What Are Good SEO Tools According to Experts

Are you looking for the best SEO tools to help you with your SEO efforts? If so, then you’ve come to the right place. In this article, we’ll discuss what SEO tools are, how SEO tools can help you with SEO, and the top SEO tools recommended by experts. We’ll also cover free SEO tools, paid SEO tools, SEO tools for small businesses, SEO tools for large businesses, and SEO tools for online stores.


What is SEO Tool?


SEO tools are software programs designed to help website owners and SEO professionals improve their website’s search engine rankings. SEO tools can be used to conduct keyword research, analyze website traffic, and track website performance. They can also be used to monitor competitor performance, optimize website content, and manage backlinks.


How SEO Tools Help with SEO


SEO tools can make SEO tasks easier and more efficient. With the right tools, you can save time and effort while still achieving your SEO goals. For example, keyword research tools can help you find the best keywords for your website, while backlink analysis tools can help you identify and remove bad backlinks. SEO tools can also help you track and monitor your website’s performance, helping you stay on top of trends and opportunities.


SEO Tool Features


When choosing an SEO tool, it’s important to consider the features that the tool offers. Some of the most common features to look for include keyword research, backlink analysis, website analytics, content optimization, and link building. You should also consider the ease of use, cost, and customer support.


Top SEO Tools Recommended by Experts


There are many different SEO tools available, but which ones are the best? According to experts, the top SEO tools are Ahrefs, SEMrush, Moz Pro, and Screaming Frog. These tools offer a wide range of features and are considered to be the most reliable and effective.

Ahrefs is a powerful SEO tool that offers keyword research, backlink analysis, website analytics, content optimization, and link building. It also has an intuitive user interface and includes a free trial.

SEMrush is another popular SEO tool that is used by many SEO professionals. It offers keyword research, backlink analysis, website analytics, content optimization, and link building. SEMrush also provides on-page optimization features and a free trial.

Moz Pro is a comprehensive SEO tool that offers keyword research, backlink analysis, website analytics, content optimization, and link building. It also provides a variety of reporting tools and a free trial.

Screaming Frog is a popular SEO tool that is used by many SEO professionals. It offers keyword research, backlink analysis, website analytics, content optimization, and link building. Screaming Frog also provides on-page optimization features and a free trial.


Free SEO Tools


If you’re on a tight budget, there are still plenty of free SEO tools that you can use. Some of the most popular free SEO tools include Google Search Console, Google Analytics, and MozBar. These tools offer basic SEO features and are perfect for those just starting out with SEO.

Google Search Console is a free SEO tool that offers keyword research, backlink analysis, website analytics, and content optimization. It also provides reporting features and is easy to use.

Google Analytics is a powerful SEO tool that offers keyword research, backlink analysis, website analytics, and content optimization. It also provides detailed reporting features and is free to use.

MozBar is a free SEO tool that offers keyword research, backlink analysis, website analytics, and content optimization. It also provides on-page optimization features and is easy to use.


Paid SEO Tools


If you’re looking for more advanced features, then you may want to consider paid SEO tools. Paid SEO tools offer more features and more accurate results than their free counterparts. Some of the most popular paid SEO tools include Ahrefs, SEMrush, Moz Pro, and Screaming Frog.

Ahrefs is a powerful SEO tool that offers keyword research, backlink analysis, website analytics, content optimization, and link building. It also has an intuitive user interface and includes a free trial.

SEMrush is another popular SEO tool that is used by many SEO professionals. It offers keyword research, backlink analysis, website analytics, content optimization, and link building. SEMrush also provides on-page optimization features and a free trial.

Moz Pro is a comprehensive SEO tool that offers keyword research, backlink analysis, website analytics, content optimization, and link building. It also provides a variety of reporting tools and a free trial.

Screaming Frog is a popular SEO tool that is used by many SEO professionals. It offers keyword research, backlink analysis, website analytics, content optimization, and link building. Screaming Frog also provides on-page optimization features and a free trial.


SEO Tools for Small Businesses


Small businesses often have limited budgets and resources, so it’s important to choose the right SEO tools to help them achieve their goals. Free SEO tools like Google Search Console and Google Analytics are great for small businesses, as they offer basic SEO features and are easy to use. Paid SEO tools like Ahrefs, SEMrush, and Moz Pro are also great options for small businesses, as they offer more advanced features and are more accurate.


SEO Tools for Large Businesses


Large businesses often have more complex SEO needs, so it’s important to choose the right SEO tools to help them succeed. Paid SEO tools like Ahrefs, SEMrush, and Moz Pro are the best options for large businesses, as they offer more advanced features and are more accurate. These tools can help large businesses optimize their websites for search engines and monitor competitor performance.


SEO Tools for Online Stores


Online stores have unique SEO needs, so it’s important to choose the right SEO tools to help them succeed. Paid SEO tools like SEMrush, Moz Pro, and Screaming Frog are the best options for online stores, as they offer more advanced features and are more accurate. These tools can help online stores track website performance, optimize website content, and manage backlinks.



SEO tools can make SEO tasks easier and more efficient. With the right tools, you can save time and effort while still achieving your SEO goals. There are many different SEO tools available, but the top SEO tools recommended by experts are Ahrefs, SEMrush, Moz Pro, and Screaming Frog. There are also free SEO tools and paid SEO tools, as well as SEO tools for small businesses, large businesses, and online stores. By choosing the right SEO tools, you can make sure that your SEO efforts are successful.

