Businesses have one common aspect in their advertisement. It is the Logo the representation of the business.

The business of any kind is based on the recognition as well as the power of execution of the promises done with the audience. Several businesses are working on their rebranding; some are working for the launch of new brands or products. However, these new brands or businesses acknowledge the role of the logo in their advertisement as well as their social media marketing plans. Logos can have both words or design and characters. It depends on the business what they choose to have. If you are one of the existing businesses in the industry and you are looking for the re-branding of your advertising items, you must first look for the new logo. 

For constant sponsorships, investments, and engagement of the audience, you are required to work hard on your logo as well as the brand itself. It is important to change the logo of the company once in a decade because it gets too old, customers will get bored with your advertising strategies. Logo Design Melbourne If not rebranding, but some twist and turns will help your logo to become modern and up-to-date for the society. Here are some of the significant points suggested by the Logo Design Service, you must consider while working on the project or the branding of your business.

• If you are assessing the performance of the logo, you must observe if the logo is fulfilling the brand’s promises.
• Look for the unique character within your logo
• Make sure your logo is easy to be recognized
• Ensure that your logo can be used in a variety of styles and sizes
• Must have something trendy and traditional in the logo

Design A Logo For Your Business

Start planning for a logo, if you are deciding to start your business. It can be even e-commerce or online business. The logo is one of the best forms of communication for the company and the audience. It helps the customer to know more about the company and its related services. 

Logo: Creates Trust And Faith

It is among the few benefits of having a logo. The logo will provide authenticity to your product or services. Once the customer has a good experience with your services or products, the logo will become recognizable or the best services. It will become the badge for the people to recall and recommend to other people. With the logo, a company or the brand tries to make customers perception about the brand and its relevance in life. It guides the person to use it and trust the outcomes. 

Do Different From The Rivals

Several companies are working in the food industry, so here is your game to make your place in the market by providing something unique. Several people are coming up with shoes, bags, or equipment to make human life easier. If you are one of them, you must start a company with a unique statement as well as a logo. So that you stand, out in the market and create your space in the hearts of customers. You can use a unique shape, design, outline, font typeface, or colors to make it different from other logos. 

Logo: Relationship With Customers

Businesses require steady growth, and for that, the marketing and advertising team has to work hard to build strong relationships with the customers. Consumers of the business must have positive vibes towards your business, be it pricing, advertising, good –quality product, or distribution. Everything should appeal to the customers to believe in the brand. This will eventually lead the consumers to have a strong bond with the brand and become a loyal customer. 

Logo: Builds Brand Identity

According to the Logo Design Service, the logo helps you to build an enormous pleasant brand identity in the mind of sellers, retailers, and most importantly consumers. The logo helps people to recognize the product as well as to market the product through the brochure, posters, or social media posts with relevant content. The designer’s job is crucial and critical to providing the best design solution for the logo. As well as to make sure that, the logo has a long-lasting impact on the audience.

Virtual Private Networks are gaining user attention and immense popularity because of their ability to provide online freedom. But how does a VPN service do that? Is your best high-speed VPN actually keeping you safe in the digital world? Does it hide you from other internet users on the network? Read the article to find out how a VPN’s end-to-end encryption mechanism helps you become almost ‘anonymous’ without going incognito.

How does a VPN work?

Before we attempt to answer whether a VPN really ensures maximum security and privacy, let us take a look at its basic function. A VPN is a secure connection established on a conventional Wi-Fi network. This is a cybersecurity tool which masks the IP address and enables the user to access the internet anonymously. It passes the overall internet traffic from a secure tunnel and that’s how it got its name – Virtual Private Network.

VPN and Cybersecurity

Here’s how you can fulfil your cybersecurity resolution by subscribing to a VPN service:

1.   VPN provides network-level security.

Most digital security enthusiasts install an antivirus program on their device thinking it would save them from malware, adware and ransomware. No matter how advanced your antivirus is, it can only provide limited coverage on the network. A VPN, on the other hand, can provide maximum network-level security because it guarantees end-to-end encryption. Users who are already using the best high speed VPN for remote working, streaming or online gaming should consider configuring their VPN details on their Wi-Fi routers to achieve the highest level of internet privacy.

2.   VPN protects users on public Wi-Fi.

Public Wi-Fi hotspots have thousands of active users and even half of these are not there to enjoy the free service. All they want is the pattern of other users’ online behaviors. These bounty hunters are basically cyber attackers involved in hacking, evil twin attacks and mand-in-the-middle man attacks; doing so helps them gain unauthorized access to other users’ sensitive information. Once they have the data they want, they can impersonate the other user to advance criminal activities or perform financial transactions to fund terrorism. That’s why cyber safety gurus suggest VPN-less internet users to avoid using public Wi-Fi for serious matters like banking or exchanging data files.

3.   VPN protects users from ISPs.

Most internet service providers generate revenue by selling the patterns of digital behavior. They often sell the data without modification, and in other instances, they process the data of online activities and use it to channel personalized advertisements and speed throttling. VPN protects your digital footprint and reduces fingerprinting whether you are using private windows or not. It does so by encrypting browsing queries so that no internet service provider, intruder, attacker or the network manager can figure out your online activity.

4.   VPN enables secure streaming and torrenting.

Most people only use VPN to stream geo-restricted shows and movies because they can’t view them otherwise without a VPN. If you already have a paid subscription of the best high speed VPN, it’s high time you start using the service while torrenting too. Doing so will hide your IP address on torrent client websites providing you ultra-security against hackers who are disguised as seeders or leechers.

What can happen if I don’t use a VPN?

