costs. Therefore, you can apply the following tactics:

• Be precise about pricing your products. 
• Mention all the cots before heading to the final step of the purchase process
• Offer Free Shipping because it convinces customers 
• Inform your customers several times about the free services you are providing 
• Include a friendly return policy for your customers so that they can rely on you in future 

 

Insert Multiple Payment Options & Gateways 

Customers are always looking for their preferred option for payment which is easy-going. Insert Multiple Payment options on your website so that customers can pay in whatever way they prefer. Customers get bothered if they cannot pay via credit card, electronic, or mobile payment option. Payment options are essential to improve the conversion ratio, especially if you include the following options –

• Credit & Debit cards
• Paypal 
• Cash on Delivery 
• Amazon Pay
• Stripe Payment 
• 2Checkout
• Skrill 

 

Display A visible Cart Icon 

One great way to keep the attention of your customer is by displaying a visible cart icon on every page of your site. It keeps reminding your customers that they have stuff in their shopping cart that they wish to purchase. The following example gives you a clear representation of how you can utilize the cart icon on your site. 

 

Allow Guests to Purchase Items

Allow your guests to purchase items without registering or opening an account on your site. Most of the time, users find it bothersome if asked to open an account before purchasing a product. We recommend you allow the customers to make purchases even without having an account on your site. Allow consumers to buy things first, then give them a choice to create an account or preserve their information. 

 

Remind Cart Abandoners

Whenever there is something in your customer’s cart, remind them to complete the purchase. If you have the email address of your customers, send emails to the customers who didn’t complete their purchase process. Sending emails to cart abandoners increases your sales opportunity significantly. 

 

Make a schedule for sending emails to cart abandoners and send the first email within a few hours of leaving the cart. The email should include the following queries. 

• Any issue faced while going through the Checkout Process  
• Display cart times that haven’t been purchased 
• Offer discounts or coupons on cart items to complete the purchase.

 

Influence Customers with Power Words 

You can drive your customers to purchase by using powerful words. To optimize your eCommerce website, you can use these words to make the readers respond to your content. 

 

Power words are the unspoken agreement between the writer and the reader’s thoughts. There aren’t just a few words on the list of powerful words. Seven hundred powerful words may help you boost your conversion rate.

 

We are providing a few of the power words that you can always utilize: 

Free 

Free is the most attractive power word for the customers. It is the least skipped but the most wanted word by the customers and. 

 

You 

To engage your customers, create the content of your website as you are speaking with them via one on one meetings. Keep your focus only on them by using the word “you.”

 

Limited Time 

Suppose you are displaying (1) offers, (2) discounts, and (3) newly launched products on your online store. Simply include the word “limited time,” which will make them make buying decisions quickly. It’s an adequate term to inform customers what they would lose out on if they do not take action.

 

Launch a Flash Sales 

Flash sales are an effective way of promoting brands by increasing the conversion rate. It requires you to offer additional discounts to the customers within a limited time span. As a result, you will get a huge opportunity to convert your website visitors into customers.

 

Flash sales will not bring you guaranteed success all the time. To operate a successful flash sale campaign, you must pick the appropriate moment, the right product offer, and the ideal buyer. The homepage of your website is the ideal spot to display a flash sales offer. The offer should ask customers to make a quick decision so that they grab the opportunity right away. 

 

To launch successful flash sales, you may take the following action – 

• Make your advertising campaign more urgent by using phrases like time, pace, and scarcity.
• Create a fear of missing out on the opportunity or the offer
• Display the product amount of your inventory 

 

Here is an example of Flash Sales that NYX used for its promotional campaign. It creates urgency by limiting the offer within a time frame- 4.00 PM PST to midnight only. 

Tweak you Sites Performance 

Make your Online Store “Responsive”

To increase the user experience, you must make a responsive eCommerce store.  Responsive eCommerce sites lead to a better conversion rate. Therefore, you should check the following list to check the responsiveness of your website: 

• Each page of your site loads quickly 
• The page or the site loads quickly on every device of the shopper
• Shoppers are able to navigate every option of your website
• Users do not need to manually resize the window or scroll to get a clear view 

On the other hand, an exceptional UX design will direct your customers to their preferred location. That is why smooth UX is necessary to optimize your eCommerce website for better conversion. 

