After you have completed your preliminary study, you have to select an e-commerce platform, establish your shop, and introduce your new project. And yes, this includes businesses that provide goods or services to other companies.

Due to the following:

• There’s a small probability to access here.
• There will be no development costs or technical complications.
• An extensible framework that enables your business to expand.
• Search for a platform with a sizable community of users and administrators who can attest to its success.
• Visit their forum, read their blog, and peruse their documentation.

First, let’s look at what e-commerce platforms can do for your online business.

What Is an Ecommerce Platform?

An e-commerce platform enables small and large online businesses to easily manage their marketing, websites, sales, and operations. Consider it the organization’s hub or headquarters. E-commerce platforms combine potent features with integrations to standard tools, allowing businesses to integrate operations and operate uniquely in forward-thinking E-commerce.

On-premise solutions lag with open SaaS e-commerce platforms as e-commerce technology grows. As businesses want more native user experience (UX) features in their products or backend improvements, a massive migration to SaaS and online commerce has emerged.

On average, SaaS allows businesses to enter the market in just over a month. SaaS e-commerce platforms take care of all aspects of software management, such as management tasks. Finally, headless commerce is an e-commerce solution that provides increased control over an online retailer’s front. Headless eCommerce, in which the cart is separated from the content management system, is the future of e-commerce.

What does this mean?

Rather than operating your website on an e-commerce platform, you can employ a CMS (content management system), such as WordPress, to create the user experience. Using Visual Studio Pro 2017 enables you to customize further and personalize your store while retaining the benefits of the industry’s best e-commerce platform.

Hosting a website

Ecommerce websites can host in one of two ways: self-hosted or cloud-hosted.

The bad news is that performing these updates may require you to shut down your website for an extended time.

The reality is that using this solution to manage an eCommerce website can be price, as programmers frequently use it to maintain and restore the site. If you can’t update your online shop without the help of a third party, you’ve effectively given that third-party control.

While this step entails a steep learning curve, it offers numerous benefits, including increased regulation of your online retail platform, increased data visibility, and better knowledge about data security.

When your business is very complicated, take this option. If not, you should consider migrating your eCommerce store to a cloud-hosted solution.

Cloud-based eCommerce platforms

Simply put, cloud-hosted e-commerce platforms monitor and manage your store’s uptime — the amount of time that service (or, in this case, a website) is accessible online.

Remember that not every cloud-hosted e-commerce platforms automatically install and updates. This capability is unique to SaaS commerce solutions.

Consider the Following When Choosing an Ecommerce Platform

You should choose an e-commerce platform that meets the needs of your online store.

However, your platform should have some native, excellent features.

Here are the following features you can use for your eCommerce platform:

• The hosting environment, domain name, uptime year-over-year, and bandwidth available must all be considered.
• A drag-and-drop e-commerce website builder comes with free, easy-to-use site themes that you can customize to your specifications.
• Broad app store featuring industry-leading service providers and integrations.
• When it comes to mobile apps and responsive websites, you’ve come to the right place.
• PCI compliance is required.
• Your inventory system is accessible to every sales channel.
• As are analytics, catalog management, and other essential eCommerce features, discounted prices and promotions are included.
• Outstanding customer service.
• Recovering abandoned shopping carts.
• Selling unlimited items such as physical or digital products is possible.

To remain competitive in the market, look for eCommerce software that incorporates advanced features into the platform and makes them available for free.

5 Things to Consider When Choosing an Ecommerce Platform

1. Initiate a free trial period by posing pertinent questions.

As with any other step in starting an online business, you should have a list of questions prepared to assist you in making the best decision for your store. Requesting assistance from sales or customer service is an option, as is signing up for a free trial to test the product’s features.

In any case, go over the following eCommerce planning checklist for each platform you’re considering. Verify the following when evaluating options for your company:

• All required components, such as drop-down menus and an editor, are included.
• Is it simple to operate — and, perhaps more importantly, do you feel at ease with it?
• It provides a reputable web hosting service. It eliminates the risk of your store going dark during peak hours!
• It is free to improve customer service.
• Provides support for the products you wish to sell (e.g., physical or digital products).
• How does the platform display all possible configurations if a product has variants? How do you handle that?
• You can sell directly to customers on Facebook, eBay, Amazon, and Pinterest without managing multiple inventories.
• It is mobile-friendly and easy to customize.
• Thanks to its excellent SEO optimization, a high ranking on Google and increased traffic to your store are possible.
• It is built using open APIs and is compatible with other applications.
• It is free to improve customer service.
• Provides resources (such as a blog) to assist you in acquiring the skills necessary to sell online and gradually expand your business.

Even after receiving responses to these questions, you should test the eCommerce solution before making a strategic decision.

Regarding eCommerce platform selection, the remaining steps are critical for new store owners to consider.

2. Create a pricing structure for the platform.

Ecommerce platforms do not come cheap.

They offer services that combine the requirements for multiple technologies into a single package:

• Hosting.
• Checkout.
• Payments.
• Compliance with the PCI Data Security Norms (PCI DSS) is required.
• Safeguards against fraud.
• DDoS attacks are categorized as cybercrime.
• Among them is analytics.
• Everything is organized for easy access on the backend of each eCommerce platform.

However, as pricing models for eCommerce platforms vary, you should conduct extensive research before deciding. Take note of the inclusions at each price point to ensure you’re getting the most for your money.

Are you wary?

Here are some eCommerce websites you should look for

When creating your website, Is it intended for whom?

Best Ecommerce Website for Businesses

The following table compares the best eCommerce website builders for small businesses:

• BigCommerce – Entrepreneurs and those who are expanding their businesses
• Shopify – Applications are encouraged from small businesses, hobbyists, and brands with less than 100 SKUs.
• Squarespace – Individuals who are bloggers, artists, or portfolio creators
• WooCommerce – Bloggers, small businesses, and hobbyists diversify their revenue streams through eCommerce.
• Wix – Anyone with little or no previous website-building knowledge may use Wix.
• Weebly – Smaller businesses, hobbyists, and newly opened retail establishments
• Volusion – Individuals and startup businesses
• Big Cartel – Explicitly designed for small businesses that do not require a sophisticated platform.
• GoDaddy – Hobbyists, self-employed individuals, and proprietors of small businesses
• Shift4Shop – Manufacturers on a smaller scale and new retailers.
• Opencart – Participation is encouraged for small companies and the general public.
• Prestashop – Customers looking for cloud-based platforms that are available for free.

As you can see, the costs associated with these well-known eCommerce platforms vary considerably (and total value). Conduct extensive research to determine the platform that will benefit your business the most.

3. Choose the right platform for your store’s design.

Your website’s design is vital to your business. It’s your first point of contact with your clients. Modern consumers demand superior web design and user experience. Theme or template selection is critical when setting up an online store. This task requires no CSS or HTML coding expertise.

Make your theme or template for instant differentiation and long-term growth. Most platforms mix free and paid themes. Begin with trials, choose your top eCommerce platforms, upload filler content to the backend, and then preview your site on multiple articles to find the best fit.

Keep in mind device size, usability, customization, and scalability. Want design ideas? Some of our favorite web design examples.

4. Evaluate the store’s functionality and usability.

One job shouldn’t require you to learn a lot of coding or have the extensive technical knowledge to be usable. It requires the platform to be simple to use, configure, and maintain over time.

The following are some things to watch out for:

The Configuration Process

Is a simple setup flow describing everything you need to know before launching, including loading products, configuring taxes, registering a domain name, and processing payments?

Management of products and SKUs

Once you’ve configured the basics, bulk uploading products from CSV files is a much faster way to add products to your catalog. Additionally, you should maintain an unlimited number of products, or SKUs. Furthermore, your platform certainly supports it, mainly if your catalog is large or growing. Since you can be at the App Store with just one click, you’ll want many one-click applications or pre-built system integration to increase traffic without having to hire programmers. Utilize your platform’s app store to locate and install tools that you desire or require. These tools must communicate with one another and maintain a real-time state of readiness.

Multiple Channels Managed from a Single Location

Omnichannel strategies are thriving in today’s eCommerce environment. Today’s customers shop on Instagram, Etsy, Facebook, and Amazon are just a few platforms where today’s customers shop. Once your business has launched and begun generating revenue, you’ll almost certainly want to expand into new channels rapidly. Many eCommerce platforms require you to manage your eCommerce site and other channels’ platforms.

It can be confusing, and breaking the rules may result in a ban from specific marketplaces. Consider a centralized channel management platform that enables  you to push your product directly to those channels, manage price points and product descriptions, and more — from a single dashboard.

5.  Determine the platform’s scalability and customizability.

Your business will grow over time as a result of your meticulous planning. Additionally, as your business grows, you’ll require additional support from your eCommerce platform.

Which type of assistance are you seeking? It is a tricky forecast to make. Each business is distinct. As a result, many brands rely on APIs to tailor and automate their stores to their specific requirements. While startups aren’t quite there yet, it’s something to consider if you want to expand. Prepare for this stepping stone by searching for platforms that provide dependable and responsive APIs.