If you don’t use a VPN, hackers and attackers on insecure networks can penetrate your connection and sniff sensitive data packets. Once they gain unauthorized access to either banking credentials or personally identifiable information, they can misuse it in countless illegal and unethical ways, including:

1. Causing financial and non-financial damage to other users using your actual or digital identity.
2. Uploading/selling users’ sensitive information on the dark web.
3. Blocking your access to sensitive data and asking for a ransom to unblock.
4. Blackmailing other internet users using your name or internet ids.
5. Withdrawing your money saved in banks or other digital platforms like Paypal.

And finding the consequences, you definitely don’t want to fall victim to identity thefts, financial frauding or other cyber threats.

The Bottomline

In this digital age, VPN is really not an option, but a necessity that’s taking the internet by storm. While buying a VPN, ensure that it has a zero-logs policy, it does not store, process or sell user data and it has 256-bit AES encryption for split tunnelling. Some premium services do have other safety tools like ad-blockers, internet kill switches etc. All in all, the best high speed VPN should also be secure and reliable for data handling. You can gain an idea of the trustworthiness of a VPN provider from its terms of service and privacy policy.

The most valuable resource of any company is its customers!!

In today’s economic environment, it is important to minimize the churn of customers and increase their profitability. And, this cannot be achieved without building trust and loyalty.

The foundation of trust is an effective customer management and an individual approach to each of them.

Good customer knowledge allows you to fundamentally change the business model: from an ineffective strategy of finding new customers for the proposed solutions, to moving to develop solutions for existing customers, taking into account their needs. This personalized service is a direct path to building loyalty, which means increasing the value of the customer base and the company’s success.

With technological progress, many Customer Relationship Management (CRM) software came into existence. The main aim of these types of solutions is to streamline the daily chaos of the businesses so that the customers can be prioritized. Saying that- CRM is an effective solution to manage the customer’s relationship is right!!

Table of Contents

What is CRM?
Why is CRM important?
CRM benefits to building customer relationships better
Great customer retention
Better knowledge of customer’s needs
More active communication
More protection of data privacy
Combine all your data into one user-friendly location
Sell more quickly
Update the sales methods
How to choose a CRM?
Concluding Remarks

What is CRM?

Customer Relationship Management (CRM) is translated as “customer relationship management”. Behind these words lies software that is designed to improve business processes in the company and make interaction with customers easier and more convenient for both parties.

In other words, the business gets the opportunity to keep customer data close at hand, thereby increasing the quality of service and the loyalty of its customers. Below are the benefits of CRM for your business:

• Improves contact management
• Improves customer retention and satisfaction
• Improves sales management
• Improves efficiency and productivity
• Creates organization and team collaboration
• Improves the accuracy of reporting and forecasting sales
• Improves understanding of data for marketing and product development
• Increases sales figures
• Promotes business growth

Why is CRM important?

For many companies, their CRM is not just important – it is absolutely essential! To get the most out of your business, you need to build CRM into your business strategy. This will create a structure and organization for your company that will enhance efficiency, productivity and profitability.

Although it was originally designed for sales teams, the benefits of using CRM for an entire organization can be immeasurable. However, it is becoming increasingly important for marketers and customer service teams managing after-sales communications.

The software allows you to better understand how your business is performing by using actual sales data to eliminate guesswork from business decisions. It provides a complete overview of your customers and their activities, allowing you to create a truly customer-centric approach that will guide your customer service strategy.

CRM benefits to building customer relationships better

Great customer retention

Despite being the better asset in knowing and pleasing the new or potential customers, Customer Relationship Management works as the best software for keeping the existing customers satisfied.

The management solution has several customer retention advantages; you can hold your promises by notifying about upcoming appointments and also, send the follow-ups at a suitable time.

However, what makes it the best solution is that it enables you to reach the customers who have not shown interest in a while and even felt ignored. Of course, retaining the existing customers is very much economical than securing the new one. 

For sustaining the customer’s interest, customer relationship management assists you to manage the marketing activities; you can send free trial offers, email campaigns and publish the customer’s surveys on an appropriate time. So, with CRM you can increase customers retention rate easily.

Better knowledge of customer’s needs

Generally, when we know what to expect, we feel more convinced. Same is true when it is about the business. It is simple yet easy to upsell or cross-sell the customer when you know their purchasing needs.

As one of the advantages of CRM software is to assist the salespeople to sell faster and sell more, it is the access to the customer communication history via the entire customer journey that permits the sales reps to know the customer requirements.

When you understand the contact’s purchase history- when they purchase and when what contracts they were provided, what purchasing habits they explained, and how they convert them to the customers, you have to be proactive and have better or new offers at the suitable time.

The CRM system is also essential in offering the best customer service. Access to communication history makes it simple to provide on-time customer service. In just some clicks, you understand if the contact had some problems with the product, how the service requests were managed, and if they were pleased or not. Also, when they have issues of something in the past- it is your chance to restore the reputation and provide better customer experience.

More active communication

Don’t let your customers wait by immediately responding to their requests, which is a symbol of professionalism. Saving you and your customer’s time is the CRM system that provides you ready-to-use email and customizable templates, documents, letters, quotes, proposals, newsletters, etc.

It is being found that there are 90% of the businesses that do not leverage autoresponders for confirming they have got the customer service email.

The other benefit is that Customer Relationship Software also assists you to enlist email or SMS and schedule their dispatch months or weeks in advance. And, when it is about the customer service requests, best speed is a must.

Finding the contact information in just a click, the CRM software permits you to personalize the interaction, send replies and provide quick solutions to recurrent problems, send links to videos and FAQs, etc.

