How many SEO tools do you currently use?

Let us put it the other way, what SEO tools do you think works the best?

Or allow us to ask, do you prefer to use free or paid SEO tools?

Adding just one more, do you know how many SEO tools are available at your disposal?

Coming to it, SEO Agencies in Mumbai and India use different tools for different needs. Maybe you could have one for keywords and the other for search engine rankings and analytics. Among a wide range of paid and free versions, Google Search Console is an exceptional free tool for keyword and SEO ranking tracking.

Let’s know more about it. Dive into the tips of how to unleash the real power of this wonderful SEO tool.

What is Google Search Console?

A free tool from Google, sound interesting right. Yes, it is Google Console. It allows you to optimize your website for the search results of the Google search engine.

You get bags of information required for SEO to be effective. Wait, there is more. Through this tool, you can also explore the issues with your website. This does not end here, it will tell you regarding the mobile-friendly status of your website, whether it is or not. All this makes this tool deserve a place in your SEO tool bag.

Let’s Dive into the Tips for Google Search Console

1. Look out for the ranking keywords

The performance report you get from Google Search Console will put forth the important basic data bits required for SEO. Among them, you will find ‘queries’, having the keywords for which your site and page ranks.

You need to log in first. You can find the keywords under ‘performance’ and scroll down. For detailed information on individual pages ranking, click on the ‘pages’ tab. And here you have the list of pages to review.

2. Determine user interaction with your results

In the graph located above the performance report, you will find your result metrics – total impressions, total clicks, average position and average CTR.

The performance report displays data for your entire website. However, in the ‘pages’ tab, you can find the report showing data for a specific page. Moreover, you can select the metrics to view the particular data you want to see.

3. Finding and submitting for Google Index

The ‘Console’ report of Google Search Console will let you know the number of pages that have been indexed by Google. Find it in the ‘Coverage’ tab under the ‘Valid’ tile. This stands as a crucial step to determine the site’s crawling, indexing or duplications concerns.

For the unindexed pages, you can submit them for indexing. Processing your request might take anywhere between a few hours or a few days.

4. Watch out for your mobile users

Google has rolled out its mobile-first indexing and with this, it is time to gear up and make sure that your website is mobile-friendly.

With Google Search Console, you can find out any issues with mobile pages. You can get a list of the pages that are not mobile-friendly and what needs correction. Therefore, dig in for a better mobile user experience.

5. Check for penalties of your site

When your website is in violation of quality guidelines, Google can issue a manual action. This might also cause your website to be removed from its index.

Therefore, if your need to explore this area, look out for the ‘manual actions’ report and check whether you have been charged a penalty or not. Alongside, get instructions on fixing the issue and reindexing the site.

6. Take out your data

Whether you prefer Google Data Studio or MS-Excel, you should export your Google Search Console data.  Moreover, you can efficiently export the data into a document for a better view.

Above all, exporting your data and saving it somewhere else ensures that you do not lose your data. Also, you can run sophisticated analysis which Google Search Console allows to a limited extent only.

7. Look out for mobile as well as desktop traffic

Within the performance report, you should look for the devices. The majority of the business owner focuses on mobile traffic and rankings, from where most of the traffic comes from. However, you should remember that your desktop traffic is different and so are the rankings.

The ‘Devices’ section will list out the devices driving the most traffic to your site. With effective reports, you can work on your SEO game.

8. Do you submit new URLs for inspection?

Google might take a good deal of a few days to locate your URL. In the meantime, when you refresh and check your Google Search Console data, you will not find any immediate impact due to its non-existence.

Therefore, it is best to get your site’s URL indexed as soon as possible. Submitting the URL for inspection will make things work faster.

9. Find prevailing and upcoming trends

With Google Search Console, you can keep an eye on the upcoming trends. Look for the search results performance report to explore where your organic search traffic lands up. With detailed information, you can make your website make the best of the opportunity.

10. Compare your data with the competitor

Staying in the race with your competitors is something that holds utmost importance. If they have better rankings than you, look out for what they have and you do not. It is never bad to get inspiration from any place. However, remember that you add your uniqueness to it and make it exclusive to your website and content.

The Bottom Line

Google search console has been one of the most underrated but exceptional tools in the free SEO tools arsenal. With the right understanding and strategy, you can leverage the best of it. Moreover, you have the tips now and some information as well. Therefore, don’t wait, just dig into exploring the realms of the tool you have at your disposal.

Video marketing is believed to be a billion-dollar opportunity for your business. Live stream shopping is among the most powerful tools to increase sales and if leveraged thoughtfully it can also be the most powerful marketing strategy for your business. You can simultaneously record and broadcast your online streaming show in real-time. After many surveys, this has been observed that live video marketing is a fortune-worth opportunity, so live shopping is considered a valuable asset when it comes to the promotion and generation of revenue.

Listing down few ways to use live commerce as a sales tool:

Create pre-event trailers and notifications

To host a good stream and generate revenue you need to start sharing a lot of event teasers and send notifications through different platforms so that your audience becomes aware of the live stream shopping show. Host a pre-event campaign a few days before you plan a show as it will help you start good and have a better impact.