Conclusion

Finally, keep the long term in mind when weighing your options. In addition, concentrating your efforts on marketing and business objectives allows you to save time and add more value. Do not be limited by a lack of rapid technology. After selecting an eCommerce platform, the next step is creating and launching your online store.

SEO is a crucial facet of any business’s marketing strategy. In fact, without a strong SEO presence, a business might not have much of an online presence at all. A good SEO strategy will help your business get more clicks on its website, which will lead to more potential customers. So, suppose you’re interested in growing your business and increasing your chances for success. You should consider hiring a local SEO Gold Coast expert for your business as soon as possible. Let’s discuss why you should do this and how it can benefit both your company and your bottom line.

Why Hire an SEO Expert for Your Business?

SEO is not a magic process that instantly puts your business on the map. It is an effective marketing strategy that only works if your website is optimized for success. For SEO to work for your business, an expert must implement it. So, if you’re interested in growing your business and increasing your chances for success, you should consider hiring an SEO expert for your business as soon as possible. Let’s discuss why you should do this and how it can benefit both your company and your bottom line.

SEO is Important for Any Business

Many industries don’t require an expert in SEO to execute a successful strategy. Many industries can benefit from the work of an SEO expert. The best SEO companies know the difference between an organic and a non-organic search query. Using keyword research tools, you can ensure that your company ranks for the most appropriate keywords on both organic and non-organic search results pages.

Because your SEO strategy is so important for your business’ success, you must work with a company that can deliver results. Luckily, Keyword Research is one of the best SEO services around. Keyword Research concludes a topic based on the data provided by keywords and phrases. Keyword research aids in understanding the target market and what they want. Keyword research also provides you with a list of keywords and phrases that are potential topics for your content.

SEO can help your business grow and scale

As your business scales, it becomes more and more important to have a strong online presence. It is particularly true for Startups and nascent businesses that might not have a lot of cash flow at their disposal. By outsourcing your SEO to an SEO company, you will get the assistance of an expert who will help you create an SEO-optimized website and mobile app. You will also get the support of an expert who knows the ins and outs of the local SEO Gold Coast and will provide you with regular updates on your website’s progress.

SEO Can Increase Your Business’s Visibility

If you’re looking to boost your business’s visibility online, consider SEO. Every bit of SEO that you implement will help your business get more exposure to the internet and potential customers. You can increase your business’s visibility through various methods, but one of the most popular is ranking on search engine top pages. Upon any input in the search bar of the browser and clicking on the first result, your business will be displayed prominently in that page’s results. It can give your business a huge boost in traffic and sales.

SEO is the gap-filling exercise

Although SEO is primarily about increasing your business’s visibility, it can also be used to fill any content gaps in your website. If your website lacks a certain type of content, then SEO can be used to bring that content to the front page of Google. By ranking highly on these search engine pages, you’ll have given your website more exposure and increased your chances of making a sale.

SEO benefits your bottom line

As you can see, the perks of hiring an SEO expert for your business are numerous. Whether you want to boost your business’s visibility on the internet, increase the authority of your website, increase your chances of being discovered by potential customers, drive more traffic to your website, or provide extra value to your current customers – hiring an SEO expert for your business can help you achieve these goals.

SEO is an effective marketing strategy

SEO is not a magic solution for growing your business. It’s a strategy that businesses can employ to get more clicks on their website and, ultimately, more customers. But SEO has proven to be an effective marketing strategy for a few reasons: It’s effective at SEO. It is a technique that utilizes the keywords used on your website to rank better on search engine results pages (SERPs). SEO can be used in several different ways. It’s flexible. You can use local SEO Gold Coast to increase your website’s authority, increase your chances of being found by potential customers, or generate more traffic to your website. It’s affordable. SEO is not a high-cost, advanced technique. It’s a process that can be implemented daily or weekly.

SEO Companies Provide Competitive Advantage

One of the main benefits of hiring an SEO expert for your business is that it will get more traffic to your website. More traffic equals more sales, right? Well, sort of. First, more traffic does not directly convert into more sales. Some studies have shown that links from sites without sales are more valuable than sales-y sites. It means that if people read your articles or click on your ads, great! They are providing you with valuable traffic, and it’s great. However, traffic from random people on the internet is not the same as sales from specific customers.

SEO Will Maximize User Behavior and lead Generation

One of the main advantages of SEO is that it will maximize user behaviour and lead generation. By optimizing your website for the most desirable qualities, you will be more likely to capture the attention of potential customers. When a prospect lands on the landing page or home page, they may decide to buy your product. By optimizing your website to include relevant and useful information, you will increase the likelihood that they will decide to purchase from you. It will aid in growing your business and ultimately become profitable.

SEO Is the Future of Marketing

Although we’ve discussed the advantages of hiring an SEO expert for your business, it’s important to remember that SEO is more than just choosing the right keywords on your website. It’s more than choosing the right category and keyword for your site. It’s about choosing the right keywords for your niche and the right keywords for your industry. If you want to rank well in the search results pages (SERPs), you’ll need to choose a combination of keywords that target your industry and your products or services.

SEO can help increase your digital marketing budget.

When a prospect visits your website the first time, the first impression they will take will likely be a complete BOM (before they even leave your site). SEO is such an important hire for your business. A strong SEO strategy will help your business rank well on search engine results pages (SERPs) and thus increase your overall digital marketing budget.

SEO will improve your website’s conversion rate.

SEO is all about driving more conversions, not only clicks. It’s not only about getting people to click on your ad but to stay on your site long enough to make a purchase too. Simply put, if people are Conversion-Bound, they will stay on your site long enough to make a purchase. Your website’s conversion rate is the fraction of website’s visitors to your site who complete a purchase or other action. Conversion rates are highly dependent on various factors, including the type of ads you use and how well visitors understand your offer. If you don’t see the conversions you want, it’s worth exploring the idea of an SEO expert for your business.

SEO can help your company build brand loyalty and increase sales.

Brand loyalty is very important for businesses to have. After all, if people start to doubt the legitimacy of your online presence, they might simply choose to go elsewhere. Having a strong brand presence will ensure that people will come back to your website repeatedly. To gain brand loyalty, it’s important to create long-term content that resonates with your customers. SEO isn’t just about buying a few ads and having them appear on your site. It’s about choosing the right keywords and ranking well on the first page of Google, Bing, and other search engines.

SEO can drive more new business opportunities for your company.

It is great for your business because it increases the number of potential customers who will find your site and ultimately purchase. The more opportunities you have to rank well for key terms, the more chances your visitors will find you when they’re searching for your products or services. If you want to grow your business and increase your chances for success, then you should consider hiring a local SEO expert for your business as soon as possible. Let’s discuss why you should do this and how it can benefit both your company and your bottom line.

SEO Can Boost Up Your In-Demand Skill Set

As an SEO expert, you’ll be able to identify what keywords your competitors aren’t ranking for and, therefore, can boost your in-demand skills. By targeting these keywords, you can generate more traffic and increase your website’s ranking on Google. It will make your website more accessible to potential customers and increase your search engine visibility. You’ll have a much stronger chance of getting more traffic to your website due to this, which, in turn, will increase your business’ search engine optimization (SEO) score.

SEO Can Enhance Your Organic Marketing

One of the most significant outcomes of having an SEO professional for your business is that they can boost your organic SEO efforts. SEO is a broad term encompassing both the technical and marketing aspects of SEO. By hiring an SEO expert for your business, you can ensure that you’re targeting keywords that Google is already searching for and keywords that will bring more traffic to your website. Your organic SEO efforts can be boosted through optimization processes that include typo squatting and alt text creation. By balancing your keywords and alt text with creative content, you can increase the chances of getting more visitors to your website. It, in turn, will increase your website’s click-through rate (CTR) and ultimately increase your website’s rank in the search engine results pages (SERPs).

SEO is worth the payoff

Although we’ve discussed the advantages of hiring an SEO expert for your business, it’s important to remember that SEO is more than just choosing the right keywords on your website. It’s more than choosing the right category and keyword for your site. It’s about choosing the right keywords for your niche and the right keywords for your industry. If you want to rank well in the search results pages (SERPs), you’ll need to choose a combination of keywords that target your industry and your products or services.

Bottom Line

The article has been aimed at answering the questions that most businesses have about how they can hire a local SEO expert for their business. A strong SEO strategy will help your business get more clicks on its website, which will lead to more potential customers. It, in turn, will increase the visibility of your business and increase your opportunity for new clients. So, if you’re interested in growing your business and increasing your chances for success, you should consider hiring an SEO expert for your business as soon as possible. Let’s discuss why you should do this and how it can benefit both your company and your bottom line.

In the ever-changing world of marketing, digital channels are becoming increasingly important. Whether small or large businesses want to get their message out there and make an impact on consumers in today’s fast-paced environment – online advertising can help them do just that!

The SEO industry is dynamic and rapidly changing, and no one can do it all. The fact that right SEO offers a greater return on investment than PPC or any other tactics is one reason it’s so fruitful in the long run.

