Content marketing is an art of advertising a brand by providing relevant information to the customers. It is the quality of the content that decides how your customer will react to your product or service. Not only does it affect customers, but it also influences the search engine optimization and can work to improve your ranking. Magento open source provides a powerful tool known as a content management system (CMS) that creates and manages the content of your e-commerce website. There is no need to integrate your e-store website with other platforms like WordPress as Magento CMS is really effective and useful.

Let’s have a look at how e-commerce vendors can take benefit from Magento CMS.

Magento Robustness

What you will love most about Magento is that it is capable of hosting upto 500,000 products and can take up to 80,000 orders in a single hour. This allows e-stores to manage their inventory and give the best user experience.

Manage Multiple Store

CMS allows you to manage multiple e-stores from a single admin panel. Now orders can be conducted while switching to other websites.

Better User Experience

Magento offers dynamic search capabilities to its users. It filters the product on multiple parameters making it easy to look for a particular product or service. The user can efficiently manage the account, tweak its orders and checkout from the site without much hassle.

SEO Friendly

Magento is SEO friendly. It can access rewrites and generate a sitemap that makes it easy for developing an e-commerce website. Such site ranks better in search results, resulting in more traffic.

Cost-Effective

Magento is an open source, which is available on the net for free. You can use its templates and sample designs to develop your website. With minimal cost, you can develop an effective website.

Easy Customization

An e-commerce website needs regular customization for better user experience. Magento allows you to customize the web pages, shopping cart, and plugins. It promises authenticity and reliability to the customers.

Integrated Google Analytics

CRM is needed to integrate customer’s data with Google analytics. Magento lets you integrate your customer’s data and information with your website. It can also integrate with PayPal and eBay.

Offer Flexibility

It provides some flexible marketing and promotional tools like a visual based page editor that makes building a product page and customizing it extremely easy. It lets the user co-opt for any third-party app for personalization.

Mobile Friendliness

Most people prefer to shop through their mobile phones and Meganto understands this. It offers responsive design for shopping cart so that the customer does not have to struggle while navigating within the website. Magento has all that one looks for designing and developing an e-commerce website. Whether you talk about multiple payment gateways, multilingual website, numerous shipping options, or advanced browsing, intuitive dashboard, it has all that makes a successful e-commerce portal. If you are thinking of creating your e-commerce website, then connect with Platinait today for assistance.

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

Selling a product or service is no-more easy in this competitive world. Gone are the days when companies can rely on social media to promote their brand and reach the targeted audience. Now every business needs a face to present itself in from of the audience. A website can be that face which one can use to reach customers and create an impression on them. But building a website has never been easy. This statement becomes even more valid in the case of e-commerce websites.

Magento is the answer to all the problems that e-commerce companies face while creating their website. Magento helps them design the look, content and add functionality to their website. Additionally, it is great for marketing and can even help in search engine optimization. We have listed some Magento web design trends that are going to dominate the year 2019.

AI & Chatbots

Artificial Intelligence (AI) technology makes it easy to reach a customer and understand their preference. This can be a blessing for E-commerce sites. This gives a personalized experience to the customer and it becomes easy for them to find what they were looking for. On the other hand, chatbots can converse with the customers if there is no customer care executive present.

Card Design

Card design doesn’t only beautifully present your product, but it also gives the browser more information with fewer efforts. It is anexcellent way of presenting your business in front of the audience.

Call-to-Action (CTA)

This trend was prevalent in the year 2018 and is still going to rule Magento trends in the year 2019. CTA help the customer throughout the website so that they don’t feel lost. Moreover, they prompt them to take immediate action which can be in favor of the company. Most commonly used CTAs are “Subscribe”, “Buy Now”, “Click here”, “Call Now’, and “Register” etc.

Images and Videos

Images and videos can make your website look more attractive which means it will grab more customer attention. These days’ people prefer to watch videos instead of reading the lengthy content of the website. You can optimize the images and videos as per your website background to make it grab visitor’s attention.

Mobile Responsive

The number of mobile shoppers is increasing over the number of desktop shoppers. Thus, a Magento web developer has to make sure that the e-store website they are creating is responsive on different platforms including mobile.

Payment & Shipping Method

People like to buy from online stores that offer an easy and convenient mode of payment and shipping. Paying through mobile is handy and using Magento web designing service you can even make them secure. The aforementioned points can transform your business into a brand. The customer who gets a rich shopping experience definitely revisits your website in the future. Hire the best Magento web development company who can boost the overall appeal and user experience of your online store. You can expect the exponential growth in your business and sales only if you follow the latest website designing trends.