You can also multi-stream your show that will allow or help you stream or post your stream video to all the connected social media platforms.

The growth of live stream shows is calculated by the number of viewers that joined and got engaged during a show. To make your live stream shopping show a success, you need to start promoting your show as early as possible so that the maximum audience is well aware of the live shopping show.

Plan Your Video Ahead

Video commerce doesn’t necessarily mean that you have to present it on-the-spot. It is best if you pre-decide the format or the functionalities of your show and create your content beforehand.

You can present your live shopping show in different forms like having a panel-discussion, a talk show, conduct an interview, or can also have a Q&A session. Once you decide the format, it becomes even more straightforward to create the content or say script of your show without missing any critical or detailed information with your customers.

Live stream product launches and demo

Influencers, celebrities or brand ambassadors leave a lasting impact on audiences as people trust known faces. When you plan to launch a new product in the market and want your audience to purchase them all you can do is invite an influence, celebrity or an predominant personality to encourage audiences to purchase.

This method is considered to be quite impactful and it ensures to bring invested returns quickly.

A celebrity demonstrating your products will help audiences to be familiar with a new product which pushes them to shop from you.

Give “buy-now” discounts

A lot of customers are considered impulsive buyers. Providing them with a buy now option will surely attract them and make them click on the buy now button. When offered various discounts and deals on the “buy now” opportunity will surely encourage them to make an instant decision.

You can also create a feeling of urgency among the customers by offering them a limited period discount.

Hosting competitions

This process is very similar to the “buy now” option but in this process, you encourage your audience to participate in a competition, which will help you find out a winner who will have product or brand-related knowledge.

The prize that will be offered to a winner can be the new product launched, a gift hamper, free services, a discount coupon, etc. This method will help your brand create awareness and knowledge related to your brand and products amongst customers and help your brand to bloom.

Prepare and host a live streaming webinar

Live webinars provide a great advantage as it allows the audience to see your live performance. It also offers a space for the Q&A session, live chat option and to share your experiences.

Multistreaming a live show

It is always beneficial to broadcast your show on various social media platforms to grab the maximum audience as you never know which platform will bring the most audience from. Thus, audiences present on different social media channels will get a chance to see your live stream show and help the brand to reach maximum people.

Conclusion

Live commerce helps build and establish a strong relationship with their customers and expand a strong demand for your products. By incorporating live commerce in your business, you can easily, quickly and efficiently develop your brand reach.

Leveraging the right set of strategies for your live stream show is essential and beneficial as it will eventually boost your revenue, brand awareness and improve product sales.

To incorporate all the ways mentioned above, you need to have a proper live shopping solution. With Channelize.io live shopping solution, you will be able to see a positive impact on the following:

• Cost per acquisition (CPA)
• DAU & MAU – Reach & Engagement
• Average Session Time
• Organic acquisition traffic
• Repeat customer rate

To know more about any customisation details as per your needs and any other detail, you can email us at info@channelize.io or visit our live shopping solution page.

While dealing with designs on Photoshop, the designers working for manpower consultancy and other businesses usually have some deadlines to finish the given project. Therefore, to do so, it is important that the designers are aware of all the shortcuts that can be used in Photoshop. These are the basics while working on the application and should be learnt by all designers when they work for a manpower consultancy so that they can complete the designs quicker. This is important because not even some professionals are aware of these shortcuts. Therefore, provided below are some shortcuts for the designers to know and learn.

1. Copy CSS

There are two aspects of design, namely creative and coding. Many designers are involved in both these aspects as the manpower consultancy and other companies may not hire two people for a given project. Therefore, the designers who are also involved in coding their design needs to know about this shortcut. This shortcut may help you in copying the Cascading Style Sheets or CSS of not just one but each and every element that is present in your whole document. This can be done in the following way. The CSS has layers and to copy it, you need to click here on the layer you want to choose and then select ‘Copy CSS’ option. For use, a sneak peak of the CSS is visible on the clipboard.

2. Adobe Preview

This is looked upon as a great feature by most of the designers. This is because as the name suggests, it provides a preview of your designs. This means that it allows you to look at your designs on a particular screen size of your choice. This comes in when the designers have to check up if each and every pixel looks perfect on every device.

3. Artboards

In comparison to the other basic shortcuts, this one might be a bit of a niche one for the professionals who have been spending some time creating designs. This is because this feature or shortcut is a new addition to the Photoshop CC and therefore, the designers new to Photoshop might pick it up easily. For the UI designers, it is imperative that they employ several art boards because it proves to be a necessity. These multiple art boards are used in just one single document. This is done so that the designers feel that they are working on Illustrator and are able to put up their mockups on separate screens.

4. Saving designs for web apps and device apps

The saving of designs can also take time and be a hassle that may encourage designers to forget doing so. This could lead to a disaster if the computer lags at any stage. Therefore, to learn the shortcut for saving the design is essential so that it is simple and easy to remember and do. Usually, designers use the option on the menu bar to save their designs. The shortcut to do this is to press Ctrl+Shift+Alt+S for Windows and Cmd+Shift+Opt+S for the Mac devices.