The modern world of SEO is not a one-handed game. To get great results such as higher search engine rankings and traffic, you need an expert team that specializes in your specific area for the best possible output.

That’s why this brings up the question in the mind of whether to hire a top SEO agency Sydney-wide or a freelancer for your business. Both have their pros and cons. However, if you choose the right SEO firm or freelancer, you’ll be on your way to ranking on page 1 of Google.

The Importance of SEO for Small Businesses

It is a common misconception that SEO is only important for large companies. In fact, small businesses can benefit from improved search engine rankings just as much as larger companies. The reason for this is simple: if you are a small business, you need to make sure that your website ranks high in Google’s organic results so that potential customers will find it when searching for your service or product.

The importance of SEO for small businesses cannot be overstated; it is vital if you want to increase traffic to your site and ultimately increase sales. This article will explore some of the benefits of hiring an expert in this field and why they may be worth their salt (or lack thereof).

The Differences Between an SEO Company and SEO Freelancers

So you want to hire an SEO company? Well, this is a bit tricky. Recognizing what makes an agency, you should look for a team with experience in all aspects of search engine optimization. A good SEO company will have specialists who are knowledgeable about keywords and content writing as well as site design so they can provide their clients with the best service possible by combining talents from each sector into one enterprise.

Most freelancers are typically independent, so you must be careful who they work for. Whereas working with a reputed SEO company offers their services endorsing them as skilled or trustworthy individuals in your community – which means that if hired this way, then it would probably just come down to how much time someone has available at any given moment!

It will be up to you to manage the consultant – but you need to be careful when hiring freelancers because they may not work as efficiently or effectively without supervision.

So, you’ve learned about the principles of SEO and its benefits. Now it’s time to choose whether or not to invest in this marketing strategy for your business!

Factors to Consider

Now that we know the differences between each model, there are a few things to consider before making a final decision. We’ll go through some crucial points you should think about, starting with the first.

– Work Experience and Expertise

One of the most important factors to consider when deciding between SEO companies and freelancers is experience. A company with years of experience working on a variety of projects can provide you with a broader perspective and better insight into a long-term strategy. In contrast, a freelancer may not have the same wealth of knowledge or background in the industry.

Consider how much time has passed since their first project when evaluating your options. If they’ve been doing this for several years (and they’re still in business), then they’re likely doing something right! In addition to that, look at their past work: Do they have any testimonials from previous clients? How many projects do they say that they’ve completed?

Asking questions like these will help you determine whether or not someone is qualified to work on your project—and if so, what type of expertise would benefit it most!

– In-time project delivery

The importance of meeting deadlines cannot be understated. The amount of time and money that can be lost as a result of missing a deadline or delivering late is tremendous, so it’s critical that you choose a company that has experience and processes in place to ensure you get your project done on time.

Working with a top seo agency Sydney wide to be able to handle all aspects of the project: managing multiple writers, managing their writing schedules, communicating with them effectively and efficiently, keeping track of deadlines across projects etc. It’s hard enough doing these things yourself when you have just one team member working on one project at a time; imagine trying to juggle multiple team members in multiple locations at once!

– Quality services

When it comes to SEO, quality is what matters most. You need an expert who can analyze the needs of your business and provide the appropriate solutions. When you hire an SEO company or a freelancer, you want to make sure that they have vast experience and expertise to deliver results for your business.

The best way to determine whether someone has what it takes is by looking at their past work – like case studies and testimonials from previous clients. These will tell you about their work ethic, how fast they are able to produce results, and how easy or difficult it was for them to implement changes based on feedback from customers (or potential customers).

While quality services are important in any industry, they’re especially critical when dealing with online marketing because there are so many variables involved: keyword research, website optimization; social media marketing; backlinking strategies – each requires unique knowledge sets!

– Technical challenges

Technical challenges can be an issue for outsourced teams and agencies, so it’s important to understand why they arise, how they can be solved, and how cloud solutions can help you stay on top of your SEO game. So, technical challenges faced by a small business are often the same as those faced by a freelancer or in-house team.

SEO is a complex process — getting all of the moving parts working together is not always easy. A lot goes into making sure that search engines are able to crawl and index content effectively, show high-quality results with great user experience (UX) and have content updated regularly.

So it doesn’t get stale or outdated over time, and build links that will boost rankings without risking penalties from Google updates.

– Budget and Cost

You should first consider your available marketing budget, especially SEO.

An outsourcing freelancer can cost per month; however, if you hire a top SEO agency Sydney-wide, then many affordable options will fit into even smaller budgets (who we recommend).

The costs may also depend upon how much work needs doing in house versus outsourcing certain tasks like content writing which would be done through freelancers with no experience, and than they’re better to go for in house skillsets.

– Dynamic Working Process

Where you see working with an SEO company’s expert team approach is dynamic. Freelancers will work according to hours. They plan everything thoroughly but are fluid enough to make tweaks to their strategy on the go to ensure the best results for their clients.

Also, always be safer investments and will almost always provide satisfactory returns. So, to avoid costly mishaps, the business owner should have a good understanding of what their contractor is doing.

– Quality Assurance

Working with a top SEO company work according to your standards. When their quality assurance is the top priority, they will work tirelessly to ensure that you get the quality result, you want before putting anything out there.

However, you must know freelancers work on hours and based on pay, so you must need to be sure from your side to get work done according to your standards.

In essence, using an SEO service allows you to avoid all of the dangers associated with hiring a freelancer. Your money and your website will be safe in our hands.

Conclusion

There will be no and never a perfect answer to this question in the end. Ideally, working with an in-house team is like an investment, and it will always remain to be the best choice, offering you have an unlimited budget. You can’t just pay someone to work on your website and get the best results.

You need investment, not a favour- so treat it as such. So, whenever a question arises which one will give you your money’s worth? It’s important to assess all available factors depending on your business model and industry when deciding on options that will give you the best ROI. If there are any mistakes, they could cost an arm and leg!

In terms of eCommerce platforms, Magento is known as one of the most robust and dependable ones. Businesses across a variety of industries rely on it as the preferred platform for building successful online stores. And Magento 2 is the most commonly used version. It provides the latest extensions and themes for an online store, all of which come with amazing features. The extensions and themes aid in the management and optimization of the website.

With the emergence of the digital era, eCommerce stores are facing increased competition. The digital world has reached an entirely different level with the use and purpose of digital media. It is imperative that, if you plan to enter the eCommerce world, you build a strong web presence and create strong website interest. This will enable you to compete with the top Magento 2 extensions.

Currently, Magento is among the most popular e-commerce platforms. Therefore, Magento 2 stores are increasing in number. Therefore, Magento2 is considered to be the most effective and useful marketing tool you can ever obtain for free. In addition to increasing traffic and improving SEO, a Magento 2 Blog helps create a community that customers want to be part of. The customers will return again and again.

Set up your online shop with the best Magento 2 extensions and add extra functionalities that will help you develop your e-commerce website. Customers will appreciate the ease with which they can shop and check out.

Even though e-commerce sites each have unique requirements and require specific extensions to accomplish them,

In order to enhance the performance of Magento 2 stores, store owners must use a few best extensions. These extensions will help you manage your online store more effectively. From tracking sales and invoices to improving checkout and displaying related products, these extensions can assist you in a variety of ways.

Criteria For Choosing The Best Magento Extensions

Magento Marketplace contains more than 3,000 plugins, and finding the ideal ones for your business may not be as easy as it seems at first glance. To make life easier, you should create a criteria list that outlines your needs.

Which factors should be taken into account when choosing Magento extensions?

• Reliability: Adobe offers various levels of partner participation for its solutions, starting with community partners and ending with premium partners. In order to increase their ranking, Magento extension providers must pass examinations and demonstrate customer satisfaction. As a result, their plugins should be of high quality and should serve the needs of Magento owners.
• Social proof: A variety of review platforms, including Trustpilot, provide information about Magento extensions. You can use these sources to judge the overall quality and the pros and cons of the products.
• Functionality: Extensions should positively impact the performance of your website. We have compiled a list of plugins that provide a wide range of functionality that has been proven to be beneficial for eCommerce stores in driving sales.
• Support: When an extension is integrated, it necessitates changes to the Magento backend, which may lead to errors. You may also want to customize the Magento extension and need support as a result of Magento’s open-source nature. As a result, the best extensions should include various forms of assistance (e.g. free installation, free updates, refund guarantee, free support for a certain period of time).

Top 10 Magento 2 Extensions to Boost  an Ecommerce Website

Make your e-commerce website more functional with Top Magento 2 extensions and use them to increase functionality. Customers will find it easier to shop and checkout with these extensions.

While every online store has unique requirements and needs specialized extensions in order to fulfill them,

There are a few best Magento 2 extensions that every store owner must use to enhance the functionality of their Magento 2 stores. From tracking your sales and invoices to making your checkout easier and from getting product reviews from customers to displaying related products, the following extensions will help you a good deal to better manage your online store.

