Online business has taken over the world since the improvements in advanced technology in the past few years. One such example is of B2b platforms that have brought all the buyers, sellers, wholesalers, and traders on one big platform.Many businesses are seeking B2B platforms that provide opportunities to showcase their businesses which will be beneficial for them and will add to their growth.

B2B business refers to transactions between eCommerce businesses. Many small and large business companies try to sell their services through these B2B platforms. It helps them attain huge revenue in a very effective manner.

Let us look at some of the best B2B platforms for 2022 that will help businesses grow.

 

Amazon

Amazon is also the most famous B2B exchange that has an excellent user interface. It allows filters to minimize the time in searching for the products required by the users. The products are placed in alphabetical form. It started as a bookselling store but now it has every product available. The reach of the platform is huge which can be understood by the fact that it has 100 million subscribers. The products include those from skincare, clothes, fitness, health, books, etc. It offers multiple payment methods, easy checkout, and a wide range of products that make it a prominent B2B platform.

 

Alibaba

Alibaba is a big name in the industry as it promotes authentic businesses through its platform. There is a big range of products and categories and it includes everything from clothes, crockery, furniture, edibles and even needles. The products are quite affordable and as it is a Chinese platform so the prices are quite cheap. The products have a description that provides ease to the customer and the navigation of the site is also very easy. Moreover, it has 35 million users and countries including Russia, Germany, UK, are the potential buyers of Alibaba. The range of buyers and sellers is also huge with up to 160 million buyers and 60 billion sellers.

 

eWorldTrade

eworldtrade is referred as the fastest-growing B2B platform that brings all the reliable and authentic business in one place. The user interface and the navigation of the site is very easy with integrated chatbots that adds to its attractiveness. The product range is very wide with almost 40 categories. The size of the platform could be understood by the fact that it has 5 million users present online. It has created a benchmark in the world of b2b eCommerce business.

 

Shopify Plus

It is a 2B2B platform by Shopify that has 1 million websites. The most amazing thing about it is that it supports all international currencies and languages. Many famous brands use Shopify plus for growing their businesses even wider. It caters to 5300 stores and different businesses are run by merchants in 175 countries. Moreover, it has excellent features like CRM and ERP and It also provides a customized buying experience to its users. It makes pages that include FAQs, policies, and templates about a brand. It not only provides 24/7 customer support but also reviews automated account sign-ups. It provides the option of quick online checkout and also provides the option for reviewing orders before invoicing. All these exceptional services could be availed around the clock.

 

Global Sources

Global sources are another good B2B platform that provides a simple and attractive user interface that has reached 1.9 million international buyers. The quality of the products available on this platform is very good. The products are showcased in a very attractive manner and the gallery includes HD pictures. The ordering procedure is very simple and the navigation is also very easy. It has an advanced e-cart that provides an ease to the customers in finding a product. The international standard is followed when it comes to providing quality services that also help in gaining the satisfaction of the customer.

 

IndiaMART

This B2B platform has been successful in maintaining a reputable position in the B2B market. Many businesses prefer to work with IndiaMART as they offer flexible policies and trading services. It is an Indian company with almost 98 million buyers and 5.9 million suppliers. The headquarter of the company is located in Noida. The desired products could be found easily by using filters. The success of this platform could be understood by the fact that it has got 10 million downloads. Moreover, it enjoys a 4.7 rating on Android.

 

Ali Express

Ali Express extends its services online to many businesses and is owned by the Alibaba group. The popularity of the platform can be identified by the fact that it is the most used e-commerce platform in Russia. It is considered the 10 most frequently used site in Brazil. It extends services in many languages by breaking the language barriers. The language it offers includes Italian, Dutch, German, Portuguese, Indonesian, Polish, Spanish, Russian and Turkish.

Many online platforms limit the customers to buyers the minimum range set by them but this platform can be used to even buy a single product and the checkout is also very easy. There are various shipping services offered by the platform, normal shipping takes 0-60 days and premium shipping will take 3-10 days and it depends on the preference of the customer. Authenticity is the main feature of this platform as it requires documents from its sellers for getting them verified.

 

DHgate

The most incredible thing about DHgate is that it offers 30 million products online. It is a Chinese platform and is very famous in Asia because of the demand for Chinese products there. To provide quality products to the client’s only certified products are up on the website. The services are available in many languages from Chinese, Spanish, Russian, German, Portuguese, Italian, and French. But the services are available in English to cater wide audience. It has 36.4 million registered users that belong to 223 different countries. There are a big number of suppliers that are 2.3 million in number.

 

EC Plaza

This B2B platform has a wide range of products that are of Korean origin as it is a Korean company. But at the same time, EC plaza also offers international products. It started its services in 1996 and has been providing service for the last 25 years. The interesting and incredible thing to note about this platform is that it is the only platform to offer 4 million products on its site. The visibility of the site is great as it has 400000 members and high brand recognition. It provides services from well-known brands to keep the quality up to the mark.

 

Made-in-China

Made-in-China offers products and services at a very cheap rate to provide ease to its customers. It offers transactions in three easy steps that attract users. It has a huge number of manufacturers, trade agents, retailers, wholesalers that are 6 million in number. Moreover, it holds many virtual exhibitions and video streaming sessions. It also enables live chat for its users. It caters to products related to technology. It is a good site that provides a seamless experience to its users.

 

eBay

eBay was founded in 1995 and has been providing services for 25 years. It is located in San Jose and California and extends its services to 24 countries including the USA, Australia, Belgium, Canada, Italy and Ireland. The site uses advanced features and provides expert navigation to its users. Moreover, the interface is user-friendly that keeps the customers on hold for a longer time. It is an authentic platform and tries to maintain its authenticity by only permitting authentic sellers on the site. It provides an auction section that makes it more prominent among the other platforms. It offers multiple payment methods and the checkout is also very easy.

 

ECVV

ECVV offers products related to home, construction, automobile, etc. It was made in 2003 and has a wide range of suppliers that are 1 million in number. It takes care of the authenticity and makes sure that all the suppliers go through a verification process so that only original companies can collaborate. It’s a reliable platform because it is recommended by the American International Business Council and Shenzhen Government. Services are provided in English and Chinese language. The annual trade of ECVV is 2$ billion. The user interface is quite friendly and the products are arranged in an organized manner with descriptions and details in the right place to provide ease to the customers. Custom clearance and logistics are also provided by this platform.