More protection of data privacy

Data privacy cannot be ignored in any case when you are handling a large amount of data. To fulfil the data privacy needs of the new EU regulations, it is more essential to secure the CRM software with the default GDPR (General Data Protection Regulation) related functionality

The major advantage of CRM is that it saves more effort and time as being GDPR compliant is a task in itself. Never forget the repulsive legal consequences when the privacy laws got violated.

The management software assists you to get and draft the contact’s permission to save and use personal information, sending the automatic alerts to every contact notifying that you like to store the data, email communication preferences to manage the customer’s subscription and also, setting up the rules for updating the personal information for several contacts- at one time.

Executing everything manually takes a lot of time and you can also even make several mistakes. However, CRM software for the same assures reliable, quicker and safer data processing. Additionally, it makes all communications GDPR complaints. All these efforts generate trust as you are now managing the customers’ data with total respect.

Combine all your data into one user-friendly location

Customer relationship management software centralizes the customer’s information. It makes all access to the information they require from one platform.

• Customer’s contact details

Check out the customer’s phone numbers, email addresses, websites, mailing addresses, social media accounts and websites.

• Over-all interaction history

Tracking of communication history from phone calls, email, customer support tickets and online chats, etc.

• Customer history

Reference the buying history, length of customer relationships, and how the customers know the business.

●     Sell more quickly

One of the most productivity killers is handling data manually. From CRM software, you can automate the repetitive admin tasks to make the team spend more time selling and less time typing. It, also, assists you create the general sales process that provides the team the proper roadmap for securing deals and assists to lessen the length of the sales cycle. From the sales process, you can:

Update the sales methods

The sales methods offer the data you have to find out the main cause of delayed deals. Follow the steps to solve the issues and assure that the staff focuses on those efforts/activities that offer higher revenue.

• Correctly analyze the sales

With the more precise sense of the win rate permits the sales manager to examine how many sales are closed by the team from the set realistic revenue goals and given a number of leads.

• Hire new to speed quickly

The general process assures the training sales reps simple, fast, and almost foolproof, by showing salespeople what they require to do at each stage of the sale. Also, the rookie sellers make an instant impact once they learn the general steps in the sales process.

• Offer more satisfying customer experience

When sales representatives drove potential customers to the sales stage, they did not expect that this might kill the transaction and destroy the relationship with the buyer. The sales process assures the seller does not promote the sale till the buyer is ready to move ahead.

How to choose a CRM?

When choosing a CRM, be realistic about your IT competency and your needs, as well as how much you want to spend. You need a balance between ease of use and the features included.

Typically, the price is determined by the number of users, the number of customer records, storage requirements, and complexity of features.

Most vendors offer a free trial of CRM so that you can examine how the system will work for you and how customer support is done!

Concluding Remarks

The major priority of businesses is customer relationships. Always remember- the customers are more responsible for generating sales.

 You have more powerful products to provide, however, if you do not consider your customers the best, then, you will not sell!!

Hence, generating better relationships with customers is very much important.  And, this is what the management solution provides. It assists you to manage the best relationship with the customers by treating everyone separately, not ignoring them, and accompanying them when you need them.

All you have to do now is to get the best customer relationship management software as per your business needs.  We hope you will find the best one!!

Hopefully, this article has given you the best of the knowledge. If there are some queries or suggestions then let us know in the comment section below.

Thanks for reading!!

WordPress host is a company that is like a database that stores all the website’s data. When an individual registers for a plan and all their media will be saved on the server which is found in the host’s data bank. The WordPress design and development services provide people a simple way to get their hands on the data to control it and transfer it to the clients. There are different kinds of WordPress hosts that one can face in the webpage. Individuals need to select the right host at the initial stage. If not this might lead to serious issues in the future. 

The first and the most commonly used type of WordPress hosting is termed as “shared hosting.” This consists of large hosts in the field like EIG companies like, Bluehost and HostGator. It also comprises providers like Siteground, GoDaddy, Media Temple, and InMotion Hosting. Individuals making use of this hosting will encounter a slow pace due to the increased number of shared admins that start to overcrowd the servers. This can hinder the rapid performance of the site. This could lead to the suspension of the sites or result in downtime of the webpage. Furthermore, any issues that appear with the other sites may leak over into one’s site.

The next kind of WordPress hosting is termed as “Do it yourself on a virtual private server.” This generally comprises bootstrap startups and individuals with more improvement, server administration, and WordPress experience. They are also the presence of the DIY crowd. These individuals are hoping to save money, but they are mostly affected by the accomplishments and achievements in their business. The most common setups may comprise an external third-party VPS provider like the Digital Ocean, Linode, or Vultr. This is provided together with a tool like ServerPilot to handle it more readily.

The final one is the hosting that is offered at Kinsta and it is handled by the WordPress hosting. These types of hosts aid in handling all the tasks related to the backend server. This is done together with providing support when individuals require it. They are optimized to work with WordPress and usually include additional features like single-click staging surroundings and immediate backups. Furthermore, their support teams are also more knowledgeable in terms of understanding the CMS as they are only focused on a single platform on an everyday basis. 

Kinsta is a platform that brings WordPress hosting to the next phase. Their hosting server does not come under the traditional hosting groups.  Their whole infrastructure is created on Google Cloud Platform and it is varied from the traditional shared, VPS, or allotted framework. Furthermore, every WordPress site that is found on the server functions in an isolated manner which comprises of the software storage which comprises of all the software 

Every WordPress site on the platform runs in an isolated software container that contains all of the software resources which is required to run the sites like Linux, Nginx, PHP, and MySQL. This can be understood as the software can function on each web page but it is entirely private and it is not shared even among the own sites.  