1. WebP Images by FME Extensions

Convert your image files to the next-generation WebP image format and enable lazy loading with the Magento 2 WebP images extension. The extension allows users to reduce the size of images by nearly half when they convert them from .png, .gif, and .jpg to WebP format.

WebP is a new image format, developed by Google, which allows images to be compressed without sacrificing quality. Magento users may automate the conversion of images to WebP, set image quality levels, exclude specific folders, and enable lazy loading of images for their stores.

People who are seeking the most effective ways to optimize a website’s performance are likely to have heard of it. This is a modern file format developed by Google and supported by several browsers. Its popularity is due to its large file size. It is significantly smaller and consequently takes less time to load, which is particularly important for Magento 2 websites with a great deal of imagery.

The extension speeds up the loading process of your website. Considering the importance of performance for both User Experience (UX) and SEO rankings, stores should not overlook this optimization opportunity. Especially now when Google emphasizes performance as well as mobile experience for mobile/low bandwidth users.

2. One Step Checkout by Amasty

In order to transform your Magento 2 store’s checkout page into a real attention-grabbing one, One Step Checkout by Amasty is an extension that allows store owners to do so. It not only speeds up the page loading process but also improves the customer experience. It is essentially a tool that allows customers to make purchases easily and quickly, which can be used to turn buyers into loyal consumers. The tool can also be used to optimize and customize the checkout process.

3. Google Tag Manager by Magefan

Google Tag Manager is a service that allows you to manage and update tags, code snippets, and code for marketing optimization and increased traffic.

With Google Tag Manager, you can also use Facebook Pixel to track visitors, log the actions they take on your store, and generate reports that are sent to Google Analytics to identify your customers’ purchase and payment behavior, product performance, and sales performance.

Ads will be displayed to the correct audience, you will be able to build targeted audiences, and you will have access to additional Facebook advertising tools.

4. Magento 2 Live Chat By Webkul Store

Consumers expect real-time interaction with representatives from companies they are investing in, driving the growth of e-commerce.

Offering a consistent level of service that meets the needs of your customers is a great way to set your business apart and gain a competitive advantage. We can accomplish this through live chat support, in which consumers may inquire about any issue they may have.

Using the Magento 2 Chat Extension, you can easily integrate a chat interface into your website. Whenever customers encounter difficulty, they can communicate in real-time to resolve the issue and avoid abandoning their shopping cart.

The chat can even be customized to appear anywhere on your website as well as keep a record of all conversations so you can refer back to them later on.

5. SEO Ultimate Pack by FMEextensions

True to its name, this extension combines 8 SEO tools and provides the ultimate solution to automate all your Magento ON-page SEO tasks.  This is specifically for a multilingual website. It starts with basic SEO templates that help you configure the format once to keep replicating the meta title, descriptions, and keywords for each product. You can configure the creation of image alt tags, and add more details about business and products to the search snippet. The extension does include tools for creating hreflang tags, HTML, and XML sitemaps.

This all-in-one solution enables you to tackle various on-page SEO elements and ultimately increase your store’s visibility. The extension helps you improve the technical SEO and credibility of your store, which leads to higher traffic and conversions. By using these different tools, you can take care of every major to minor detail on any specific product or category, or selected CMS pages.

Getting higher rankings in search engines today is critical, as it will drastically improve your bottom line. You can take care of advanced SEO elements, such as cross-linking, rich snippets, duplicate content, and SEO redirects, using this extension.

6. Two-Factor Authentication By Xtento

Unauthorized login can be a very serious problem in an online store. Two-factor authentication by Xtento is therefore a suitable solution if the owners of eCommerce channels want to secure their channels and prevent unauthorized logins.

The use of Xtento two-factor authentication can therefore make Magento store backends more secure. When a user logs in to the backend, he is required to submit a one-time password (OTP).

7. Google One Tap Login By Meetanshi

Customers can log in using their Google account by using the Google One Tap Login extension. A reduction in the time required to register and the steps involved in logging in will result in a more substantial number of registered customers. Installing this extension on your Magento store will lead to a better user experience and a lower bounce rate.

8. Mobile App Builder By MageComp

Mobile users are increasing, making it increasingly difficult for online store owners to avoid entering the mobile commerce world. In fact, 69.4% of mobile phone users access shopping applications through their mobile devices. As a result, mobile-friendly websites are not sufficient. Using these apps can have many benefits for your business, including improved customer experience, increased conversions, decreased cart abandonment, brand awareness, and grabbing new customers.

MageComp’s Magento 2 Mobile App Builder makes it easy to build a business-ready mobile application for your Magento 2 store, available to both Android and iOS users. It allows you to quickly upload your application to both the Google Play Store and the App Store.

9. Pre-Order & Backorder By BSS Commerce

Customers usually order their favorite items prior to the release of the item. A preorder facility is a good way to increase sales by increasing your customer base. You offer your customers the opportunity to place an order before the listed item is available for shipment. Easily integrate this extension into your e-commerce platform and make your website stand out from the others by allowing pre-ordering options for your listed products. Customers may be able to place orders up to the maximum and minimum amount allowed by the merchant. Furthermore, with each product associated with the preorder, the customer may specify custom messages.

10. FAQ Extension By MagePlaza

A Magento extension is an essential component and is vital to the development of an online store. This is when the business owner engages a Magento development company to design and develop the website. Besides convenience and ease of service, customers are provided with a hassle-free shopping experience. Consequently, it is a valuable resource for generating higher sales and revenues and is also a useful tool for customers.

Wrapping Up

Magento is one of the most popular platforms in the world for e-commerce. With the help of flexible extensions, an online business can be offered a variety of tools. Featuring a variety of features, these extensions extend the functionality and capabilities of an e-commerce store. Searching for the most functional extensions can be a challenge. There are numerous extensions on this list that are cost-effective ways of enhancing your online business’s productivity.

We hope you find this list of Magento Extensions helpful in selecting from the extensive selection available in Magento’s marketplace. If you implement a Magento store, you can save both time and money in comparison with the development of custom solutions.

Companies nowadays are finding ways to grow their business based on technology. Koncepts Logistics Management software is providing these national and international businesses with customized Logistic Software based on their needs.

Companies are finding that planned Logistics software programming can assist them with smoothing out a considerable lot of their cycles and can assist their creation with cycling to run all the more easily.

What is a Logistic Software?

Logistics software basically is a program intended to assist organizations with dealing with the large number of components that go into the creation interaction.

It also includes sorting out the display of original content to delivery of completed items to shopper outlets.

Similarly, with other programming connected with store networks the executives, the general objectives of coordinated factors programming are to support overall revenues and decrease process duration to give the business an upper hand on the lookout.

How does Logistic Software work?

Koncept-Logistics Management software (K-LMS), the emphasis is on transportation. It can be one of the most exorbitant parts of maintaining a business, especially with expansions in delivery and fuel costs.

The result permits organizations to mechanize the administration of mass amounts of transportation-related information.

Then it tends to be broken down thus that the organization can settle on informed choices in light of that inspection.

For instance, assuming one shipping company can make a conveyance in three days yet charges more than the subsequent shipping company that would require five days for conveyance.

In this situation, the product can decide for the business which shipping organization would be awesome to utilize.

Doing that equivalent kind of estimations physically could be tedious and disappointing actions.

What are the 7 R of Logistics software?

Working of Logistics software in any company like Koncepts Logistics Management software is based on 7 R that are explained as:

1. Right Product

At the point when any company fosters its product, the strategic interaction ought to be one of its significant observations.

Additionally, Companies should post the best method for transportation to convey a specific item and guarantee that it is conveyed in ideal condition. Whenever this is sufficiently expected, enough arrangements are made for the appropriate conveyance of such items.

For instance, Packaging items are incomprehensibly more straightforward to ship if you compare them with the transport of Fragile items.

In this case, it might require additional padding or bundling to forestall harm on the way. Quirks like this ought not to be neglected.

2. Right condition of the Product

The right condition of the product is a must. This is on the grounds that the condition in which a product is conveyed to a client would go quite far in deciding consumer loyalty.

Thus, Logistics organizations need to give cautious consideration to both the state of the real item and the bundling of the item.

It should not give any indications of being altered or harmed. Logistic Software by Koncepts Logistics Management software are made to ensure this.

3. The right amount of Product for Transport

Next comes the transportation of Products on large scale. Conveying the right amount of merchandise is likewise vital.

Considering that the market is fundamentally subject to the powers of interest and supply.

Along these lines, it becomes important that every company should know the legitimate number of products to generate and convey without overwhelming the calculated framework.

4. Right spot for Supplying Product

Additionally, what is most significant is that items are conveyed to the ideal locations.

This goes far in consumer loyalty and helps not to bring about losses. This framework could be made more powerful by the utilization of logistic software.

5. Right opportunity

In this day and age, being on time is more basic than any other time, and it guarantees the support of an upper hand. In this manner conveying your project on time is fundamental.

To accomplish opportune transportation, a logistic management software by Koncepts Logistics Management Software could prove to be useful.