Are you looking for the best SEO tools to help you with your SEO efforts? If so, then check out the top SEO tools recommended by experts. Whether you’re looking for free tools or paid tools, there are plenty of options to choose from. With the right SEO tools, you can save time and effort while still achieving your SEO goals.


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Sanju January 23, 2023 0 Comments

Ahrefs: The Comprehensive Guide

One of the Main and inportant principles of SEO is the keyword research. As marketers, we are aware of its potential to increase website traffic and boost organic search ranks. Finding the correct tool might be challenging given the abundance of options. A fellow SEO Analyst introduced me to Ahrefs’ Keywords Explorer, undoubtedly the best tool available, while I was conducting keyword research for a client.

This tutorial will show you how to do keyword research and how to use Ahrefs’ tools to derive useful conclusions from the findings.


What is Ahrefs?


Popular SEO tool Ahrefs was initially developed to handle the backlink management process and analyse internal and external backlinks. Over the years, numerous modules, including competition analysis, site audit, and keyword analysis, have been added to the programme. With these features, we can state that it provides a variety of analytical methods to help websites rank higher in search results.


Saving time:

What makes Ahrefs stand out from its rivals is how simple it is to use and how little navigation is needed to get the desired results.


Data-driven judgement

Sure, you’ll get comparable statistics and stats from other industry tools, but Ahrefs provides the most complete collection. You can manage all the stats for your website in one location thanks to the diversity of tools available. The competitors fall short in this area.


Choosing research keywords


Begin with what you are familiar with

Look at the product pages and check the title and H1 tags when beginning your client’s investigation. These provide a decent indication of the keywords the page is attempting to rank for (Note: this is also the area where the biggest changes may be made). We’ll discuss that further below. It is useful to have a list of the titles and H1s for this information that was obtained via a Screaming Frog crawl. By directly employing a portion of the page’s existing title or H1, seed keywords can be created.


Consider the user.

Think like a consumer or customer of your website as a further beneficial strategy.

Consider a scenario in which a consumer wants to purchase an aluminium water bottle. “Best aluminium water bottles” and “aluminium water bottle brands” are the first searches that come to mind. Use this technique to find keywords for some of the pages you want. This method is particularly useful when looking for long-tail keywords. Always list your ideas on a separate sheet so that Ahrefs may be used to quickly enter them.

Ahrefs provides a fantastic tool for this called Site Explorer that allows you to see how your competitors are ranking. Any URL may be inserted, and statistics on the search terms it presently ranks for are automatically generated.

In the client example, a significant food and gift basket brandares one of their main rivals. Let’s proceed as follows:

You can obtain keyword information for the entire site, not just the specific URL, by pasting the URL into Site Explorer and leaving the “domain” setting alone. Navigate to the Organic Keywords area next, ignoring the rest of the Site Explorer page.

A list of all the terms the rival is ranking for is shown below. This list is by default sorted by traffic, but by clicking any of the metrics, you may change the sort order to either highest or lowest for that particular indicator. Self-referencing (or branded) keywords will always exist, but you can get rid of them after exporting the data. it is very important to target those keywords which are related and relevant to your website.


Getting the data

We advise combining the three techniques mentioned above to create a list of keywords for gathering the data. Finding and supporting the searcher’s purpose is the main objective of the majority of keyword research. Making data-driven decisions can help with this, but firs,t it’s crucial to comprehend the meaning of the data.

Enter the prospective keywords into Keyword Explorer to examine the information.

Put keywords in the insert box while keeping the United States as the search data country. Depending on where your target audience is, it’s crucial to modify this. As you can see, you can also choose New List at the bottom to add and save these keywords to a special list for later use. These lists are handy if you wish to have various saved sets of keywords for various website sections, pages, or clients.

Both the overview and stats tabs are crucial. But let’s concentrate on the Metrics tab for the work at hand. The data from all the entered keywords are collected and summarised in the overview tab. The analytics tab, however, provides data breakdowns for each keyword.

ahrefs site explorer

Explorer stats for keywords


Let’s concentrate on three metrics from the metrics tab that are the most beneficial and less self-explanatory:

  • KD Score KD
  • Score Volume
  • SERP functionality

KD Rating

The difficulty of appearing in the top 10 results for a keyword is determined by this Ahrefs-specific score. The number of referring domains the current top 10 results have for that particular keyword is used to determine the score. It’s useful for determining whether or not it’s worthwhile to target. It is easier to rank for a KD score the lower it is.

Volume Volume is the average monthly number of searches over the previous 12 months. You can use this statistic to assess how “popular” a keyword is. However, you should be careful not to base all of your keyword research on volume. This may result in issues with the user’s purpose not being accurately reflected.


Feature in SERP

This is a fantastic measure that is unique to Ahrefs as of the time this post was written. It displays tiny icons next to the keyword that describes the search engine results page’s content. A relevant inquiry, image pack, knowledge panel, shopping result, etc. are a few examples.

Meaningful insights can be obtained using these three indicators for the client’s 20-keyword list. Finding a keyword with a realistic KD Score and significant volume must be balanced. Make use of the combination of these data.

