7 Pinterest Marketing Tips To Turn Followers Into Customers
As one of the world’s top 10 most popular social media platforms, Pinterest offers countless opportunities to market your business, products, and services. However, to get the most out of this visual network, you’ll need to know how to harness it effectively. These seven Pinterest marketing tips will help you find customers by converting followers into customers and fans into brand ambassadors.
1. Plan and Optimize Your Boards
Before you start pinning, it’s essential to take some time to plan your boards. Decide on a theme for each board and ensure the pins you add fit that theme. This will help keep your boards organized and make them more visually appealing to potential customers.
You must ensure your boards are optimized if you want to use Pinterest to drive traffic and sales to your website or blog. That means using keywords in your board titles and description and creating boards focused on a single topic. It also means not making your images too big, so they don’t get cut off when people view them from mobile devices.
One way to increase the success rate of your boards is by using them for different purposes. For example, if you own an e-commerce store, use one board for showcasing new products and another for tips on how customers can style those products.
2. Pin Regularly
The key to any successful marketing campaign is engagement, and that’s especially true on Pinterest. To get people to take notice of your pins, you need to make sure they’re eye-catching and relevant to your target audience.
Once you have their attention, it’s essential to maintain it by regularly sharing new and exciting content. Pinning regularly doesn’t mean every hour of every day, but you should be aiming for at least a few pins per day.
The more active you are, the more likely others will see your pins. You should also ensure that your pins are of high quality and link to your website or blog. The more engagement (likes, comments, and repins) your pins receive, the higher they will rank in search engine results pages for people searching for the subject of your pin.
3. Use Smart Hashtags
Hashtags are a great way to get your pins seen by more people, and using smart hashtags can help you target a specific audience. For example, if you’re a jewelry designer, you might use hashtags like #jewelrydesigner #handmadejewelry #customjewelry.
When potential customers see your pins, they’ll be able to find your work more quickly. Plus, these hashtags will allow you to reach the right audience. It’s important to remember that the last thing you want is for someone who has no interest in what you’re selling to click on one of your pins and end up in an unrelated account.
4. Go Live
You can go live on Pinterest to give your followers a behind-the-scenes look at your business. This is a great way to show off your products or services and give people a peek into what you do. Plus, it’s a great way to build relationships with your followers.
You can go live on Pinterest using the mobile app. To start, open the app and tap on the camera icon in the upper right-hand corner. Then, select Live Video. You’ll be prompted to choose whether you want to go live only with audio and video.
Once you’ve decided, tap Go Live. You’ll be able to see your live viewers as you’re broadcasting, and you can end your broadcast by tapping Finish.
5. Promote Through an Autoresponder
You can use an autoresponder to promote your Pinterest account to your email list. This is a great way to get more followers and customers. Plus, it’s a great way to keep your followers updated on your latest pins. Here are a few tips:
- Include a link to your social media pages on your email autoresponder footer. That way, when you share an update via email, those who may be interested in your business can click through and follow you right away. In addition, if they’re already following you on Facebook or Twitter, they’ll also see the same update.
- Create a separate email for promotions, including coupons and discounts for your products or services, to save you time from creating different messages for each offer.
- Make sure that the subject line of these emails is catchy so people open them.
- Don’t forget to include links to new posts or offers in the body of the message too.
- An autoresponder like AWeber can promote your pins and boards to your email list. This is a great way to get more eyes on your content and stay top-of-mind with your audience.
6. Track Your Pinterest Metrics
The first step to effective Pinterest marketing is understanding which of your pins are performing well. You can install the free Pinterest Analytics app. Look at your Most Repinned Pins and Most Clicked Pins. These pins are popular and likely to result in sales. Utilize these types of pins more often to create more engagement.
7. Work on Your Profile
Your profile is one of the first things potential customers will see when they find you on Pinterest, so putting your best foot forward is essential. Make sure your profile photo is clear and represents your brand, and fill out the About section with keyword-rich content that tells visitors what you do and why they should care.
Here are a few tips for making the most of your business profile:
- Make sure you have all the information about your business in your profile so that when people click through to check out what you’re up to, they find everything they need.
- Add in some pins of how awesome life at your company is – everyone loves seeing pictures of their favorite brands being super successful.
- Be sure to update your company info regularly so that people know who you are and what you do.
Pinterest marketing can be a powerful tool in your online sales and marketing arsenal, but it can also feel like an uphill battle if you don’t know how to do it correctly. Pinterest has over 100 million users, so getting in front of the right people at the right time isn’t easy—but it’s possible.