ZeeClick
  • About Us
  • Services
    • SEM Services
    • SEO Services
    • PPC Services
    • Web Development
  • Clients
  • Our Team
  • FAQ
  • News
    • Submit Guest Post
  • Contact
  • Write For Us
+91-9871050317
ZeeClick
  • About Us
  • Services
    • SEM Services
    • SEO Services
    • PPC Services
    • Web Development
  • Clients
  • Our Team
  • FAQ
  • News
    • Submit Guest Post
  • Contact
  • Write For Us
+91-9871050317
  • About Us
  • Services
    • SEM Services
    • SEO Services
    • PPC Services
    • Web Development
  • Clients
  • Our Team
  • FAQ
  • News
    • Submit Guest Post
  • Contact
  • Write For Us
ZeeClick
  • About Us
  • Services
    • SEM Services
    • SEO Services
    • PPC Services
    • Web Development
  • Clients
  • Our Team
  • FAQ
  • News
    • Submit Guest Post
  • Contact
  • Write For Us
Blog
Home Logo Design Is your logo pleasant?
Logo Design

Is your logo pleasant?

Sanju January 24, 2021 0 Comments

Logos are an essential part of any business. A custom logo of a company is the face of the brand. It attracts the viewer’s attention and holds the power to convert a viewer into a customer.

Logos are designed in such a manner that they represent values, mission and convey a message of brand through it to the viewers. They can be memorized in just a glance. But not just every logo can do that. Only a well designed and thoughtful logo has above qualities. If you create such a logo, half of your work of branding is done.

A logo design must be pleasant and appealing. Too harsh and bright or too dull designs are generally disliked by the audience. So, what do you need to do or what are the things that you need to take care of to create a pleasant logo. If you don’t know, check out the points mentioned below.

Or the other situation can be you just created your logo and are wondering whether it is pleasant or not. You can check the points below and compare it with yours.

Consider Colour Blind People

Before beginning, you must know what your target audience consists of. Whatever they might be, colour blind people will surely be one of them. Colour blindness affects 1 in 12 men and 1 in 200 women. This seems a small value. But if considered nationally or globally it makes millions of people. So, your logo must consider their condition as well. Moreover, many famous people like Mark Zuckerberg are also colour blind. Therefore, it is obvious you cannot neglect such potential customers.

Colour blind people have a difficulty seeing red, green and purple colours usually. They can only see blue and yellow clearly.

Also, there are a few combinations of colours that are disastrous, taking colour blind people under consideration. For instance, avoid combinations of red and green, green and brown, blue and grey, blue and purple, green and grey, etc. These colours might get mixed up and just appear as a hue to them.

Go for Black and White first

While designing custom logos for your company, first work on logos in black and white shades solely. You can add colours on later stages after completing the designing work.

Black and white coloured logo design will provide you with much more clarity on the concept.

If it seems pleasant to the eyes and complement values of the company, you can go with it.

There are various tools available online to check your logo in black and white. Designhill logo Maker is a great tool to create logo designs easily and perfectly.

Contrast

Sufficient contrast is must in logo design. Contrast makes readability of text or other elements easier.

For example, if you choose pale pink colour with white text, readability will be minimal. However, choosing bright colours like red can be helpful in such a case. Usage of red with white creates a much needed contrast.

Online softwares or tools can be used to check the contrast ratio of colours used in logos. 4.5:1 is considered acceptable in logo designs.

Icons

Symbols and icons are responsible for conveying different values through them. Symbols can be of different shapes or beautiful arrangement of icons or alphabets.

To add to this, shapes convey different messages through them. In the case of a circle, it is a symbol of unity and completeness. Next, the square is famous for security and order and the triangle is a symbol of power and balance. 

So now you can use these symbols for different purposes.

Moreover, usage of shapes make logos more accessible and powerful in various aspects.

Fonts

After colours and symbols, the next item that the human mind gets attracted to is, fonts.

Fonts also represent various values. You can use different font styles to communicate your brand’s image.

For instance, if you want your brand to look professional and sophisticated, go for serif fonts. But if you choose to look free, charming and enjoyable then use sans serif style.

The main focus of ours is to make the logo look pleasant and accessible. In that case, choosing a clear font that is readable is more favourable.

