Is your logo pleasant?
Logos are an essential part of any business. A custom logo of a company is the face of the brand. It attracts the viewer’s attention and holds the power to convert a viewer into a customer.
Logos are designed in such a manner that they represent values, mission and convey a message of brand through it to the viewers. They can be memorized in just a glance. But not just every logo can do that. Only a well designed and thoughtful logo has above qualities. If you create such a logo, half of your work of branding is done.
A logo design must be pleasant and appealing. Too harsh and bright or too dull designs are generally disliked by the audience. So, what do you need to do or what are the things that you need to take care of to create a pleasant logo. If you don’t know, check out the points mentioned below.
Or the other situation can be you just created your logo and are wondering whether it is pleasant or not. You can check the points below and compare it with yours.
Consider Colour Blind People
Before beginning, you must know what your target audience consists of. Whatever they might be, colour blind people will surely be one of them. Colour blindness affects 1 in 12 men and 1 in 200 women. This seems a small value. But if considered nationally or globally it makes millions of people. So, your logo must consider their condition as well. Moreover, many famous people like Mark Zuckerberg are also colour blind. Therefore, it is obvious you cannot neglect such potential customers.
Colour blind people have a difficulty seeing red, green and purple colours usually. They can only see blue and yellow clearly.
Also, there are a few combinations of colours that are disastrous, taking colour blind people under consideration. For instance, avoid combinations of red and green, green and brown, blue and grey, blue and purple, green and grey, etc. These colours might get mixed up and just appear as a hue to them.
Go for Black and White first
While designing custom logos for your company, first work on logos in black and white shades solely. You can add colours on later stages after completing the designing work.
Black and white coloured logo design will provide you with much more clarity on the concept.
If it seems pleasant to the eyes and complement values of the company, you can go with it.
There are various tools available online to check your logo in black and white. Designhill logo Maker is a great tool to create logo designs easily and perfectly.
Sufficient contrast is must in logo design. Contrast makes readability of text or other elements easier.
For example, if you choose pale pink colour with white text, readability will be minimal. However, choosing bright colours like red can be helpful in such a case. Usage of red with white creates a much needed contrast.
Online softwares or tools can be used to check the contrast ratio of colours used in logos. 4.5:1 is considered acceptable in logo designs.
Symbols and icons are responsible for conveying different values through them. Symbols can be of different shapes or beautiful arrangement of icons or alphabets.
To add to this, shapes convey different messages through them. In the case of a circle, it is a symbol of unity and completeness. Next, the square is famous for security and order and the triangle is a symbol of power and balance.
So now you can use these symbols for different purposes.
Moreover, usage of shapes make logos more accessible and powerful in various aspects.
After colours and symbols, the next item that the human mind gets attracted to is, fonts.
Fonts also represent various values. You can use different font styles to communicate your brand’s image.
For instance, if you want your brand to look professional and sophisticated, go for serif fonts. But if you choose to look free, charming and enjoyable then use sans serif style.
The main focus of ours is to make the logo look pleasant and accessible. In that case, choosing a clear font that is readable is more favourable.
Avoid using too many details in your logo design. More the details, more the components, lesser the value of the logo.
Adding too many elements results in loss of purpose.
Create a logo that is simple and minimalistic. It should be able to convey a message with the least effort.
Famous brands’ logos are a perfect example of this case. Logos of Facebook, YouTube, Apple, Mercedes etc are all very simple. They do not contain too much detail in them.
Therefore, thrive for minimalism to create outstanding logo design.
Creating a custom logo that is pleasant and attractive is not difficult. You can create one very easily by following some tips given in this article. Also, there are numerous online tools that can help you out with expert advice. Just relax a little and then start working.