Do you want to grow your business without increasing your chosen budget? Then you should make sure to create SEO friendly content.
Here’s how it works.
SEO (Search engine optimized) websites with strong authority and a good backlink profile rank were higher in the search engines.
If your website displays on the top of the main page, you will gain more clicks, shares, likes, and buyer engagement.
If nobody ever discovers your webpage, then also the quality-written articles are pointless.
Obviously, if you want to grow your business, you should write SEO-friendly content.
I’m not declaring it’s smooth. There is a lot of thought and vision that goes into generating powerful SEO friendly content.
But once you study the basics and add them to your content production procedure, you will see it will produce attractive results without including your workload.
Power this up with some promotional activities, like sending email marketing newsletters to your touches list and a good marketing funnel, and you are suited to go.
But for today, let’s hold the point of SEO friendly content.
Here’s what you will learn about.
- Use your keywords wisely
- Use headings and sub-headings
- Optimize the length of article
- Do internal link
- Optimize your images
- Make the content shareable
Use your keywords wisely
Few writers like to just sit down and begin writing. They leave SEO for the last lines.
Others begin by noting down the keywords they want to include into their content.
That’s the approach I prefer.
You begin by recognizing keywords relevant to your topic. You either come up with them off the top of your head, use the keyword planner tools like the one from Google, use a more advanced SEO tool like Ahrefs or SEmrsuh, or hire an SEO firm to do that for you.
If you have not started this process just yet, you have to start with this pattern to good keyword research.
And once you begin writing, use the keywords in the title, H1 (Heading 1), meta descriptions, ALT tags, and main body.
Use headings and sub-headings
Using headers and sub-headers does various things for SEO.
First, it makes your writing skimmable and accordingly simple to read for your normal readers. People are more inclined to share articles that are easy to understand.
The same goes for search engine robots. When crawling through your site, they’ll recognize your Headings and utilize them to better know your content, like which parts are the most notable ones and so on.
Also, having Headings and sub-headings improves the keyword congestion, but remember not to misuse this to manipulate the algorithm.
Optimize the length of article
In the past, most blog posts you’d read would have up to a few hundred words. It was a figures match, the more posts you would publish, the more traffic you would get.
These days, This nearly impossible. Even on the current blog, you are reading right now, you will mostly discover content that is 1,500+ words, and published less frequently.
That’s because, in the last several years, Google has shown that it gives more priority to longer, higher-quality content. They intend to present their users with the best possible answers and this often heats down to having posts that provide the most thorough answer to the reader’s query.
It’s not good practice to write 300 words content anymore. But it’s also not about making your content too long.
Look at your Google Analytics reports and notice which posts make the highest engagement for you. Which are visited the most of time and which ones are read for the long period of time? And then, which ones generate the highest conversions, for example: newsletters or sign-ups.
Do internal link
One of the main factor search engines ranks content is by the amount of backlinks they get.
Good content leads to get a high number of backlinks, both external and internal.
If you want to get high traffic and rank your old content higher, on SERP then you can’t forget to link to them from your latest posts.
This helps the search engine crawlers, and people, to find your most suitable articles.
Also, links to high-quality, reputable websites increase the efficacy of your website. The better the links, the higher your website will rank in search engine results page.
Also, utilizing reliable sources within the body of your text builds trust with your readers.
Optimize your images
Images are important to make your content engaging and shareable. People are far more likely to buy from a firm whose website has beautiful and related photos.
You can optimize the photos by including keywords in the image files and giving the ALT tags.
Make sure you also optimize the file size of the photo. Pictures that are too large will slow down the load time and damage the SEO.
Make the image size as small as possible without effecting the visibility or quality. Normally image editors will let you do that with their buit-in features. If yours has not got it, an alternative is the Squoosh app, a free tool that allows you to resize and reduce your image file size quickly.
Make the content shareable
So, you have successfully trained to write an SEO-friendly, content-rich, interesting article that people desire to read. The current step is to make it shareable. Websites like ShareThis make it easy to add social media buttons to your website so individuals can share the content easily.
- Research suitable keywords.
- Know the right word limit.
- Allow Google to find the format for your content.
- Create an outline by analyzing Google’s first page results.
- Make a record of questions from the “people also ask” segment of the search.
- Post title for users & meta title for Google (keywords in titles).
- Post meta description (optimize it for decent CTR and use your target keyword 1 time).
- Image Alt text (use keyword).
- Interlink in the post using relevant anchor text.
- Post permalink (remove end words from permalink).
- Use proper heading tags (keywords in H1, H2, tags).