 

Conclusion

The platforms that are mentioned above are all credible and reliable for B2B e-commerce. All of them are using advanced features to provide quality services to their users and because of the advanced features, these platforms have millions of subscribers from all over the world. Moreover, many of them provide services in different languages to break the language barrier.

A brief introduction to eCommerce:

Online business:

In this high-tech generation establishing an online business is not an easy task but it is not impossible. The competition in this field is increasing day by day. CMS Development and E commerce using proper skills and ideas one can stand out and establish a successful business. People are spending more time online than ever before, so online business is very suitable to invest your time and money. In an online business, the overall cost is low as compared to other businesses and the engagement of the audience is larger.

 

 Two kinds of businesses are found online.

1. Service selling: – Such as freelancing or any other skill which you have learned, through which you earn money online.
2. Product selling: – Such as eCommerce, which is product selling, including any kind of products such as shoes, cosmetics, electronics, etc. In which a website development company or any individual sells online on a website and earns money through it.

Ecommerce:
Ecommerce is a combination of two words “E” and “commerce”. In which E stands for electronic, so collectively it is called electronic commerce. Simply, eCommerce means selling things through an online platform.

 

Ecommerce website:

“E-commerce is a source of selling products and buying products through a site.”

Every running online business whether it is small or large must follow the common rule, they should introduce themselves through an online platform. The platform which is a source of their product selling is called an eCommerce website. such as Amazon, Daraz, eBay, etc. are famous all over the world for selling and buying products. Before the introduction of these sites, there were many more sites for this purpose, but they have given greater convenience to the customers as well as the sellers which attract them to choose these platforms instead of others.

E Commerce is more like physical retail, but the main difference is that it is operated electronically. It has some common rules: one group of people must pay money for the required products while the other group arranges products to be bought. Recently the eCommerce businesses are leading very rapidly. You can buy anything from an eCommerce website that you used to buy from physical stores. E.g., books, clothes, electronics, and even food can be ordered online, and you received it at your doorsteps.

 

Types of eCommerce websites:

  It is based on the exchange of products and the services provided digitally or electronically.

1. B2C ( Business to consumer) B2B ( Business to business)
2. C2B ( Consumer to Business)
3. C2C ( Consumer to Consumer)
4. C2A ( Consumer to Administration)
5. B2A ( Business to Administration)

 

Benefits of an eCommerce website:

1. Lower upfront costs:
   Whenever someone thinks of starting a new business the main hurdle faced by them are the costs. You must invest to start your new business, you must invest money in different categories like if you want to start your general store you must rent a store, stocked it with all the necessary items, the staff must also be hired for customers convenience and availability all the time. Keeping in view all this it needs a lot of investment to startup your business. In comparison with this, starting your business through an online platform is not completely free. You have to invest in software, domain name, Web Hosting, and a professional to manage your business marketing. But despite all these the cost is very low as compared to the physical store. So, eCommerce provides greater opportunities to small businesses at low costs.
2. Business from home:
   If you are having an online business, operating it is a very easy task. You just need an internet connection, an internet device like a mobile phone or laptop and you are ready to go. You run your own business sitting comfortably in your cozy place and enjoying it. You are not bound by specific hours in a confined place sitting with other people. You are free to do your work at any time whenever you are free, comfortable along with other daily chores.
    
3. Availability all the time:
   The most important benefit of having an eCommerce website is that you are available for your customers without being physically present. You provide your services at any time, this directly increases your sales and the chance of losing a customer is very low. If a customer finds your site trustworthy, he will visit again and again and recommend it to others. Your customers are free to buy products from your site at any hour of the day, night, or midnight, but your delivery services should be on time and properly supervised.
4. Starting your business and making it successful in less time:
   Starting a business and then establishing it in the market is a very difficult task. If you follow all the basic steps of starting a new business online still you need hard work to accelerate its growth. Everyone in this digital era can start his/her own business just with an idea, a website to showcase your idea and a little bit of investment to advertise or spread your cause. You must put in a lot of effort in the beginning. If you are true to your purpose and persistent you can find your place in very high ranks in less time. An eCommerce website gives opportunities to the newbie who is very ambitious and has brilliant ideas.
5. Online marketing can be affordable:
   Suppose a person has a brilliant business idea in his mind and he wants to start up his set up through an online platform. He will learn how to develop a website and its maintenance, or he can simply hire a professional for this purpose. You can hire a web developer at a very reasonable price as the competition is very high. But still, the traffic cannot automatically flow towards your site. You have to properly market your site and your products in different ways. Marketing online is a lot cheaper as compared to other ways. Only you should know the tactics and you should have the skill to implement them in your business strategies.
6. Fast and easy service:
   Having an eCommerce website for your business is very important in many ways. The customer’s care is on top priority. Your website should be very flexible and easy to operate. Your customers are attracted to your site if you are providing them comfort and ease in purchasing products. The only thing they must do is to search for their desired items in your store, place their order, and receive them in time. Their order is just a click away from them rather than going to a shop to find the section to converse with the salesman and then waiting for the bill. Ecommerce developers have made this easy for the customers.

 

Conclusion to the whole discussion:

The above discussion gives you an idea about the various benefits of having an eCommerce website. Your business is very easy to get started and if you have the potential, you can gain great success in no time. Still managing an eCommerce website and CMS development is not easy; it requires hard work, dedication, planning, and consistency. You gain something at the cost of something. Here the cost is your hard work. In return, you gain greater rewards in the form of success.

Introduction

You may have an online store up and running, but are you getting enough conversion or sales? It’s essential to ensure that every person visiting your online store completes the purchase process. Therefore, to maintain your desired conversion rate, you need to optimize your eCommerce website.

Nowadays, simple tweaks can reflect a massive difference in your conversion rate. However,  there are various aspects in an eCommerce store where you can apply your strategies. As a result, you must choose which tactics are appropriate in particular circumstances or facets. Otherwise, your customer conversion and sales results may suffer dramatically.

We’ve outlined some excellent methods to minimize your effort in improving the conversion rate of your webshop. With these strategies, you can gradually optimize your eCommerce website to a new height. Consequently, you will get new customers, retain more customers, and generate additional sales.

 

What is the eCommerce Conversion rate?

Let’s define conversion rate before we get to the main topic – Strategies to Optimize Your eCommerce Website. The number of visitors who purchase from your online store in a certain period is considered an eCommerce conversion rate. However, By dividing sales transactions by visits, Google Analytics provides a unified reference for conversion rates.