Figure 1: Kinsta hosting architecture

The container is present on every website and it works as an online tool in the GC data centers. This optimizes the Google Could platform sophisticated network services which are in turn then used for low-profile data interchanges. In addition to this, every system has many CPUs and GB consisting of RAM. These hardware features can be seen in the delegated areas for the virtual systems. This is a key feature that is needed as the basis and is essential in the short run. It is also termed auto-scaling. As compared to the other hosts like the Google Cloud Platform’s other basic virtual tools, they help to systematically design C2 VMs that are made available to all its customers in their designated areas. In addition to this, the C2 machines are commonly used for CPU-heavy functions such as scientific modeling and artificial intelligence. They are also an outstanding tool for the quality of performance and in WordPress hosting. When individuals exit a WordPress site from a general-purpose VM to a C2 VM this has been tested to improve the output by double the amount.

PHP is a software that is available to all and it is a programming language that is used in the creation of websites. The major portion of the WordPress software is developed using PHP is written in PHP together with the plugins and various subject matter. This gives added value to PHP as it is a key tool for WordPress. You should ensure your WordPress host offers at least PHP 7 or higher. There are varying updates of PHP that the admin can render on the server. The newer PHP helps in providing a great improvement in the accomplishment of the server. Furthermore, the benchmarks that are attained by PHP in the current days can process up to threefold the number of requests. Furthermore, this can improve the host’s control panel receptivity. 

Figure 2: WordPress 5.0 PHP benchmarks

TheBest WordPress design and development servicescan be sped up by the usage of other platforms that one can use to improve the speed of their WordPress website are by modifying the themes. This can be done using GeneratePress, OceanWP theme, and Astra. 

In conclusion, many users are keen on finding various ways to enhance the speed of their WordPress design and development services. Thus, using the different fast site to help improve the rankings, reduces the time taken for the search engines, speeds up conversion speed, increases time on site, and reduces the rebound rates. As users prefer a fast website that responds quickly to their touch. Hence, making these modifications to the system can improve the speed of the service. 

Web Design is something that you can only perfect with time. It will be a miracle if you can get a perfect design in the first attempt and don’t have to change a single aspect. The proceedings can get challenging as you start developing the website and have to launch your business in a big city like Dubai. Thus, launching your business in a megacity is a daunting project, and that’s why making a solid impression with a website is a necessity right from the word go.

If I tell you that there is a way to change the website’s design as you move on, based on user feedback, what will be your reaction? Sounds great, isn’t it? There is a process called moodboard through which you can get a project done while it is being modified all along. This can make things work for a business and offer them good support all along. 

Moodboards to the Rescue 

Moodboards can be termed as a collage of colors, images, and different design elements that can fetch numerous reactions. Using moodboards enables a designer to quickly present multiple directions and get feedback from the users to incorporate changes in the website. The process is not new but still hasn’t caught up with the masses. So, it will be an excellent way to implement this for a new project.

Moodboards can make things easier for the designers and their clients as it helps them in various ways. Designers can make things work for their clients in a way that is both efficient and effective. Thinking about how you can make a mark online with a stellar page? Try Moodboards, and you will definitely like the results. 

The following are some of the advantages of knowing what to expect when you opt for this aspect. 

Design Guide 

Businesses can use this as a design guide to thinking out of the box. Working responsively and how to make design look awesome is what you need to do. Surely, there are many ways to achieve excellence so that there is more to offer for everyone. Think about how you can have a great way forward with designs doing the talking on your website. 

Effectiveness

Moodboard is a client-facing tool that offers support to customers to interact with the designers. There are several ways for which you need a direct conversation to make things count. For instance, if you want to make the design minimal or bright, you can use these words, and your designer will work accordingly. He will ensure that only the particular aspects of the design will be touched, and everything else will remain intact. This will make your design don’t have a radical change so that the content also needs to be altered. 

You can also ask for some innovation too so that the design can be changed altogether. This process will not be easy as an across the board change will take time to implement. Some other words, like innovation or trendy, can be taken differently by designers, their clients, or project managers. So, what is the remedy, and is the moodboard as effective as it is touted by all? 

Let me shed some light on this aspect for more information for my readers.

Effectiveness of Moodboard in Web Design

Some of my readers may be wondering how this can translate into something really creative when it comes to web design. There are certainly some factors that you need to think about so that you can benefit greatly from it. There are hurdles for people who like to work perfectly on their design as a new process like moodboard can be difficult to grasp at first, but with time it can be perfected. 

For example, suppose a business owner is envisioning changing the entire navigation of his website for the better. What is the remedy here? Designing for the medium comes into play so that there is more for the customers to get excellent support from the designers. A moodboard for a web project can be initiated so that the designer knows he has to change the website’s navigation.  

It can be a real test for the designer to change things rapidly as it is not something easy to achieve. Still, the designer has a lot of repertoire up to his sleeves as moodboard offers him much liberty. There is a full collage of options available for him so that he can use whatever he feels will work for the assigned task. Elements such as button styles and image styles can perfect the navigation to make it user-friendly. 

Scale and Complexity of the Projects 

There are many ways in which things can be perfected according to the requirements of the client. For example, a whole project needs to be implemented properly so that it is taken seriously by the end-user. A hurried job will never work for even a small web design project having just 4-5 pages. The designer must never go for short-term goals so that he may implement a strategy that may not work in the future. 

The projects’ scale and complexity cannot be measured by merely the number of pages or pictures on it. A project may look smaller in size but can be complex enough. For a company with a lot of images on its product pages, a major change can be hard to implement. There is no one-size-fits-all solution available as everything is customized. Moodboards are useful in most cases, and that’s one reason for their popularity.

