Web designing has come a long way from text-only web pages and HTML pages. Contrary to traditional webpages, modern web designs have creative elements, images, gifs amongst other interactive elements. With emerging technologies, new designing trends such as neomorphism, immersive multimedia, claymorphism, etc have emerged as a crowd favorite. Before we delve into the latest trends of web designing, let us first study a little more about Web designing.
Web Design Vs Web development
Web design is often confused with web development but is very different. Web design constitutes all the visual, experiential and aesthetic aspects of a website. A web designer designs the layout, color, aesthetics and visual ergonomics of a website while keeping the user in mind. Web development, on the other hand, is an umbrella term for frontend and backend development of a website. It includes coding, iterations, testing, Quality Assurance, maintenance along with UI/UX design. Web design is small yet an integral part of web development.
6 Most popular Web Design Trends of 2023
New technologies, when introduced in the market, set precedent for new trends in web design. 2022 saw many interesting web design trends in the tech markets including oversized pointers, Glass Morphism, Seomators, giant footers amongst others. Here are a few Web Design trends which are expected to rule 2023.
1. Immersive Multimedia
In digital landscapes, Immersive multimedia refers to the realm of extended reality. It is the latest trend that allows people to interact with virtual reality by immersing themselves within them. Immersive media comes in many forms and enables its users to interact and visualize content on a different level. In layman’s terms, the user can live and interact with elements in the virtual world rather than just seeing it on screen. The immersive technologies leverage the 3D virtual space in 360 degrees.
Technologies that deliver an immersive experience include Augmented Reality/Virtual Reality (AR/VR), Mixed Reality(MR), Extreme Reality(ER) amongst others. Immersive Multimedia has found applications in numerous industries including healthcare( surgery, treatments and immersive therapies), real estate( 360 degrees visualization of properties), digital marketing, education and training(Simulations), Entertainment etc.
Born from Skeuomorphism, Neomorphism is the latest trend catching the eyes of UI/UX designers. Neomorphic design can be recognized by three common characteristic elements of design:
- Monochromatic aesthetics,
- low contrast, and
- faint shadows.
Neomorphic design palette discourages dark contrasts and complex elements while imbibing soft and minimalist aesthetics. Various design components follow simpler, futuristic design language and are separated from the background with light shadows.
3. Artificial Intelligence
To keep AI out of this list would be a mistake, given its popularity in all technical market scenarios. From automated designs and precise copywriting, Artificial Intelligence is being incorporated in all industries at all levels. AI is equipping businesses with power to automate most mundane human tasks and get better results. AI in Web design particularly can be seen trending in the form of appealing, customer friendly chatbots! To make a website more user centric, web app development company and businesses are taking the best of AI to elevate user experience!
Apart from appealing chatbots, AI tools can also be used effectively to make better design decisions in web design and improve existing UX components thus reducing time required to update software or create a new software from scratch.
Claymorphism refers to a design concept which has clay-like UI elements. They are currently all the rage in the UI design world. The 3D clay models are user friendly and appealing to the masses for their animated, yet realistic virtual aspects in a website. They also help keep the website visually clean.
Claymorphism started in rebellion to flat designs which were losing their charm and reaching saturation. Claymorphic design contradicted the original boring flat designs with slightly shiny, reflective touches around elements giving them clay model-like appearances.
While Neomorphism is more widely accepted in the web design world, a niche crowd still believes in the “more is more” concept wherein the design is loud and bold. This trend is contrary to neomorphism in a way that it is far from minimalism and keeps a little mystery for users to figure out. It does not let the web design be intuitive to the point that customers do not think at all. It engages the users with big bold graphics and discourages use of any white space customizing every page element in the process. This upcoming trend is also referred to as ‘digital maximalism’ and can be seen garnering preference by web designers all around the world.
6. Dark Mode
Dark mode is not a new trend but is still very much in vogue. With benefits such as reduced blue light, better eye health, better visibility along with extended battery life, dark mode is now a crowd favorite for many years in running. Ever since introduced in 2018, users and designers alike have preferred dark mode. From a designer’s point of view, dark mode is convenient for testing out design elements and creativity.
Some other trends which are equally trending but did not make it to the list for one reason or another include – optimistic web design, layers effect, glassmorphism, monochrome, typographic designing, etc. All these trends are to watch out for if you are looking to build trendy, user friendly websites.
For a web development project to be a success, the web design needs to be up to the mark. It is extremely important for designers to ensure that current web design trends are incorporated into the project while keeping in touch with the company’s brand identity. One must also properly research trends and elements that are popular with the masses before hiring experienced web designers who can deliver on these responsive web design services.