The majority of marketers are so motivated to boost volume and clicks that they are unaware that the phrase they are targeting is almost hard to rank for in the top ten since you would need, say, 50 referring websites. The fact that the keyword has the largest traffic has made them blind. A more practical option would be a term that has 10–20% less volume but just requires five referring websites to rank.


Helpful outcomes for finding more keywords


Once the aforementioned tasks have been finished, review the list and utilise the three metrics to decide whether or not your pre-selected keywords are indeed worthwhile focusing on. Based on the keywords on your list that have a better balance of metrics, you now wish to locate more keywords.


Focus on these two outcomes:


  • Parents’ Topics
  • Keywords

You may locate both of them by selecting a specific keyword from your list. This adds more information on that particular keyword.


Parent subject

A keyword was initially discovered for the client example, which is butter toffee. As you can see, the parent topic is “recipe for butter toffee.” Why is this the parent topic, you may wonder? It’s more intricate and longer. This is because parent subjects are discovered by selecting the “best” keyword that the page ranks for and choosing the highest-ranking page for your original keyword. The term “best” suggests a potential for both volume and traffic.

The information on the parent topic will be expanded if you click on it. Additionally, it will display every keyword that the top page is ranked for.

The other keywords given provide good suggestions for those that can better fulfil user intent and have a balanced distribution of metrics.

For instance, since there are numerous relevant keywords in this list for “butter toffee recipe,” it is obvious that the client’s page, which only targets one keyword, can rank for multiple keywords.


Words to Use

Three categories of results are presented as a result: having the same phrases, also ranking for, and search suggestions.

You can find several keyword suggestions that are either related to or an extension of your original phrase in each category. Check out this post from Ahrefs to learn more about how each of these categories gets filled.

After finding keywords, take the appropriate action.

It’s time to start optimising the client’s product pages after selecting the top keywords (using the methods above). Concentrate on three key on-page optimizations that can be quickly altered with DevOps or the webmaster’s assistance.


Tags: Title H Tags


Description in Meta

To particularly target the new term associated with each product page, optimise these three HTML components.

For instance, if the new keyword to target is “Butter Toffee,” and a previous product page includes an H1 titled “Award-Winning, Champion Butter Toffee,” change the H1 to read “Butter Toffee | [business name]”.

Making these on-page adjustments based on your keywords can potentially have a greater impact on how visible you appear in organic search results. Split testing has grown to be highly popular as a way to evaluate these improvements on a specific group of pages to acquire more knowledge.


How does this benefit your business or yourself?


The entire process of conducting keyword research is aided by the Ahrefs tools. The time spent on keyword research will reduce after you get the hang of the best methods listed above, and you’ll start using this research structure to make better quicker selections. Although some may view keyword research as difficult work, with the tools at our disposal right now, it will feel less tiresome and more like significant research. High-quality keyword research can be utilised to implement some of the most significant targeting adjustments that can enhance your website over time and increase traffic.


Ahrefs URL Analysis Terms and Metrics


Ahrefs’ ability to provide adaptable data in several metrics is one of its most significant features. In the beginning, we can access data in many structures including a domain, subdomain, URL, and pages under a slug. The site whose screenshot is shown below has certain metrics listed in the Site Explorer.

Ahrefs Rank (AR):

This ranking value is determined by Ahrefs based on the backlink profiles and the condition of inbound links to the pertinent domain. The strongest value in AR is 1, and an upward movement denotes a negative circumstance.

The URL Rating (UR) tool provides a score between 0 and 100 based on the importance of the pages’ backlinks to the query URL. This number ranges from 0 to 100, with 100 representing the highest value.

Domain Rating (DR) is a score that ranges from 0 to 100 based on the importance of the inbound links to the query’s primary domain. The same criteria used for the UR metric are used to analyse this ranking. When assessing your site, the similarity between UR and DR indicators can offer useful information.



This term describes the number of URLs pointing to a specific domain or page.

Referring Domains: This section displays the total number of domains that link to the concerned page or domain. The reference domain data must originate from do follow, qualified, and pertinent websites.


Organic Keywords:

These are the phrases for which the relevant domain is rated in the Ahrefs-monitored keywords. You can see a variety of data categories, including keyword data, search traffic, difficulty status, and linked URL information if you scroll down to the details.


Traffic Value:

Organic traffic value is the cost associated with PPC if you run an ad for the keywords for which your website or page already ranks organically. It supports the conclusion regarding the worth of the keywords you have provided.

The overview panel in Site Explorer includes each of the metrics mentioned above. Let’s examine the additional metrics listed in the overview section. Three panels—Backlink Profile, Organic Search, and Paid Search—offer site overview stats by Ahrefs. You can select the panel you require from among them by deciding which information you want to access.


Backlink Profile


Metrics in the backlink profile panel, specifically in graphs, provide information on backlinks and domain information of various structures, such as the appropriate domain, subdomain, URL, and pages under a slug. The overview metrics’ reference domain and page data can be listed with options like “all times,” “last year,” and “last 30 days.” As a result, you can keep track of how the link profile for your website evolves. This data can also be exported in the forms of CSV, PNG, and PDF.