All of the scenarios mentioned above call for an experienced team or designer that can do the job well for you. Select a renowned website design company Dubai having expert-level moodboards experience. 

Over to you

If you think that you can add something valuable to this blog or want to ask any questions, don’t be shy, and please speak-up. For any feedback too, kindly use the comments section below. 

Do you want to grow your business without increasing your chosen budget? Then you should make sure to create SEO friendly content.

Here’s how it works.

SEO (Search engine optimized) websites with strong authority and a good backlink profile rank were higher in the search engines.

If your website displays on the top of the main page, you will gain more clicks, shares, likes, and buyer engagement.

If nobody ever discovers your webpage, then also the quality-written articles are pointless.

Obviously, if you want to grow your business, you should write SEO-friendly content.

I’m not declaring it’s smooth. There is a lot of thought and vision that goes into generating powerful SEO friendly content.

But once you study the basics and add them to your content production procedure, you will see it will produce attractive results without including your workload.

Power this up with some promotional activities, like sending email marketing newsletters to your touches list and a good marketing funnel, and you are suited to go.

But for today, let’s hold the point of SEO friendly content.

Here’s what you will learn about.

1. Use your keywords wisely
2. Use headings and sub-headings
3. Optimize the length of article
4. Do internal link
5. Optimize your images
6. Make the content shareable

Use your keywords wisely

Few writers like to just sit down and begin writing. They leave SEO for the last lines.

Others begin by noting down the keywords they want to include into their content.

That’s the approach I prefer.

You begin by recognizing keywords relevant to your topic. You either come up with them off the top of your head, use the keyword planner tools like the one from Google, use a more advanced SEO tool like Ahrefs or SEmrsuh, or hire an SEO firm to do that for you.

If you have not started this process just yet, you have to start with this pattern to good keyword research.

And once you begin writing, use the keywords in the title, H1 (Heading 1), meta descriptions, ALT tags, and main body.

Use headings and sub-headings

Using headers and sub-headers does various things for SEO.

First, it makes your writing skimmable and accordingly simple to read for your normal readers. People are more inclined to share articles that are easy to understand.

The same goes for search engine robots. When crawling through your site, they’ll recognize your Headings and utilize them to better know your content, like which parts are the most notable ones and so on.

Also, having Headings and sub-headings improves the keyword congestion, but remember not to misuse this to manipulate the algorithm.

Optimize the length of article

In the past, most blog posts you’d read would have up to a few hundred words. It was a figures match, the more posts you would publish, the more traffic you would get.

These days, This nearly impossible. Even on the current blog, you are reading right now, you will mostly discover content that is 1,500+ words, and published less frequently.

That’s because, in the last several years, Google has shown that it gives more priority to longer, higher-quality content. They intend to present their users with the best possible answers and this often heats down to having posts that provide the most thorough answer to the reader’s query.

It’s not good practice to write 300 words content anymore. But it’s also not about making your content too long.

Look at your Google Analytics reports and notice which posts make the highest engagement for you. Which are visited the most of time and which ones are read for the long period of time? And then, which ones generate the highest conversions, for example: newsletters or  sign-ups.

Do internal link

One of the main factor search engines ranks content is by the amount of backlinks they get.

Good content leads to get a high number of backlinks, both external and internal.

If you want to get high traffic and rank your old content higher, on SERP then you can’t forget to link to them from your latest posts.

This helps the search engine crawlers, and people, to find your most suitable articles.

Also, links to high-quality, reputable websites increase the efficacy of your website. The better the links, the higher your website will rank in search engine results page.

Also, utilizing reliable sources within the body of your text builds trust with your readers.

Optimize your images

Images are important to make your content engaging and shareable. People are far more likely to buy from a firm whose website has beautiful and related photos.

You can optimize the photos by including keywords in the image files and giving the ALT tags.

Make sure you also optimize the file size of the photo. Pictures that are too large will slow down the load time and damage the SEO.

Make the image size as small as possible without effecting the visibility or quality. Normally image editors will let you do that with their buit-in features. If yours has not got it, an alternative is the Squoosh app, a free tool that allows you to resize and reduce your image file size quickly.

Make the content shareable

So, you have successfully trained to write an SEO-friendly, content-rich, interesting article that people desire to read. The current step is to make it shareable. Websites like ShareThis make it easy to add social media buttons to your website so individuals can share the content easily.

Bonus Tips:

1. Research suitable keywords.
2. Know the right word limit.
3. Allow Google to find the format for your content.
4. Create an outline by analyzing Google’s first page results.
5. Make a record of questions from the “people also ask” segment of the search.
6. Post title for users & meta title for Google (keywords in titles).
7. Post meta description (optimize it for decent CTR and use your target keyword 1 time).
8. Image Alt text (use keyword).
9. Interlink in the post using relevant anchor text.
10. Post permalink (remove end words from permalink).
11. Use proper heading tags (keywords in H1, H2, tags).

The digital world has paved the way of different digital marketing methods for the purpose of growth of your business with online presence. The digital marketing methods are being termed as a good career as well as best economic opportunities. Web designing is one of the most important in this regard that is becoming trendier in the ongoing era.

The field of web designing is getting momentum in the ongoing era of technological innovations when it is being expected that the web designing will grow by 27% by 2024. According to The Bureau of Labor Statistics, the persons who have knowledge and skills of different types of programming languages as well as digital tools would have golden economic opportunities in future.

Web Development has been growing rapidly for many years. The trends of web development are changing day by day because of the innovations. The field of web development is not as old as it was before ten years ago. Now there is a race and competition in the field of web designing.

How Web Designing a Good Career?

