What is E-E-A-T in SEO & How to Optimize Your Website Content for It
What is E-E-A-T
Let’s first break it:
E- stands for Experience
E- stands for Expertise
A- stands for Authoritativeness
T- stands for Trustworthiness
It is a framework used by Google human reviewers to assess the quality of a content.
Google and its reviewer want to protect the users from any harm and deliver the content with best E-E-A-T, meaning making sure that the creator of the content has relevant experience and knowledge, expertise in the skills and information he/she sharing, there is reliability, accuracy and honesty in the content and lastly the authority of the creator.
When it comes to “Your Money or Your Life” (YMYL) topics, the importance of E-E-A-T becomes more relevant, as the content can impact a person’s health, financial stability, safety, or well-being.
Why E-E-A-T Important in SEO?
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E-E-A-T is not a direct formula which you will apply, and your content and website will rank the highest in a search engine page but rather a part of creating a more SEO friendly content, that will have improved search engine rank and traffic.
Following it will help you to create content that will perform well in Google results or align with Google’s definition of a good search result.
How Can You Optimize Your Website’s Content For it?
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Create helpful content
Don’t just stick to monotonous one-way content and explore and even let your website visitor explore.
For example- Suppose you are a hair clinic….no don’t just put content regarding what your clinic does, what you are selling, how good your clinic is. Write more, tell more. Give content regarding hair care, what are possibilities of better hair health, etc.
The more creative, open minded and accurate you get, more will the search engine users will find your content worth a try.
Editorial Standards Should Be Strict
Your content should be made while keeping the E-E-A-T standards in mind. It should be grammatically sound, should have accuracy, readability and originality in it.
Credit Who Creates
While it is common a team working together and the content writer in it be name out of the brand name or business name and the content written by him/her publishes in the name of the company.
However, mentioning and briefing about the person who write the content will help you to build trust with the readers with your transparency and right ethical working ways.
Build your brand’s reputation
Do robust marketing, build those contacts and links, make people gain trust in you as a brand, collab with influencers and content creators, be active on social media handles and make yourself visible there.
This all is what takes to get your brand known among people and gain reputation.
Use Credible Sources
While it is needed for you to give accurate and authorized information, mentioning the sources you used to create your unique content and also giving external sources and links for the user to check themselves the information you have given.
Also, it will show that you are confident about the information you had given and also that you have done your Research sincerely and accurately before putting the content put there for public to consume.
Leverage UGC
What does it actually mean? User generated content is the content created by users and not brands.
It basically involves using the reviews, photos and videos given by users after purchasing and using the product as a content itself. It could also involve Q & As.
It helps with visitors to your website gain trust inn your brand when they see how happy and satisfied your customers are after taking your services or using your products.
Avoid AI Generated content
When it comes to E-E-A-T, what comes with it automatically is first-hand experience.
So, a content created by using any AI tools will definitely won’t be able to meet the standards of E-E-A-T. So, it is best to avoid using AI tools when you want to build credibility among users and ranking in search engines.
Make it Human
After AI this topic is need to be mentioned. Sometimes, we don’t even realize but while trying to create that fine and accurate content, we miss out one thing…. making it human. YES! You read it right. Instead of writing those dull and out of colors content, you should try to build a content which looks connective to a human and have attractiveness in it and not be just content looking like robot crated it and just got presented to the users without any connection to them.
Partner Up With A Digital Marketing Company
Yes, you read it right. When it comes to SEO and E-E-A-T, it is best to work with those who have exact knowledge, experience and professional approach towards this field. A digital marketing company just won’t even help you with making content but they themselves will take care of it being effective and accurate enough to rank high n search engines. They understand, all the rules, regulations and what it takes to make the content that can attract traffic. Not just that, they will do the most needed and tough job, market analysis and trends.