Simplicity

Avoid using too many details in your logo design. More the details, more the components, lesser the value of the logo.

Adding too many elements results in loss of purpose.

Create a logo that is simple and minimalistic. It should be able to convey a message with the least effort.

Famous brands’ logos are a perfect example of this case. Logos of Facebook, YouTube, Apple, Mercedes etc are all very simple. They do not contain too much detail in them.

Therefore, thrive for minimalism to create outstanding logo design.

Creating a custom logo that is pleasant and attractive is not difficult. You can create one very easily by following some tips given in this article. Also, there are numerous online tools that can help you out with expert advice. Just relax a little and then start working.

AboutSanju
Sanju, having 10+ years’ experience in the digital marketing field. Digital marketing includes a part of Internet marketing techniques, such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC(Google Ads), SMO (Social Media Optimization), and link building strategy. Get in touch with us if you want to submit guest post on related our website. zeeclick.com/submit-guest-post
What Is The Significance Of The Logo Design For The Business?PrevWhat Is The Significance Of The Logo Design For The Business?January 22, 2021
11 Best Practices for Creating an Awesome eCommerce Site (And the Mistakes to Avoid!)January 25, 202111 Best Practices for Creating an Awesome eCommerce Site (And the Mistakes to Avoid!)Next

Related Posts

Logo Design

Why You Need A Logo And Why Are Logos Important?

It is quite simple that your brand logo is your first impression. Logos are the face...

Sanju March 19, 2021
Logo DesignWeb Design

How COVID Affect Web Designers

Coronavirus has held the world and keeps on causing mass disturbances in all everyday...

Sanju June 18, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • Top 10 Python Development Companies In The USA
  • Top 7 SEO Lead Generation Strategies To Grow Your Business
  • ReactJS: Elevating Your Web Development Skills to the Next Level
  • The Psychology of Web Design: How Design Impacts Human Behavior and Decision-Making
  • Everything You Need to Know About Rich Snippets
Categories
Featured author image: Is your logo pleasant?

Sanju

Hear 9 inspiring talks, meet the best product people in India, and party together after the event!

Categories
  • Affiliate Marketing 1
  • Analytics 1
  • Angular 4
  • App 6
  • App Development 44
  • App Marketing 1
  • Artificial Intelligence 3
  • Blogging 1
  • Branding 6
  • ChatGPT 1
  • Content Marketing 1
  • Content Writing 2
  • CRM 6
  • Cybersecurity 2
  • Data Analytics Tools 1
  • Data Entry 1
  • DevOps 1
  • Digital Marketing 31
  • Drupal 1
  • eCommerce 18
  • Email Marketing 1
  • Google AdSense 1
  • Google Apps 1
  • Google Search Console 1
  • Graphic Design 8
  • Influencers 1
  • Instagram 4
  • iPhone 1
  • IT 2
  • Joomla Development 1
  • Linkedin 1
  • LMS 1
  • Logo Design 7
  • Magento Development 4
  • Make Money Online 1
  • Marketing 4
  • Meta Boxes 1
  • Microsoft 2
  • Mobile 1
  • NEWS 30
  • NFT 2
  • Omnichannel 1
  • Outlook 1
  • PhoneGap 1
  • Photoshop 2
  • PHP 1
  • Pinterest 1
  • Plugins 1
  • PPC 4
  • Python 2
  • ReactJS 1
  • Reviews 1
  • Salesforce 1
  • Scratch 1
  • SEO 62
  • Shopify 6
  • Snapchat 1
  • Social Media 11
  • Software 32
  • Software Testing 2
  • Technology 15
  • Templates 2
  • TikTok 2
  • Tips 106
  • Tools 4
  • VPN 1
  • Web Design 27
  • Web Developer 3
  • Web Development 43
  • Web Hosting 3
  • Web Security 1
  • Web Server 1
  • Website Templates 2
  • Windows 1
  • Wordpress 9
  • YouTube 1
Gallery


Tags
business domain authority how to increase domain authority increase domain authority marketing optimize quick way to increase domain authority seo targeting
ZeeClick
Get More Traffic to Your Website
start now

Copyright © 2012-2022 ZeeClick.  All Rights Reserved