The referring domains are grouped here by kind, and the number of domains and their % impact on these types is also given. We can observe that the links are shown using different link types, including sponsored, sponsored, and dofollow. The proportions of follow and no follow links stand out among the different link kinds in particular.

Google interprets inbound links with the ‘Nofollow’ attribute as saying “I trust this site; I find what this site gives is accurate and beneficial.” You can see how having relevant links pointing at your website under this structure benefits it.


Organic Results


The organic search data panel displays information in graphical form on organic traffic data, keywords, traffic value, PPC data, the top 5 keywords and pages, the distribution of organic traffic by nation, and the top 10 competitors. You can use all the information listed under the backlink profile’s structure, including organic search data, which is one of the overview metrics.

The number of pages ranking on search results is grouped on the graph for organic keywords. You can view the number of pages ranked between 1-3, 4-10, and/or 11-100 by checking or unchecking the boxes below. Additionally, you can mouse over the chart to get ranking information from other dates.


Pay Per Click (PPC)


Many features existing in the organic search hierarchy are used for the data of paid searches. There is a tonne of information available, in particular, about the terms your competitors pay per click for and the keywords and sites that drive traffic.


Analysis of backlinks


Backlink analysis was Ahrefs’ primary function when it was originally introduced, as we’ve already mentioned. Ahrefs is still one of the best tools available for backlink analysis. Here, you may do several analyses to evaluate inbound links to both your site and those of your competitors. By utilising Ahrefs Backlink Analysis capabilities, you can mould your backlink strategy in this manner.


Links Made and Lost


While gaining access to the backlink information of the URL you supplied, you can also use numerous filtering methods. Here, we advise using one link per domain to get just one URL’s backlink information and selecting the link type that best fits your intended structure.

You can choose between links that were obtained and lost to access statistics on incoming links to the website over a specific period. For new incoming links to your website, for instance, a choice might be made that takes into account information from the previous week. By executing filtering operations on this data, such as grouping pertinent URLs, a list of referred pages, and link type, you can arrive at a clean output.


Opportunities for Backlinks when Links Intersect


The link intersects tab of Ahrefs is another helpful module that lets you compare the inbound links to your website with those of rival websites. To identify the domains that do not link to your website, you can add the domain information of your competitors here. The link intersects module is also available from Ahrefs with more settings.

The websites that mention your rivals but do not connect to your website are then listed. Among the sites listed that supply links to all of your competitors, you can gain links to your domain, particularly from powerful and specialised sites.


Domain comparison


Domain Comparison is another module that Ahrefs provides for you to compare all the aforementioned indicators and compare your current condition with your rivals. You can access this module by selecting the compare domain option from the “more” drop-down menu.

In the window that appears, you can add the domain names of your website and those of your rivals and compare them using a variety of criteria.


Top Links


The pages on your website are also ranked following the inbound links. You can use the top pages listed in the left menu’s inbound links module for this.

You can get a list of your top pages based on incoming links after adding the domain or page information to the Site Explorer module. You may build relevant output here by filtering on metrics like inbound links to your site, pages on your site, language, and status code.


Keyword analysis


Although the Keyword Analysis module is widely used and well-known, Ahrefs was built on the foundation of backlink analysis. The keyword explorer module of Ahrefs provides access to a wealth of information regarding search queries. You must enter your login details for the keyword explorer module before you can write your keyword(s), select the platform you want information on, or access data from, and select your desired country. For instance, you would need to do the following to retrieve information specific to the United States for the “real estate” search in Google.


How much does it cost?


Site Audit and Site Explorer tools are part of Ahrefs Webmaster Tools, which are free for all website owners.

Ahrefs pricing

Here are some different types of subscription plans such as Standard, Lite, Advanced & Aency

  • Personal subscriptions begin at $99 per month and start at $999 per month (agency).
  • Annual memberships begin at $82 per month (personal) and $832 per month (agency).
  • For $7, a 7-day trial is offered.

Ahrefs site audit: what exactly is it?


Any website page can display JavaScript-generated content thanks to Ahrefs’ Site Audit (depending on your pricing plan) Executing JavaScript enables Site Audit to examine pages and links that rely on it, producing the most accurate audit.

Automatically classifying faults by type, Site Audit generates printable reports that are completely represented by colourful charts. Look for problems associated with: Performance: sluggish pages, excessively huge CSS or HTML. HTML tags: title tags, meta descriptions, and H1 tags are absent, duplicated, or not the ideal length.


Bottom line:

Ahrefs is a comprehensive SEO toolkit for improving website performance and increasing search traffic. Ahrefs scans the internet, stores a tonne of information, and makes it available through a straightforward user interface.

Our crawlers currently process up to 8 billion pages daily and update the index every 15 minutes with the latest backlinks available on the web. Googlebot is now the fifth most active web crawler.

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Sanju January 5, 2023 0 Comments

Semrush – The Comprehensive Guide

What is Semrush and How does it function?


The popular SEO tool Semrush is used for competitive analysis, Google Ads optimization, and keyword research.

It is a complete software package that helps online marketers optimise their websites for increased organic search traffic. Additionally, you may evaluate your position relative to your competitors and enhance your data-driven keyword selections for Google ad campaigns as well as organic search results.

Semrush is used by a number of well-known businesses, including Booking.com, Quora, HP, and eBay.