5. Eyedropper Shortcut

There might be times when while using the brush tool, you might not want to use the colors on Photoshop. Therefore, there is an option known as the eyedropper tool which can help you choose a particular color from an image too. But when the designers working for manpower consultancy agencies and other companies want to select this tool, they need not look for the tool on the panel and click on it. Instead, for temporary switch to the eyedropper tool, they can hold Alt or Option key and then once they release, the brush tool will come back.

6. Lorem Ipsum Generation

When mocking up for an application or a website, the UI designers might not always have access to a copy that might work for content. Therefore, Lorem Ipsum is available for the designers to choose and work with. Many professionals and beginners usually work with an application on the app that provides them with a tool that generates the Lorem Ipsum function. However, it is important to note that this can be done through Photoshop too. As some designers might not be aware of, Photoshop too has the Lorem Ipsum function. After drawing a text box, the designer can select the ‘Type’ option from the menu bar and then select ‘Paste Lorem Ipsum’.

7. Altering the units of measurement

When creating a new document, there might be some default settings on it that may need to be changed. Therefore, any UI designer working for organizations like a manpower consultancy or different brands may go through the struggle of changing these default parameters. One of these is the default measurement provided in inches more than often. To change this into pixels or any favored measurement of your choice, the designers might have to go to edit option, select preferences and finally go to units and rulers. However, it is easier to just right click on the ruler given around the document and select the appropriate measurement.

8. Copying shape attributes

This is the same as the copying of the CSS layers that was mentioned above. This comes in quite handy when the designers feel the need to or have to set about designing more than one shape element. When you copy a shape attribute, every property along with the color etc gets copied. This can be done by a right click on any layer, the properties of which you want in your copied attribute. Then select the option Copy Shape Attributes and finally choose the layer you would like to copy these attributes to.

9. Fill the layers easily

This function allows the designer to fill any layer of their choice with the color of their present foreground and background. This basically works towards finishing the design as soon as possible. For the Windows devices, this is done by pressing Alt+Delete for foreground and Ctrl+Delete for the background. For the Mac devices, you can press Alt+Backspace for the foreground and Cmd+Backspace for the background.

The use of WordPress requires you to keep creating content that engages the users and make sure that the site has been optimized so that the rankings for the site automatically improve. This also frees the website of any technical lags and increases its usability too. The WordPress site will help you take care of the fundamentals that help the site to rank on the search engine. However, this may also need some tips and tricks so that the rankings of you site may improve further. This can also be done if the brands hire SEO expert for their site.

1. Select the themes which improve SEO for your site.

In the process of installing WordPress, there may be some default themes like the ‘Twenty Twenty’ which may be displayed in the beginning. But it is not the best alternative to select the default theme and it may be better to keep looking among themes. WordPress provides users with multiple themes which are free and when choosing one, make sure that they are SEO friendly so that your rankings improve.

2. Consider host providers which might be best.

The provider chosen by you for your site should be one that you can rely on. There are some more factors to consider before the final selection like the speed provided and the security that the site gets. These factors must be thought about and discussed when the companies hire SEO expert who can provide professional tips so look at this site.

3. Look for free plugins before optimizing the site.

It is important that the site be optimized but before that, the focus should be on the installation of a free plugin for the WordPress site. You may go for the commonplace ones like the All in one or the Yoast SEO. This might be selected by the companies that hire SEO expert by discussing this with them. The most common misconception is that the plugin may help in optimizing the site. This is not the case as it just eases the process for you.

4. Include the ‘last updated’ information on the site.

The content for your WordPress site should always be updates whenever there are any changes in the relevant information. But what confuses people is that whether they should include the modified date or remove these dates altogether. The best option here is to include the last updates or modified date so that the users know that the content is not a thing of the past.

5. Context can be useful for the users to understand content.

This can be done by the Schema markup which adds context to any type of content or data on your WordPress site. This leads to an eventual enhancement in the SEO for the site. This is because the search engines like Google are now able to comprehend your content and this means that they can mould it in several ways.

6. Use Tags for the pages to categorize your content.

WordPress provides you with the option of categorizing your content or placing it under different relevant tags. The brands hire SEO expert so that they know how these tags and other functions work. This option assists you in separating contrasting content and grouping similar content for the ease of the users.

7. Just the optimization of content may not work well.

This implies that the optimization of images is beneficial because it leads to an improvement in the speed of the site and its efficiency too. The images may contribute to the site slowing down in a major way. When the WordPress sites contain a lot of images within their content, the page size will inevitably increase. Usually this happens because the images have not been optimized.

8. Add descriptions and alt tags to images.

When there are images added to your WordPress site, make sure that you include alt tags for each of them. These actually lead to assistance of the visually impaired users in accessing your site. Along with it, they might serve as context and descriptions for the images added. Make sure that the alt tags attached to images clearly describe what the images are all about.

