How to Improve the Speed of Your WordPress Website?

WordPress host is a company that is like a database that stores all the website’s data. When an individual registers for a plan and all their media will be saved on the server which is found in the host’s data bank. The WordPress design and development services provide people a simple way to get their hands on the data to control it and transfer it to the clients. There are different kinds of WordPress hosts that one can face in the webpage. Individuals need to select the right host at the initial stage. If not this might lead to serious issues in the future. 

The first and the most commonly used type of WordPress hosting is termed as “shared hosting.” This consists of large hosts in the field like EIG companies like, Bluehost and HostGator. It also comprises providers like Siteground, GoDaddy, Media Temple, and InMotion Hosting. Individuals making use of this hosting will encounter a slow pace due to the increased number of shared admins that start to overcrowd the servers. This can hinder the rapid performance of the site. This could lead to the suspension of the sites or result in downtime of the webpage. Furthermore, any issues that appear with the other sites may leak over into one’s site.

The next kind of WordPress hosting is termed as “Do it yourself on a virtual private server.” This generally comprises bootstrap startups and individuals with more improvement, server administration, and WordPress experience. They are also the presence of the DIY crowd. These individuals are hoping to save money, but they are mostly affected by the accomplishments and achievements in their business. The most common setups may comprise an external third-party VPS provider like the Digital Ocean, Linode, or Vultr. This is provided together with a tool like ServerPilot to handle it more readily.

The final one is the hosting that is offered at Kinsta and it is handled by the WordPress hosting. These types of hosts aid in handling all the tasks related to the backend server. This is done together with providing support when individuals require it. They are optimized to work with WordPress and usually include additional features like single-click staging surroundings and immediate backups. Furthermore, their support teams are also more knowledgeable in terms of understanding the CMS as they are only focused on a single platform on an everyday basis. 

Kinsta is a platform that brings WordPress hosting to the next phase. Their hosting server does not come under the traditional hosting groups.  Their whole infrastructure is created on Google Cloud Platform and it is varied from the traditional shared, VPS, or allotted framework. Furthermore, every WordPress site that is found on the server functions in an isolated manner which comprises of the software storage which comprises of all the software 

Every WordPress site on the platform runs in an isolated software container that contains all of the software resources which is required to run the sites like Linux, Nginx, PHP, and MySQL. This can be understood as the software can function on each web page but it is entirely private and it is not shared even among the own sites.  

Figure 1: Kinsta hosting architecture

The container is present on every website and it works as an online tool in the GC data centers. This optimizes the Google Could platform sophisticated network services which are in turn then used for low-profile data interchanges. In addition to this, every system has many CPUs and GB consisting of RAM. These hardware features can be seen in the delegated areas for the virtual systems. This is a key feature that is needed as the basis and is essential in the short run. It is also termed auto-scaling. As compared to the other hosts like the Google Cloud Platform’s other basic virtual tools, they help to systematically design C2 VMs that are made available to all its customers in their designated areas. In addition to this, the C2 machines are commonly used for CPU-heavy functions such as scientific modeling and artificial intelligence. They are also an outstanding tool for the quality of performance and in WordPress hosting. When individuals exit a WordPress site from a general-purpose VM to a C2 VM this has been tested to improve the output by double the amount.

PHP is a software that is available to all and it is a programming language that is used in the creation of websites. The major portion of the WordPress software is developed using PHP is written in PHP together with the plugins and various subject matter. This gives added value to PHP as it is a key tool for WordPress. You should ensure your WordPress host offers at least PHP 7 or higher. There are varying updates of PHP that the admin can render on the server. The newer PHP helps in providing a great improvement in the accomplishment of the server. Furthermore, the benchmarks that are attained by PHP in the current days can process up to threefold the number of requests. Furthermore, this can improve the host’s control panel receptivity. 