With this sophisticated SEO tool, you can easily spot patterns and trends in your particular sector. This will provide you the opportunity to assess your on-page SEO and identify the areas that need to be optimised for increased lead generation.

Semrush one of the best tools for to research keywords. You will gain knowledge on the keywords being used by your competitors and their performance.

Due to its wide range of advanced capabilities, Semrush is utilized by some of the most outstanding internet marketers in the world, but it is also ideal for beginners. Even for individuals without any SEO experience, Semrush makes SEO incredibly simple to use on the platform.

In summary, Semrush works by providing users with a variety of information that can be used for:

  • Enhancing your website’s overall performance
  • Monitoring the most used search terms on Google
  • Producing material with a strong likelihood of attracting visitors
  • Identifying new link-building opportunities
  • Improving your website’s technical aspects for improved search engine positioning


Semrush: Is it a Free Tool?


There is a free version of Semrush; however, it offers few features and services. The following tasks are possible with a free account:

  • Develop and run a single Semrush project
  • ten daily questions about keyword and competitor research
  • Keyword monitoring (limited to 10 keywords)
  • Go through all 100 pages of your website.


The free edition offers less flexibility and advantages than the paid version, even though these capabilities can be helpful for beginners in digital marketing.

There is a 14-day free trial available to try out Semrush if you need clarification on whether you should sign up for their service. Paid plans cost between $119.95 and $449.95 per month or between $99.95 and $374.95 per month if you subscribe for an entire year.

Additionally, they provide an enterprise option for big businesses that require more customization and adaptability.


What Distinguishes Semrush from Google Analytics?


Google Analytics and Semrush are now the two analytics tools that online marketers utilise the most. Despite sharing similar characteristics, these two offer two distinct services.

The main difference between the two is that while Google Analytics is utilised by marketers to evaluate the internal data on their websites, Semrush shifts the emphasis to external data and looks at the website of your competitors.

Since obtaining the internal data of a competitor’s website is impossible, the information you receive from Semrush is the next best thing.


Semrush’s Most Effective Features for Increasing Your Search Rankings


We can discuss the various elements you may utilize to raise your overall search rankings now that you understand what Semrush is and how it functions.

Semrush offers users dozens of capabilities, but if you are still getting familiar with the software, it may be challenging to choose the finest ones.

After speaking with some of the top digital marketers in the field and completing our research, we came up with a list of those that stand out as the most effective for improving search ranking.

  • Tracking Position On-Page SEO Checker
  • Analytics for Organic Traffic and SEO Content
  • A site audit
  • Magic Keyword Tool
  • Analysis of Keyword Gaps
  • Overview of keywords
  • Keyword warning
  • Tags for keywords
  • Review of the Domain
  • Dashboard for the Link Building Project with Traffic Analytics


Position Monitoring


Semrush - Position trackingThe majority of individuals concur that position monitoring is Semrush’s most potent function. It may track the daily rankings of a website based on chosen target keywords. Using the numerous reports, you will compile the data needed to assess the efficacy of SEO and PPC operations (tagging, sorting, filtering, exporting, etc.).

Some of the key advantages of position tracking include the following:

  • Tracking of keywords and domains
  • Comparisons of locations on a map
  • Types of project devices
  • Reports from Featured Snippet (great for finding featured snippet opportunities)

According to Sophie Burke of Bead the Change, position Tracking is one of Semrush’s most effective capabilities for boosting search ranks.


Checker for On-Page SEO


SEO onpage checker - semrushCustomers can choose from a range of options provided by the On-Page SEO Checker tool to raise the search rankings of the pages on their website. The chance of backlinks, the appropriate content length, suggested keywords, tips for enhancing on-page SEO, and much more are all included on this list.

These recommendations are based on the top live competitors in your niche’s target keyword research.

Jakub Rudnik of Shortlister claims that the On-Page SEO Checker tool is the most important for improving rankings. Producing the best content that is also the best-optimized content is the most effective way to improve rankings. Get tips for refining your content as well as a comparison of your pages to those of your competitors.


Content Template for SEO


Semrush - SEO content templateThis function is fantastic for writers who need little assistance producing SEO content. Based on a study of the target keywords, it develops a template and makes suggestions for what to add.

After you enter a certain term, Semrush will instantly offer a template for creating SEO-friendly content.

The template has the following components, among others:

  • Text size recommendations
  • reading level overview
  • Supporting word recommendations
  • Potential opportunities for backlinks
  • Insight into the target keywords being used by your rivals and where they are using them


Insights on Organic Traffic


semrush Insights on Organic TrafficAccording to Sam Thomas of Embryo Digital, “The Organic Traffic Insights tool is helpful for finding quick-win chances.” You can find low-hanging fruit outside of your main keyword emphasis areas that are currently generating a modest amount of traffic, but with a little focus, could considerably boost the overall search rankings of a website with fewer resources than the conventional high competition keywords. Both are important, but the client has come out on top.

The Organic Traffic Insights tool, which gathers data from your Google Search Console, Google Analytics, and Semrush accounts, allows users to access a thorough dashboard.

Sessions, click-through rate, organic keyword volume, rankings from Semrush, rankings from Google Search Console, and many other pieces of crucial data are all included in this dashboard.