 

Work on your Search Bar 

You will be amazed to know that 43% of visitors on retail websites go straight to the search bar to search for products. Moreover, Consumers who utilize search are 2.4 times more likely to purchase. Therefore, you must include a search bar that is flexible enough to display specific search results to your customers. As a result, customers won’t be looking for a product on other site’s and your conversion will increase. 

 

Apply Strategical Categorization 

Make your product categorization strategically so that a product with multiple categories is placed properly. For example, a product – Hoodie is placed in a “Clothing” category, but you also have a “Winter Clothings” category. Therefore, you should place the hoodie on both categories so that customers can find it by searching both categories. This is because you don’t know which category will be selected by a customer. 

 

Analyze the Search Data 

Analyze the search data and find out what your customers are looking for on your eCommerce website. Also, get the analytics on how and where they are navigating on your site. As a result, you can change the product layout and on-page components according to the customer’s preference.

 

Conclusion

Your website is the frontier in an eCommerce business where you must provide your customer with a great experience to get more conversions. There are lots of optimization techniques that you can apply and increase the conversion rate. But applying the right strategy to the right product is really crucial to get your desired sales outcome. 

 

Therefore, we have mentioned the most appropriate optimization techniques that go with the ongoing trends of the marketplace. We hope these strategies will surely help optimize your eCommerce website and ensure a better conversion ratio.

Everybody has heard of search engine optimization (SEO) and most people know that it is all about implementing strategies. But, no matter how intricately devised any strategy is, if you are not following the basics, you are probably not ranking where you want to be.

So, here are some tips & tricks that will help you learn the basics & will also induce a feeling of being an expert in you.

 

1) Google Your Brand’s Name

This step is extremely important as a brand name which is present on google as any company, brand, or industry that ranks on Google.com must have a staggering reputation and presence in the market. If the website of the brand ranks at a higher position, then the chances of positive PR are high.

Further, besides Google, there are various other places on which the listing of your page can be done to improve its popularity & reputation. Their names are given below-

• Google My Business
• Bing Places
• Yelp
• Angie’s List
• Trip Advisor
• Home Advisor
• Wikipedia Page

If the listing exists in any of the above-mentioned names, then you must check whether all the below mentioned details are present or not-

• Name of the brand
• Address
• Phone Number
• Website
• Company Overview
• Images

 

2) Keep a Track of Your Competition

In order to be ahead in the ranking, it is extremely important to be aware of what your competitors are doing in the market. For accomplishing this task, you need to go to Google & search about the activities of your competitor.  You can accomplish this task by checking out-

• What type of content they are producing
• How frequently do they post
• What are the topics that they post
• Which type of keywords do they use
• Where do they stand in terms of ranking
• Check out their online reviews

 

3) Curate As Much Content As You Can

To become a good SEO expert, it is extremely important to create good quality content that ranks high in Google. Various types of content need to be mastered by the SEO expert if he/she wants to hit the top slot of SEO experts. These different types of blogs are mentioned below-

• Blogs- They are one of the easiest ways to keep the content fresh on your site as the blogs if written well are engaging & informative for the audience.
• Articles- The articles form a major part of content & if well crafted, they are a vital tool for an SEO expert or a content writer.
• Infographics- They are a way to present information graphically and they can also be used as a lead gateway.
• Offsite Content- This type of content forces the audience to think outside the box. In offsite content, you can use website content as social media content & vice versa.

 

4)  Use Definitive Target Keywords

There are different types of keywords such as-

• Primary Target Keywords
• Secondary Target Keywords
• Long-Tail Target Key Phrases

Initially, you need to brainstorm a lot for defining target keywords. It should be clear for the SEO expert about what he/she wants to rank in & what people are searching for in the current trends. Further, SEO experts must do test searches to insert appropriate keywords related to the industry.

To make sure that your website/content ranks on the top, the SEO expert must be aware of what is trending on Google trends for identifying keyword variations. This will help the SEO expert in developing ideas for your content calendar.