Figure 2: WordPress 5.0 PHP benchmarks

TheBest WordPress design and development servicescan be sped up by the usage of other platforms that one can use to improve the speed of their WordPress website are by modifying the themes. This can be done using GeneratePress, OceanWP theme, and Astra

In conclusion, many users are keen on finding various ways to enhance the speed of their WordPress design and development services. Thus, using the different fast site to help improve the rankings, reduces the time taken for the search engines, speeds up conversion speed, increases time on site, and reduces the rebound rates. As users prefer a fast website that responds quickly to their touch. Hence, making these modifications to the system can improve the speed of the service. 

Read More
Sanju January 13, 2021 0 Comments

Is Web Design a good career?

The digital world has paved the way of different digital marketing methods for the purpose of growth of your business with online presence. The digital marketing methods are being termed as a good career as well as best economic opportunities. Web designing is one of the most important in this regard that is becoming trendier in the ongoing era.

The field of web designing is getting momentum in the ongoing era of technological innovations when it is being expected that the web designing will grow by 27% by 2024. According to The Bureau of Labor Statistics, the persons who have knowledge and skills of different types of programming languages as well as digital tools would have golden economic opportunities in future.

Web Development has been growing rapidly for many years. The trends of web development are changing day by day because of the innovations. The field of web development is not as old as it was before ten years ago. Now there is a race and competition in the field of web designing.

How Web Designing a Good Career?

Most people have questions about which field has the brightest scope regarding earning and grooming professionally. Especially in the field of digital marketing, people are more concerned about the choice of the field that can give them a handsome package with great exposure. In the ongoing era, that will be not wrong to say that the field of web designing has become the best field as it contains multiple and highly advanced skills which can help you to polish your skills. The traditional marketing patterns have been replaced with the highly innovative and technological methods which are giving a vast space to web designing. That is the reason; web designing is becoming an all-seasoned career because if you have skills in this field, you are the Rockstar of your field that will not only help to earn handsome but will also make your career brighter. The statistical data of web designing corroborate the narrative that web designing is becoming a successful career. So, if you are looking for the right profession to make your career in the field of digital marketing, then do explore web designing. TopNotch Technologies also offers fair opportunities to polish skills in the field of web designing.

Enjoy Endless Opportunities

People who are newer to the field or who are confused whether to choose the field of web designing should go for the career in the field because you will find endless economic and very beneficial opportunities in the field. The field of web designing is so diverse as it has great economic avenues not only in local but also in international markets. However, the important thing you must keep in mind is the percentage of opportunities depends on your skills and experience. If you have good experience as well as skills in the field, then you can easily grab the opportunities at all levels which will help you to enhance your exposure.

Growing Industry

The industry of web designing is growing rapidly with the passage of time. Especially, the digital marketing and the increasing trends of online presence of business paved the way for the growth of the web designing industry because whenever a brand needs to make sure its presence online, web designing is an important and among the most basic things which are required to fulfil the need in order to launch a website. So, as the industry of web designing is creating multiple opportunities for those people who have skills of web designing. That is the reason; it is termed that the field of web designing is the all seasoned field whose importance could never be denied. And another important thing is that the industry is going up with the passage of time. You need not worry about the right choice of profession because web designing is the right choice if you have basic knowledge and skills related to web designing. But the earning in the field totally depends on the advancement of the skills which you get.

More Secured Career

Every person is ambitious in the ongoing era to get the job that is more secured so that they could focus on the enhancement of their skills without any mental agitation of job security. So, web designing is the all seasoned job that is more secure than any other field because you can be a freelancer. You can opt the option of working from home or from your desired location as a web designer that will not only save your time but also help you to be mentally satisfied because your job will be secure just because of your skills. So, that is an important thing that you must polish your skills so that companies could prefer to avail your services because of your refined skills. As much as your skills would be refined, your job will be secured.

Should you go for a web designing career?

Most students have some basic questions in their minds about their career. They mostly remain worried until they are not hired because they usually have inadequate skills which are technical enough. So, web designing is a good career. But the most important thing that is usually suggested by career and counseling experts is that you should always pursue the career that is nearest to your passion and interests. But if you have the passion to excel in the field of web designing.

