Digital Marketing Trends You Can’t Ignore in 2021
Digital marketing has taken the world by the storm and every business is utilizing digital marketing to put their business on a world map. Also, as digital marketing enlarges the digital footprint of the organization, the business feels digital marketing is inevitably, a part of the business.
Recently, there have been many upcoming trends in digital marketing that are changing the way you endorse your brand digitally. Each day, new trends are being introduced in digital marketing which offer various options to market your business digitally.
In this blog, we are going to discuss the digital marketing trends you should not ignore in 2021. Let us take a look at those:
1. Artificial Intelligence (AI) and Natural Language Processing (NLP):
2021 woke up to the dominance of Artificial Intelligence or AI. With the way it is growing, it is sure to enter the core of businesses around the world. Also, it would replace simple jobs in the future with some already replaced.
AI analyzes the customer’s search behaviour and uses the data from social media platforms and blogs. This enables the businesses to understand the way customers look for the products and services they need. There are dedicated offshore developers available for hire who can understand your requirements and help you integrate AI and NLP in your business.
Chatbots are the best example of the implementation of AI. We will discuss chatbots further in this article.
2. Programmatic Advertising:
Programmatic advertising uses AI for automation ad purchase, which lets you target a specific section of your target audience. For instance, real time bidding is a great example of programmatic advertising.
Since this type of automated service is efficient and fast, it significantly increases the customer conversion and cuts down on the customer acquisition costs.
When someone clicks on the webpage, the publisher of the webpage or the website places the ad impression for the bidding. The auction is held in the ad marketplace among the advertisers in the competition. In this auction, the advertiser who bids the most for the concerned ad impression, wins the auction.
The advertisement gets delivered to the customer. As the customer clicks the advertisement, the advertiser converts it into a sale and starts earning the profit.
As we already discussed the importance and increasing use of AI, let us take a look at chatbots. Chatbots are a form of implementation of AI. An individual can have a conversation with the chatbot in a real-time environment.
These chatbots are generally used in websites when a customer wants to talk or inquire about a specific product or service. Since the chatbots are available 24/7, the customers prefer chatbots instead of talking to a human during work hours.
Initially, chatbots were used only in the tech industry. But, recently, there have been websites that employ chats in the mental healthcare industry. The individuals who are suffering from depression or anxiety, can also chat with these chatbots.
The chatbots are not considered as a replacement for a mental healthcare practitioner. But, chatbots can gather basic information about the patient and offer answers based on the concept of Cognitive Behavioral Therapy (CBT). The CBT works on the concept of replacing the negative thoughts experienced by an individual into positive ones.
Chatbots provide basic set of services listed as below:
- Basic form of communication
- Product or service recommendations
- Content generation and creation
- Personalized email
- E-Commerce transactions
4. Conversational Marketing:
As the concepts behind the chatbots are clarified, we know that the marketing strategies should be conversational. Brands are behaving this way because the consumer wants it in the same way – conversational. The consumer wants an answer immediately as soon as he posts his question.
With conversational marketing, a one-to-one connection is facilitated in a real time environment between the marketer and the customer. This form of marketing strategy is available for use through various channels. With this, the brands are enabled to reach the customers on their terms – using various devices, platforms and time zones that suit the customers the best.
The basic goal of conversational marketing aims to enhance the user experience using a feedback-based model. Such a model is said to offer high engagement and increased loyalty.
Personalized marketing strategy is one of the most important digital marketing trends of 2021. Personalized marketing includes personalized content, products, services, emails and more.
Various brands offer personalized content to their customers who have purchased their products or services before. Also, this makes the customer think that the brand is working hard to meet their requirements. This makes the customer bound to the brand and buy their products or services.
Digital marketing trends have evolved over the last few years and have dramatically changed the way businesses market their services and brands. Also, with changing trends, it makes the businesses easier to reach their target audience and offer their products that suit their requirements.