Advantages of Social Media Marketing for The Healthcare Industry

A social media marketing strategy is the best way to gain the target audience’s attention. Especially nowadays, when the entire world revolves around digitization when it comes to healthcare social media marketing- you can carry on with the following tips.


How Social Media Benefit Healthcare Industry


It is no secret anymore that social media marketing strategy helps businesses increase brand awareness. Social media is crucial in delivering a business’s vision and message to audiences. In short, make people get to know about your business. One of the most obvious qualities that make a brand “brand” is that many people are known for your products and services.

In the healthcare industry, social media has proven to be a boon. Through the medium of social media, a medical professional or a hospital can spread information on impactful diseases, infections, etc.

During the pandemic, doctors and people were able to share their experiences going through quarantine and fighting COVID-19. Especially during the corona, social media helped millions of people interact, share their country’s healthcare situation, and reach those in need.

Following are some examples of medical professionals sharing their expertise through social media.

The government of different countries uses social media to their maximum capacity. Countries can issue safety guidelines, keep the public view in mind and share essential health advisories.

One of the biggest issues that social media faces are that of laying out misinformation. People can often get scared because of wrong misinformation and myths- this was seen many times during the corona period.


Exercise the Role of Misinformation

When used in the correct manner, social media help out in unfurl accurate information; it can be related to any topic- trending or evergreen. This brilliant feature of social media channels can be used when the information spread is not forged, right, and valuable to millions of people.


Social Media Marketing for Healthcare IndustryIf we dig deep, there are many misconceptions regarding health on social media. But thanks to “no lack of information,” next-gen or millennials are aware of the concept of “fake news,” which came into light mostly during the corona period. Some social media accounts were posting fake news on, mostly on COVID-19.

Some people take fake news seriously; for them, it can prove extremely harmful.


Deliver Information to Educate the Public

The responsibility to provide truthful information to the public falls on the shoulders of the public. Nowadays, people use the internet to learn about a disease by writing down symptoms. Many medical professionals practice this strategy to build a connection with their audiences.


Create a Comfortable Bond with Patients

People are often not excited to see a doctor for a diagnosis.

Something as easy as a check-up can end up with a daunting diagnosis, and the anxiety is greater for people who are in the line for a potential diagnosis.

One needs to be empathetic to ease patients’ concerns; it helps to calm them down. Social media is an excellent platform to show certain measures to make every patient feel at home and heal as they go on with the procedure.


Make Use of Existing Valuable Resources

Medical practitioners learn new information via national or international conferences or by reading credible research papers. You can use social media platforms to deliver all the information known to your audiences.

We’ll take an instance from the days of critical COVID-19; in 2021, the European Society of Intensive Care (ESICM) continued managing their medical conferences digitally- all this sharing of information made people hooked. Many medical institutions turned to social media to form a connection with people (their audiences) through Twitter, YouTube, and Facebook.


Economical Marketing

There is no need for a decided budget with internal healthcare social media marketing. Potential patients can gain a lot from valuable social media marketing, which naturally leads to more profit. Patients, without a doubt, take their health care seriously and want to maintain the same for a long-time.

As we made it clear, a physician’s consistent practice combined with a strong social media presence can significantly change people’s lives. With helpful information, people can prevent the disease by putting their health on top. Often people can share their personal diagnosis experience with other people and assist them with taking care of themselves.


Show Your Achievements through Social Media Network

People want to know their doctors and nurses and the community they serve. As a doctor, sharing information about your daily activities shows that you care about your patient’s well-being- all this builds an untold trust and motivates patients to visit their clinic or institution.

It is best to consider your professional achievements and represent what your organization stands for; this includes doctors who are part of state medical boards and big medical institutions and are connected with the media.

Open communication is necessary for the health industry, and to start with digitally is the call of the era. Social media channels such as Facebook and Twitter are the best options for posting crucial information. Online social media communities are a great platform to hold time-worthy discussions.

In a true sense, social media binds the relationship between patients and their doctors- and permit everyone other to join in. Along with that, potential patients use social media to discover more useful information about any trending or evergreen healthcare topic.


Invest in social media to Heighten Your Practice

Social media is the most important aspect- for sure, it has some drawbacks and advantages. Social media channels are used by people for different reasons- but others deny to take help. Keep in mind that without the use of social media, you can lose out on potential and new patients.


Want to Explore Healthcare SMM Strategy?