The Bureau of Labor Statistics has already enunciated the fact with the fair statistical data that corroborates the narrative that the industry of web designing is getting momentum with rapid growth. It also defined that the person who has polished and updated skills of web designing will have more opportunities in the womb of time.

Minimum Qualification

Most people have misconceptions about the required qualification for web designing. They think that they need higher qualifications for the purpose of joining the field of web designing that is totally misconception because there is no need to have higher education or degree in order to join the field of web designing. What you need is the skill to get a job and excel in the field. Even, if you do not have education, no matter what, you must have skills as well as passion and interest so that you could establish yourself as well as move for a better and brighter career.

Earn Handsome & Make Good Living

Earning handsome is not only the need of the time but also the desire of every person who intends to invest their energies in the digital marketing world. Even when people or students are at the stage of deciding to join the field of web designing or other, the most important question that they ask is the earning ratio of the field. If you talk about the earning ratio of the field of web designing, it is really handsome and more than your reasonable expectation.

According to the Statistical data, the median salary of a web designer is around $72140 in 2017. It could be estimated that the expected range of salary could be $61738 and $82468. The cost is really handsome and really encouraging with no qualification requirement.

Learn and join web designing and grow to make your career brighter.

Read More
Sanju January 7, 2021 0 Comments

Perfect Ways to Export Gmail to PST Without Outlook Installation

Gmail is one of the popular and widely used webmail email service providers. Many small, as well as large businesses, use Gmail for email communication. As all the mailbox data are important assets for an individual or business, so the organizations want to export Gmail to PST file format of Outlook. Microsoft Outlook is a widely used email client that offers several amazing features for users that attract them. Outlook stores all the data in PST or Personal Storage Table format. To access the Gmail data in the Outlook program, users need to export Gmail emails to PST format of Outlook, as Outlook supports PST format to save the data.

Here in this article, we will describe the manual as well as the professional Gmail backup tool where no Outlook installation is required.

Now we will move further to the manual process to export Gmail emails to Outlook using the Outlook application.

Manual Strategies to Export Gmail to PST Using Outlook Application

If the user is looking for a solution for the query “how to backup Gmail emails to Outlook PST” then, they can follow the manual step by step process here. For the manual process, the user needs to install the MS Outlook application. Follow the provided steps below to export emails from Gmail to PST.

  1. Launch MS Outlook program on your system.
  2. Configure the Gmail account in MS Outlook.
  3. Once the configuration is done, click on the File tab.
  4. Go to Open & Export.
  5. Select the Import/ Export option.
  6. Choose Export to a file option.
  7. Hit the Next button.
  8. Now select the Outlook data file (.pst) and hit the Next button.
  9. Select the mailbox item to convert to PST.
  10. Browse the define the location to save the resultant file.
  11. Click on the finish button.


There are several limitations we have mentioned here with the manual method to export Gmail to PST format of Outlook.

  • Export Inbox folder items only.
  • Technical knowledge is required.
  • Risk of data loss.

These are a few limitations of using the manual technique to export Gmail emails to PST

Professional Method to Export Gmail to PST Format

As we have seen, there are several limitations to using the manual method to export emails from Gmail to PST. So to overcome these limitations, we would like to suggest a professional automated solution that doesn’t require the installation of the Outlook program in the system. The professional ways of migration are more reliable and quick as compared to conventional methods. Using the advanced DRS Gmail Backup Tool, users can swiftly save all the Gmail emails including all the attachments in PST, MBOX, EML, EMLX, PDF, AOL, Hotmail, Yahoo, IMAP, Office 365, etc. The free version of the utility allows users to export the initial 50 emails for free. Some amazing features offered by the utility for users are mentioned below.