6. Finding the Right client

Getting an item to the right client could be dreary work for a man.

Particularly considering the method involved in attempting to bring issues to light about such items among the ideal arrangements of clients.

This could be made more open with a market review and designated advertisements. For this, you need good Logistic Software.

7. Right cost

Following placing different variables into thought, an item ought to be properly evaluated.

Valued in a manner to guarantee productivity and furthermore such that actually gives moderateness by target customers.

Why do Software Solutions Companies need to be updated?

One motivation to update to the most recent adaptation or another version of the software is just that the client gets a superior program.

Software Solutions Companies are continually working on their items.

Adding new highlights, further developing the client venture, and honing its usefulness so it accomplishes its ultimate objective in the absolute most effective manner.

Developing productivity

Making perceivability into a company’s store network can further develop creation productivity.

Logistics solutions software in Pakistan can especially use broken-down information.

They can further ensure followed developments of Software all through a business from transportation to the board framework for process advancement and keeping away from likely interruptions.

Guarantees consistent conveyance

Best Logistics Software key is in effectively conveying the product that is logistic software solutions at the ideal locations on time.

Furthermore, expertly coordinated operations assist with guaranteeing quick and safe transportation, warehousing, and conveyance of products to clients by picking a talented group of experts.

Key to an effective store network

Logistics software for small businesses is a significant component of an effective store network that assists in incrementing the deals and benefits of the Company.

Any company that deals with the creation, shipment, warehousing, and transportation of items.

In addition, solid operations management can support a business’ worth and help in keeping a positive public picture.

Gives quality consumer loyalty

Logistics software clients are imperative and assist with characterizing a business’ genuine progress.

Great planned operations the board thinks up dependable procedures that assist with offering better types of assistance than satisfy client needs.

Moreover, a business would have the option to help repeat orders through the formation of generosity for the supplier each time a superior and additionally opportune transport is met.

Advantages of Logistics Software

Refined Transportation

Above everything, delivery and transportation are pivotal parts of strategies. With the capricious expense variances of fuel, work, energy, transporting charges, and costs, moving your items from point A to B can be a genuine trial, particularly assuming that someone is doing it physically.

Perfectly planned, coordinated factors the board programming mechanizes and supervises different Transport methodologies.

Designed with prevalent information investigating functionalities, this cutting-edge programming gives companies information influence. Hence assisting them with settling on practiced choices which augment their business proficiency.

Quicker Delivery

Logistics management software includes a direct transfer of labor and products across different circumstances influencing transport that can bring about delays. With a coordinated factors arrangement, companies can essentially smooth out the creation cycle and pick proficient transportation benefits that decrease delays, along these lines guaranteeing quicker transport.

Limited Human Errors

Planned with complex logarithms and state-of-the-art innovation, coordinated logistics programming offers amazingly careful information examination reports.

Taking care of huge volumes of crude information can be drawn out for a regular human cerebrum. Because of weariness and fatigue, it is normal to commit an error.

Nonetheless, with this wise apparatus, you can handle tremendous measures of mistake-free information in an unquestionably brief time frame.

Framework Automation

With a completely mechanized framework, logistics management the executive’s programming gives amazing robotized functionalities like making shipment courses, offering burdens to transporters, and burden arranging.

In addition, this stage additionally wipes out managerial work, which adds to the productivity of any company.

Conclusion

Koncept Logistics Management software is a blend of Software apparatuses that improve all cycles from making a request and conveying it to a client’s door.

We offer multi-rented cloud and versatile based undertaking programming in major modern areas, Logistics being one of them. We are a confided in cloud innovation supplier for some clients.

We assist with engaging many end clients around the world.

Our Logistics framework is versatile and can be sent on cloud or on-premise for your business. Our product is fit for coordinating with most existing business applications.

Koncept Logistics Management software is great for any association needing to upgrade its activities and spotlight Digital change and flourishing carefully.

We provide the best logistics software for small businesses and large companies.

WordPress is popular with developers, individuals and businesses because of its versatility, diligence, customizable capabilities and plug-ins and of course, themes. It has always been popular as a blogging platform, but it has evolved, thanks to its huge community support, to cater to the growing needs of the web world. Today, WordPress is used for creating multiple types of websites including complex eCommerce sites.

With more and more retailers going online for global expansion and increased sales, WordPress is in demand since it provides budget-friendly options to create full-fledged, feature-rich and artful eCommerce stores. This post presents you with a list of nine first-class, crafty and functional themes which are packed with tools to help you get highly presentable and exclusive online stores for your business.

1) TheGem

This resourceful WordPress theme is famous for its creative designing elements. It contains an epic set of tools and houses over 400 unique page templates, around 8 navigational concepts and more than 50 widgets. Most of the features can be accessed for free but some premium ones are available for the paid version.

Though suitable for building online stores for any industry, its elegance and contemporary look make it ideal for lifestyle, fashion, accessories and food products. It comes with some cool plug-ins like TheGem Elementor, TheGem Blocks and TheGem WPBakery. Other remarkable features of this theme include:

– Navigation and header layout options with more than 20 pre-made styles

– Compatible with SEO plug-ins, Google Analytics and social media integrations

– Fully customizable to give a unique touch

– Support for both multi-page and one-page websites

– WooCommerce ready for building versatile eCommerce sites

2) Shopkeeper

Shopkeeper is great when it comes to building highly professional-looking online stores. With a flexible, fluid and responsible layout, this theme easily fits into any device and adjusts into any screen size. It has an array of predefined WooCommerce templates which enable businesses to be up and running in no time. Because of its plethora of designing elements and its customization capabilities, Shopkeeper can be easily moulded to be made fit for any industry.

In addition to its eCommerce site-building tools, it comes packed with an impressive collection of blog layouts. You can use these layouts to design a beautiful, personal blog and impress your consumers with extra resources. Some more features adding to Shopkeeper’s delights are:

– Unlimited combinations for header styles including fonts, colours and icons

– Visual customizing options and drag-and-drop components

– Little to no coding knowledge required

– Built-in support for multiple languages and multiple currencies

– Compatibility with high-end plug-ins like WPBakery, WordPress Block Editor and Elementor Pro

3) Astra

Astra comes to rescue for all those businesses and developers who are new to WordPress and are looking for something to get started with. This lightweight WordPress theme is known for offering seamless customization options, availability of numerous free extensions and its slick layout settings. It can be used with some of the popular WordPress plug-ins like Beaver Builder, LearnDash, WooCommerce, Elementor and Toolset.

Astra has two versions – one that you can use for free and the pro version which comes with additional settings and premium layouts and offers a higher degree of customization. However, it offers unparalleled performance in both versions courtesy its awesome features. Some of those awesome features are:

– Built-in tools for building blogs and portfolios along with online stores

– Compatibility with Gutenberg blocks

– Custom colors and fonts

– Built-in header layouts and dedicated sidebar

– Plenty of pre-built websites available for demos

4) Botiga

Nominal design, clean background and highly customizable – Botiga is the theme you want to go for if you want a neat and sophisticatedly designed online shop. Since it’s a complete WooCommerce theme, you can get your e-store up and running in no time. Right from sorting design elements to tailoring card style, Botiga provides the users with everything required to run a modernized eCommerce site.

It has a clear and decent cart layout and comes with three different gallery styles to choose from and display your products on the site. Since it already comes optimized for the block editor, it becomes easy to scale your online shop for further expansion, hence making it future-proof. Other noticeable features of this theme include:

– Different badge styles for displaying product status

– In-built colour palettes

– Advanced settings for typography

– New pagination and product tab styles (available with Pro version)

– Modern and advanced star ratings and review styles (available with Pro version)

5) Flatsome

Flatsome is a multi-purpose theme which works great for creation of eCommerce stores, standalone websites and for portfolios. It has a responsive page builder which makes designing possible with minimal coding. It is compatible with the latest versions of both WordPress and WooCommerce. It allows users to utilize the Theme Option panel to blend and create unique settings with headers, pages and fonts.

Its front-end page builder provides drag-and-drop functionality for structuring content. Its layout elements are useful in easy creation and alteration of layouts. Its UX builder comes with a massive element library which consists of a toolbox which has around 9 shop elements and 30 content elements. Some other amazing features of Flatsome are:

– Drag-and-drop header builder with boundless footer options

– Sliders optimized for mobile along with responsive slider and banner system

– More than 700 Google Fonts

– Optimized for SEO and rich snippets

– Flawless CSS animations and stunning parallax effects

6) Jayla

This modern, minimalist and multi-concept WordPress theme is known for its responsiveness, scalability and advanced customization options. Besides letting users carry out page building via Visual Composer and Bootstrap framework, it enables them to experiment with Multi builder blocks and easily set up a professionally designed commercial store.