9. Optimize the file names for the images added too.

Everything that comes under your content in your WordPress site should be subject to optimization. This means that all images and media should also be rich. When uploading an image to the site, check the file name too. This means that the file names for images should be the content of the images in a few words instead of the useless file names that get saved in the library.

10. Relevance of topics for different pages should be established.

When you hire SEO expert, they might advise you to use internal links for the content on your site. This basically saves the relevance of topics for different pages in the site. It adds to the ease of users while navigating the site and pages. This process is very easy and simple to follow. The content that needs to be turned into a link must be highlighted and then the link option present in the tool bar must be selected.

11. Headings for the site need to be optimized too.

When you create the default URL to your WordPress page or site, the title or the heading should be optimized too, along with the other elements. The heading provides a sneak peek of what the content inside is all about. Therefore, the title, headings and the sub headings need to be clearly geared towards the content inside.

12. Carry out keyword research to improve rankings.

While optimizing the content within your site, you may get confused as to the keywords that should be used. This is where the keyword research comes into use. When you start off with search engine optimization, keyword research must be one of the first steps. The keywords are the main factor in planning the content for the site.

The main job for the graphic designers is to create visuals that seem to be aesthetic to the users of the application and the companies hire graphic designer to do so. It is also done to create visual appeals in the software that they work on through their unique designs. check here for some tips that might come in handy for the graphic designer who wants to create designs for digital marketing.

1. Be decisive when it comes to the designs you create.

Quite a lot of graphic designers are confused when it comes to the creation of a graphic design. No company wants to hire graphic designer who is confused about the visuals he needs to put out. Therefore, no matter what, make sure that as a graphic designer, you have an idea about the designs you are creating. This includes whether the marketing strategy deserves a simple and minimalistic design or a complex one.

2. Try to be quick in the process of creating the designs.

As the companies may be anticipating the release of an application they may hire graphic designer with a deadline in sight. For this reason, the designer needs to do everything they can to complete the given project before the deadline. Therefore, the one way to complete the designs in a quicker manner is to learn the shortcuts of certain basic functions. This may eventually result in the designer saving a lot of time that they can dedicate to complex issues.

3. Experiment with different colors in your design.

When the users look at your design in the digital marketing mediums of the company, they would firstly not focus on content. The whole purpose of designs are to attract the users through different and unique visuals and for this, colors are an essential element. Therefore, when creating the designs, the graphic designer needs to settle on a color combination with the use of color wheel. This is also known as the color palette for the brand and can either include complementary color or contrasting ones, according to the requirements of the brand.

4. Use infographics to your advantage in the graphic design.

When it comes to digital marketing, the design has to be rendered in a way as does not tale up a lot of time of time for the users. This is because the users online do not want to waste their time decoding messages from brand. Therefore in this case, the use of infographics can be beneficial as the text and images can relay the message in a very simple and quick manner. This is because the infographics usually increase the attractiveness of the content and therefore enhance the readability of the brand marketing.

5. Customize the designs in both an attractive and professional way.

When the companies hire graphic designer, they usually let them take over the project for the graphic designs and only explain to them the brand identity and requirements. Therefore, it is necessary that the designers understand the explanations and instructions provided. This is done so that the designers do not go ahead and focus on just one aspect of the graphic design. The designers need to keep in mind that the designs should be engaging as well as professional and basic.

6. Go for a pattern instead of an individual design.

The companies hire graphic designer for social media posts too as it is an important part of digital marketing. The designers therefore, while working on these social media posts, should always strive towards creating a pattern or string of around three posts. This keeps the users in anticipation as to the next upload and provides leverage to the posts. When the designers create individual posts, usually these get attention but do not create the anticipation that the series of posts create. This is also beneficial for the designer because they might have an idea to start off with and then continue it, creating sub-parts for it.

7. Alter your color preferences in accordance with the brand.

It so happens that over the course of time, as a graphic designer you might have to work for brands which promote different products and messages. The brands might very well have requirements that are completely contrary to each other. For this reason, the graphic designers may have to adjust and change their color palettes for different brands as the ones with a basic product might go for a subtle color theme. On the other hand, the brands which promote energetic products might have loud colors with vigor like red and orange.

8. Be prepared with updates for the clients.

This is also a way to plan out and outline the whole project along with the designs you would like to create. When the first prints of the designs are handed over to the client companies or individuals, they would expect to be regularly updated about the progress the designer makes. This would constitute the designer drawing up mock plans and designs for the clients to peruse and suggest improvements, This is also a major help to the designers when they are working on the actual and final design.

9. Encourage the customers to purchase the product.

When the graphic designers work for a company and designs ads to promote products, they must make it a point to add a call to action button in the site. This is so that the customers after finding the marketing medium are motivated to get in touch with the brand and try to purchase the product.

10. White spaces should not be considered as wasted.

Many designers want to include various elements so that all users find something to their liking in the design. However, this might result in the design looking chaotic and decrease its readability. To avoid this, the designers should incorporate some white space which serves as a break for the eyes and separate certain content, placing them apart and therefore, emphasizing their importance further.