Every industry needs social media marketing to earn engagement and reach. If you are a beginner and need guidance on how beneficial social media marketing strategy can be-, consult a social media marketing expert.

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Sanju January 9, 2023 0 Comments

Free And Paid Marketing Ideas For Your Push Notifications Services


Over the past few years, push notifications have had a higher open rate than email marketing. So, with this update, it seems worth considering a tool or service for the exposure of your business.

In today’s competitive world, every modern marketer needs a push notifications strategy to stand out from the crowd. So, by using the right push notifications service in the right way, you can get exactly what you need.

Today, with this article, we will be taking you on a tour of free and paid marketing ideas for push notifications services 2022 that you can use to boost customer retention and engagement. So, without further ado, let us get started.


Top 8 Free And Paid Push Notification Services 2022

We know you are much more interested in knowing push notifications services. So, without delay, let us dive you into the pool of freebies and premium services that you can avail of to have really amazing benefits for your business.


1. PushEngage

If you are looking for one of the superior but free push notifications services, then don’t miss to get a trial of PushEngage. The best of it, we are not talking about the free version; we are talking about the best service that connects your visitors forever to your business.

The reasons why it is best-

  • Easy to operate by both beginners and professionals
  • Highly effective on HTTP and HTTPS
  • Includes the bunch of automated push notifications campaigns
  • Send full-on personalized messages/notifications
  • Equipped with advanced analytics and tracking features
  • Get started with a full-free plan
  • No worries about coding
  • Easy to install


2. PushAssist

It is new in the market but still comprises quality features that give ultimate support for your segmentation tools, personalization, and advanced analytics. Like PushEngage, PushAssist shows advertisements by signing up to the publisher partner and monetizing your content through push notifications. You will get 3,000 subscribers and unlimited notifications if you subscribe to its plan.


3. VWO

VWO is formerly known as PushCrew. It is a great set of tools that send notifications to any device and desktop. Further, it comes with an extraordinary interface, which is easy and simple to use. Moreover, the ability to create triggered push alerts is a key selling factor. Triggered Push notifications are automated messages that are sent when a subscriber performs a specific activity on your website. For example, the activity could be simple or link, or check out the product for a set period of time.


4. Webpushr

Webpushr is the like PushEngage and VWO. It provides an easy interface and easiness to use by anyone. With this, you will get advanced targeting as well as personalization tools that assist you in engaging your customers hassle-free. Webpushr provides you with all the features and plans to make the most out of the push notification services. However, the only shortcoming of this tool is that it is pricey if you need to avail more of it.


5. WonderPush

If you’re looking for simple but effective push notifications services, then check this WonderPush. It is pretty simple to all the given plugins/services. However, this comes with a standout feature, which is a cart abandonment campaign with flutter push notifications. With this, you can add unlimited numbers of members to your dashboard for simple and effective marketing. With this, you will also get efficient marketing options. In addition, personalized push notifications also help boost customer retention.

Like Webpushr, you will get all the features and plans free for a limited time. However, you need to pay for its services to avail of the premium benefits. The 14 days trial is available, so get it now!\


6. OneSignal

OneSignal is yet another push notifications service rising in 2022. Top companies such as Uber, Adobe, and more have used it. This means that if you choose OneSignal, your company will be in good hands. The best is that it is also available for a free trial.

Like WonderPush, you can send push notifications, web push notifications, in-app messages, and more with OneSignal. It seems an ideal option to engage your customers with both web and mobile notifications.


7. LeanPlum

If you want to cover whole audience communications such as email, mobile, and browser, then LeanPlum is the best to start with. This is one of the leading push notifications marketing platforms that offer you your business’s successful path and scale. Moreover, it comes with complete A/B testing, automation tools, and real-time user notifications. You can avail of limited services for free but for full support.


8. AirShip

Urban Airship is now called AirShip, as it is solely contributing to mobile push notifications. This means it helps you boost business engagement with mobile. This often seems like messages or emails. However, the analytics and attractive features come in handy, but at a price. The ultimate goal of AirShip customers is to give them complete satisfaction, so they feel the real power they are holding in their hands.


Final Verdict

With all the above free and paid marketing ideas for push notifications, WonderPush sounds one of the best in the market. It comes with all features you need at an affordable price. Moreover, the philosophy behind WonderPush notifications is to target every customer through any device and source.

Also, it is good for every marketer. So, what are you waiting for? Find the trial and decide to take your game to the next level.