 

5)  Have an Understanding of How the Search Engines Work?

The SEO expert should be familiar with the functioning & working of the search engines. There are some aspects of SEO that are mentioned below which the SEO expert should be familiar with-

• Crawling– This means searching for good quality content on the internet space.
• Indexing– It means adding & organizing content in the search engine index.
• Ranking- It means making a decision about which websites are the most relevant & how they rank in SERPs.

 

6)  Have an Understanding Of Key Ranking Factors

Three main strategies act as the key ranking factors for an SEO expert. They are mentioned below-

• Relevancy
  Relevancy means how well the web page matches the query of the searcher. This topic goes very deep as matching your content type to what the audience wants to visualize.

• Authority
  The website authority generally is about backlinks. The authority of a website is high if it ranks high & the higher the website ranks, the better is the quality of backlinks.
• Utility
  Utility depends on the search query & it means to capitalize on the search intent of the user & having an idea about the intentions & motives of the user.

 

7) Selecting the Right SEO Tools

SEO as a process is so complex that it cannot be done alone. There is so much data that he/she needs to process and there are multiple decisions to be made. Further, there’s a lot of analysis to be done as there are a lot of figures generated when working on actual tasks. So, to accomplish all this, the SEO expert must know the best quality tools in the market used for generating organic traffic on the website. The best quality SEO tool is BiQ Cloud. It is an all-in-one SEO tool that helps SEOs in achieving their ambitions.

BiQ provides the below-mentioned tools to improve the ranking of web pages-

• Content Intelligence
• Rank Intelligence
• Rank Tracking

 

Conclusion

So, above were the seven techniques which are needed to be mastered if you want to excel in the field of SEO. Hope you liked the article.

With the proliferation of the internet and innumerable online promotion techniques, developing and distributing an app is now an option for many people out there. The predicament mobile app development services USA face today is not whether to invest in applications to engage with their audience.

The actual predicament they face is how they can allow people to discover their apps in the first place. App Store Optimization, also known as ASO, can come in handy to increase the overall popularity of your application. You need to possess a robust app promotion plan which combines the most effective mobile app ASO and SEO practices. So what is ASO, and why do you need it to promote your app in the app store? Let’s find out!

 

Overview of App Store Optimization

ASO is the process of improving your app’s visibility within the app stores. It also aids with the augmentation of the overall conversion rates of your app. The major app stores are App Store for iOS and Google Play for Android. If you want to achieve a higher rank in the app store search results, you can rely on ASO to increase the CTR or click-through rate.

This implies that you have to convince people to actually click into the app store listing after they find it. With ASO, you would be able to optimize your app’s name, icon, and ratings. In simple words, ASO lets you manage the reputation of your app in the app store. Note that ASO is also known as App Store SEO to maximize its overall visibility.

By augmenting the impressions, you can support various objectives like traffic to your online app and downloads. The primary focus of ASO is to improve the ranking of mobile applications directly within the app store. Here are some other objectives of ASO you should be aware of.

• Increases the exposure of your application
• Results in positive app ratings and reviews
• People tend to review your app more in the presence of ASO
• Boosts the overall engagement of your application

Just like SEO, optimizing your app’s visibility is an ever-evolving and ongoing process. When you develop an app, the objective is to drive traffic and conversions. With a dedicated ASO strategy, you would be able to track and measure the performance of your app consistently. Your reach would be limitless when you deploy the right ASO strategies.

 

The Difference between ASO and SEO

ASO is often referred to as app store SEO. Both SEO and ASO possess similarities like keyword optimization, backlinking, conversion optimization, etc. But there are certain differences that exist between these two terms.

The primary difference between ASO and SEO is the ranking factor. Moreover, ASO is primarily meant for apps and SEO for websites. The components of SEO are much extensive and elaborative. On the contrary, ASO is much shorter and involves a few components.

 

What is the need for ASO for your Mobile App?

There is no denying the fact that ASO is the key to your business’s visibility. If you are reliant on your app to boost conversions, then you just cannot ignore ASO. ASO would provide your app with better rankings and discoverability in the app store. Moreover, ASO is vital for your app to get more organic downloads.

