Trollishly: How to Run a Successful TikTok Advertising Campaign?
In just a few years, TikTok has secured a top position in the social media market. The enormous success of this platform is that it lets users be more creative in nature and perfectly promote their products and services more efficiently. Currently, over 1 billion active users are on the platform globally, which is one of the main reasons that TikTok is more popular.
At the same time, realizing the app’s popularity, many businesses started to promote their brand on the platform. Besides this, some businesses began to buy tiktok likes and invest in paid ads to enrich their brand’s impact among the potential audience. So remember that TikTok ads would be a great addition to your TikTok marketing strategy. But TikTok advertising is not similar to advertising on other social media platforms.
This article lets you get a brief overview of TikTok advertising and the type of ads you can take advantage of.
Reasons to Advertise on TikTok
TikTok is well known for its tremendous reach and better engagement. To build a strong brand presence on TikTok, jump on trends. Well, the real fact is that the trending content will improve the reach and connect with prospective customers. There are plenty of options on TikTok to promote your brand.
So if you want to build a large empire, curate a worthwhile strategy for your business. In addition, well utilize in-built reach and TikTok analytics features to improve your performance. As TikTok is a creative outlet, more users are impressed with watching various videos and are always motivated to buy. Sharing the unique video creative will inspire your audience and turn followers into shoppers. It increases your website traffic and boosts your brand’s sales.
Why Set Up a TikTok Ads Account?
If you are a business, the main aim of your marketing effort on TikTok is to end up gaining a massive follower base and enhancing brand exposure. Now, TikTok has become a go-to platform for businesses. The reason is that people trust the brand promoted on the platform. Therefore, you must make a large effort to gain more user traction and get massive followers. But, investing your hard-earned money in TikTok ads will reduce your time and efforts and bring many new followers to your account. As a result, you can achieve the results that you aim for in your business more effectively.
Types of TikTok Ads
If you look over the TikTok ads format, you will explore a variety of types that would help you to expand your reach. Here are a few TikTok ads formats.
- In-Feed ads
- TopView ads
- Branded hashtag challenges
- Branded effects
- Brand takeover
Utilizing the right ad type will help you establish your business. In addition, try out Trollishly to get significant users’ attention and enlarge your following.
How to Run TikTok Ads?
Do you want to improve your marketing campaign’s effectiveness by running ads on TikTok? If yes, make sure that you optimize your TikTok ads.
#1 Set Up a TikTok Ads Account
If you want to use the TikTok ads, the first step is setting up your TikTok Ads Manager account. For that, make sure to follow the steps below:
- Sign up on TikTok Ads
- Enter your email address and password. Then you will get a verification code.
- Enter the verification code and click Sign up
- Now, you will be directed to a new page. There fill in the required fields like country, industry, business name, and more.
- Next, tap Register.
#2 Install the TikTok Pixel
Do you want to collect data about your site performance? If yes, you have to create and install the TikTok Pixel. You can create TikTok Pixel and track your ad performance on the platform. In addition, using the pixel feature allows potential audiences to interact with your ads. As a result, you can perfect your TikTok ad campaign and grow your business.
#3 Create a New Campaign
Below the ‘Campaigns’ tab, you can create an ad campaign by tapping on the ‘Create’ button. Then, it will direct you to choose your advertising objective, whether you like to drive app installs, conversions, or traffic.
Once you choose your objective, set up a name for your campaign within your marketing budget. Setting up the budget will help you to avoid the crisis and boost your reach.
#4 Create an Ad Group
Do you want to use the right type of TikTok ads suitable to reach your audience, marketing campaigns budget, and placements? If yes, create an ad group.
- Select the goal.
- Choice of ad placement (automatic or manual).
- Choose your creative type.
- Determine your target audience
- Choose a delivery type (standard or accelerated).
#5 Create a New Ad
You can try out your first ad if you have set up your ad group. TikTok offers you many options to upload an image or a video file. To get optimal results, ensure to follow the ad suggested ad specs which will help you to make your ad type look amazing and invite more users to your site. According to Trollishly, you have to preview your ad creatively to get an idea of how it displays to your target audience.
Well, check out that your ads require some tweaking before you review them. Further, make sure to distinguish your ad type and include ad text of 12-100 characters to make your message widespread. You can also have a clear CTA to make your audience take any action toward your business.
#6 Track Your Ad Performance
Once you launch your ad, your task hasn’t been completed. It means that you have to track your performance to ensure how effectively ads are benefiting your business. By doing this, you can use the right ad creative that best works for your business and get higher clicks, conversions, impressions, and more.
Wrapping it up
Utilizing the TikTok ads feature for your business will help you spread your brand’s message to a broader audience. First, experiment with different ad types and track the results to ensure your marketing success. Then, with the right ad type, achieve what you hope for.