 

Google’s definition of eCommerce conversion rate is given below: 

 

“Ecommerce Conversion Rate is the ratio of transactions to sessions, expressed as a percentage.“

To indicate the conversion ratio, counting the ratio of the transaction to the session isn’t the only key point. There are other aspects to measure eCommerce conversions which include the following activities: 

• When a customer adds a product to his shopping cart 
• Adding products to a wishlist to buy it later
• Registering or Signing Up an account with an email address 
• Sharing your store’s info (Product, service, content ) on social media 

 

The conversion rate is a statistic that you can use to assess the efficiency and competitiveness of your eCommerce website. Based on this information, you can evaluate the changes that you require to Optimize your eCommerce website.

To find out your own eCommerce conversion rate, you can use Google Analytics. You can set a complete goal after getting all the data from Google Analytics. Now, we’ll show you how to use some outstanding optimization approaches to help you achieve your business objectives.

 

Strategies to Optimize Your eCommerce Website For Better Conversions

Enhance your Product page

First of all, make sure your product page is convincing your site visitors to make a purchase. Let’s learn how to achieve success by improving the product page with a few tactics.

 

Using Breadcrumbs

Make it simple for customers to find new products no matter where they are on your website. Customers can easily find out their products if you make proper use of breadcrumbs. The breadcrumbs allow users to discover a product according to hierarchy and history. The following example indicates a proper usage of breadcrumbs on Ketnipz’s eCommerce website. 

Title Optimization 

To enhance your product page, you can also include eye-catching and  SEO-optimized titles for your products. Consequently, it will help the pages rank higher in search results, making it easier for customers to locate what they’re looking for.

 

Eye-catching Images 

Another key element of an eCommerce website is the product image that must be optimized. Customers cannot verify the products before purchasing them from your online store. Therefore, you must include images that are clearly visible from different angles. Moreover, the images 

should represent different features of your product.

For example, Puravida represented their product images with different angles of usage of the product. Customers can rely on the images to purchase the product because they are lucrative and clearly visible.

Product Videos

Another great way of representing products on your website is using video. It helps shoppers to view the products with more details. Moreover, they can also get a real-life example of the product. 

Exceptional Product Description 

Product description informs shoppers about the importance of a particular product in their life. Additionally, it also describes how the product will look when an actual human uses it. Remove the manufacturer’s usual product description and replace it with something unique.

 

To enhance the product pages, you can always apply more optimization techniques such as: 

• Add critical product details to make it more explorable 
• Include customer reviews, likes, views with product details. 
• Display proper pricing and comparison to attract your customers (Our next Point)

Apply Price Optimization 

If you aren’t properly utilizing the pricing of the products, you will miss out on many customers. There are numerous tactics that you can apply to generate more revenue. Here are a few which you can apply to witness greater impacts on your store.

 

Product Comparison

Customers are always looking for products with lower price ranges. Therefore, try to display two or several products side by side with a product comparison. In this situation, you have a better chance of increasing sales for the lower-priced product.

 

In idealo, when you click on a product, the website will redirect you to the product page. On the product page, you will get all the product details. In addition, you can compare the same product with different prices from different retailers. Customers are more likely to get the product with a lower price tag. However, by applying these price comparison tactics to your online store, you’ll surely get more sales.

 

Use a Proper Call-to-action (CTA)

To convince shoppers to buy your products, you have to lead them to complete the purchase process. Therefore, it’s essential to include a proper call to action ( CTA ) on your eCommerce website.

 

Ideal CTAs should meet the following requirements: 

• Action words that lead customers to take an action 
• Inform shoppers about their next step (“Add to Cart,” Add to Wishlist,” “Buy Now”)

 

Make your CTA visible so that the customer is ready to press right after viewing the product details. 

Reduce Confusion 

Make your pricing strategy short and concise so that customers are not overwhelmed. This is because too many pricing options can confuse your customers. Therefore, you need to apply eCommerce optimization to your pricing. 

 

The following example represents the pricing plan of BigCommerce which indicates three different pricing plans. In addition, they have emphasized the best option by highlighting it with the tag “Most Popular.” As a result, customers won’t get confused and quickly purchase the best plan. 

Apply Charm Pricing 

Apply charm pricing to influence your customers psychologically because it works. Odd numbers – nine and five – are the core of charm pricing. A charm pricing strategy is very effective and can sometimes double the conversion rate. Try out a few different product and pricing pages to see which one works best in terms of increasing sales volume.

 

Live Chat Option 

Apart from improving the customer support of a website, you can also use the live chat option to improve the pricing option. Customers may want to connect with a real person and inquire about the pricing options. Moreover, they may also ask pre-sales questions that increase the conversion significantly.

Display Personalized Data

Displaying personalized data such as offers and content to the relevant customers is very effective. You have to collect analytical data on your customers from websites, analytics tools, and social media to do this. As a result, you will be able to understand customers’ preferences and display related content on your site.

 

Present Relevant information

First and foremost, the finest personalization is smart and precise. Shoppers are always eager to buy when they find what they are looking for. Therefore, provide only relevant content on your eCommerce website. Always try to make your product information accurate and optimized for customers’ search queries. 

 

Display Related Products 

If you are looking for an easy path to generate more sales, display related or recommended products.

For example, Pura Vida displays customer reviews on its product page with two categories of recommendations. This form of personalization (recommendation or related product) brought a large rise in clicks, conversion rate, and revenue.

Improve Your Site’s Navigation 

Make your website as user-friendly as possible for every type of customer and their interests. The site should be easy to explore, and it should redirect customers to the right page. Moreover, your website’s checkout process should be flexible so that customers can quickly finish the purchase process. 

 

Email Marketing based on Customer Behavior 

Customers may abandon your website, but you shouldn’t miss the opportunity to retarget them. Some of the Top eCommerce websites use this tactic which is popular at the moment. When a customer is looking for a product or clicked one, send them an email about related products. Moreover, you can also send them discounts or offers via email. As a result, customers will stick with your store to get some additional benefits from your store. 

 

Offer Discounts with Pop-ups 

You can optimize your eCommerce website by offering discounted advertising via pop-ups. Display your offers on particular pages where your site visitors are visiting the most. This tactic helps you get more sales because it emphasizes the offer by blurring the background. As a result, customers are more focused on the offers rather than navigating other options.

Some additional ways of website personalization include: 

• Representing data based-on user’s location 
• Display Homepage banners and ads to convince your customers
• Optimize the search option of your website to display accurate onsite search results. 