You would be able to spend less money on paid downloads with ASO. The strategies related to ASO should be prepared and deployed with the UA tactics to get the optimum results. On the other hand, ASO is a great way to promote and market your app in the app store. This is because it boosts your app’s overall discoverability.

A large number of users would be able to find your app and download it, thanks to ASO. So as you can see, app store optimization is a crucial aspect to boost your app’s overall visibility. It is a long-term investment, just like SEO which would fetch you great results in the future.

 

SEO for Mobile Applications: The Ultimate Way to increase Visibility

Improving the visibility of your app in the app should be your primary objective. With the number of apps available in major stores growing exponentially, new ways of app discovery have evolved.

So if you want users to find your application on mobile search, you should leverage SEO techniques.

In this never ending fight of the apps to maximize their visibility, SEO for mobile apps has become quite popular. Do you want to optimize your app visibility with SEO? Here are the best practices to increase your app’s visibility.

 

Do a Comprehensive Keyword Research

Much like web SEO, you should research the latest keywords which will rank your app properly in the app market. You can even use software platforms to get the right keywords.

 

Aim for Positive Ratings and Reviews from Users

For app SEO, positive user ratings and reviews matter a lot. Google will rank your app higher in the app market if it contains a large number of positive reviews and ratings. Positive ratings and reviews also help convincing the users about your app. In other words, you will be able to increase the conversion rate of your app with positive ratings.

On the other hand, iOS developers should opt for app analytics in iTunes Connect to assess their app’s performance. Like the Google Play Store, you have to optimize the app for search in iOS store with SEO.

 

Don’t Ignore SEO for ASO

To get the most out of your app promotion, you shouldn’t approach SEO and ASO as conflicting tactics. It is worth mentioning here that organic search optimization is still the basic foundation of your online presence.

Moreover, it should be an integral part of your mobile app ASO. No doubt, mobile app ASO and web SEO are overlapping to a great extent. These tactics can work separately, but if you are not implementing them together, you cannot expect to make your app visible.

Search Engine Optimization is vital for the success of any website that enters the world wide web. Once your content is optimized, the work has only begun. To make sure that the search engines keep you on the first page, you need to keep analyzing it. Search engines are always working on new ways to get searchers to find what they are looking for in less time. Google keeps updating its search engine algorithm and guideline that all websites need to follow. As an owner of a website, you should keep checking your website’s Search Engine Optimization, and here’s what you should look for.

 

1. Unique And Quality Content

To ensure that your website ranks on top of search engine results, you need good quality unique content. The visual and functional appeal of your website is what gives a good user experience, but the website also needs to provide what the searcher is looking for. Whatever industry you are related to, you can create unique content with blogs and engaging posts related to it to prove authority in your niche. With the right keywords, these blogs can be a source to bring traffic to the website and outrank any competitors. Work on the type of content that the relevant audience demands, research on semantically related keywords, and answer questions users may have in their minds. If your content is authentic and provides quality to the searchers, it means it is search engine optimized.

 

2. A Link Building Outreach Plan

All the content on your website should link back to more of your content. Content on your social media should have your website’s link to boost traffic. You can outsource link building of your content to experts like LinkBuildingHQ USA to help optimize your website the right way. Don’t let a link-building opportunity go to waste, so always keep a lookout for trusted experts. A link-building plan ensures the SEO of your content is done as per need. Also, ensure that there are no broken links within your blogs. Broken links can be a disappointment for users and can cause your bounce rate to rise. A detailed link-building outreach plan is one of the best and most efficient ways to optimize your website.

 

3. Check The Website’s Loading Time

There could be a lot of reasons for a slow website. Poor SEO is one of them, which leads to a lot of issues like a drop in Google rankings and an increase in bounce rate. You need to check the user experience of your website. This will tell you how long it takes for a user to navigate through your website and find what they are looking for. Run a crawl test through your website and see what pages are flagged to be slowing down the speed at which your website loads. See if a quick loading page proves that your website has its SEO done authentically.