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Sanju April 28, 2022 0 Comments

The Best Marketing Agencies in 2022

The digital marketing industry is becoming more popular and profitable every year. If you want to take advantage of this growing demand, now is the time to take your business to the next level. By evolving your business and improving the way you work, you will be able to serve your consumers much better according to today’s demands. Not only will this have a profoundly positive impact on your sales, but it will certainly improve your overall brand image.

If you think you’re ready to take your online advertising campaign to the next level, you’ve certainly come to the right place. Here are three things you can do to improve your digital marketing company business in 2022:


1. Build a portfolio of your work.

Word of mouth isn’t enough to convert today’s prospects into customers. If you want a serious shot at winning over today’s savvy consumers, we highly recommend building a portfolio of your past work. With this evidence at hand, you can showcase your experience, knowledge, qualities, and skills without fear that your message will be lost in transmission.

If you want to get tips on how to create a professional and profitable portfolio, don’t miss this detailed article on the subject.


2. Take a break every now and then

As counterproductive as it may sound for your business expansion efforts, it is highly recommended to take a break from time to time. By taking occasional breaks in front of your computer screen, you give your brain a chance to relax. During this break, your brain will recalibrate, refresh and refocus. Ultimately, this will help you work at a very optimized pace when you decide to return to work.

To make your time off meaningful and productive, find an activity that will distract you from your work. By finding a hobby that doesn’t directly or indirectly have anything to do with digital marketing or the advertising world in general, you can take your mind off of your work responsibilities. Taking this distraction will make it much easier for you to look at your current job from a new perspective.

How you choose to distract yourself from work is up to you. You can go for a walk, read a book, listen to music or play bingo on reputable Mastercard bingo websites. Even if the activity you choose distracts you from the digital marketing environment, it will certainly benefit you in the long run.


3. Optimize your own website.

How can you expect to gain credibility for your digital marketing opportunities if you can’t market your own website well? Optimizing your own website should be one of your top priorities because it will show that you are a reliable and trustworthy online advertising provider.


Affiliate marketing agencies are changing the game these days. These agencies help you increase online traffic and conversion rates.

Affiliate marketing accounts for nearly 15% of digital media revenue. This sector is growing fast, and you need to partner with the best affiliate marketing agencies to avoid falling behind.


First of all, you should understand what affiliate marketing is.

Affiliate marketing is the process of enhancing other’s person or company’s products. For each sale made through affiliate links, marketers receive a percentage of the sale price: a small reward for their marketing efforts. To track sales, affiliate marketers use these links on their website and bring the customer to the company’s sales page.


Partnering with affiliate marketers gives you more visibility and therefore more online traffic. This increases engagement for your brand and improves its reputation. Which means that more sales and revenue is generated.


It’s simple math: the more you promote your products on different marketing platforms and through different people, the more chances you have of getting a deal.


What services does an affiliate marketing agency offer?

Affiliate marketing companies develop a comprehensive online marketing agency strategy for you. This way, all of your efforts can be targeted. They will help you develop a business model that suits you.

In addition, affiliate marketing agencies help you build the ideal partnerships that you want. For example, they connect you with the best affiliate marketing specialists.

They intelligently monitor and manage your affiliate marketing program throughout the process. They use various monitoring and reporting tools to do this.

Moreover, you need to set your commission rate competently. Remember that while the rate needs to convince marketers to work with you, you also need to make a sufficient profit from each sale. An agency with experience in this field will tell you the ideal amount for each deal.

Through affiliate networks or affiliate marketing programs, businesses find and partner with affiliate marketing specialists. The best affiliate marketing company will help you sign contracts with the right advertising networks and monitor the subscription process.


The best affiliate marketing agencies in 2022

The best affiliate marketing agencies in 2022 create the most effective online marketing agency strategies you need to achieve your goals. Working with the best affiliate marketing agency will improve your online presence and visibility for more conversions.

  • Brave Bison
  • Lizard
  • The good marketer
  • Hallam
  • KOTA
  • Propeller
  • 303 London
  • Greenlight Digital
  • Pixated
  • First Page Digital Singapore
  • Absolute Web
  • Mayple


Brave Bison

Brave Bison is the most popular leading marketing agencies whose offices are located in London and Singapore. They reach 158 million users worldwide every month through their social channels. What an opportunity to connect your brand with a valuable audience.

They allow their clients to create the right marketing for partnerships by focusing on the right channels. YouTube is one of those channels, so you can advertise with Brave Bison and get higher engagement, a better reputation, and more sales.