Salient Features

  • Swiftly backup all Gmail emails on a hard drive or on the local machine.
  • Provides a date filter feature that excludes unwanted emails from Gmail.
  • Backup Gmail to PST, MSG, MBOX, EML, and 25+ other file formats.
  • Easily export Gmail emails to Office 365, Thunderbird, AOL, IMAP, Hotmail, etc. email clients.
  • Removes the duplicate emails on the basis of From, to, subject, body.
  • Maintains the hierarchy of the original data after the process of backing up.
  • Exports all the attachments including PPTs, Calendars, Contacts, etc.
  • Offers a smooth user-friendly GUI.
  • Compatible with all the versions of Windows OS and Mac OS.
  • The free version allows users to export 50 Gmail emails for free.

Wrapping Up

Above, we have discussed the methods to export Gmail to PST file format of Outlook with and without installing the Outlook application on the system. We can now conclude that there is a risk of data loss and several other limitations as well using the manual process of exporting. So it is suggested to use the professional Gmail backup tool to backup Gmail emails without any hassle. Any novice user can easily run the utility as there is no requirement for any technical knowledge.

Read More
Sanju January 3, 2021 0 Comments

5 Ways To See How Much Traffic a Website Gets

If you are thinking about performing competitive analysis on your competitors, then ‘spying’ about how much traffic their websites generate can be the most important thing to perform.

There are many valuable insights you can accumulate only by looking at the number of traffic coming to your competitor’s website. For instance, it can significantly help in gaining some insights about what strategies they are using to drive traffic, whether their content is performing well, and whether there are opportunities they’ve capitalized upon that you haven’t yet.

Of course, it will also help in assessing your current position in the industry in comparison with your competitors, and what you can improve.

What Is Website Traffic?

To put it simply, website traffic is the number of people visiting a specific website, measured over a limited period of time (typically monthly.) Website traffic is an important metric for any website, which is often the main measure of the site’s overall performance.

The higher the traffic, the more opportunities the website will get to convert people on this website. This can be anything from signing up for an email newsletter, downloading an app/ebook, or making a purchase.

Top 5 Ways To Check Website Traffic

1.   Check Their Pages

First things first, before you’d have to rely on premium software and third-party sites, check whether the website actually publishes their numbers on their site (or have mentioned it somewhere else online).

There are actually many websites doing this, and you can check for their “About Us” page or if they have a dedicated page for advertisers (i.e. an “Advertise With Us”  page). A high number of website traffic is effective in attracting advertisers, so there are websites like Search Engine Journal that lays out traffic stats for this purpose.

However, there are obviously many websites that don’t do this, so this can’t be a one-size-fits-all approach. Also, don’t forget that the figures these sites list on their site are usually not the most up-to-date and/or accurate ones. If this option is available, however, it can be a very cost-effective one.

If you are using this approach, don’t forget to check whether the site was recently updated (or if it uses a real-time counter).

A quick tip, you can use search queries “advertise with us+[your niche]” or “advertise with+[your niche]” to find these pages.

2.   Check Their Traffic Reports (If Any)

This one is relatively similar to the above’s approach, but there are key differences.

Many websites and blogs often publish their key statistics on their websites, which often also include their income (and traffic) reports. This is especially true for businesses where transparency is their main selling point, or if it’s a website about making money for blogging.

Again, this can be a very cost-effective method (even, totally free), but not all websites are doing this. When they do, however, it can also be a major resource for other information like advertising revenue, sources for external profits, and other information that might be valuable for you.

3.   Look at the Number of Social Shares and Engagements

This approach won’t directly show you the site’s traffic but can be a good indicator for the accuracy of your measurements using other methods, including if you are using third-party solutions (as we will discuss below)

There are websites (especially blogs) that show how many users shared the post on social media. Alternatively, you can also use tools like BuzzSumo—that offers a limited number of free checks— to get this number.

If you only want to check the performance of a blog in comparison to your own blog, then probably checking this number alone can be enough. However, you can also estimate the site’s traffic using this data. The greater the number of shares should translate into higher traffic and engagement.