 

4. Check The Website’s Mobile-Friendliness

The mobile-friendliness of your website is yet another feature that enhances the user experience. Your organic visibility on Google suffers if the website is not very mobile-friendly. According to research, in the year 2025, more than 72 % of internet users will access websites with their mobile phones rather than desktops or laptops. This means that a mobile-friendly website is one of the significant ranking features. Moreover, that is also how you can ensure that the website has proper SEO. If you want your website to be one of the top-ranking websites of the industry, make sure that it works across all platforms, search engines, and devices in various locations all around the world.

 

5. Look For Meta-Information

There are several technical errors that can lower the rankings of your website on search engines. For higher ranking, search engines need to understand what your website is about. Meta titles and descriptions should not be too long or too short. Meta descriptions tell the user whether your website is what they are looking for and encourage them to click on them over any other. Meta tags and images on the website also work as an SEO tool and should be named with a related keyword. There should not be any duplication, and the readability of your content and titles should be smooth. If all of the meta-information has the right keywords, that means your website is SEO-friendly.

 

6. URL Placement

Your URL should also be SEO-friendly. A URL in just a few words tells search engines what your website is about works well with ranking them. An SEO-friendly URL has no spaces, underscores, or any other characters. It is also a part of technical SEO, where the ranking is affected by the crawl ability and indexing of the website. Your site should be bot-friendly; search engines are often run by bots to rank websites, and so it should be accessible for them. A secure domain name followed by a URL that speaks for itself is good for its ranking.

 

7. Backlinks To Your Website

There are a few external factors that promise SEO and, one of them is backlinks. For long-term SEO success, keep an eye on external factors that influence your search engine rankings. Search for any related content that has high traffic, create a link on it to your website and drive traffic to it as well. Social media presence is also a source of backlinks. In case you optimize your social media posts and their copywriting with links to your website, you have your SEO in place.

 

Search Engine Optimization of your website requires a lot of patience. Most importantly, it needs updating every now and then as per the algorithm set by search engines. All of the above are the ingredients for the recipe that makes your website SEO-friendly. If all of it is in place, you will naturally get a good score on an SEO analyzer. You need to find the right content for your niche and provide all that users are looking for. A promising website is what brings in more customers, and SEO can help with that!

Brands often need validation from their existing customers to target their potential customers for increasing their sales and conversions.

Google reviews have become the new validation tool for potential customers to leverage when they look for new brands and products.

According to surveys conducted by researchers, more than 70% of potential customers go through content created by existing customers before purchasing a product.

 

Potential customers highly leverage Google reviews during their decision-making process and hence it plays a vital role in upscaling your business. If you are a brand and have customers raving about your brand and its products, then using such content in your marketing efforts should be on your priority list!

If you are wondering how to make use of Google reviews, you can do so by displaying them on your website. Embedding Google reviews on the website is a strategy that works amazingly well to increase your brand awareness, build social proof, and offer various other benefits that you would find out as you continue reading.

 

In this blog, we shall be shedding some light on the incredible benefits of embedding Google reviews on websites.

We are quite certain that by the time this post ends, you will be convinced enough to use this strategy in your business as well.

Let’s delve into the blog right away!

 

Build Social Proof Of Your Brand

When you embed Google reviews on your website, you present proof that your customers are liking your brand, its products or services, and the overall experience with the brand. Always remember that your customers are way smarter than you think and always do their research before finalizing a brand.

Moreover, Google reviews are all verified reviews by authentic people. Furthermore, embedding them on your website would urge your customers to trust your brand since they witness real-time proof of what your brand stands for from real customers.

 

Boost The Engagement Of Your Website Visitors

Website engagement determines how interested your potential customers are in your brand and how likely they are to purchase your products or services. However, to increase your visitor’s engagement level, you need to display content that is captivating and engaging enough.

Since your customers would be interested in reading what other customers are talking about your brand, there is a high chance that they may be compelled to explore your website more and go through your Google reviews.

This would ultimately lead to an increase in their dwell time and an increase in their engagement levels.

 

More Brand Awareness

The main aim behind marketing your brand and products is to garner more attention from potential customers and for widening your brand reach and awareness.