This data can be used to cross-reference the various data sources and determine which keywords GA omitted. When you’re done, you’ll be able to examine the overall picture of your website’s success in organic search.


Site Audit Using Semrush’s


Site Audit function is one of the finest ways to determine the health of your website.

This function gives you a list of categorized issues and indicates where your website is doing poorly. If you take care of the issues on the list, the SEO efficacy of your website will increase.

The technical analysis covers everything from crawlability and HTTPS implementation to duplicate material and broken links.

To illustrate the importance of the Site Audit tool, below is one of the quotes we gathered from the top digital marketers.

Will C of the ecommerce company for event light rentals said, “The site auditing tool is one of the most essential things that my team relies on at ProLightingRental.com.” For websites with specialised coding and distinctive infrastructure, this tool is amazing. A complex codebase may encounter many issues when you add a new feature or simply patch an existing bug.

Many of these issues could have a detrimental effect on your website’s SEO. To make sure that no SEO-related infrastructure, such as but not limited to content, layout, canonicals, and metadata, has been damaged, I employ the site auditing functionality feature after each deployment. I’ve identified issues and, as a result, reduced any SEO effects from deployments that required extensive testing several times.


Magic Keyword Tool


The most used Semrush tool for keyword research is the Keyword Magic Tool. You may track semantically related keywords, research specialised topics, and find keywords that could improve the overall SEO of your website.

With more than 20 billion keywords in its database, Semrush provides you with a thorough table with unique subgroups arranged by similar search terms.

I have a lot of admiration for Semrush’s Keyword Magic solution, according to Blake Taylor of Synergy Business Brokers. This tool is one of the most comprehensive keyword research tools accessible and makes it easier to uncover keyword opportunities.

They also give a competitive score to help you decide which keyword prospects to pursue that don’t have a lot of competition.


Analysis of Keyword Gaps


semrush Keyword GapUse Keyword Gap Analysis to thoroughly evaluate the keyword profiles of your top five rivals. You may view the best prospects for each website, how many keywords overlap, which keywords can be found on all five websites, and more by inputting the domain and keyword ranking type.

This kind of data can be helpful when developing SEO strategies and campaigns because it gives you an understanding of the niche keywords that are currently popular.

You can prioritize your SEO efforts if you know what your competitors are doing.

Additionally, this research will give you keywords exclusive to your domain, allowing you to identify keyword gaps in the campaigns of your rivals.


Overview of keywords


semrush Keyword OverviewThe Keyword Overview tool can be used to learn more about a specific keyword’s search traffic, result count, intent, CPC, level of competition, projected value, and other factors.

This tool will benefit beginner digital marketers who wish to begin their keyword research journey and choose which terms to target to increase traffic.

The most effective Semrush function to track and improve your search rankings, according to Jonathan Aufray of Growth Hackers Agency, is finding terms where your website shows on the second page of Google. After finding these pages and keywords, go to your page and add the pertinent keywords to the H2 and H3 tags as well as the body of the post.

Additionally, you can link to that page from other pages on your website by using internal linking with the necessary anchor text. Your pages will soon be found on Google’s front page.

Keep in mind that you should write for people, not search engines. As a result, take care to only use logical and relevant keywords in your text. Avoid cramming your posts with keywords because it will make them harder to read and hurt user experience.


Keyword warning


It used to require a lot of work for digital marketers to manually check which keywords’ rankings had risen or fallen over the preceding few weeks.

The Keyword Alert tool, which provides customers with a cutting-edge alert system that keeps them updated on all changes to their ranks, solved this issue. Every time a keyword ranking in your report changes, Semrush sends you an email to let you know.

Robbie Richards states, “the Alerts tool is useful for immediately noticing when keywords drop a specific number of spots or fall below the top 10.” With this knowledge, you will be able to swiftly pinpoint the problem and begin regaining the ranks you diligently worked to earn.


Tags for keywords


To monitor the growth data of your tag groups, use the keyword tagging tool. This feature is great for determining how visible your tagged keywords are.

Only candidates for the Guru or Business Semrush memberships have access to this feature.

For every keyword we upload, we include a number of tags. Each team member then adds their tags to Semrush in order to check the outcomes of recent searches.


Review of the Domain


This feature enables you to quickly acquire information on the online presence of your website through a range of overview measures.

Backlinks, paid and organic search traffic, and other items will all be displayed. You can improve your understanding of the data by seeing the module-specific reports after receiving the overview.

The Domain Overview tool is great for figuring out the benefits and drawbacks of your top competitors and quickly figuring out which parts of your website need to be enhanced.

Here is a remark from a digital marketer we spoke with that exemplifies the significance of the Domain Overview tool.


Domain Overview tool


domain overview semrush

Domain Overview, according to Know Your Money’s Seb Atkinson. The top pages and organic keywords of your competitors may be found with this tool, which is a terrific method to monitor their activities.

When examining competitors, the domain overview is an excellent place to start.

Data can also be exported and utilized with other Semrush modules, such as Site Audit, to reverse-engineer a competitor’s strategy and discover how their technical setup, content, and promotional activities work together to achieve their search visibility.