 

Optimize for other Devices

Nowadays device optimized eCommerce websites have become essential to get more conversion. That’s because traffic generation of the mobile device is 54.25% which is greater than desktop (42.9%). As a result, you should focus on optimizing your eCommerce website and its services for mobile devices. Let’s discuss some tactics that you can apply to your website for device optimization. 

Accelerate your Website’s Speed 

To cope up with the patience of the mobile users, you must accelerate your site’s speed. Your website should not take more than 3 seconds to load; otherwise, a potential customer will leave. That is why you have to minimize the render start time (RST) of your website.

To optimize the speed of your site, you apply the following techniques:

• Create your site using a responsive theme
• Use plugins or third-party services to boost your site speed
• Load contents quickly with the help of a caching plugin

 

Engage Customers with Videos

Video marketing is booming, and it’s a popular medium to engage customers to purchase your products. Most of the consumers ( 94%) watch a video to understand a product before buying it. Moreover, 84% of consumers have completed the purchase process after watching video content. Hence, you can make good use of video content on your site to gain more conversions. 

 

SEO Optimization for Mobile

When it comes to converting visitors into customers, mobile SEO is a must. If you want your content to be found by mobile users, you can’t ignore Google’s mobile-first index. Here’s how:

• The title and description of every single page of your website should be optimized. It will put your site in the top position of the search engine result pages. 
• Research the search terms and Integrate those on your website contents. As a result, your website will be easily discoverable. 
• Utilize the voice search option because 58% of mobile users use this feature to find businesses. 

 

 

Launch Campaigns for Mobile Marketing 

Want to grab more conversion ratio via mobile users? Apply mobile marketing strategy and start your campaigns for mobile without delay.  

 

Implement Upselling Techniques 

You can implement upselling techniques to boost the conversion rate of your eCommerce website. You can persuade a potential customer to spend more money on a product that they prefer. All you need to do is:

• Display related products and product recommendations on the product page 
• Show more related products or recommendations during checkout 
• After the checkout, display more products or categories of related products

 

Your existing customers are reliant on your store. Therefore, you can easily sell more products to them. Sales will rise by 20% and profits by 30% if you apply upselling appropriately on your website. This indicates that your conversion and revenue will gradually increase.

• Let your customers know why your upselling is beneficial 
• Your pricing techniques should be accurate. Recommended product prices should be lower than the products on the cart. 
• Provide social proof to validate the authenticity of a product

 

Reduce Cart Abandonment 

Cart abandonment is a common but alarming issue for every eCommerce retailer. According to stats, the average ratio of cart abandonment is 69%. To gain more conversions for your online store, you must lower down this volume. As a result, you must optimize your eCommerce website. Here are some viable techniques that you can apply to reduce cart abandonment: 

 

Hold Customers using Exit-Intent 

You should have an effective exit-intent strategy to prevent cart abandonment on your website. With this technique, you can stop customers who want to exit your website without making any purchases. Display relevant pop-ups to capture your customers’ attention, including special offers that will entice them to stay.

 

Remove Additional Costs 

Shoppers will become demotivated to buy from your store if they get surprises, especially when it’s related to additional costs. Most of the customers abandon carts because of additional costs, hidden costs, and shipping costs. Therefore, you can apply the following tactics:

• Be precise about pricing your products. 
• Mention all the cots before heading to the final step of the purchase process
• Offer Free Shipping because it convinces customers 
• Inform your customers several times about the free services you are providing 
• Include a friendly return policy for your customers so that they can rely on you in future 

 

Insert Multiple Payment Options & Gateways 

Customers are always looking for their preferred option for payment which is easy-going. Insert Multiple Payment options on your website so that customers can pay in whatever way they prefer. Customers get bothered if they cannot pay via credit card, electronic, or mobile payment option. Payment options are essential to improve the conversion ratio, especially if you include the following options –

• Credit & Debit cards
• Paypal 
• Cash on Delivery 
• Amazon Pay
• Stripe Payment 
• 2Checkout
• Skrill 

 

Display A visible Cart Icon 

One great way to keep the attention of your customer is by displaying a visible cart icon on every page of your site. It keeps reminding your customers that they have stuff in their shopping cart that they wish to purchase. The following example gives you a clear representation of how you can utilize the cart icon on your site. 

 

Allow Guests to Purchase Items

Allow your guests to purchase items without registering or opening an account on your site. Most of the time, users find it bothersome if asked to open an account before purchasing a product. We recommend you allow the customers to make purchases even without having an account on your site. Allow consumers to buy things first, then give them a choice to create an account or preserve their information. 

 

Remind Cart Abandoners

Whenever there is something in your customer’s cart, remind them to complete the purchase. If you have the email address of your customers, send emails to the customers who didn’t complete their purchase process. Sending emails to cart abandoners increases your sales opportunity significantly. 

 

Make a schedule for sending emails to cart abandoners and send the first email within a few hours of leaving the cart. The email should include the following queries. 

• Any issue faced while going through the Checkout Process  
• Display cart times that haven’t been purchased 
• Offer discounts or coupons on cart items to complete the purchase.

 

Influence Customers with Power Words 

You can drive your customers to purchase by using powerful words. To optimize your eCommerce website, you can use these words to make the readers respond to your content. 

 

Power words are the unspoken agreement between the writer and the reader’s thoughts. There aren’t just a few words on the list of powerful words. Seven hundred powerful words may help you boost your conversion rate.

 

We are providing a few of the power words that you can always utilize: 

Free 

Free is the most attractive power word for the customers. It is the least skipped but the most wanted word by the customers and. 

 

You 

To engage your customers, create the content of your website as you are speaking with them via one on one meetings. Keep your focus only on them by using the word “you.”

 

Limited Time 

Suppose you are displaying (1) offers, (2) discounts, and (3) newly launched products on your online store. Simply include the word “limited time,” which will make them make buying decisions quickly. It’s an adequate term to inform customers what they would lose out on if they do not take action.

 

Launch a Flash Sales 

Flash sales are an effective way of promoting brands by increasing the conversion rate. It requires you to offer additional discounts to the customers within a limited time span. As a result, you will get a huge opportunity to convert your website visitors into customers.

 

Flash sales will not bring you guaranteed success all the time. To operate a successful flash sale campaign, you must pick the appropriate moment, the right product offer, and the ideal buyer. The homepage of your website is the ideal spot to display a flash sales offer. The offer should ask customers to make a quick decision so that they grab the opportunity right away. 