If the blog also has a comment section, you can also check the number of organic comments generated. More comments mean that the website is generating a significant amount of traffic.

4.   Using PRNews Traffic Estimator

This one is a pretty unique trick that you can do for absolutely free. offers a free Unique Viewers Estimator where you can simply put in the target URL, and it will show the average views, social shares, and total audience.

While it doesn’t show the site’s real traffic, it can give you a pretty close estimate of your competitor’s traffic.

Also, PRNews also offers real traffic data for news publication sites, so if you are looking to check the traffic of sites in this niche, this can be a really good source.

5.   Using Third-Party Traffic Checker Tools

We saved the best for the last.

The best approach to see how much traffic a website gets is simply to use the right software, and thankfully there are many options available on the market with varying prices (unfortunately, there is no viable free option at the moment).

Yet, here are three best traffic analytic tools we’d recommend:


SEMRush is among one of the most popular marketing analytics and one of the best Ahrefs alternatives at the moment, and if you want to check how much traffic a website gets, you can simply go to the Marketing Insights menu on SEMRush, then go to Traffic Analytics.

Then, you simply have to enter the URPL of the website you want to analyze, and click search. Voila, you’ll get a detailed report for the URL, including the total number of visits, unique visitors, average pages/visit, traffic rank, and so on.


SEMRush’s (very) close competitor, Ahrefs is also very potent if you want to check the number of traffic coming to a website. You can use Ahrefs’ Site Explorer tool, enter the URL of the target website, and click the search button.

In Ahrefs you can also check traffic coming from paid search ads, by clicking on the Paid search tab.


Alexa is a web traffic analysis website and is also Amazon’s sub-company. Similar to Ahrefs and SEMRush, you can simply enter the target URL after you’ve made your registration to Alexa, and click the search button. 

Read More
Sanju December 15, 2020 0 Comments

How To Demonstrate Your Gratitude To Employees

It’s important to show employees that you value them and their hard work, especially in a time of enormous economic and labor uncertainty.

People spend much of their lives working and need regular confirmation that their efforts are valued.

Demonstrating your gratitude helps to reinforce positive behavior, improve business performance, and bolster employee loyalty.

Right now, it’s more important than ever: Most companies are asking employees to stay home for their health and safety. So far, 22 million have filed for unemployment benefits, an economic downturn that has impacted all corners of the economy.

Even for those fortunate enough to retain their positions, job stability is incredibly shaky.

Companies need to realize the gravity of that decision. Of course, it’s the right thing to do. Asking employees to remain productive and engaged during this period, though, is incredibly challenging. There are greater things at stake.

Here are 3 ways to make sure your company’s employees know they are valued.

1. Always Praise Good Work

Praise is a surefire, free way to show employees that your care and secure quality work in the future.

According to Gallup, employees who received praise within the last seven days were responsible for a 10-20% difference in revenue and productivity.

Meanwhile, employees that didn’t receive adequate recognition said they were three times more likely to quit in the coming year.

When offering praise, it’s best to provide detailed feedback about what made the work suitable.

This helps employees improve and reinforces the positive behavior that’s helping your business succeed.

Frequent praise also fosters a sense of belonging, loyalty, and motivation in the workplace.

This means that every level of leadership should make it a habit to recognize employees for producing quality work.

For best results, managers should acknowledge those directly below them and adjust their praise to the context. This way, every commendation feels relevant and genuine.

2. Award Year-End Bonuses And Incentives

Bonuses are a simple, effective way to demonstrate to staff that you value their hard work and commitment during the year.

These can be cash payments, reward cards, or desirable perks such as extra vacation days.

Right now would be a great time to explore additional employee perks to conserve cash.

Year-end bonuses are a strong reminder that business performance and employee commitment are connected. This also gives employees something to look forward to.

Performance bonuses also can help drive motivation and performance in times of change or need.