When you receive more reviews from your customers, there is a high chance that you increase your reach since your customers would speak about your brand with their friends and acquaintances.

The more people learn about your brand, the more exposure your brand would receive.

 

Boost In SEO

In the current digital world, brands and marketers are constantly looking for means and ways to increase their ranking on the SERP (Search Engine Ranking Pages).

Leveraging Google reviews is a great way to increase your SEO since Google always favors and ranks business websites that have more positive reviews, more traffic, and more dwell time from the customers.

When you embed Google reviews on your website, you stand a brighter chance to rank higher on the search engines.

 

Build Brand Reliability

Customers create Google reviews when they use your products and get a proper experience with your brand. When you embed them on your website, you display content that is reliable enough to bank upon by your potential customers.

Moreover, since reviews are shared by real-time customers, it helps in building a reputation and makes your brand more credible.

 

Escalated Sales & Conversions

More conversions and revenues are generated when the aforementioned is attained. When your website gets enough engagement, interest and when you attain brand recognition and awareness, you motivate your potential customers to go ahead and try out your products.

Ultimately, it is all about meeting your sales targets, and embedding Google reviews would help you achieve the needful effectively and effortlessly.

 

Key Takeaways

And it’s a wrap! This brings us to the conclusion section of the blog and we are sure that you must be completely set to try out this amazing strategy for the growth of your business.

All you have to do is look for the perfect Google review aggregation tool and you will be good to go!

Embedding Google reviews on your website is a sure-shot way to attain the aforementioned benefits and even more if leveraged correctly.

Since you are now aware of the major benefits of utilizing Google reviews on your website, get going, and enjoy these incredible benefits into your business right away.

Whether you started with an eCommerce business model or switched to one in recent months in reaction to COVID-19, making sure people can find your website is a key component of a successful eCommerce Development Toronto.

You’re probably not unfamiliar with SEO. You’ve done your homework on keywords. You optimized all (or at least the majority) of your website’s pages for a specific keyword. You’ve even launched a blog, which you’ve been updating on a regular basis with content that’s relevant to your keyword strategy. You’ve completed all of the basic SEO tasks.

Here are some strategies to differentiate your eCommerce SEO strategy.

 

1. Conduct an SEO audit on your website:

While there is a wealth of information available on basic eCommerce SEO guidelines and best practices, your business and audience are unique. You should personalize your SEO efforts to what works best for your audience in order to get the most out of your SEO expenditure. A complete SEO audit is an ideal place to start with advanced SEO to better understand where you are present.

Spend some time looking over your present data. Determine which pages are currently garnering traffic and converting clients, as well as which are not. Look at the keywords for which you now rank. Look for and fix any technical concerns, such as duplicate material and broken links.

Also, look for internal linking opportunities—are there any blog entries that contain the keywords that other pages or posts are aiming for?

 

2. Allow product reviews on individual product pages:

Reviews are beneficial on a number of levels. They provide social proof, which aids in the increase of sales. They give your brand and products more credibility. They also assist with SEO.

This is partly due to the fact that they add additional words to the page, often adding relevant keywords that assist Google to understand what the website is about. They also allow you to use review schema markup so that the product’s star rating and a number of reviews appear right on the search engine results page (SERP), increasing the likelihood that customers would click.

 

3. Examine your existing backlinks (and those of competitors):

The most important currency in SEO is backlinks. However, they are difficult to obtain because they rely on other websites linking back to yours.

Analyze what links you’ve already earned to help you establish and improve your eCommerce backlink strategy. What websites are currently connecting to yours? What pages do they link to, and what is the anchor text? And, in terms of authority, relevancy, and the amount of traffic they send your way, how valuable are those links?

 

4. Expand your keyword approach to include more long-tail keywords:

In the search engines, most eCommerce businesses compete with huge competitors like Amazon and Walmart. As a result, competing for wide terms with high search traffic is difficult.

If you focus on long-tail keywords in your approach for smaller eCommerce firms, you’ll get further faster. That could imply very particular variations of the products you sell. A term like “charcoal facemask for acne and blackheads” is simpler to target in SEO than simply “charcoal facemask.”