Since it is 100% compatible with WooCommerce plug-in, it provides access to extensive features. Whether you’re up to build a chic-looking fashion store or a neatly-crafted store for selling kitchen items, Jayla has got something for everything. Other highlighted features of this theme are:

– Support for more than 800 Google fonts

– Support for 10 different types of demo packages

– CSS Style editor tool

– Products filter for Woo

– Yoast SEO compatible with toolset for SEO optimization and support for Jetpack Portfolio

7) Savoy

Savoy is an AJAX WooCommerce theme which is known for being lightweight, responsive and minimalistic design. This high-quality theme is mostly used for designing and developing elite online stores. It has color swatches and labels to show product status and is equipped with different blog styles to help owners have their own dedicated blogs exclusive to their store.

Savoy owes its popularity to its powerful features like advanced Header features, simple and hassle-free installation and since it’s a completely AJAX enabled shop, users hardly require extra plug-ins. Other significant features of this elegant WordPress theme are:

– WPML plug-in compatible and hence prepared for multi-language

– Automatic theme updates from Envato

– Supports 1000+ Google fonts and for Adobe fonts

– Multi-column drop-down menus

– Cart panel available with AJAX quality controls

8) Porto

With over 120 pre-build websites and around 67000 websites already up and running, Porto serves as an ideal theme for building your online store. It is constantly updated and follows the modern designing trends along with the best coding practices. It is responsive, SEO-optimized and comes with more than 30 distinct layouts to help set up the ecommerce store of your dreams.

It is compatible with most premium WordPress plug-ins including WooCommerce, WPBakery, Gutenberg and Elementor. It presents users with excellent theme options and a highly innovative visual content editor. The best part is that it is completely customizable and even permits developers to combine required features from other demos to suit their needs. Some other notable features of Porto are:

– An extremely resourceful Admin Panel for website configuration without coding knowledge

– A huge library of predefined layouts and designing elements and sections

– Speed Optimize Wizard for freeing up site of unnecessary resources

– Availability of pre-built headers, page headers and navigations

– Live AJAX search for displaying quick results

9) Atelier

The WordPress theme Atelier is synonymous with elite and classy. This beautiful, multi-purpose theme is powered by WooCommerce and encloses a range of pre-built layouts in its demos for creation of visually-appealing eCommerce stores. Though it is good to go for any kind of commercial store, clothing, cosmetics, food and décor stores will find it absolutely fitting.

Users get to pick from five varieties of cart animations, four different styles of product display and three distinct cart styles. It also has 40 different custom icons meant exclusively for Atelier. It is responsive, retina ready and is SEO-optimized as well. A few other distinctive features of Atelier include:

– Supports WPML and hence is 100% translatable

– Custom mobile menu and auto theme updates

– Styling and theme options for bbPres and BuddyPress included

– Includes embeds for colourised Google Maps

– More than 500 icons ready to be used with content

Conclusion

When it comes to elite, competent and functional themes, WordPress is teeming with them. These themes can help businesses land their own stunning online shops with all required features. But the very presence of indefinite themes confounds users and they often feel lost as every theme looks appealing.

The nine themes described here are good enough to give you a head start as they are attractive, are equipped with toolsets and are easy to use. Although most of them don’t require coding knowledge, it is wise to hire WordPress development services as the technical expertise of professionals will prove effective in making your eCommerce store more unique and stunning.

What is Content marketing?

Content marketing is the distribution and spread of content among the relevant audience. It can be in the form of blogs, social media posts, newsletters, and emails. Content marketing should be done by keeping the interest of the audience in mind.

When it’s done with the right procedure and intentions it is seen that customers value these steps taken towards them as they know that it is being published for them.

Why is content marketing important?

Content marketing is a trick that has been proven to work for its consumers provided that it is done right. We have looked into some data and it has shown that companies that publish blogs and articles get 55% more business.

• The growth rate of these businesses that consider content marketing is important is 37% more.
• 72% of businessmen confirmed that content marketing enhances the engagement on the website and multiple leads can be generated with the help of content marketing.

How does it work?

Content marketing is a very useful strategy to increase the leads in business. If you make a strong case for your business when people are researching a certain product, chances are that you’re going to sell it.

However, the key is to publish the right type of content. This may seem overwhelming at first because you do not know the insights of the content marketing strategies. But learning it at early stages can benefit your business a lot.

There are certain stages of posting content that has proven to attract an audience.

The first is the awareness stage. At this point, you may want to publish content that is educational and informative. For instance, suggestive blogs and how-to-do advice, etc.

Save the promotional blogs for later. For example, a restaurant owner should consider posting on their website how one should arrange a menu for a graduation party? Or a car selling website should post about how to select a perfect car under your budget? Such a type of blogging attracts the users and customers a great deal.

Secondly, at the consideration stage, you can post content that is a combination of educational blogs and the marketing of your business. You can educate the consumers as well as market your content.

For example, here’s how you can improve customer service of your mobile phone and then list the features and details that enhance the customer service.

The final stage is the closing stage of content marketing. At this stage, you can solely consider the marketing of your product or services. Focus on your expertise and positive aspects of your product.

Try to make the readers realize that you’re their best choice. For this, you can make the argument that your services are great rather than just blabbing about your praises without any evidence. This can harm your reputation.

Here’s how you can start content marketing.

1. Set some goals

Content marketing is hardly possible without setting some goals. Follow a strict schedule. It is quite easy to make a plan of content marketing that is overly ambitious. Therefore, it is important to be realistic in your goals set. Make a short-term plan of 3-6 months and see how long it takes for you to create a piece of content.

When it comes to creating goals for content marketing, you can aim to generate a specific number of blog posts or articles by a certain time. Similarly, you can aim to increase your site traffic using SEO-optimized content.

2. Know your competitors well enough

It is always said that for marketing strategies to work you should know your competitors. See what they are posting and it is resonating with their audience.

If your content is anyway less attractive than your peers, then it is very much likely that your marketing strategy is not going to work.

However, do not jump on the bandwagon and create content just like your competitors. Create your own identity by creating attractive content.

Another way in which you can use the content of your competitors to your advantage is to look at the points and aspects that they are ignoring. For example, your competitors could be failing to answer certain pain points and consumer questions. You could mention those aspects in your content to give value to your readers.

3. Create, create and create

The best advice that anyone can give you regarding content marketing is that you just need to be creative and produce content in bulk.

Occasionally posting a few blog posts and then sitting idle for the next week or so is not going to cut it. There are a lot of competitors that you have to contend against, and you have to make sure that you keep publishing content on a regular basis,

It is evident from the research that only those businesses grow which creates the marketing content continuously. However, it is not easy to produce content that is well written and also attracts the readers. It takes time and patience.

Therefore, we suggest you use the various tools that are available online (such as content optimization tools) in order to generate the perfect marketing content.

4. Make it unique

Content marketing is about presenting uniqueness, good readability, and search engine optimized content. Your platform should offer something unique to the audience, plus it adds value to the audience’s query.

In order to ensure the uniqueness factor, it is recommended to check plagiarism of your content to highlight any duplicated content.

If you’re publishing plagiarized content, it might degrade your reputation among a targeted audience. Plus, there are high chances of getting penalized by the search engine. There are various reasons why you should focus on creating unique content:

• Get better recognition in SERPS: Unique content gets better credit from search engines, and there are high chances of getting featured on top with the least plagiarized content.
• Create a brand image for yourself: Unique content makes your brand more valuable and helps create an image of trust in the eyes of your targeted audience.
• Avoid copyright infringement: Plagiarized content might get you in trouble of facing copyright issues. There is no such concern to worry about when your content is unique. In fact, you can protect your content under the copyrights to state its ownership.

Now that we have discussed why is it essential to create unique content, let’s talk about how you can avoid plagiarism in our content:

• Paraphrase content: The most effective method to avoid plagiarism is by paraphrasing. This technique is an essential skill set every writer should be familiar with. If you find it challenging, there are various paraphrasing tools available online to assist you.
• Brainstorm new ideas: You can always visit your competitors to learn about their business strategies, but it will not help. You’ll have to brainstorm your ideas to create unique content representing your niche in the best way possible.
• Find a better structure: This technique helps create unique content and improvise the readability score of your data. When your content is well structured, it’s easy to read, and it looks legit.

5. Be flexible in your strategy

Having a proper strategy is a good thing and can make content marketing successful. In fact, it is impossible to be successful without a strategy in business. See what strategy works for your audience. If you have planned content in a certain way but it is not gaining internet traffic.

Try to reconsider it and check where the loophole is. Usually, content marketing requires an effort and you may need to change the plan midway.

• Have a schedule – Try to follow a schedule on which you post content. This can engage the audience really well if you follow a certain schedule of posting content.
• Marketing on social media – Just like the flexibility you should know at the back of your hands what works for your audience. Social media has completely changed the game of marketing.

  In addition to writing blogs if you’re not promoting them on social media, there is a huge chance that you’re missing half of your audience. You just have to write the content and share the links on social media and that’s it. People are engaged instantly.

• Monitor and rectify – As a content creator, continuously learn from your mistakes. Monitor the content that you’re posting and see how it is engaging the audience. It is not gaining any audience you need to rectify and rethink the business marketing strategies.

Wrap up!