Anchor bonuses to specific goals and metrics, and communicate these aims throughout the year to maintain motivation.

If you’re only awarding bonuses to select employees, it’s best to deliver them in private. This enhances the importance of receiving a bonus without diminishing the contributions of others.

In the absence of bonuses, a year-end party or a retreat is an effective way to demonstrate your gratitude.

Use this time to celebrate your employees and reinforce your company values in a fun, informal atmosphere.

Bonuses and incentives let you show, not just tell, employees how much you value their input.

3. Offer Opportunities For Employee Skill-Building And Advancement

Employees are eager to develop themselves and feel valued when employers offer such opportunities.

According to LinkedIn, 93% of employees say they would stay at a company longer if it helped them invest in their careers.

Helping employees advance themselves professionally is proof that you value them and their drive to improve.

Advancement opportunities can be in the form of:

  • Training
  • Retraining
  • Complimentary memberships in professional organizations

For example, sending staff to a workshop adds new skills to your team while creating happy ambassadors for your brand.

It’s important for leadership to set aside adequate time for staff to learn.

This is because people prefer to learn in small modules rather than lengthy seminars that dump heaps of information on them. If employees feel stressed by the added workload of skill-building, it negates the value of the opportunity.

Self-development is a welcome challenge for employees and a chance for businesses to acknowledge this determination.

Showing Gratitude For Your Employees

Recognition is a powerful motivator that’s essential to a happy and productive workforce.

From praise to bonuses to self-development opportunities, companies should demonstrate their appreciation for employees in varied ways.

Fostering a culture of gratitude pays dividends in the form of employee retention, productivity, and business performance.

Grayson Kemper is a Content & Editorial Manager at Clutch, the leading B2B research, ratings, reviews platform. Clutch helps businesses identify, vet, and connect with the most relevant business services providers for their needs.

Read More
Sanju December 1, 2020 0 Comments

How to Decide Between Display and Native Ads When Promoting Your E-commerce Website

Are you confused about whether to use display ads or native ads to promote your e-commerce website?

You have come to the right place.

Online advertising can be especially beneficial for creating brand awareness. And with the number of mobile users increasing day by day, if you optimize your ads for mobile, your advertising efforts will be more effective.

Statistics have it that by appearing in mobile search ads results, a company’s brand awareness can be increased by 46%.

In this article, we will be discussing native ads and display ads, their pros and cons, and when to use them. It will give you a clearer understanding of the two ads and help you decide which one to use to promote your e-commerce website.

What are Display Ads?

Display ads, also known as banner ads are ads that attract and compel the audience of a website, social media platform, or other digital mediums to click-through to a landing page and take a specific action.

Display ads can be text-based, images, or even videos. Most display ads are charged on a cost per click (CPC) basis. It means, every time the user clicks on your ad, you’ll have to pay a certain amount based on how you have made your bid.

What’s more, display ads come in all sizes.

Here’s a display ad from Adobe:

Note that display ads are more effective on the desktop.

What are Native Ads?

Native ads are like paid content that appears in a media and match the look, feels and function of its format. You will find native ads mostly in social media feeds, or on a website page as recommended content.

“Unlike display ads, native ads don’t look like ads. Instead, they blend into the editorial flow of the page. Hence, native ads are non-disruptive,” explains Devesh Sharma of Design Bombs.

No wonder consumers look at native ads more frequently than display ads.

Take this native ad, for instance:

Naturally, the look and feel of Native ads make them more effective on mobile.