Digitalization and the global coronavirus pandemic accelerated changes in consumer behavior which altered their shopping habits. Widespread lockdowns pushed more shoppers to shop online which encouraged brands to invest in live commerce. Let us first understand What is Live Shopping?

Live Shopping or Live stream Shopping can be defined as the merger of shopping services and real-time streaming videos. Live online shopping first emerged in China and has since grown to become an essential sales channel for all e-Commerce brands all across the world. Suitable for all industries like beauty, fashion, consumer electronics, travel, and tourism, etc, Live commerce successfully bridges the gap between sellers and buyers.

Live stream shopping is the most powerful way to build your brand. Videos commerce can help you build deeper connections with your customers and help retain them. Live online shopping involves broadcasting a video while showcasing products in real-time. As everything happens instantaneously in raw form, this leads to improved customer engagement.

Additionally, consumers do not put their trust in brands easily. With a number of online hoaxes taking place and the availability of too many brands have made customers think twice before trusting a brand. Here is when live streaming shopping comes into play and takes your brand to a whole new level.

The most effective way to add live commerce to your online store is by integrating your websites or apps with a live shopping solution. Channelize.io live shopping solution is the one that can help you build brand awareness and credibility while you sell live.

Introducing Channelize.io Live Shop on Shopify

Channelize.io has launched a Live Shop on Shopify that allows Shopify merchants of all sizes to leverage the power of live selling and boost their revenues.  Our Live stream Shopping can help your brand in a number of ways as mentioned below.

• Live commerce ensures that your target audience is briefed clearly about your products and your brand. You can show them behind the scenes giving them an idea about your company, your work culture, and your vision. This will assure shoppers that you are an authentic brand.

• Our Live shopping app for Shopify will help you demonstrate or showcase your products in engaging ways that can empower your customers to make informed decisions.
  
• As everything happens in real-time your brand will be reflected as an authentic brand leading to an increase in your cart value and eventually the sales.
  
• Apart from being a sales tool if leveraged thoughtfully our live shop on Shopify can serve as an effective marketing tool.
  
  
• The best part is that you can Install this Live shopping plugin for Shopify for Free and Upgrade as you Scale-up.

Getting Started

Once you install our Live shopping plugin for Shopify you can get started easily by following a few basic steps as mentioned below.

• Installation of the App
• Creating an Event
• Adding Event Basics
• Choosing Products
• Adding a Host
• Managing your Event
• Going Live from Broadcaster App

Use Cases

Live Online shopping in recent months has become the basic form of purchasing products and hence all almost all the industries are jumping onto this technology. Brands have started realizing the advantages of live stream shopping. Here are some use cases that can be achieved by leveraging our Live Video Shopping plugin for Shopify.

• Hosting a fashion show
• Launching a gadget while showcasing its features
• Inviting celebrities to promote products
• Hosting giveaways and live contest
• Live streaming a tourist destination
• Live streaming a yoga session
• Offering limited-time deals and interacting with customers via live chat
• Collaborating with an influencer for a Q&A session
• Giving behind the scenes glimpse to your customers and much more

Wrapping Up

Livestream e-commerce is a unique experience, both for buyers and brands involved. The direct real-time interaction with customers makes it a unique selling as well as a marketing tool.

Shopify owners can now show customers products in more detail and customers can ask whatever they want to know directly by leveraging our live stream shopping app.

Let’s quickly recall all the benefits of our live shop on Shopify.

• improves conversion rates
• is educational and appealing to buyers
• appeals to younger consumers
• leads to increased sales and reduced returns
• is shareable on social media
• makes shopping entertaining
• easily accessible

You can reach out to us at info@channelize.io and clear your queries else you can simply install our Live shopping app for Shopify and start selling live.

With half the world moving towards a work from home setup, the risk of your business security is a worrying point. In a recent survey,  87% of small business owners do not seem to prioritize this as a concern. In another staggering study, it was also seen that half of the small businesses are prone to a cyber attack.

Businesses that are based online are a soft target for hackers. These businesses have a lot of data to take care of and not all their security measures are always efficient. Hackers can steal this information and put your business in jeopardy greatly. But, cybersecurity for your business becomes integral, because the biggest way to put your business at risk is when you haven’t taken measures to secure it.

So, in this article, we will take a look at how cybersecurity for your business is important and what are the top 5 ways to ensure cybersecurity for your business:

5 Ways to Ensure The Cyber Security of Your Business

While we recommend using a trusted software to keep the cybersecurity of your business intact, here are some additional tips you can use:

• Train Your Employees Well
  
  Firstly, we recommend that you have a business security plan, especially pertaining to cybersecurity. Your employees should be well acquainted with this. It should have guidelines on the best practices, especially the ones that you expect your employees to follow in the event of a crisis. You should tell them about your cybersecurity policy as well as the protocols that the employees must follow in case a breach occurs. Educate them about simple practices like creating strong and unique passwords for each of the accounts. Also, tell them to avoid using company accounts on personal devices without stringent security measures. Encourage them to use a two-factor authentication method to keep data safe. All of these measures would surely help in taking a step towards setting up a safe framework for efficient cybersecurity.