 

To launch successful flash sales, you may take the following action – 

• Make your advertising campaign more urgent by using phrases like time, pace, and scarcity.
• Create a fear of missing out on the opportunity or the offer
• Display the product amount of your inventory 

 

Here is an example of Flash Sales that NYX used for its promotional campaign. It creates urgency by limiting the offer within a time frame- 4.00 PM PST to midnight only. 

Tweak you Sites Performance 

Make your Online Store “Responsive”

To increase the user experience, you must make a responsive eCommerce store.  Responsive eCommerce sites lead to a better conversion rate. Therefore, you should check the following list to check the responsiveness of your website: 

• Each page of your site loads quickly 
• The page or the site loads quickly on every device of the shopper
• Shoppers are able to navigate every option of your website
• Users do not need to manually resize the window or scroll to get a clear view 

On the other hand, an exceptional UX design will direct your customers to their preferred location. That is why smooth UX is necessary to optimize your eCommerce website for better conversion. 

 

Work on your Search Bar 

You will be amazed to know that 43% of visitors on retail websites go straight to the search bar to search for products. Moreover, Consumers who utilize search are 2.4 times more likely to purchase. Therefore, you must include a search bar that is flexible enough to display specific search results to your customers. As a result, customers won’t be looking for a product on other site’s and your conversion will increase. 

 

Apply Strategical Categorization 

Make your product categorization strategically so that a product with multiple categories is placed properly. For example, a product – Hoodie is placed in a “Clothing” category, but you also have a “Winter Clothings” category. Therefore, you should place the hoodie on both categories so that customers can find it by searching both categories. This is because you don’t know which category will be selected by a customer. 

 

Analyze the Search Data 

Analyze the search data and find out what your customers are looking for on your eCommerce website. Also, get the analytics on how and where they are navigating on your site. As a result, you can change the product layout and on-page components according to the customer’s preference.

 

Conclusion

Your website is the frontier in an eCommerce business where you must provide your customer with a great experience to get more conversions. There are lots of optimization techniques that you can apply and increase the conversion rate. But applying the right strategy to the right product is really crucial to get your desired sales outcome. 

 

Therefore, we have mentioned the most appropriate optimization techniques that go with the ongoing trends of the marketplace. We hope these strategies will surely help optimize your eCommerce website and ensure a better conversion ratio.

Magento is a powerful platform that helps eCommerce businesses throughout all industries to innovate and develop their organizations. Magento gives solutions in numerous classes starting from advertising, customer support, accounting, finance to transport, and success. Having the right transport strategies and vendors is one of the maximum critical things which could make your commercial enterprise run smoother. Some features on Magento are free of price and some are evolved via 3rd parties, or developed by a Magento Development Company as paid plugins, many of them are available on the Magento marketplace.

Navigating around the Magento marketplace is fairly smooth in case you understand what your e-commerce requirements are. Magento gives an extensive variety of shipping functions, imparting special functionalities, various in charge, version, and version. We’ve got created the listing of the top three must-to-have features of every e-commerce that ships bodily merchandise.

 – Smart Packing Feature

Packaging is one of the most modern shipping tendencies turning into more and more famous in 2021. Smart packaging picks the most fulfilling packaging for every order primarily based on product dimensions. The algorithm mechanically and optimally pre-packs an order getting actual-time transport prices from the essential carriers like (ups, USPS, FedEx), using the scale of the chosen applications. The main objective of the smart packaging function is to help boom the accuracy of delivery charges displayed at the checkout and therefore make shipping cost-effective, for retailers, end-users, and clients.

Perks of Smart Packaging

1. Decrease Delivery Cost

Smart packaging reduces delivery charges. Small products shipped in a larger field than vital, cost greater due to the fact the parameters of the field are large and the package deal takes up an excessive amount of space within the vehicle. Thus, the provider can’t tackle more products within the equal vehicle and divide the expenses extra successfully. It makes sense that the providers are forced to charge greater for the larger packages.

2. Eco Friendly

The use of effective packaging reduces the waste coming from all of the packaging substances. Likewise, smart packaging will help you store money on transportation via averting transport of inefficiently packaged orders. Smart packaging makes delivery eco-friendly, cost-effective, and reduces the harmful effect on the environment.

3. Real-Time Shipping Charges

The accuracy of the transport costs will increase with all the additional statistics and details of the package. The greater the correct delivery quotes we can offer the carrier with the more cost-effective the shipping. By doing so, we keep away from shipping empty air inside the useless outsized bundle.

Transport a package based only on weight parameters itself may be very inefficient and luxurious. In this situation, the accuracy of shipping rates may be very low. Delivery price accuracy will increase with the calculated dimensional weight. However, that is nevertheless no longer 100 percent accurate. The best accuracy of shipping rates is only completed in case you provide the service with the real package dimensions (length x width x top) and its weight. Simplest this way, you can reap the highest accuracy of your delivery charges.

– Landing Cost

Landed cost is the sum of all prices it takes the store to ship cargo from the producer to its very last destination, to the quit purchaser. The landed fee is typically associated with international shipping, also due to all of the prices which might be related to getting a package across the borders. Landed cost encompasses shipment charges, coverage costs, taxes, and customs duties. Accounting for every value without delay influences your earnings margins. If you miscalculate how awful it’s going to be for you to deliver products internationally, you can lose plenty of cash.

Benefits of Landed Cost Feature  

1. End-User Experience

No end-user desires to be surprised with sudden more fees upon receiving an order from abroad. Failure to display landed charges at the checkout can result in a bad consumer experience and poor feedback while the order is fulfilled. As a retailer, you need to ensure to display all of the essential details about the product. Take gain of the delivery solution on Magento and display or conceal applicable taxes and duties at checkout to your customers.

2. Cost Per Product

Landed price shows income made in line with each shipped object. Knowing how an awful lot fee is needed for manufacturing, packaging, and shipping of a single item gives the retailer a correct idea of a way to set up margins for every product. Moreover, it additionally accounts for wherein savings may be made to optimize the complete shipping process.

3. Custom Attributes Support

With a few transport software that helps the landed fee function like Calcurates, you can assign custom product attributes like tariff codes, product origin, and product descriptions for greater flexibility while shipping abroad.

– Rate Shopping Comparison

Rate shopping is a comparison of shipping costs between delivery vendors or their services. Rate shopping can as an instance deal most effectively with the comparison of provider services like FedEx ground versus UPS ground. Evaluating fees from a kind vendor can prevent masses of money on transport. But charge purchasing may be very time-ingesting, for that reason, it is recommended to apply a delivery calculator that obtains real-time rates from the main companies mechanically for you.