Lounge Lizard

Lounge Lizard is an experienced partner agency with over 20 years of experience in the industry. Let’s explore one of their works together. One of their clients, Voss Events, is a talent management company that works with the queens of the show RuPaul’s Drag Race.

The agency works with the brand to promote and organize their events and tours. Lounge Lizard paved the way for partnerships with influencer agents and paid advertising campaigns on various platforms. What they have achieved is breathtaking: 90% of the concerts are sold out.


The Good Marketer

The Good Marketer has an experienced team that can manage your affiliate marketing programs while you focus on running your business. They can help you find the perfect promoters, get the best results and increase your visibility on different channels.

This affiliate marketing company based in London is exactly the affiliate manager you are looking for. They specialize in PPC advertising and create the best conversion funnel through engaging content and a tailored strategy.



Hallam is a talented digital marketing agency specializing in affiliate marketing. Their rating of 4.89 out of 91 customer testimonials proves the high quality of their customer service. The agency combines creativity, technology, and strategy. What else do you need?

They are a premium partner with Google, which allows them to create the best advertising and content partnerships brands need. A quick look at their awards page proves that their hard work pays off in everyone’s eyes.



This London-based agency is KOTA, a leading web design agency that specializes in affiliate marketing. First of all, they create responsive and creative web designs, improve your Shopify-based e-commerce website and offer custom solutions for WordPress.

Secondly, they create high-quality digital marketing strategies to achieve maximum retention rates. They believe that successful digital advertising relies on high-quality content, targeted messaging, and engaging campaigns.



Propeller is one of the best affiliate marketing companies in London whose professionals will help your business on the road to success. It is one of the best digital marketing agencies and works with leading brands in the e-commerce, hospitality and food sectors.

From email marketing to Shopify website design to social media management, they offer the various digital marketing services you need.


303 London

303 London stands out in the highly competitive marketing industry because of their years of experience and talented team of marketing specialists. They work with brands that focus directly on the consumer, helping them surprise and persuade consumers to choose them.

For example, 303 London brought Raport London and Tom Exton together to promote three products on YouTube. This was the right decision and led to excellent results. In just two weeks, the brand generated £8.37 million in sales and gained 1,469 new users.


Greenlight Digital

Greenlight Affiliates offers the best services to help you optimize your affiliate program and generate regular revenue by helping you identify key growth areas and develop an attractive affiliate offering.

From partner program audits, to program implementation and management, to developing launch and growth strategies, greenlight delivers on client expectations.


Know more – Free Guest Post Sites List



Pixated develops the most dynamic strategies and campaigns with an average ROAS of 9.5x (three times the industry average). The only challenge you face is making sure you understand what you are trying to achieve.

Millionaire Beauty turned to Pixated to drive brand engagement and revenue. The agency then created a well-thought-out Google Shopping campaign based on data from previous social media campaigns. This increased visibility and drove more leads of interest. The result was a 226% increase in online sales and a 965% increase in sales via Facebook and PPC advertising.


First Page Digital

First Page Digital is an affiliate marketing agency based in Singapore with a large network of blue-chip partners. This gives the agency access to media products; collaboration plans and market updates. Mentioning some of these partners might help you decide which agency to choose: HubSpot, Google, TikTok, Shopify and many others.

It operates in 9 different countries and 8 languages and works with over 6000 clients. The team is specialized and focused on Google advertising, covering all aspects of this strategy from scratch. Working with this agency is a guaranteed transformation.

First Page Digital – Hong Kong

First Page Digital – Singapore


Absolute Web

This Miami-based agency is one of the best agencies for affiliate marketing. It has been in existence for 22 years and continues to grow and evolve. Their digital marketing efforts focus on brand-specific strategies that always deliver the best results.

They use search engine optimization, organic social media marketing, influencer marketing, paid media and more to improve your business. They partner with major e-commerce platforms like Shopify, Magento, and BigCommerce. Boost your marketing efforts with the talent of Absolute Web.



Above all, Mayple stands out for its flexibility. You can subscribe to their services on a monthly basis. Secondly, they are affordable. Their high-quality services cost almost ⅓ of the cost of an ordinary agency. And third, they are reliable. They use AI tracking technology and inform you about your progress regularly.

These marketing agencies can help you to improve your growth of 380 percent in just six months and to build a marketing portfolio.