• Keep your computers updated and in sync with the latest technology

One of the best ways to ensure cybersecurity for your business is on track is by regularly updating your company devices. This includes your laptops, desktops as well as mobile devices that you provide to your employees. Make sure that your operating systems as well as web browsers are updated and are protected (via MDM Software)against any threats that may harm you and your client’s data. Have a dedicated team or resource to keep a check on new versions of software that you are using, which includes security software too. Nearly, all software stored in your computer requires regular updates. On the other hand, follow up on your cloud software being up to date, as the update process will be facilitated by the provider of the cloud software.

•  Create regular backups
  It is also necessary to create a regular backup of information for all your devices. In case the information gets stolen or is missing, you should have a quick stand-by ready. All your vital information needs to have a backup. For instance, you may keep necessary vendor information in a shared folder on your desktop. But, we also recommend keeping it on a stand-by hard disk for easy access in case your shared folder gets lost. Additionally, you should have a copy of your passwords too. The key decision-makers and the IT department of the company must have easy access to these. Otherwise, in a time of crisis, it can get tricky to retain important information.

• Secure your wifi and network connectivity
  Your business WiFi is pretty much the first point for the cybersecurity of your business to be compromised. Secure your WiFi in a manner that only the IT department of your company knows the passwords. Do not circulate all the passwords amongst employees either. Let the IT resource set up the company WiFi for them on their preferred device. In case, you wish to have WiFi for your consumers and clients to use, then make use of a different network. Guests should not have the same WiFi as employees. This can help you in keeping cybersecurity intact and prevent hackers from attacking your data through your WiFi.

• Limit admin access and the decision making should lie with a limited number of people
  Have a set limit for people who get access to your company computers as well as accounts. Even a well-known, trusted person should not be given access to the computers or this information that is typically unauthorized for usage. For instance, we don’t recommend letting a client borrow your laptop to simply look something up. Additionally, employees from different teams should have different levels of access to technology. An accountant need not share accounting and financial information with other colleagues. Similarly, the IT team should have all networking passwords secure with them so as to keep the cybersecurity of business intact.

With the aforementioned measures, you can figure out a strategic plan to ensure the cybersecurity of your business. All of these will surely help in keeping your business safe currently and away from any harm caused by hackers. We also recommend using safe communication tools for your team so that all official data is kept safe and there is no hindrance in the communication either.

These are the times when people are physically distant from each other. But the technology is constantly advancing and managing to keep people in contact and connected. Video conferencing works as an asset for companies and businesses in such a case. It is a platform where people organize and attend meetings and have meaningful conversations face-to-face. Video conferencing allows to have such interactions irrespective of the location and keeping people of a workplace engaged. Moreover, in the pandemic situation, the collaboration from the video conferencing software has helped people stay remote and safe.

Two of the leading software in this field are Microsoft Teams and Zoom. Although both companies offer similar video conferencing and collaboration features, each software varies significantly to specific features. Microsoft Teams grab advantage from the fact that it is associated with Office 365. It has SharePoint, Outlook, OneDrive, and many other essential applications. On the other hand, Zoom provides something more than audio and video conferencing but performs well in both fields.

Here are some of the other critical comparative features between Microsoft Teams and Zoom. These will help you decide whether to buy Microsoft Teams or Zoom:

1. Security: Security is one of the most critical features a company looks for while choosing software. The company needs to have software having end-to-end encryption and no data leakage. Microsoft commits to providing such a level of security and multi-factor authentication (MFA) and Rights Management Services (RMS).

Zoom, on the other hand, has a bit different security approach. It has third-party data centers and provides two-factor authentication and passcode protection.

2. Interface: In terms of interface, people enjoy the view of both the applications. It entirely depends on the taste of the person using the application. The interface of Microsoft Teams is more professional, whereas many enjoy seeing a gallery in the Zoom. Thus, it all is a matter of choice.

3. Voice Compatibility: Microsoft Teams allow users to make phone calls and manage them with an in-built phone system. Zoom also has voice compatibility, but it does not offer a feature like connectivity to existing voice technology.

4. Pricing: This is another crucial feature to consider while looking for good software. Microsoft Teams comes along with many other applications useful for any business or Enterprise. It comes with Office 365 and offers all the advanced features like security, online exchange, receiving and transferring calls, etc. Therefore, one can buy Microsoft Teams at a price and requirement that suits best to the company. It starts from Rs 125/user/ month for a basic business suite to Rs 1440 user/ month for Enterprise.

Zoom has a 40-minute meeting cap and comes at the cost of Rs 1300/ month, Rs 1800/ month, and Rs 7950 annually for Professional, business, and education purposes, respectively.