Most people have questions about which field has the brightest scope regarding earning and grooming professionally. Especially in the field of digital marketing, people are more concerned about the choice of the field that can give them a handsome package with great exposure. In the ongoing era, that will be not wrong to say that the field of web designing has become the best field as it contains multiple and highly advanced skills which can help you to polish your skills. The traditional marketing patterns have been replaced with the highly innovative and technological methods which are giving a vast space to web designing. That is the reason; web designing is becoming an all-seasoned career because if you have skills in this field, you are the Rockstar of your field that will not only help to earn handsome but will also make your career brighter. The statistical data of web designing corroborate the narrative that web designing is becoming a successful career. So, if you are looking for the right profession to make your career in the field of digital marketing, then do explore web designing. TopNotch Technologies also offers fair opportunities to polish skills in the field of web designing.

Enjoy Endless Opportunities

People who are newer to the field or who are confused whether to choose the field of web designing should go for the career in the field because you will find endless economic and very beneficial opportunities in the field. The field of web designing is so diverse as it has great economic avenues not only in local but also in international markets. However, the important thing you must keep in mind is the percentage of opportunities depends on your skills and experience. If you have good experience as well as skills in the field, then you can easily grab the opportunities at all levels which will help you to enhance your exposure.

Growing Industry

The industry of web designing is growing rapidly with the passage of time. Especially, the digital marketing and the increasing trends of online presence of business paved the way for the growth of the web designing industry because whenever a brand needs to make sure its presence online, web designing is an important and among the most basic things which are required to fulfil the need in order to launch a website. So, as the industry of web designing is creating multiple opportunities for those people who have skills of web designing. That is the reason; it is termed that the field of web designing is the all seasoned field whose importance could never be denied. And another important thing is that the industry is going up with the passage of time. You need not worry about the right choice of profession because web designing is the right choice if you have basic knowledge and skills related to web designing. But the earning in the field totally depends on the advancement of the skills which you get.

More Secured Career

Every person is ambitious in the ongoing era to get the job that is more secured so that they could focus on the enhancement of their skills without any mental agitation of job security. So, web designing is the all seasoned job that is more secure than any other field because you can be a freelancer. You can opt the option of working from home or from your desired location as a web designer that will not only save your time but also help you to be mentally satisfied because your job will be secure just because of your skills. So, that is an important thing that you must polish your skills so that companies could prefer to avail your services because of your refined skills. As much as your skills would be refined, your job will be secured.

Should you go for a web designing career?

Most students have some basic questions in their minds about their career. They mostly remain worried until they are not hired because they usually have inadequate skills which are technical enough. So, web designing is a good career. But the most important thing that is usually suggested by career and counseling experts is that you should always pursue the career that is nearest to your passion and interests. But if you have the passion to excel in the field of web designing.

The Bureau of Labor Statistics has already enunciated the fact with the fair statistical data that corroborates the narrative that the industry of web designing is getting momentum with rapid growth. It also defined that the person who has polished and updated skills of web designing will have more opportunities in the womb of time.

Minimum Qualification

Most people have misconceptions about the required qualification for web designing. They think that they need higher qualifications for the purpose of joining the field of web designing that is totally misconception because there is no need to have higher education or degree in order to join the field of web designing. What you need is the skill to get a job and excel in the field. Even, if you do not have education, no matter what, you must have skills as well as passion and interest so that you could establish yourself as well as move for a better and brighter career.

Earn Handsome & Make Good Living

Earning handsome is not only the need of the time but also the desire of every person who intends to invest their energies in the digital marketing world. Even when people or students are at the stage of deciding to join the field of web designing or other, the most important question that they ask is the earning ratio of the field. If you talk about the earning ratio of the field of web designing, it is really handsome and more than your reasonable expectation.

According to the Statistical data, the median salary of a web designer is around $72140 in 2017. It could be estimated that the expected range of salary could be $61738 and $82468. The cost is really handsome and really encouraging with no qualification requirement.

Learn and join web designing and grow to make your career brighter.

The Internet has become a hub of economic and business activities. Now people spend most of their time using their devices such as laptops, cell phones, tablets and other devices. According to research, an average person spends about 8 hours and 41 minutes in a day. Even, they give less time to sleep, lunch, dinner, and physical activities as compared to the given time on the internet. People use the internet for multiple purposes such as educational purposes, business activities, entertainment, and much more. When we talk about business activities on the internet, it covers large segments which help people to grow their business. Web Making is an important thing regarding building a website on which people will land to avail services. Web development has core importance and central significance in making a website because what we see is the fully prepared website, but there are a number of technical stages which are passed and crossed with 100% perfection to make a site Live.

Brands and companies always look for the services for the purpose of outsourcing to make websites and for their maintenance in order to grow efficiently as compared to their competitors. There are in fact two types of availing services

• ü Hiring Individuals
• ü Outsourcing Project to Company

What is a Web Development Company?

Web Development companies are those which focus on the web development services. They offer different kinds of services regarding web development which can be summarized as

• Front End Development
• Front End Development
• Web Maintenance
• Web Designing
• Fixing Errors
• Removing Bugs
• Web Making
• Coding
• Web Making in multiple languages such as CSS, JavaScript.

& much more in this field

In this write-up, we will focus on the pros and cons of Outsourcing Project to a company that provides services related to web development.

Pros

You will find a number of features and pros in web development companies which will attract you in order to hire their services regarding web development. These pros will be the source of saving time and money in significant manners. Find below some important features and pros and get to know the question of why you should hire web development companies.