Content marketing is key to the success of your business. Therefore, only well-written content can be a sign of success for the business. Follow the above-mentioned tricks to be popular among the audience.

It is always a good idea to review the already written content. Well-written content is without any jargon and free from mistakes and grammatical errors. The audience is the right judge of your content. Therefore, choose your audience carefully.

When it comes to setting up online stores on Shopify, one of the most common concerns is security. Without a doubt, security is extremely important in the world of eCommerce because it deals with consumers’ personal information such as payment information and addresses.

Third-party apps offered in the Shopify store can help you expand your business to new heights, by providing interactive pop-ups and a customer-friendly live chat. The question is whether these apps collect your customer’s data and, if yes, how they do that.

The majority of third-party apps acquire data about your clients, which may include the following:

• Email address
• IP address
• Customer account data, such as phone number, mail address, etc.
• Device ID

You are legally responsible under the General Data Protection Regulation (GDPR) for ensuring that personal data is gathered and used in accordance with the GDPR standards when third-party Shopify apps acquire and use your customers’ data.

What Data Do Third-Party Shopify Apps Gather?

No matter if it’s a live chat or product recommendation app, any Shopify app you install on your store will require access to certain data types to perform particular functions. For instance, if you create email marketing campaigns with Shopify third-party apps, they will need access to your customer’s email address and country to create a proper customer profile. The customer data that they may collect can also include:

• Demographic data
• Shopping history
• Contact information
• Behavioral data
• Customer names

So, you need to read their privacy policy to learn which personal data they need to acquire for better results and offerings, such as referral bonuses, discounts, etc.

You, as the Shopify Store owner, select what kind of client data is gathered, for what purposes, and how it is managed. Under GDPR, you will be considered the data controller. You must ensure that the third-party app providers you use are GDPR compliant and that all relevant security measures are taken to secure data.

Shopify has taken a lot of steps to protect consumer data in recent years, particularly with the adoption of GDPR in Europe. To reduce data leakage, these methods include limiting login attempts and ensuring app developers only access the information they need to run the apps.

Privacy Laws to Consider

Now it’s time to understand what kind of privacy law issues you need to know to understand what kind of measures to take to save your customers’ personal data.

1. What Data is Collected

Some types of data collected by third-party apps may be personal or unnecessary, putting you at risk of GDPR violations.

For instance, if  you want to install an app to design the sidebar menu of your store, your third-party app may not require access to your client’s contact details for helping you design a smooth and user-friendly app.

While, if you need to build an email campaign, the third-party app may need access to your client data to offer more customized marketing campaigns. For example, customer demographics, such as age, interests, income, etc. may help the app providers come up with better campaign ideas. It doesn’t matter if your third-party provider gathers data as a data processor or controller, it should adhere to the GDPR standards.

The GDPR states that you should nearly never gather sensitive data such as:

• Race and ethnicity
• Beliefs in religion or philosophy
• Political viewpoints
• Biometric or genetic data
• Sexual orientation or sex life, etc.

You can usually only acquire this information if it is required by law. Make it clear in your Privacy Policy whether you have permission to gather this information and why you require it.

2. The Time Period Data is Retained

Under the GDPR, data retention periods must be appropriate to the data used and should not be kept for longer than necessary. You risk legal action if third-party apps hold customers’ data longer than necessary or permanently.

3. When Data is Transferred to a Third Party

Some third-party apps may employ cloud service providers situated in the United States. If this is the case, your customers’ data will be transferred to the United States, and because it is not a secure location for international data transfers, as a data controller, you will need to find ways to ensure that personal data transferred to the United States are compliant with the GDPR.

In most circumstances, the GDPR prohibits the usage of cloud services situated in the United States. You may need to take extra technical steps, such as anonymization, or enter into complicated contractual arrangements.

4. How Data is Protected

As a data controller, you must ensure that the third-party app provider takes technical and organizational precautions relevant to the type of personal data to avoid data breaches and unlawful data losses.

Every website should include a privacy policy that describes what information is collected, how it is used, who can see it, and how it is protected. While users voluntarily provide much information about themselves when they sign up for newsletters, fill out forms, or send email requests, facts collected from third parties and cookies should also be revealed, and users should be given the option to accept, reject, or disable cookies.

Practices When Installing an App

When you install a Shopify app, you need to go through the following practices to avoid illegal cases. Once you encounter a legal risk, you need to find a lawyer to help you understand your legal options.

• Read permissions — Whenever you want to install an app, you will be asked to provide permission for access to various kinds of personal data. Once you see that, you need to examine each type of data to see what a third-party app requires and determine whether the customer data is unnecessary or too excessive. Once, you evaluate and believe that the personal data required by the third-party Shopify app is unnecessary you will need to contact the developer and app provider to ask why they need that information. If they do not give you a clear and logical answer, it’s better not to install the app to prevent any future legal issues.

Pro Tip: Keep in mind that trustworthy and credible apps require only the data that is necessary.

• Read the Terms & Conditions and Privacy Policy thoroughly — Approved apps in the Shopify App Store must have a privacy policy that outlines how personal data is collected and used. To comply with GDPR, you must evaluate these privacy policies and consider what kind of information an app gathers, how it uses the data, if its sells data to other parties, how long it stores, etc. Shopify requires third-party apps to address GDPR requests, but this requirement is unlikely to be strictly enforced (or implemented quickly), which is why business owners must educate themselves.
• Examine data retention policies — A third-party app shall only keep personal data for as long as it is necessary and reasonable. Some third-party apps on Shopify Store, for example, acquire personal data but do not establish a time restriction for deleting it.

Third-party apps can help your Shopify stores become even more customer-friendly and smooth, providing more measurable features, but they also have some risks and disadvantages. Since you are the data controller, it is your obligation to ensure that third-party apps only gather the necessary information and they only utilize your customers’ personal information for legitimate commercial purposes.

When you first install an app, read through the terms of service, privacy policy, and developer website. Keep in mind that you, as the Shopify business owner, have complete control over which apps you trust.

To make things easier, Shopify has made it mandatory for all applications to provide a privacy policy outlining their data handling methods, so you can decide whether or not you’re okay with them.

Data Privacy and Data Security

Data security refers to a collection of rules as well as various precautions and steps taken by a company to prevent unwanted access to digital data.

While, data privacy refers to the proper handling, processing, storage, and use of personal information. It’s all about individual rights when it comes to their personal data. Data privacy also refers to having control over what information is made public, by whom, and when.

So, data security protects data from dangerous attacks, whereas data privacy refers to the data’s appropriate governance or use. As a result, both data security and data privacy are essential as they will have the following benefits:

• Improve your brand reputation
• Increase trust and credibility
• Boost data management
• Safeguard essential information

As long as you install Shopify apps from the official Shopify App Store, your store will be safe.

An app must go through a lengthy review process before being released on the App Store. The Shopify team will double-check the app’s code and look for issues to see that it works properly.

A Shopify App can be created and submitted for review by any developer with enough knowledge. However, the software they just made will have to go through three major steps of approval. After that, the shopkeepers can install it.

The stages of evaluation are as follows:

• Before submitting the app for review, create a draft.
• After the app has been submitted for evaluation, it is in the process of being reviewed.
• After the software is released on the App Store, it is approved.

Shopify will very certainly contact the app’s creator throughout the assessment process. It will highlight any adjustments that must be made before the app is approved.

Once you want to install third-party apps for the best marketing results, double-check our blog to ensure it is safe and secure.

Consumers love images. Photos help create trust and showcase the look and feel of the product they’re about to buy. They do more than just paint a pretty picture; online content with good imagery gets significantly more views than content that doesn’t have great images.

Images help tell the story of your brand. You can bring out emotion, a dream, or a vision by simply publishing a carefully curated image alongside your text. Your site’s visitors will “read” the images in a split second, deciding on whether or not to proceed with learning more about your company.

Images can make or break a buyer’s experience from a marketing perspective. As such, it’s vital to incorporate them into your digital marketing plan and make sure they’re as high-quality and relevant as possible. 

Why Images are Important in a Digital Marketing Plan

They say a picture is worth a thousand words. In the marketing world, a picture very well could be worth a thousand clicks (or many more!), depending on which image you choose and how you place it on your site or social media pages. A well-suited image is essential for a successful marketing campaign. But why is that? 

1. Images are easy to identify

In simple truth, humans love looking at images. Our brains understand the universe through visual representations, and we need to receive visual input constantly. Our brainpower is primarily devoted to processing visual imagery – more than any other sense or ability.

Images are more intuitive to understand than text, too. When someone is weeding through never-ending search results, content accompanied by images consistently gets more clicks.

A lack of visuals in your content means your competitors will overlook you. 

2. Images earn trust with your audience

Digital marketing is about more than writing blogs, publishing posts, and engaging with your audience to encourage shares. In the end, you’re trying to sell something – whether it’s a product or service. Images can get you over the finish line and help you make those all-important sales.

Images create trust between your brand and your existing and future customers. 