Pros of display ads

  • It is visually appealing – Since display ads are graphic content, you can design and style them. You can use graphics, audio, video, etc., to stand out and attract their attention.
  • It can create brand awarenessIts visual element can benefit your business by facilitating brand awareness. Very often, display ads are branded and styled with an offer. Thus, users can gather your brand’s information by merely seeing your display ad. They don’t even have to click on the ad to get the ad’s overall look and feel.
  • It makes targeting and retargeting possibleYou can target people most relevant to your business by creating specific parameters for your ads. You can also use it for retargeting by putting your ad in front of customers who have visited your site before. 
  • It provides dataWith the data provided by display ads, you can measure your marketing activities right away.
  • DiversityDisplay ads come in varied shapes and sizes and can be presented in different formats. You can pick a style and format depending on your goals.
  • MeasurableYou can measure clicks, impressions, and conversions using Google Ads and Analytics. 
  • ReachYou can access countless sites from your Google Ads account.

Cons of display ads

  • Lower click-through rate.
  • Lower conversions.
  • People usually avoid or block display ads.

Pros of native ads

  • You can create branded content As per a study, 2 in 3 GenZ, Millennials and GenX customers trust custom or branded content more than traditional ads. 
  • It can engage the customers Since the content is created by understanding the audience, they can engage with it more. Plus, when you know how, when, where, and why the content should be placed, it can create an emotional connection with the readers.
  • It receives higher click-through ratesAs per a study, the CTR of native ads is 8.8 times higher.
  • It is less disruptive As they are included within the content, they are less disruptive.

Cons of native ads

  • It is challenging to measure metrics, such as ROI and effectiveness.
  • It is costly and time-consuming.
  • It has the potential to be too discrete.

When to use display ads and native ads?

As you can see, both display ads and native ads have their own advantages and disadvantages. To use them should depend on your business goals.

Use display ads for:

  • Creating brand awareness.
  • Targeting and retargeting campaigns.
  • Attracting users to click-through to a landing page and take a specific action.

Use native ads for:

  • Increasing click-through rates.
  • Creating brand awareness.
  • Engaging the audience.
  • Providing information about your business or services to users.
  • Driving traffic to your site.

Split test your ads

You can also conduct A/B testing/split testing to see which version of your ad is performing better. Here are some key features you can test and optimize to increase your click-through rates.

  • Headline: Check the length, tone of voice, and play around with color, font size, contrast, etc.
  • Image: Consider the background image color, number of images used, and whether you are using products or people.
  • Call to Action: Test the color of the button, language, contrast, style of the button, etc.
  • Copy: Are you using long-form or short-form? Does it resonate with the audience?
  • Landing pages forms: Test the form length, design, and the number of fields.


Many e-commerce businesses use marketing ads to create brand awareness, drive traffic to their website, engage users, target customers, and also for retargeting.

Launching your business on mobile-optimized platforms like Shopify Plus will make your marketing efforts easier. It can easily enable you to reach your audience and promote your products from the platform. Plus, it has high-volume traffic capacity.

Since you now know when to use display ads and native ads, you can choose the right type of ad for your business, depending on your business goals.

Display ads are mainly used for branding and targeting and retargeting customers. Native ads, on the other hand, can be used for shelling out information about your business, increasing click-through rates, and also driving users to your site.

Read More
Sanju November 23, 2020 0 Comments

The Supreme Guide for Hiring an Accomplished Web Developer?

Developing a website is not so easier, especially if you do not have a qualified graphic designer, website designer, or website developer. This is the main factor for any software agency to hit success in the market.

The task of hiring the skilled designer or developer, mainly for someone who is not technically sound or originating a start-up, may appear a hard nut to crack. With an attentive approach, basic understanding, and a passion for hunting down the judicious candidate, you can rationalize your task. Another excellent alternative is to hire a development agency as hostile to assisting on one full-time individual if an extremely versatile and comprehensive skill set is needed.

How to analyze the quality of a web developer?
Once you conclude your requirement, then how do you decide whom to work with? So below are a few important guidelines to enhance your chances of choosing the right candidate.

Appraise candidates for different roles across all levels
Evaluate the coding skills of proficient developers and university talent across 30+ programming languages.