You may get a sense of the most popular trends in your business by keeping an eye on various competitors. This will help you ensure that your brand is present online for the same themes as competitors. On the other hand, you can monitor any competitor programs that might need to produce better results, which can help you learn from others’ errors and increase your chances of succeeding where others have failed.


Traffic Monitoring


The Traffic Analytics function is a sophisticated market research tool that estimates your website’s desktop and mobile traffic. This tool can evaluate a new market’s potential and produce a successful media buying strategy.

You will be able to see exactly where your traffic is coming from, how users interact with your website, and which devices they use most frequently, thanks to this feature.

Traffic analytics can significantly benefit professional marketers, researchers, and sales teams.

Here is what one of the marketers had to say about the traffic % metric, one of the most well-liked metrics in this feature.

Traffic% is a measure that Thermo Gears regularly uses, according to Julien Raby. It computes the estimated volume for each keyword and our current position to provide us with an estimated traffic volume for each keyword. We prefer to look at trends to determine if we’re growing volume or not in particular keyword categories, even if exact statistics are typically inaccurate.


Link Creation


For users looking for new link-building chances in their specialty, the Link Building function is fantastic. Additionally, a state-of-the-art interface will be given to you so you can design an outreach campaign to draw in backlinks.

The feature includes four separate tools,

  • Backlink Monitoring
  • Link Building Tool
  • Bulk Analysis
  • Backlink Audit

Ashley Sterling from The Loop Marketing says, “Our team focuses on the link building/backlink tools provided by Semrush. With the aid of this programme, daily reports on changes can be generated as well as alerts for potentially hazardous links and outreach to link prospects.


Task Dashboard


You can view a condensed version of all the most important data and information you generated with Semrush in the project dashboard.

You can link your active projects, and the dashboard will generate data widgets from the other features so you can monitor how your project is performing overall.

The Project Dashboard, according to Jordan McCreery of Ingrained Media, is the “MOST effective Semrush component” that he uses on a daily basis for monitoring and improving client search results. The Project Dashboard makes it simple to view all the data in one location, and Semrush is PACKED with fantastic tools. The health of your site is shown by the Site Audit, keyword changes are tracked by Position Tracking, and overall traffic trends are shown by Organic Traffic Insights.


How to Track & Visualize Your Semrush Data with Databox: Semrush Metrics?

More than 50 new Semrush metrics have been added to our metrics library. This means that Databox offers various search ranking and website traffic visualization options.


You can do this with this extensive array of new metrics.

  • Increase your understanding of your Semrush data.
  • better keep an eye on your website’s ranks
  • Discover fresh PPC keyword possibilities.
  • Monitor the results of your backlinking campaign.
  • View detailed statistics like as your domain ranking and authority score.


Dashboard for Semrush Keyword Milestones


The issue it fixes: Content that does not appear in the top 10 results for essential search phrases has a sharp decline in click rates. Research by Advanced Web Ranking found that 71% of all searches result in a click on a Google page one result. Even more shockingly, the first three results are clicked in 55% of queries!

As a result, marketers will probably see a large increase in traffic if they can move a hot phrase from position 11 to position 10. Additionally, they need to achieve exponentially higher results when their material approaches rank 1.

Semrush compiles your ranks using a relative statistic called “Visibility%.” Semrush provides an estimate based on your keywords because lower keywords are less visible on search engine result pages (SERPs). Your visibility percentage will rise as your keyword ranks rise.

The Semrush Keyword Milestones Dashboard is used as follows: The top 3 and 10 keywords associated with your domain are tracked in the left column. Since SEO determines visibility, this enables you to monitor your overall success.

The terms you perform particularly well on are examined in the middle column. Go to Semrush to determine which page is to blame for your high ranking if you are in the top 3 (or number 1) for a popular term.

In the final column, visibility is compared to organic traffic from Google Analytics. The “results” column appears here. It would be best to observe an increase in organic traffic as more searchers click your links and your visibility percentage rises.


What queries can it respond to?

What are key phrases crucial for organic traffic?

What changes in organic traffic occur when a keyword reaches a certain threshold?

Are you getting clicks on your page titles?

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Sanju January 2, 2023 0 Comments

The Top 10 Amazon Keyword Research Tools You Need in 2022

Did you know that no matter how good your product is, as long as it’s not getting enough exposure on the map, sales are hard to come by?

As a seller on Amazon, it is crucial to know that keyword research has a huge impact on your business’s success. However, with so many options, subscribing to which ones to employ might be overwhelming.

In this article, we will discuss the 10 best Amazon keyword research tools and how to use them to help your business grow!


1. Amazon Keyword Tool (AKT)

The first tool on our list is Amazon’s own Keyword Tool. More importantly for sellers, this Amazon Seller Central account feature is available for free.

To access the Keyword Tool, simply go to ‘Advertising’ and then select ‘Keyword Tool’ from the drop-down menu. Once you are in the Keyword Tool, you will see a search bar where you can enter a seed keyword which could be anything related to your product or niche.

Amazon will produce a list of similar keywords once you’ve entered your seed term. This is great because you can then use this list of keywords to create your product listings, PPC campaigns, and more.

Another useful feature of the Amazon Term Tool is that it displays the number of monthly searches for each keyword. This is useful information since it might assist you in determining which keywords to target first!