3. Digital marketing images can help with link building

The use of graphics to talk about things that can otherwise be difficult for a reader to grasp – such as statistics or quotes – become very shareable pieces of content very quickly. Think about it – have you ever noticed that specific topics seem to have the same infographic shared within various articles repeatedly? That’s because those infographics are gold in viewers’ eyes, thereby earning the original content creator lots of backlinks across the internet. 

4. Images increase social media engagement

Social media is a visual space; that’s a given. It’s hard enough to gain engagement on social media platforms – you shouldn’t make it harder than you have to by omitting images from your content. If you want to entice your audience to engage with your brand on Facebook, Twitter, Snapchat, Instagram, and the rest, make sure your digital marketing images are high-quality, relevant, and consistent. 

5. Images help your SEO efforts

If you properly label images with search-friendly metadata and captions, you give the search engine crawlers even more data to index. Your content will show up for both search and image results when someone searches for your keywords. In other words, images double your opportunity to be seen.

Additionally, if you own photos, you could always allow other local blogs and websites to use your images for free for links back to your website. Again, the more backlinks you can earn, the more reputable Google will see your brand. 

Types of Images You Can Use in Your Digital Marketing Plan

Whether you work with an SEO agency to determine which images you should use in your digital marketing plan or you decide to go at it alone, there are some best practices you should be aware of.

Stock Photos

Stock photos are pre-captured, professional photos. They also happen to be the most convenient type of images used for digital marketing because they can easily be found all over the internet. Be aware that not all of them are free for use!

• Images licensed under Creative Commons can be used for free. Attributions are usually heavily recommended (or sometimes required).
• Editorial use images can be used for editorial reasons, but they can’t be used commercially, such as in print ads or product descriptions.
• Public domain indicates images can be used however and by whomever. Attribution is usually not required on these images, but it is appreciated.
• Rights-managed images can only be used once per purchase. For example, if you want to use it in both a video and a blog post, you’ll need to purchase it twice.
• Royalty-free images can be used for any purpose, but they’re not allowed to be edited or resold.

Infographics

We already eluded the benefits great infographics can bring, but it’s worth pointing out again. Infographics are long-form images that illustrate a concept visually. Users often share these images, giving you backlinks to your website, as you’re the originating source. If you have a graphic designer or marketing professional create custom infographics for your company, make sure there’s a URL to your website and your business name included below the infographic, so your organization gets the online credit for creating it.

Branded Images or Graphics

Branded images become visual advertisements for your content marketing when you create them with your organization’s colors, fonts, and logo. Use branded images on social media, blog posts, and email blasts to help familiarize your audience with your specific branding while adding a visually appealing image that makes your information more likely to get clicked on.

GIFs

GIFs (Graphics Interchange Formats) are fun because they’re animated visuals that feature moving parts of images or snapshots from videos, TV shows, or movies. They were invited back in the 1980s but have recently become quite popular with brands vying for their customers’ attention on social media and other online venues. 

Using Images in Digital Marketing

There are many different ways you can use images in your digital marketing efforts – and a lot of different types of images you can use. No matter which route you go, your content is more likely to get clicked on, opened, and engaged with if it’s accompanied by visually appealing imagery.

Android and iOS are the most popular operating system of all time. But iOS has a unique position in the app development market because of its features and versatility. Also, it is an exciting platform for most developers. Are you planning to Hire iOS App Developers? Then it would help if you had an idea of the project from the inside. You must know from which app you need the required skills; there will be location preferences for your developer. It would help if you had to learn other aspects of the iOS project.

Hiring a developer is not rigid but hiring an iOS developer needs good specialized quality and knowledge of iOS app and development. You can only design any iOS app from the efficient developer of the iOS app. There is no question of becoming a pro at hiring, but while hiring, you have to focus on specific parameters which will help you choose the right developer. The developer must understand the entire project; the developer should know the app types for the business, and knowledge of the project cost. Now let’s dig deep to understand all things better.

What is the difference of iOS from the Android OS?

Android refers to, an open system, while iOS is a closed system. In Android, the users can easily customize the phone but in iOS, one needs permission or access. There are very few models of iOS and Android has many. The real reason is iOS only has the grip of Apple. But there are many manufacturers of Android. Though there are certain differences in both platforms, it depends on the users’ preferences which one they love to use without any second thought. Hence, the demand of the operating system is high and effective in the growth of business in 2022.

Here are the points below for you to know in detail when you decide to hire an iOS developer for the business to grow in 2022 and it gives complete business growth:

1. Know the project

Firstly, you must have the details of the project from inside out. It gives you a chance to choose the right candidate for the project. You should have a mental image of the project and even of its different parts. You must always know the different ways where you can make the project successful if you focus on minor details. It ensures project success and even there are team members who will help you gain more knowledge about the technologies and skills one needs to conduct the project.

2. Knowledge from all around

While you are talking about candidate’s technical skills like knowledge on apps, creating apps, coding skills and knowledge on the compatibility of many versions, you will get the idea of whether they can develop an interactive app or not. The skills mentioned above are essential for a developer to create an incredible iOS app. For a recruiter, you must have a proper plan with details of the user interface, there must be security measures and even offer development criteria that will turn the imagination in reality.

3. Eligible teammate

Whether the project is small or big, it does not matter but what matters is that the candidate must have the ability to work as a team member. It is yet another feature that a good candidate must have as a developer. They will work with not only other developers but also designers and management. A good candidate must have the power to adapt to the new culture, and communicate well that will go far for the project’s betterment. It helps the entire team of iOS developers to get to know the new candidate close.

4. Previous project portfolio

Before you finalize anything, checking the previous work is essential. While you are interviewing them, ask about their previous work like if you are running a food business, then whether the candidate has designed any food app earlier or not. If yes, then you can check the work of the candidate. You can even download the app and check how it works, what are the functionalities of the app that will help you show interest in working with the candidate. But if you do not like the app that the candidate created previously, the question is will you take the chance to create an app with the developer’s help. In this scenario, the better understanding of both the parties in developing the iOS app plays an important role.

5. Pivotal role in project

Before you hire a developer, you should frame the responsibilities and duties to hire the developer. It will help the developer to understand the project better and consider the skill set accordingly. The candidate who will work in the iOS platform must have a basic knowledge of iOS framework, the candidate must proficient in C and even remain the good member of team that will ensure the project success. For an iOS developer, the roles are:

• Collaborate with the team of design so to explain further feature.
• Check the performance and quality of the application.
• Resolve the application issue
• Publish the iOS app on App Store
• Manage code and even automation of application
• Design, deploy all the application updates

6. Understand iOS ecosystem

The developer needs to know about the iOS ecosystem and how the work takes place in a mobile app development company. Ecosystem refers to the knowledge of the product, how it works in the development, and how it will draw attention to the iOS app’s development. The fundamental knowledge will help the developer to design the app in a better way. Hence, they can create user-friendly app. Once the developer gets the idea of the ecosystem then they can develop the app that one can get in the best look ever. Understanding the ecosystem will also help the developer understand its feature and bring the exact knowledge of the iOS app development.

7. Work capabilities remotely

Working remotely is not a big deal in the current situation. After the pandemic, one must be sure that working from anywhere with a stable internet and work environment can achieve what they look for. The main target is to provide timely delivery of work in the most suitable manner. The freelance developer all around the globe will have the knowledge to work from any location without any hurdle. It can become a plus point in 2022 for a developer who knows to work from the best location and ensure timely delivery of the work. The developers can choose flexible working hours and bring the best app that will help the business grow.

8. Emerging tech knowledge

The developer must have an idea of the rising and emerging technologies. It helps in the improvement of iOS development. The developer can design a better app on the iOS operating system with different technology advancement features. This is the primary skill set that one has to look at in 2022 so that the developer can design a user-friendly app.

Benefits of iOS operating system

The development time is less because after the app development, there is only one device where the testing will happen, and therefore the development time is less. The advanced features of the operating system ensure that the secure data and transactions stay away from the hackers. The iOS app offers a complete safeguard of the process. The testing procedure is vast and effective. Therefore, it goes through a simple testing procedure that you cannot imagine at all. You will get the customer who are loyal. The iOS user will not move to any other operating system because of its robust feature. The iOS apps or platform generates more revenue than you can ever imagine. It is an app that all types of business needs. The apps are responsive and have good mobility where the customers will enjoy the best effective time.

Overall, the user experience is incredible because the hardware and software of iOS are great for business use. The user-friendly interface makes it possible and you cannot deny its experience because it provides you the major assistance that you need to use the iOS app in mobile phones.

Conclusion

Making a team, recruiting talented developers is not an easy process. For the iOS developer, it is the primary focus. Hence, the recruitment team must know all the details of the app development process on iOS to grab the best opportunity and ensure that you can do it and accomplish clients’ satisfaction in the best way. Check whether the developers have the skills to understand the process of teamwork and how it develops for the better good of the company and client. The IT companies nowadays outsource the freelance developers on a project basis to save money, and the developer does not become a burden for the company. These freelancers will bring benefit to the business and helps in business growth in 2022.