Have a look at some common skills to hire ASP.NET Software developer:

  • CSS / CSS3
  • HTML / HTML5
  • jQuery
  • JavaScript

Invite applicants for remote interviews
Organize remote pair programming interviews for shortlisted candidates and connect with each stakeholder, document, and analyze a candidate’s performance through the video interview. Let candidates choose a time when they will be available on other liabilities and focus on their interviews. To evade a barrage of back-and-forth emails, provide candidates different times to pick from in your first message.

Communicating with candidates by call creates your perspective more pleasant. But, when your approach is to schedule an interview, phone calls can create uncertainty. People may fail what was said if they were in a hurry or didn’t take notes, and also candidates may feel unbearable taking this type of call if they are at the workplace.

Determine through developer’s skills
As you know, there are three types of web developers. Front-end, Back-end, and Full-stack developers. Let’s see the difference between them below.

Front-end developers assist in making changes to the front of your website. You can hire such developers to modify the design and layout of your website marginally. Still, examine that there is a variation between a front-end developer and web designer. Web designers are more ocular creative, aiming at user experience. They design the website layout, color scheme, and other visual elements to be used.

Back-end developers are responsible for website structure, shrouded behind the front-end. You might need some specialist if you want to upgrade your website’s speed, merge third-party services into the site infrastructure, or solve technical issues.

Full-stack developers are accomplished in developing both the front and back-end of websites. Such specialists are becoming admired personalities among start-ups that have limited resources.

Stipulate your business goals
All web development projects differ from one another. Without deliberating your project size and goals, it is tough to give you straightforward advice on which web developers will perfect your project.

A simpler web project involves developing a straightforward website or incorporating additional features to the existing one. You want to develop a project from scratch, a common scenario for subsisting businesses and start-ups. You want to utilize technology that nobody in your in-house dev team has experience with.

Decide on a working model.
Depending on the entanglement and scope of your web development project, you can choose among the following models of collaboration:

The project-based model is popular among start-ups or authoritative businesses that want to execute a small web development project. This model comprises of the predefined scope of work and entrenched timeframes.

A dedicated team business model works fine if you need to execute complex functions to your websites, such as cloud storage integration or Chatbot development, but want to rescue time and costs on hiring in-house specialists.

The extended or out staff team is the best option for developing huge projects while lodging within the project’s budget.

Where to hire a web developer
Nowadays, it becomes easier than ever to find and hire a web developer.

First of all, decide whether you want to hire developers full-time, part-time, contract-based, or remotely as there are most popular platforms like LinkedIn, freelancing platforms, classified websites where you can connect with different levels of experienced developers.

To recruit a freelancer, utilize one of the following websites:

Guru website has become a job marketplace for millions of freelancers. The site incorporates various payment alternatives as per milestone, per task, or by hourly rates.

Upwork is also the most popular job marketplace for searching freelancers. The site has many primary tools, involving time tracking, automated payment per acquired milestones. is another site to track a remote worker that transpires with online chat, a milestone payment, and other useful modules.

Specify a payment paradigm

If you determine to work with a sole web developer or web development team, you will require to reimburse them a salary every month, like systematic workers. The same is crucial for both our staff and passionate team working models. 

Moreover, for a project-based working model, you can select between: 

A fixed price-paying model is the perfect alternative for compact web projects with a clear idea of work and time frame.

Time and Material is used for small, medium, or big- sized projects when the requirements of work and the time frame are not so simple to estimate. This paying model involves paying the hourly rate of individual developers depended on actual time spare on development.

Working experience
Few niches, such as eCommerce, need complex development methods both front-end and back-end, so a web development company with past work experience in the aperture of your business is an additional advantage.

The knowledge of industry-specific trends and challenges is necessary for the company you hire. It must be bold with the prospective customers’ segment and come up with creative ways to keep the site combative.

The task of hiring the right designer or developer, especially for someone who is not technically sound or commencing a start-up, may seem a hard nut to rupture. With a targeted perspective, basic understanding, and the intensity to chase the wise candidate, you can simplify your task.

Read More
Sanju November 4, 2020 0 Comments