1. Highly Technical Staff

Web development staff is highly qualified and has highly technical skills regarding development. Each team member has different technical skills which play a significant role in making a project of web development successful. It is important to mention here that projects are done in this way that is cost effective. Even individuals which you will engage will be doubtful whether they would be fit for the project or not. You would have to replace resources that will disturb the overall progress of your project. Thus, web development companies are perfect in this regard because they have full teams which manage their workload as per their skills. Thus, you must avail the services of any well reputed web development company for the sake of completion of your project in time.

2. Cost Effective

It will be really hard for you to hire a full development team individually to engage with your work. That will cost you much and will be a waste of money. But when you hire a company for web development, it will have a full team of development so it will charge less for the purpose of giving its services. That is the reason; it would be cost effective. But hiring a web development company would be an amazing decision which will not only save your money but will also complete work within a very short span of time. The work will be done as per commitment. So, always hire a well-reputed web development company at affordable and reasonable rates.

3. Usage of Latest and Updated Technology

Web Development is a highly technical field, and the person who is attached with the field must be updated about the latest technological innovations. They must keep their knowledge regarding development updated so that they could polish their skills in order to give their clients’ maximum perfect work. But on the other hand, if you hire a person or a person who works individually might have less potential as well as skills as compared to the working efficiency of a web development team. That is the reason; you must avail services of a development company because team members are always encouraged to learn more and more that indirectly gives benefits to clients’ working.

4. Working Efficiency

Every project needs working efficiency. And even clients desire working efficiency in projects. But the full efficiency could not be found in individuals. It can be found in team work because more than one person is engaged in a project which brainstorm and exert their energies together. Thus, there are a number of advantages of outsourcing.

According to an article with the topic “Advantages and disadvantages of outsourcing”, written by Gulzhanat Tayauova, there are a number of best advantages of outsourcing which focus on core activities, cost saving, accessing experience, improvement in performance, and much more. Firstly, you should always focus on hiring a company that has core and central values of professionalism. The second important point as discussed in the article is cost saving because of an important factor of outsourcing. Most people do not have enough time to give time and their efforts to their projects. They face lack of time. So, for such people who do not have enough time to give maximum potential to their work, they must go for outsourcing their projects which will be of course perfect to manage your projects. Thirdly, it is hard for a person to hire individuals who have extraordinary skills and specialties regarding web development and other skills because they charge highly and it will affect your cost. In this situation, it is important that you must hire a company for the purpose of outsourcing your projects because they hire highly experts and professional persons who have vast experience as well as exposure in their fields.

Thus, you will find a number of best advantages by hiring a web development company with no headache of work flow and burden. You will also enjoy efficiency of the team that cannot be attained in the engagement of individuals.

Cons of Web Development Companies

No doubt, there are a number of pros of hiring or engaging a web development company, but there are also a number of disadvantages of engaging a web development company which you must know so that you could grab the idea of which are the pros and cons of this sort of engagement. Find below some disadvantages which you must keep in mind while engaging a web development company.

1. Organizational Issues

Organizational issues occur within a company because of clash of interests and responsibilities. These sorts of issues directly or indirectly affect overall working of companies. Leg-pulling is normal in an office environment that can easily disrupt working. Your deadline could be affected that can spoil your post launching campaigns. Thus, you must keep in mind the repute and stability of the company to which you intend to hire it for development projects. You must check whether the company is stable or not, because mostly newly launched companies face severe issues including organizational issues between employees.

According to an article with the title “Advantages and disadvantages of outsourcing”, written by Sudawan Somjai, it is very important to choose the right company for the purpose of outsourcing. If you choose a wrong company, your project could be spoiled because of some technical points. So, you must set your priorities and according to those, you need to decide whether you should go to hire a company or you should hire individuals in order to make your projects successful by getting rid of organization issues which can disturb your working if you outsource your projects.

Organizational issues are the most important things which can help you to decide what you need to do regarding projects that you have to make them done in successful ways because your working could be spoiled and ruined. So, always consider this point during the decision of your projects’ outsourcing.

2. Project management issues

It is not easy to deal with the project management department, especially when a company has a large number of projects. In this situation, issues related to project management appear which can paralyze your projects by extending deadlines and lame excuses that will definitely exert bad impact on your business strategy as well as execution planning.

There are many other disadvantages of outsourcing web development projects such as losing control over projects and much more. If you are still worried about the right choice of company that can help you to make your projects successful, then  ZeeClick is suggested in this regard that provides you with the best and highly professional web development services to give you maximum output.

Many people in the marketing industry consider SEO (search engine optimization) and digital marketing to be similar. Yet, they have two unique definitions and are different. There are various ways in which SEO and digital marketing perform likewise and today they work in tandem. An SEO agency is outsourced to optimize a website so that its place in search engine results is increased. They will practice a wide category of techniques and SEO best practices to achieve higher rankings in the SERPs. SEO is a subset of digital marketing and many would define an SEO specialist as one who combines digital marketing and SEO best techniques to reach their aims.

SEO Manager and a Digital Marketing expert

It has already been stated that there are several connections in these two places and many circumstances they share some of the same abilities. An SEO expert has the expertise, experience, and knowledge to optimize a website to grow traffic and earnings. A digital marketing specialist may work with an SEO specialist in a marketing campaign to improve a company’s whole exposure using digitally based media. SEO is a tool that is in the digital marketer’s toolkit. The plans shared by SEO experts and digital marketing specialists include various marketing best practices such as email marketing, content marketing, social media marketing, and more recently mobile marketing. However, the digital marketing specialist will have a few other options at their control such as advertisements, SMS, Television, or radio sources. Since the two overlap pretty drastically, it can be hard to separate the two. Still, the SEO specialist is concerned about improving visits to a website and the digital marketing expert is concerned with expanding a company’s overall online appearance and visibility to customers.