Therefore, if we compare all the essential features of a video conferencing software, Microsoft Teams is worth buying. When one goes to buy software, it should be kept in mind that the licenses are genuine. It is important because it helps in the proper up-gradation and prevention of cyber threats. To buy Microsoft Teams, one can contact Wroffy Technologies who provide genuine licenses and installation services.

In the mid of this decade, a wave of No-Code Machine Learning Platforms is coming. Many businesses have turned their market strategies, focusing on influencing artificial intelligence to develop software-based products. No-code AI platforms will ramp the development process multi-fold as they can turn complex tasks related to design and development with approachable solutions and streamline interactions.

This direct method has earned quick popularity, and Artificial intelligence is set to take on strategic significance in helping businesses grow. The AI workflow in development improves in-house activities and diminish expenses exponentially. Compared to building AI-enabled applications according to traditional methods becomes costly, complex, and time-consuming.

The traditional methods are not adept enough to overcome the complexities of handling data. It also increases the gap between clients and the developer team. But No-Code Machine Learning Platforms can help regain confidence among the company.

This no-code ML are suitable for those with a non-technical background. These platforms are the only possible tools to build applications without even using high-level coding, which results in a developing method that is more agile and far more fruitful.

What is a No-Code Platform?

The primary influence of expanding the AI and machine learning area is to make coding as simple as possible, helping small and big businesses develop complex applications with as little efforts as possible. And because the industry is moving towards no-code AI, ML, and deep learning, it’s crystal-clear supremacy for AI in the future, creating the essential requirement for No-Code Machine Learning Platforms to further the mobile app development.

Software development has evolved exponentially over time. A previous couple of years have been fruitful, and No-Code Machine Learning Platforms are on the rise to contest its former strategies. Within the past, primarily, this functionality was only limited to business applications like Microsoft Excel. The concept then got introduced into application development, and now it’s progressed to achieve AI with machine learning.

There has always been a high demand for developers because companies lack the adequate technical talent required to develop mobile apps. Those companies that cannot rent or hire contract-based developers, or people who want to save more of their time in development, are increasingly getting used to no-code platforms for machine learning.

This increasing popularity has attracted a lot of attention from big tech companies, and they now stand tall utilizing these technologies to reign over the mobile app market. It also enables companies and small business professionals with minimal or no coding experience to create applications and fill their talent gaps.

Working of No-Code ML Platforms 2020

It is a software development tool requiring little to no coding to build applications and related development strategies. A No-Code Machine Learning Platforms enables the practice of visual interfaces with minimum logical reasoning and drag-and-drop characteristics, preferred more than general coding languages and their medium.

These autonomous programming tools allow users who haven’t learned the precise understanding of coding or software development to create applications for particular purposes like mobile apps.

Also, these programs have grown increasingly popular as a swift and candid option compared to conventional software development services. Professional and non-professional developers can utilize a no-code program to make various complex apps that meet business demands for growth, autonomous methods, and increasing digital transformation.

List of the Top No-Code ML Platforms 2021

Create ML

It is mainly utilized by mac users to train and test custom machine learning methods. It can easily recognize images, translate text to get a meaning, and relations among numerical values.

It can build an ease-of-use app interface to robust on-device models with machine learning techniques. It can run single projects using several datasets offering advanced training and testing of the models.

Data Robot

It is one of the most productive and popular end-to-end enterprise AI platforms, providing quick and straightforward mobile apps deployment with precise predictive models.

DataRobot is capable of handling powerful AI-based apps at the enterprise scale, also of in-tune supporting the process of preparing, building, monitoring, and deploying software.

BigML

An open-source no-code ML tool, utilizing ML in application development, commodifies ML as a service for business development. This tool only requires a few fresh clicks to create a productive ML or deep learning model.

Google Cloud AutoML

A no-code Auto ML tool helps with the advanced training of high-quality custom models with minor efforts and machine learning skills. It enables developers with limited or no machine learning expertise to train and create high-quality models, especially for their business needs.

It only takes a minute for developers to build custom machine learning model for themselves. It is effortless to utilize AutoML with Google’s ML capabilities to create custom training models for ML and then integrate them into applications and web sites.

Fritz AI

Fritz AI supports iOS, Android, and SnapML, Lens Studio to create machine learning adaptable applications. It can also develop a model of development Studio to train and test custom solutions. Or you can go straight in with pre-trained models to ease business development processes.

Google ML Kit

Google ML Kit, a mobile software development kit, bringing Google’s machine learning expertise to support Android and iOS app development.

It only utilizes a few code lines for achieving its tasks without any expertise in machine learning.

Microsoft Azure Automated ML

An Automated ML tool perfect for training and testing models developed through machine learning capabilities. It influences users to find and identify solutions through a machine learning pipeline.

It is best suitable for practising models in data science with immediate problem-solving.

MakeML

This No-Code Machine Learning Platforms is utilized to build object identifiers and partitioned neural networks. It also makes the process of setting up training models more effortless and more straightforward.

It is a traditional tool for building datasets and requires no python code.

RunwayML

It is a no-code tool for students and artists, making machine learning techniques conveniently available for students and creative professionals for a wide range of activities.