Benefits of Rate Shopping Feature

1. Reduction of Abandonment Fee

Better transport prices discourage customers from finalizing their online orders which regularly results in excessive cart abandonment. A better abandonment fee without delay correlates with decrease income and higher bounce rates. That is something that any store ought to keep away from. The rate shopping feature lets the store display the handiest the most cost-effective and reasonable shipping rates. Ensuing in a completely consumer-friendly checkout experience and reduced abandonment rate.

2. High Conversion Rate

As noted inside the section above, those two metric correlates with each other appreciably. If the abandonment fee is reduced via supplying a greater convenient transport alternative, the conversion charge will increase. That is natural as more people will continue with their online orders if they don’t must pay excessive delivery prices.

3. Remove Unwanted Shipping Options

The remaining benefit of rate shopping is that the feature supports various product portfolios. This is tremendous for stores who’ve products of different sizes and weights, shipped throughout the whole international. Rate purchasing enables retailers to put off those delivery alternatives that are pointless and display the most effective ones suitable like home shipping quotes, international delivery prices, or positive delivery offerings best. Fee shopping saves plenty of time by obtaining actual-time prices from carriers mechanically.

– Smart One Step Checkout

Your eCommerce website design must be end-users friendly. You must optimize your online store so that a client clicks the “add to cart” button in your product. Don’t lose the sale by including greater steps to finishing the acquisition when they’ve decided to buy. Customers now assume an unmarried page checkout system that they’re familiar with from shopping on other online stores. Supply it to them with smart one-step checkout. Smart one step checkout offers all the functionality you need in an unmarried extension, inclusive of:

• Cellphone responsive design
• Consumer login for one-step purchase or visitor checkout
• Edit items inside the cart
• Practice cut price codes and gift playing cards
• Checkout conduct and abandonment reporting

– Recurring Payments and Subscription

Subscription models have emerged as a popular way for e-commerce companies to sell their products. Preserving customers buying from you month after month can be fantastically worthwhile. But, subscription purchases require a one-of-a-kind checkout and charge infrastructure. Aheadwork’s extension provides the subscription and recurring price functionality you need. It may grow to be your number one checkout for natural subscription agencies. Or you may create trial subscriptions or computerized product re-orders alternatives. The ordinary bills integrate with your service provider offerings issuer. This makes everyday billing smooth for you and your consumer. Plus, it facilitates lessen payment disasters due to credit score card expirations or cancellations.

– A/B Testing

You must continually be running experiments to discover the principal and minor updates to your Magento that can maximize your ecommerce sales. Amasty also presents a beneficial a/b testing extension that gives you the whole thing you want. You can run a/b break-up test and multivariate checks for specific merchandise or product companies at once from your Magento admin panel. You could customize one or multiple tests at a time primarily based on one-of-a-kind intention metrics, products, and “winner” standards. What makes this checking-out extension even nicer for you is that you aren’t required to expand replica product pages with each test variation. No more development time and placement bloat facilitate you focus on enhancing your client revel in, now not coordinating the assessments.

Final Words

There are very few delivery extensions and answers to be had for Magento store owners that offer critical and trending features like clever packaging, landed price, and rate buying. Different crucial functions can help you with the whole shipping system. Extra functions which include shipping policies and regulations, dimensional weight, in-shop pickup, transport zones, table costs, and extra are similarly very beneficial and simplify the entire transport manner a lot. But, inside the case of extensions, the store needs to recognize that having an all-in-one shipping solution offering these features collectively is extra cost-effective and top-quality than buying the entire features one after the other. Features bought one at a time can are compatible troubles, and are subject to regular Magento updates. Calcurates last shipping answer gives all the above-mentioned functions within a strong interface and seamlessly integrates with Magento.

Video marketing is believed to be a billion-dollar opportunity for your business. Live stream shopping is among the most powerful tools to increase sales and if leveraged thoughtfully it can also be the most powerful marketing strategy for your business. You can simultaneously record and broadcast your online streaming show in real-time. After many surveys, this has been observed that live video marketing is a fortune-worth opportunity, so live shopping is considered a valuable asset when it comes to the promotion and generation of revenue.

Listing down few ways to use live commerce as a sales tool:

Create pre-event trailers and notifications

To host a good stream and generate revenue you need to start sharing a lot of event teasers and send notifications through different platforms so that your audience becomes aware of the live stream shopping show. Host a pre-event campaign a few days before you plan a show as it will help you start good and have a better impact.

You can also multi-stream your show that will allow or help you stream or post your stream video to all the connected social media platforms.

The growth of live stream shows is calculated by the number of viewers that joined and got engaged during a show. To make your live stream shopping show a success, you need to start promoting your show as early as possible so that the maximum audience is well aware of the live shopping show.

Plan Your Video Ahead

Video commerce doesn’t necessarily mean that you have to present it on-the-spot. It is best if you pre-decide the format or the functionalities of your show and create your content beforehand.

You can present your live shopping show in different forms like having a panel-discussion, a talk show, conduct an interview, or can also have a Q&A session. Once you decide the format, it becomes even more straightforward to create the content or say script of your show without missing any critical or detailed information with your customers.

Live stream product launches and demo

Influencers, celebrities or brand ambassadors leave a lasting impact on audiences as people trust known faces. When you plan to launch a new product in the market and want your audience to purchase them all you can do is invite an influence, celebrity or an predominant personality to encourage audiences to purchase.

This method is considered to be quite impactful and it ensures to bring invested returns quickly.

A celebrity demonstrating your products will help audiences to be familiar with a new product which pushes them to shop from you.

Give “buy-now” discounts

A lot of customers are considered impulsive buyers. Providing them with a buy now option will surely attract them and make them click on the buy now button. When offered various discounts and deals on the “buy now” opportunity will surely encourage them to make an instant decision.

You can also create a feeling of urgency among the customers by offering them a limited period discount.

Hosting competitions

This process is very similar to the “buy now” option but in this process, you encourage your audience to participate in a competition, which will help you find out a winner who will have product or brand-related knowledge.

The prize that will be offered to a winner can be the new product launched, a gift hamper, free services, a discount coupon, etc. This method will help your brand create awareness and knowledge related to your brand and products amongst customers and help your brand to bloom.

Prepare and host a live streaming webinar

Live webinars provide a great advantage as it allows the audience to see your live performance. It also offers a space for the Q&A session, live chat option and to share your experiences.

Multistreaming a live show

It is always beneficial to broadcast your show on various social media platforms to grab the maximum audience as you never know which platform will bring the most audience from. Thus, audiences present on different social media channels will get a chance to see your live stream show and help the brand to reach maximum people.