Upcoming Trends in Digital Marketing

Trends are favoring nearer including digital marketing techniques with SEO tactics. The trends show that 2 are mixing frequently. In history, it was thought that SEO was acceptable for business promotion but as social media extended, and mobile phone and tablet use collapsed on the view it takes more than just SEO tactics to reach the customer market. To build an efficient online appearance and achieve your potential buyers before any other opponents, you will have to include digital marketing with SEO techniques. SEO is not wasted, and it will not disappear anywhere anytime quickly. The variety in the climate of today’s industry is that you are going to have to go past SEO and include many digital marketing strategies. SEO is all about generating high-quality websites that are organized for the user.

Connecting Digital Marketing and SEO

There is no doubt that the SEO world is in a situation of constant change. Search engines are continually upgrading their techniques of ranking websites and the SEO specialist is forced to keep up with the trends. One of the more recent changes in SEO tactics is the establishment of digital marketing. The new term that appears from this development is SMI (Search Marketing Integration). As search engines proceed to broaden their gaze and complete the specifics and methods they use to look at a site and measure an agency’s sentiment, content-quality, and overall relevance, it is obvious that search is growingly flapping with other marketing approaches. This is likely to completely transform an organization’s plan for approaching sales, PR, marketing, branding, and everything else for that matter. Success will need a mixture of SEO best methods and marketing strategies.

New Business Service Measurement

There have been numerous portions that moved over the last few years for both SEO and digital marketing which have obscured the line that separated the two. Even though they are still two solo entities with singular aims, they are growing more integrated into a single, appealing strategy. The most influential question now is how the combination of these two powerful and multi-faceted tools can be applied together for the advantage of a business or company. Since no two firms are equal, it can be a hard plan. Success comes from contracting a single campaign constructed from plans from both digital marketing and SEO best methods.

Conclusion

SEO and Digital Marketing are not totally the same. While similar, they are not the same. SEO specialists have a goal to optimizing a website to get higher rankings in search engine results (SERP) and thereby improve free organic traffic. Digital marketing specialists focus on improving whole online appearance and visibility for customers using their corporate budgets, using numerous digital tools plus paid promotion to reach their marketing goals. So now you know the distinction between SEO vs Digital Marketing.

Gmail is one of the popular and widely used webmail email service providers. Many small, as well as large businesses, use Gmail for email communication. As all the mailbox data are important assets for an individual or business, so the organizations want to export Gmail to PST file format of Outlook. Microsoft Outlook is a widely used email client that offers several amazing features for users that attract them. Outlook stores all the data in PST or Personal Storage Table format. To access the Gmail data in the Outlook program, users need to export Gmail emails to PST format of Outlook, as Outlook supports PST format to save the data.

Here in this article, we will describe the manual as well as the professional Gmail backup tool where no Outlook installation is required.

Now we will move further to the manual process to export Gmail emails to Outlook using the Outlook application.

Manual Strategies to Export Gmail to PST Using Outlook Application

If the user is looking for a solution for the query “how to backup Gmail emails to Outlook PST” then, they can follow the manual step by step process here. For the manual process, the user needs to install the MS Outlook application. Follow the provided steps below to export emails from Gmail to PST.

1. Launch MS Outlook program on your system.
2. Configure the Gmail account in MS Outlook.
3. Once the configuration is done, click on the File tab.
4. Go to Open & Export.
5. Select the Import/ Export option.
6. Choose Export to a file option.
7. Hit the Next button.
8. Now select the Outlook data file (.pst) and hit the Next button.
9. Select the mailbox item to convert to PST.
10. Browse the define the location to save the resultant file.
11. Click on the finish button.

Limitations

There are several limitations we have mentioned here with the manual method to export Gmail to PST format of Outlook.

• Export Inbox folder items only.
• Technical knowledge is required.
• Risk of data loss.

These are a few limitations of using the manual technique to export Gmail emails to PST

Professional Method to Export Gmail to PST Format

As we have seen, there are several limitations to using the manual method to export emails from Gmail to PST. So to overcome these limitations, we would like to suggest a professional automated solution that doesn’t require the installation of the Outlook program in the system. The professional ways of migration are more reliable and quick as compared to conventional methods. Using the advanced DRS Gmail Backup Tool, users can swiftly save all the Gmail emails including all the attachments in PST, MBOX, EML, EMLX, PDF, AOL, Hotmail, Yahoo, IMAP, Office 365, etc. The free version of the utility allows users to export the initial 50 emails for free. Some amazing features offered by the utility for users are mentioned below.

Salient Features

• Swiftly backup all Gmail emails on a hard drive or on the local machine.
• Provides a date filter feature that excludes unwanted emails from Gmail.
• Backup Gmail to PST, MSG, MBOX, EML, and 25+ other file formats.
• Easily export Gmail emails to Office 365, Thunderbird, AOL, IMAP, Hotmail, etc. email clients.
• Removes the duplicate emails on the basis of From, to, subject, body.
• Maintains the hierarchy of the original data after the process of backing up.
• Exports all the attachments including PPTs, Calendars, Contacts, etc.
• Offers a smooth user-friendly GUI.
• Compatible with all the versions of Windows OS and Mac OS.
• The free version allows users to export 50 Gmail emails for free.

Wrapping Up

Above, we have discussed the methods to export Gmail to PST file format of Outlook with and without installing the Outlook application on the system. We can now conclude that there is a risk of data loss and several other limitations as well using the manual process of exporting. So it is suggested to use the professional Gmail backup tool to backup Gmail emails without any hassle. Any novice user can easily run the utility as there is no requirement for any technical knowledge.