Focusing on product keywords might also help an eCommerce Agency Toronto gain traction.

Optimizing for a specific product and brand keywords can help you catch particularly relevant traffic if you highlight a popular brand name with your audience.

 

5. Take Advantage of Schema Markup:

You can use Schema markup to give Google extra information about what’s on a page. It also aids Google is displaying more relevant information about the page on the SERP, increasing the likelihood of people searching clicking through.

Product and review markup are two of the most significant types of schema markup to add on eCommerce sites.

These allow you to include details such as the price, availability, average star rating, and a number of reviews for your product. In some circumstances, the information will appear directly on the SERP, enhancing your page’s visibility and increasing your click-through rate.

 

6. Make your site ready for featured snippets.

Google alters the SERP structure based on the keyword’s apparent search intent. If they’re confident that the searcher is seeking local businesses in the area, the SERP will be dominated by a map displaying relevant possibilities in the area. Shopping results will take up SERP real estate if they’re most likely looking to buy something. If they’re seeking for a quick response to a query, the top of the page may have an answer box.

Example of a featured snippet:

According to Ahrefs data, highlighted snippets like this appear in more than 12% of all SERPs. While this isn’t a large proportion of the time, when they do appear, they’re usually at the top of the page and the most noticeable result. That implies eCommerce businesses must be aware of which relevant keywords are yielding featured snippets and ensure that their pages and content are optimized to get those spots. Snippets were found in 12% of search results.

 

7. Create SEO-friendly product categories:

Consider all of the categories your items fall into when creating extra pages that target relevant keywords and bring traffic to your product pages. Each category in which your target audience is interested provides an opportunity to construct a page that focuses on that keyword, provides relevant information, and links to all of the products in that category.

Now is the time to figure out which categories your eCommerce website is missing and go to work on adding them. Once you’ve added more category pages to your site and added usefully, optimized content to each, take it a step further by:

Identifying opportunities to provide internal links with relevant anchor text throughout your website. You almost certainly have some blog posts and product pages that use the keywords that your category page is aiming for. Make use of it! Including links to category pages in the menu and/or footer of your website. Using the categories you’ve created as a starting point for coming up with new content ideas for your blog.

 

8. Create Material that is Focused on a Single Product:

While it’s a good rule of thumb to focus your content on helping rather than selling, eCommerce firms can sometimes blend the two by providing content that promotes things they offer. The Barnes & Noble blog is full of postings about specific books that the company sells.

You might be able to do something similar. Create an article or video detailing different exercises you can do with a certain piece of fitness equipment if you sell it. Product-focused content allows you to target keywords linked to the specific things you sell, and it can help you attract the right kind of traffic.

 

9. Collaborate with Like-Minded Brands and Influencers:

Link building is the most difficult aspect of SEO, yet it is crucial for gaining any traction. Creating relationships is at the heart of a lot of good link development.

Look for brands that are in a comparable space to yours with whom you may collaborate. Is it possible for your athletic shoe company to collaborate with a company that sells other fitness products to generate joint content for your common audience? Alternatively, if your firm provides makeup, you may collaborate with a hair product manufacturer to develop beauty lessons. Developing ties with other brands boost your chances of them (and their fans) sharing and linking to your content.

 

10. Create Information that Compares and Contrasts:

Some companies will never acknowledge competition. You may be concerned that doing so may draw more attention to a competitor for your customers. However, many shoppers spend time researching products before making a purchase. And figuring out how two similar products compare is a common aspect of their study.

By generating comparison content, you can grab the traffic of customers at that stage of the buyer’s journey. It’s important to be honest while still stressing what makes your product outstanding.

 

SEO for eCommerce Takes Time, but it Pays Off:

None of these strategies are simple. The majority of these entail putting in some serious effort and dedicating a significant amount of time to increasing your website’s authority.

However, for most eCommerce firms, SEO is the most effective strategy to increase traffic and sales. SEO is a good investment for any eCommerce firm looking to expand in a time when people are doing more purchasing online than ever before.