Conclusion

Live commerce helps build and establish a strong relationship with their customers and expand a strong demand for your products. By incorporating live commerce in your business, you can easily, quickly and efficiently develop your brand reach.

Leveraging the right set of strategies for your live stream show is essential and beneficial as it will eventually boost your revenue, brand awareness and improve product sales.

To incorporate all the ways mentioned above, you need to have a proper live shopping solution. With Channelize.io live shopping solution, you will be able to see a positive impact on the following:

• Cost per acquisition (CPA)
• DAU & MAU – Reach & Engagement
• Average Session Time
• Organic acquisition traffic
• Repeat customer rate

To know more about any customisation details as per your needs and any other detail, you can email us at info@channelize.io or visit our live shopping solution page.

Magento is among the most credible CMS choices for eCommerce development. It provides every feature topical to the needs of leading eCommerce businesses.  More than 250,000 eCommerce enterprises across the world are using Magento as their preferred platform.

Magento is considered an ideal choice for those planning a serious, customer-oriented, and fully-fledged eCommerce platform. It is considerably more efficient and effective than many of its contenders in the market.

The platform is packaged with upgraded features and functionalities for the eCommerce development community. With its powering cloud, it has sustained its place in the world’s top-most eCommerce platforms.

From theme customization to interactive module development, Magento has been the one-stop key to transform any eCommerce idea into reality. Acquisition of Magento in Adobe Experience Cloud led to a new sense of transition where it became easier to develop elegant eCommerce apps.

What Makes Magento the Best Choice for eCommerce Development

There are plenty of reasons for choosing Magento over any other platform. The most crucial and one-line reason for them is, Magento is dedicatedly developed for eCommerce platforms. It has every feature, plugin, tool, functionality, and many other things to help you create a competitive and effective eCommerce portal.

Let’s have a look at some of the significant offerings of Magento making it stand out from its contenders.

1. Easy Customization

Magento provides specialized customization features that allow developers to create interactive eCommerce solutions easily. It indulges in fundamental features for template tuning. It has simplistic drag and drop tools that engage in smooth development. It allows developers to customize and enhance the existing Magento template to a more classified form.

Developers can customize and add new logos, images, banners, and many other things inside the existed template. Such tools have been proven remarkably useful for enterprises of all scales including startups and well-established eCommerce companies.

Moreover, Magento store enables eCommerce website development services providers to indulge in a greater degree of user experience through its applications.

2. Streamlined Pricing and Promotions

With many new upgrades, it has become more efficient and feasible to manage pricing and promotions on your eCommerce platforms through Magento. These features are helping not only developers but also facilitating businesses by engaging an interactive way to outcast promotions and gain more sales.

Developers want to indulge in lucrative pricing and promotion features while offering Magento eCommerce development services. The inclusion of precise and specific pricing and promotion protocols has led businesses to indulge in good conversion rates right from the beginning of their journey as an enterprise.

So you can say that Magento helps the eCommerce business to leverage the best configuration conditions on pricing and promotions.

3. Cost-Effective & Competitive

To be honest, eCommerce development with Magento can be costlier than on WordPress. However, if we count it on efficiency, Magento indulges in a fully-fledged platform for creating go-to applications for the end-users.

If you ask an eCommerce website development company to choose a platform that can help you create a competitive eCommerce portal, there is a staggering possibility that they would prefer using Magento over any other CMS or framework.

Magento offers a range of additions that allow developers to create solutions of their choice of features and budget. Thus, it is up to the business professionals how to cope with the needs of the Magento development company they hire.

4. Versatile Editions

Magento is probably the most versatile eCommerce development platform. There are different editions of the platforms available categorized on the basis of their applications.

Magento Open Source or Magento Community Edition is a premier edition of the eCommerce platform that focuses on providing its free and open-source access. The primary adoption of this edition is by small-scale businesses to leverage Magento’s high-efficiency features at minimized costs. However, this edition provides access to basic features, developers can extend them to advanced features.

Magento Commerce or Magento Enterprise Edition is a superior edition developed considering the needs of medium to large-scale enterprises. This edition consists of advanced features such as hosting or integration of SaaS services. There are features dedicated to fulfilling the maintenance, testing, configuration, and troubleshooting needs of the eCommerce platforms.

5. Inclusion of Large Inventories

6. Fast Checkout

7. Third-Party Services Integration

Magento is flexible with third-party integration services. They can also adopt custom development and integration of plugins. Such functionality allows developers to engage in advanced features to their eCommerce application and indulge in a rich user experience.

Developers can integrate third-party APIs for payment, SMS and shipping, CMS, CRM, ERP, and many other advanced functionalities. It allows businesses to create effective shopping apps for the customers.

Such integrations help developers engage in maximum automation to the eCommerce apps. They make the eCommerce development more simplified, time-efficient, and cost-effective.

8. Cross-Browser Compatibilities

To engage in maximum usage of your eCommerce applications over different browsing environments, Magento allows developers to utilize browser capabilities detection features. They can use customize the compatibility settings.

The code developed using Magento are highly compatible to all platform and browsing requirements. Thus, your users can use eCommerce applications across all browsers.

9. Advanced Testing Facility

Magento’s testing have adopted revolutionary changes to the eCommerce market for responsive, adaptive, functional, unit and other types of testing. It provides the Magento Functional Testing Framework for performing end-to-end functional tests on your eCommerce application. It allows quality testers run highly readable, customizable, modular and manageable test cases.

Moreover, there are more advanced features to test code quality. Third-party testing platforms such as PhpCs, PHPStan and PhpMd can also be integrated to engage in interactive and precise quality analysis.

10. Community Support

There is large community hub which Magento developers or business professionals can utilize. There are developers, experts, and other professionals raising and answering queries. The community forum has been segragated in three main categories i.e. Magento Contributors for developers, Magento Masters for experts or contributors and Innovations Lab for futuristic upgradations.

Popular Companies Using Magento

• Ford
• Omega Watches
• Christian Louboutin
• Bulgari
• Liverpool FC
• Pepe Jeans
• Land Rover
• Harvey Nichols

Conclusion

Magento is considerably the best choice for creating reliable, effective, efficient, and future-oriented eCommerce solutions. Despite its many competitors in the market, it has set up its own unique image and significance.

With its evolving features, it tends to keep establishing its identity through sustainable, versatile and developer-friendly offerings.