2. KWfinder

KWfinder is the next tool on our list. KWfinder is a monthly subscription service that costs $29 per month. They do, however, offer a free trial so you may try it out before signing up for a premium subscription and takes pride in having exact search volumes and their most accurate keyword.

KWfinder is an outstanding tool for navigating long-tail keywords. To find these types of keywords, simply enter in your seed keyword and then select ‘Questions’ from the drop-down menu. Following that, KWfinder will produce a list of questions that people are looking for on Google.

These questions can be used to create product listings, blog posts, and more. In addition to finding long-tail keywords, KWfinder also provides valuable data with low SEO difficulty.


3. Google Keyword Planner

Another alternative to explore is Google Keyword Planner! This tool is designed for businesses who use Google Ads but it can also be used to research organic keywords.

Simply go to google.com/ads and sign up for a free account to utilize Google Keyword Planner. After you’ve logged in, go to ‘Tools’ and then ‘Keyword Planner.’

Anchored to the Google ads, search campaigns using Google Keyword Planner have been made easier — like driving traffic on your website, boosting sales, and increasing leads. You just need to select a goal and Google will provide a list of similar keywords based on your seed term.

We know you’re excited to hear this: you’ll only be charged if your ad generates results, such as clicks and calls to your website or company (PPC).


4. Moz Keyword Explorer

Moz Keyword Explorer is an option you don’t want to miss. Although this product costs $99 a month, there is a free trial available you can try out before committing to a subscription plan.

What’s great about Moz Keyword Explorer is that it performs in-depth keyword and Search Engine Result Page (SERP) analysis! This keyword tool effectively predicts how much search volume a keyword provided will receive with 95% accuracy.

Moz’s Keyword Explorer cleanly connects keyword research metrics and simplifies complex analysis, allowing us to spend less time in spreadsheets and more time producing quality website traffic.


5. Ahrefs Keywords Explorer

Like Moz Keyword, Ahrefs Keywords Explorer is a keyword research tool that starts at $99 per month. Ahrefs is a well-known SEO tool with the industry’s most comprehensive keyword research tool.

Ahrefs is well recognized for its SEO tools and they also feature a fantastic keyword research tool. Simply enter your seed term into Ahrefs Keywords Explorer, and it will create a list of related keywords.

This keyword research has thousands of keyword suggestions supported in 171 countries and 10 different search engines, and they specialize in their “Click” metrics.

Every month, we may refine our search traffic estimates using clickstream data, guaranteeing that the measure is always precise and up-to-date with Ahrefs Keywords Explorer!


6. Majestic

Majestic is another great tool for keyword research. This product costs $99 a month, however, there is a free trial available so you can try it out before committing to a subscription plan.

The amazing Majestic Keyword Research tool uses AI-based Natural Language Processing (NLP) to uncover an extensive dataset which is also a backlink to Majestic’s database.

You might be wondering how it works. You just need to choose a Seed site or Keyword, and after that, you’ll get a list of keywords and phrases!


7. SEMrush

The next tool on our list is SEMrush which starts at $99.95 per month but they do offer a free trial so you can test it out before committing to a paid plan.

SEMrush is an award-winning tool trusted by the world’s leading companies which has been used by nearly 10M marketing professionals and won 21 international awards as the best SEO software suite.

Grow organic traffic with our complete and easy SEO tools and workflow — uncover millions of national and local keywords, analyze any domain’s backlink profile, run technical SEO audits, and track your SERP positions daily.


8. MerchantWords

MerchantWords is another way to go! MerchantWords makes it simple to discover what’s trending on the search engine, scouring high-quality keywords, as well as reliable information on the competition to connect with the right customers and increase sales.

Although it’s a paid tool, it offers a lot of features and data that other tools simply don’t have and you can cancel your subscription anytime with no strings attached. Most importantly, it offers a 24/7 customer service team to help.


9. Viral Launch

Viral Lauch is another great tool for Amazon keyword research. It is a great tool for Amazon keyword research as all of its data comes directly from Amazon which is true to one of their promises — no more guesswork.

Viral Launch also takes pride in its relevance filter that allows consumers to save time and find the only relevant words. In addition, they have a free listing builder feature that permits users to create powerful Amazon SEO listings!

With these perks considered, you can truly boost your Amazon sales through SEO listings.


10. KeywordTool.io

The last tool on our list is KeywordTool.io. This is an excellent free keyword research tool for finding long-tail phrases that are easy to rank. KeywordTool.io will produce keyword suggestions based on the Google domain and language you supply.

Keyword Tool’s free edition creates up to 750+ long-tail keyword recommendations for each search query, and you may use it without having to create an account!

However, it should be noted that the data provided by this tool is not as accurate as the data provided by paid tools such as Moz Keyword Explorer and SEMrush.



Optimizing your SEO strategy game doesn’t need to be a hassle. But first, you need to build your Website setup efficiently to put your business on the map. Check out these 12 easy steps to build an eCommerce website.

We’d also like to assist you in improving your Amazon selling experience while you’re at it. Especially if you don’t have your own logistics team, selling with Amazon FBA is something you should look up to!

That’s our list of the top keyword research tools in 2022. Should you have any queries, let us know in the comments below! And be sure to check out our blogs for more great marketing tips and tricks.

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Jayce June 29, 2022 0 Comments