It can train any many of your models to produce images and recognize items in the pictures.

Obviously AI

A no-code machine learning tool best suitable for business analysts. It drives data science effortlessly, allowing anyone to process accurate

predictions with analytical data by asking and resolving natural language queries.

Wrapping Up No-Code ML Platforms 2021

As far we have learned about No-Code Machine Learning Platforms, what are they, how they work, having a clear comprehension of these, stating that mobile apps with AI capabilities are the new future. It also offers hopes for those who are from non-technical background and will open countless possibilities for them.

No matter how big or small your business is, getting noticed in the 21st Century is all about how you market it on the internet. With over 4.13 billion internet users around the world, this is an opportunity that every business invests in, when it comes to marketing. Marketing is an essential part of establishing your brand and generating sales leads for your small business, and because of global digitization, there is no better place than the internet to start with. In this post, we’ll discuss some of the best internet marketing tips that you can use to grow your small business in 2021.

An SEO-friendly Website

For any small business, their website is the storefront where potential customers and users will find you on the internet. This is where people learn about your business and buy your products and services. Building a neat or a fantastic looking website is the first step, however the most important next step is to get your website optimized for both search engines as well as conversions. You can always buy traffic to your website through targeted ads, however, what a small business should target first is to get organic traffic on the website. Here are some tips on how you can do that:

• Create good-quality content on topics that relate to your business.
• Having an extensive keyword research before you create your website.
• Incorporating primary keywords on all the landing pages, titles, meta descriptions of your website.
• Focusing on local SEO and long-tail keywords.
• Optimising page load speed and page design for various devices.
• Utilising structured data for better rankings on SERP.

There are a lot of other things when it comes to getting an SEO friendly website up and running, however these tips are the starting point.

Defining Your Brand Story

What connects people to a brand is the story of their origins, success and what they do the best. This is mostly found in the About Us, section of a website. On your website, telling your brand’s story is the most effective way to form a distinct brand image to connect with your target audience. Brands that have an authentic story about how they came to be, work best in-terms of recall and creating an everlasting impression among your users.

Have a Rewards and Referral Program

This is one of the most simple and effective internet marketing strategies that many small businesses miss out on. While big businesses often use the rewards and referral programs to keep recurring customers, having such a program for small business can be way more fruitful than one might think. Referrals are a way of earning trust of an existing customer as well as building confidence. Referral programs with rewards in the form of discounts/add-on etc. incentivises your existing customers to recommend your brand to their friends. Small rewards for friends who sign up via referrals, like an introductory discount, can also push them to the bottom of the funnel to make their first purchase with you. Rewards in the form of community building like asking your customers to follow your social media handles or take part in a hashtag challenge will also ensure that they engage with your business more often and foster a customer loyalty towards your small business.

Investing in Analytics

On the internet, data driven marketing strategies work the best. They have a better lift rate than what gut or emotion driven strategies would. This is true of the internet, where the user attention span is the least among all media vehicles. There is little scope to make mistakes for a small business when it comes to internet marketing. This is where data plays a key role in helping you understand your customer base as well as how your existing customers actions when interacting with your business on the internet. The best part of having analytics for your website and social media handles is that you really don’t need to pay a lot for investing in analytics. A good starting point for your website is Google Analytics, where you can get insights on the performance of your website landing pages.

Social media monitoring tools also play a key role in paving the future of a small business. You constantly need to monitor your social media for mentions, queries and reviews. Remember, reaching out to your customers via social media can be tricky at times, so to monitor the interactions that customers do with your brand can help you iron out the teething problems that you might have with your marketing strategy.

Using the Potential of Social Media

Social media is the most affordable and effective form of internet marketing tool that a small business can have in its marketing armoury. It’s all about investing your time and effort into social marketing for your business. For many small businesses, it’s easy if you can do it on your own if you are on a tight budget. Outsourcing your social media management is also an option if you are hard pressed for time. Social media marketing is now one of the major drivers of internet marketing for many businesses around the world. All over the world there are hundreds of social media platforms, however the biggest in-terms of users are platforms like – Facebook, Instagram, YouTube, TikTok, Twitter and LinkedIn. Make sure you choose the right mix of platforms to be present on to find your target customers. Here are a few things that you need to keep in mind while developing an internet marketing strategy on social media.

• Be regular and consistent in posting social media content pertaining to your business.
• Use high quality visuals in your posts like images, Gifs, videos etc. to catch the attention of your potential customer.
• Don’t forget to add a link to your website into the bios of your social media handles.
• Create your own hashtag to keep a track of the conversations around your business or for any future campaigns that you might want to run for your business.
• Use popular, relevant and trending hashtags while posting to reach more people.

There are a lot of more ways to develop an awesome social media strategy for your business, however these tips will get you started. Patience with social media is also something that small businesses should have for a longer, sustainable and profitable ROI’s for your small business.

These internet marketing tips for your small business can help you lift the performance of your business online in 2021, however take them as a starter kit to get your business going online.