With the outbreak of the COVID-19 pandemic, the eCommerce industry is rapidly booming, now more than ever. There are an estimated 12 million to 24 million eCommerce stores worldwide, but only 1 million of them make more than $1000 a year!

Hence, there is plenty of room for growth for eCommerce stores around the world. If you want your eCommerce store to stand out amongst the millions of other stores, you should follow certain best practices that will increase the chances of your eCommerce store’s success.

Let’s look at some of the best practices you must follow and the mistakes that you must avoid to create a successful eCommerce site.

1. Simplify your Payment Process

Smooth payment experience is the primary expectation of most buyers. How many times have you decided not to purchase from a website simply because you were not sure of their payment process? Plenty of times, I’m sure! You can simplify your eCommerce store’s payment experience by:

• Offer risk-free payment options such as money-back guarantee and easy return policies.
• Make your payment process hassle-free by reducing the number of steps and increasing the number of payment options.
• Disclose any additional costs upfront. Try not to add additional charges such as taxes or duties during the last step of the checkout process.
• Ensure that your payment pages load quickly (preferably within 3 seconds) to stop your users from getting frustrated.
• And most importantly, ensure that your website and payment gateway are highly secure. Use an SSL certificate or Wildcard SSL(for Unlimited Subdomain) for your website and take all necessary security measures that safeguard customer data privacy.

2. Prioritize SEO

Search Engine Optimization (SEO) enables your website to rank on the 1st page of Google’s organic search results. This can be highly beneficial for your eCommerce store as around 49% of buyers start their journey from a search engine.

Perform keyword research for your website, and optimize your product pages and content for these keywords. Start blogging on your eCommerce website and implement content marketing strategies for your content. This will be super-useful for your website’s SEO as it will bring in a lot of traffic for the initial stages of your sales funnel. Also, build backlinks for your site using strategies such as guest posting, email outreach, broken link building, etc.

3. Adhere to Web Accessibility Guidelines

Around 20% of Americans are known to be disabled in some way. This means that 1 out of 5 visitors will leave your website if they encounter accessibility issues. Moreover, numerous eCommerce sites, both small and large, have been filed with web accessibility lawsuits because of non-compliance with ADA regulations. Hence, it is imperative that you adhere to web accessibility guidelines for your eCommerce site.

The frequently changing accessibility guidelines and numerous product pages on your website can make it challenging to keep up with web accessibility compliance at all times.

An AI-based automatic web accessibility software can be the best solution to save your company from expensive web accessibility lawsuits. On top of that, it’ll open your store to more revenues from web surfers that could not purchase prior to making your website accessible.

Such tools will scan your website for accessibility issues and fix them automatically.

4. Build an Email List

Did you know that effective email marketing can yield up to 4400% ROI for your eCommerce business? Many eCommerce companies overlook the possibility of email marketing. You can avoid this by taking proactive steps today.

• Collect email lists and build a base of email subscribers.
• Do not always send promotional emails. Instead, share your blog posts or other valuable content that add value to your consumers also once in a while.
• Offer special discounts to your email subscribers.
• Always personalize your emails. Segment your subscribers into different lists based on demographics, buyer journey stage, interests, etc. and send personalized emails to each list. This will rapidly improve your conversion rates.

5. Offer Easy Navigation and Searchability

Easy navigation around the website and ease of searchability are no brainers for eCommerce websites. Complicating these will definitely leave your visitors frustrated and result in increased bounce rates.

Hence, offer intuitive navigation options such that all the pages on your website can be accessed within 2 to 3 link clicks. Offer enhanced searchability using features like auto-complete.

6. Improve your Website’s Speed and Performance

Website speed is super-important for your eCommerce store. Ensure that all your web pages load within 3 seconds or less. Implement strategies such as page caching, browser caching, JS and CSS minification, and lazy load for images to improve your website’s speed and performance. You can check the speed of your website using Google’s Page Speed Insights tool.

7. Use High-Quality Product Images and Videos

Low quality, blurry, and inaccurate images are a huge no for modern-day eCommerce sites. In fact, studies show that 33% of buyers prefer to view multiple photos and 60% prefer a 360-degree vision of products before making a purchase!

Provide top-notch experience to your website visitors by adding high resolution and accurate images to all your products. You can take your UX up a notch by adding demo videos for your products.

8. Add Comprehensive and Accurate Product Descriptions

Accuracy of product descriptions is again crucial for improving your eCommerce sales. When potential customers land on a not-so-popular eCommerce site, they are likely to have a lot of objections before making any buying decisions. Providing thorough and accurate product descriptions can remove such objections to a great extent.

Ensure that you include all the specifications and features of products. Also, ensure that the information you provide is 100% accurate.

9. Ensure that your Site is Mobile-Friendly

It’s no news that most of your website visitors use mobile devices to browse and make purchases from your site. 82% of internet users in the US have used mobile devices for shopping online. If your store is not mobile-friendly, then you are missing out on a lot.

• Ensure that your website design is responsive and adapts to all screen sizes.
• Take efforts to reduce mobile page load speed.
• Ensure that all the elements of your site are the same for both the mobile and desktop versions.
• Use Google’s free test to ensure the mobile-friendliness of your site.

10. Leverage Influencer Marketing

Influencer marketing is one of the best ways to build credibility and popularize your eCommerce store. Unfortunately, very few are taking advantage of this strategy.

Analyze and make a list of social media influencers, thought leaders, or celebrities relevant to your industry. Reach out and collaborate with them by campaigning on major social media platforms where your target audience tends to hang out.

Such influencer collaborations can significantly add to your eCommerce store’s credibility. You’ll gain quick popularity and will ultimately achieve massive success.

11. Personalize the Buying Experience

Personalization is vital for attracting new customers and retaining them as loyal customers. You can personalize your eCommerce website by gathering information about the users’ demographics, interests, buying habits, etc.

Using these data, you can provide an ultra-personalized shopping experience to your customers by customizing your home page based on recently viewed products or featuring products that users of similar demographics tend to be more interested in.

You can also consider using an AI-powered fully-automated eCommerce personalization and conversion optimization platform like Dialogue that generates personalized messages automatically based on your audience’s specific preferences and sales patterns.

The platform tracks and analyzes user behavior on-site to provide the best possible custom journey that’ll increase the likelihood or purchases.

To Conclude

Building and running an eCommerce store can be quite daunting for many store owners. It’s easy to get overwhelmed and lost amongst millions of other eCommerce sites.

By following these strategies, you have a chance to stand out and beat your competitors with ease. Hence start your journey towards building a high-successful eCommerce website today!