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Sanju April 23, 2022 0 Comments

How Do I start Instagram marketing? 5 Tips for Beginners

Instagram is one of the leading social media platforms people use in every corner of the world. As a result, the traffic on this platform is enormous. This interests the business-minded IG users to use it as a marketing tool.

If you are an Instagram user planning to start IG marketing, this article can help you. Here are some tips that can help you. However, first, you can study the general facts about Instagram. Have a look at the points below:


Instagram: Definition

Instagram is a social media platform that permits its users to share their photographs & videos.. Moreover, the users can also share an Instagram story that might contain an image or a video. IG reels have become trendy, and all profile holders are trying it out in bulk.

So, by now, it is probably clear to you that the youth audience predominantly uses Instagram. Therefore, when you plan for IG marketing, be very clear that the commodity/service you market for is relevant to the users.

At present, Instagram has nearly 1.16 billion users in the whole world, and most of them possess a desire to become an influencer at some point of time. However, you should never forget how to execute the work as a social media marketing campaign before becoming an influencer.


For now, go through the tips:

Top Five Tips to Execute Instagram Marketing

Here are the five tips you can follow to execute Instagram marketing successfully. Read it even if you are a novice. Expect these points to boost your interest in using IG daily and start making money within a few days.


1. Shift to the IG business profile

Consider having the IG business profile to start marketing. It is a vital need. However, a change-up is quite simple, and you should do it now. By switching to the IG business account, you can get a dashboard where you can check out the reach of any post.

This can help you track the customers’ needs and mend your content accordingly. Moreover, as an Instagram marketer, you can access Insights that acts as a support system for your IG marketing. Therefore, always make sure to follow marketing vs. advertising traits when posting something on the IG platform.

Bonus Point: In the case of having an IG Business Account, you can get a chance to add a longer bio to your profile. Always try to make the best use of this advantage. With a longer bio, you can expect the audience to understand more.


2. Concentrate on posting product teasers

Concentrate on posting product teasersYou should never forget posting product teasers on IG. It can be in any form. However, they should always carry a manipulative approach, increasing the urge to purchase an item.

However, you should not make a post on any commodity/service in an overtly manipulative tone. This can result in the audience turning down on that post. Another thing you should keep in mind is choosing the right product that you can market adequately.

Bonus Point: Try making the Instagram reels for making the teasers for your products. If you are not aware of the process of making reels, you can check it on the internet. Moreover, you can get help from the influencers also. The best you can do is give the influencers a chance to make the Instagram reels for you. Expect IG marketing to take a dramatic boost in case you post reels for your products on a regular basis.


3. Choose the right products to market

Becoming an IG marketer can take a lot of time. You need to be very patient about learning things and appropriately using them. One of the basic things you need to execute perfectly is choosing the niche of products you can market.

This is choosing the field where you can improve your marketing skills. Once you have that, you can create the right marketing strategy. So, you should act dedicatedly.

Bonus Point: Always try to make a good rapport with the established IG influencers of your business niche. This can help you a lot as you can have outstanding authority for your products/services.


4. Diversify the usage of IG features

Diversify the usage of InstaGram featuresIt is vital to diversify the usage of IG features as a marketer. You should never stick to normal posts on your handle when marketing a product/service. The best you can do is use all possible features of IG to present a product to the audience.

You can use the story, reel, guide, and poll in the normal IG posts. All these can help increase the audience interaction with your posts, and they can know more about a specific product/commodity.

Bonus Point: Make use of all features given by Instagram. This can not only help you rule the market but also help you to enhance the aesthetics of your profile.


5. Collaborate with other marketers

As a new Instagram marketer, you should remember collaborating with other quite experienced marketers. As a result, you can improve your knowledge as a marketer and improve your face value. Repeated collaborations can also help you turn yourself into a brand.

As a result, expect a boost in the number of followers and the reach of your posts to increase dramatically. Consider this as the first step to monetize your IG account.

Bonus Point: To improve the number of marketers, you need to have patience and put all effort into communicating with them. Always consider the connection as a key when you are into IG marketing.


Final Words

Beginner Instagrammers can do a lot with their handles, but often, they lack the lookout for earning money from social media. However, you can always initiate the marketing process on IG and dedicate your efforts to becoming better. Being a comparatively new platform, Instagram can always come up with new features in the future;

You should be keen to look for them and learn everything as fast as possible. One thing that you must remember is to be an early adopter of all the features of IG. The best you can do is start following the best marketers working on your preferred niches right from today.

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Sanju April 12, 2022 0 Comments